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Time of India
20-05-2025
- Business
- Time of India
Smartwatch boom cools off in 2025
Smartwatch shipments in India have declined for five consecutive quarters, dropping 33% year-on-year in Q1 2025. The industry is shifting from budget devices to premium features, with fewer new models being launched. Experts predict a correction year, focusing on the ₹5,000-10,000 price segment, expecting a slight shipment growth by year-end after a significant drop in 2024. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Smartwatches, once among the fastest growing consumer electronics segments, are now finding fewer takers in India. Shipments fell for the fifth consecutive quarter by 33% on-year in the January-March period, amid a shift from volume-driven sales of budget devices to a focus on premium quarter also saw a decline in the number of active brands in the segment and new models trackers said 2025 will be a year of correction for the industry where brands will focus on higher-end price segments to fuel growth. Shipments are expected to grow 2% on-year by the end of the year, after declining 34.4% on-year in top brands, launches have gone down from around five to six new models per quarter last year to an average of two to three models in Q1 2025, Counterpoint Research research firm said the overall installed base relative to smartphone users, estimated to be around 15-20%, has not changed significantly since last contribution of the sub-₹5,000 budget segment to overall shipments fell from 95% in Q1 2024 to 91% in Q1 2025, with the premium segment seeing sharper growth. The ₹5,000-10,000 price segment is emerging as the area of focus, which grew 17% on-year in Q1, in what is being seen as a year of correction for the industry, said Anshika Jain, research analyst, Counterpoint Research."Organic consumer demand and search queries have gone down for smartwatches. The attach ratio has peaked and is no longer increasing. The repeat purchase ratio is also much lower compared to products like TWS (truly wireless stereo) earbuds," Varun Gupta, co-founder, Boult Audio, told ET.
Time of India
20-05-2025
- Business
- Time of India
Indian brands capture 91 pc of domestic smartwatch market in Q1: Report
HighlightsIndian brands captured over 91 percent of the smartwatch market in the January-March quarter of 2025, with a notable shift toward premium models priced above Rs 15,000, which experienced a 16 percent year-on-year growth. Consumers are increasingly prioritizing quality and functional benefits in smartwatches, leading to a significant increase in the average selling price by over 28 percent year-on-year as buyers seek precise health tracking and enhanced user experiences. Noise maintained its market leadership in India's smartwatch segment with a 29 percent share, followed closely by boAt, as the market is projected to see a moderate growth of 2 percent in 2025 following a correction phase. Indian brands captured over 91 per cent of the smartwatch market in the January-March quarter (Q1), reaffirming their stronghold in the segment, a report showed on Monday. Shipment of premium smartwatches, priced above Rs 15,000, grew by 16 per cent (on-year), highlighting a shift toward feature-rich wearables with precise health tracking. A 2 per cent on-year recovery in 2025 is anticipated for the smartwatch market, fuelled by advancements in health tracking, according to the latest research from Counterpoint's IoT Service Research. With budget-conscious buyers holding back, brands are now shifting focus toward the mid-range smartwatch segments, particularly models priced above Rs 5,000. Senior research analyst Anshika Jain highlighted the evolving preferences of Indian smartwatch consumers, noting that buyers are increasingly prioritising quality and functional benefits over just low prices. While cost remains a factor, users now prioritise precise health tracking, a smooth and intuitive interface, extended battery life, and enhanced performance in their smartwatches. This shift toward value-driven choices has significantly boosted the premium smartwatch segment (Rs 15,000 and above), which witnessed a 16 per cent YoY growth, resulting in over 28 per cent YoY increase in the average selling price (ASP). "More consumers are willing to invest in high-end models that offer advanced features, better build quality, and enhanced user experience," said Jain. Additionally, OLED display penetration reached an all-time high of 37 per cent in Q1 2025, reflecting growing demand for vibrant, high-contrast screens that enhance readability and aesthetics. "Smartwatches with display screens over 1.9 inches also saw increased adoption, as users preferred higher-resolution, bigger displays for better visibility and smoother interactions with the device," Jain noted. As the market evolves, this trend highlights a broader industry pivot toward feature-rich, user-centric smartwatches that balance functionality with premium appeal. Noise maintained its market leadership with a 29 per cent share, followed by boAt at the second position. India's smartwatch market is projected to see moderate 2 per cent growth in 2025, following a market correction phase. --IANS na/
Hans India
19-05-2025
- Business
- Hans India
Indian brands capture 91 pc of domestic smartwatch market in Q1: Report
Indian brands captured over 91 per cent of the smartwatch market in the January-March quarter (Q1), reaffirming their stronghold in the segment, a report showed on Monday. Shipment of premium smartwatches, priced above Rs 15,000, grew by 16 per cent (on-year), highlighting a shift toward feature-rich wearables with precise health tracking. A 2 per cent on-year recovery in 2025 is anticipated for the smartwatch market, fuelled by advancements in health tracking, according to the latest research from Counterpoint's IoT Service Research. With budget-conscious buyers holding back, brands are now shifting focus toward the mid-range smartwatch segments, particularly models priced above Rs 5,000. Senior research analyst Anshika Jain highlighted the evolving preferences of Indian smartwatch consumers, noting that buyers are increasingly prioritising quality and functional benefits over just low prices. While cost remains a factor, users now prioritise precise health tracking, a smooth and intuitive interface, extended battery life, and enhanced performance in their smartwatches. This shift toward value-driven choices has significantly boosted the premium smartwatch segment (Rs 15,000 and above), which witnessed a 16 per cent YoY growth, resulting in over 28 per cent YoY increase in the average selling price (ASP). 'More consumers are willing to invest in high-end models that offer advanced features, better build quality, and enhanced user experience,' said Jain. Additionally, OLED display penetration reached an all-time high of 37 per cent in Q1 2025, reflecting growing demand for vibrant, high-contrast screens that enhance readability and aesthetics. 'Smartwatches with display screens over 1.9 inches also saw increased adoption, as users preferred higher-resolution, bigger displays for better visibility and smoother interactions with the device,' Jain noted. As the market evolves, this trend highlights a broader industry pivot toward feature-rich, user-centric smartwatches that balance functionality with premium appeal. Noise maintained its market leadership with a 29 per cent share, followed by boAt at the second position. India's smartwatch market is projected to see moderate 2 per cent growth in 2025, following a market correction phase.
Time of India
09-05-2025
- Business
- Time of India
India's TWS market grows by 4% on-year in 1Q25; homegrown brands lose ground: Counterpoint
NEW DELHI: India's true-wireless stereo (TWS) shipments increased by 4% year-on-year in Q1 2025, driven by premiumisation and resilient consumer sentiments, according to the latest report released by Counterpoint Research on Friday. The market tracker said brands are now prioritising expansion in the mid-tier price segment, strengthening presence in offline channels, leveraging partnerships, and capitalising on the Make in India initiatives to enhance competitiveness. 'Simultaneously, the market is going through an inventory correction phase, and brands are adjusting their channel strategies to align with evolving consumer demand,' Counterpoint said. First-ranked Boat held a 27.2% market share in the January-March 2025 quarter, but its shipments fell by 11% year-on-year. It was followed by Boult Audio , which held a 17% share on the back of a 46% year-on-year growth in shipments, while Noise in the third position had a 12.1% share, as per Counterpoint data. Realme and OnePlus held a 6.1% and 5.2% share, respectively, with each brand's shipments growing by 30% year-on-year in Q1 2025. 'Indian TWS consumers are evolving, prioritizing value and features over a strictly price-driven mindset. Even in the budget segment, users expect a well-rounded experience encompassing sound quality, desired fit, ANC feature, low-latency performance, and reliable battery life,' said Anshika Jain, a senior research analyst with Counterpoint Research. The premium market, which includes TWS earbuds priced over ₹5,000, grew by more than 1.4x in Q1 2025 and held a 4% share in the overall shipments driven by Apple, Noise and Samsung. 'Brands are also reviving their strategies and pushing early-stage AI features, exploring new form factors and leveraging strategic partnerships to scale further and enhance their visibility in the market,' Jain said. Counterpoint expects the India TWS market to grow by 7% year-on-year in the calendar year 2025, led by increasing use cases and premiumisation trend. 'Brands that successfully align with evolving expectations while maintaining accessibility will be well-positioned to drive the next phase of India's TWS market expansion,' Jain said. However, in the first quarter, Indian brands lost ground to both Chinese and global players. Chinese brands captured 15% of the market, a 31% year-on-year increase, largely driven by the strong performance of Realme, alongside contributions from OnePlus and Xiaomi. Meanwhile, global brands achieved 2x year-on-year growth, propelled by brands such as JBL, Apple, CMF, and Samsung, as per the research agency.
Yahoo
11-03-2025
- Business
- Yahoo
Apple Watch Sales Drop 19%-Is AI the Key to a 2025 Comeback?
Global smartwatch shipments fell 7% in 2024, marking the first-ever annual decline, according to Counterpoint Research. Apple (NASDAQ:AAPL), a dominant player in the wearables space, saw its shipments drop 19% year-over-year, making it the biggest contributor to the slowdown. Apple Watch lost momentum on its 10th anniversary, despite launching the S10 series, said Counterpoint analyst Anshika Jain. Key factors behind the decline included the lack of an Ultra 3 model, minimal feature upgrades, and patent disputes limiting shipments in early 2024. While Apple struggled, Samsung (SSNLF) grew smartwatch sales by 3%, thanks to strong demand for its Galaxy Watch 7, Ultra, and FE Series. Meanwhile, China became the top global market, with Huawei sales up 35%, Imoo up 22%, and Xiaomi soaring 135%. Despite the 2024 slump, analysts expect a modest rebound in 2025, as both Android and iOS smartwatches integrate AI-powered health tracking for conditions like sleep apnea, hypertension, and diabetes. This article first appeared on GuruFocus. Sign in to access your portfolio
