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Newsweek
5 days ago
- Entertainment
- Newsweek
McDonald's Introduces Mysterious New Menu Item Nationwide
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. McDonald's has announced a new signature meal as part of a nostalgic throwback to McDonaldland and characters from commercials from the 1970s. The new meal also features a limited-edition "Mt. McDonaldland Shake" where the company has not disclosed the ingredients but has described it as a "secret concoction," adding that it's up to the customers to "discover the surprise flavor." Newsweek contacted McDonald's for comment via email outside of regular working hours on Friday. Why It Matters The meal is part of a promotion featuring McDonaldland's beloved characters—from Ronald McDonald and Grimace to Birdie, Hamburglar, Mayor McCheese, and the Fry Friends—who are back in the spotlight for the first time in years. McDonaldland first came to life in 1971, introducing fans to a magical world of Apple Pie Trees, Hamburger Patches, and a cast of lovable characters. For more than two decades, McDonaldland appeared in everything from games to commercials, building a loyal fanbase along the way. What To Know Besides the Mt. McDonaldland Shake, which the fast-food chain says is "inspired by the vibrant blue lava and pink clouds of Mt. McDonaldland," the meal also comes with "your choice of a Quarter Pounder® with Cheese or 10-piece Chicken McNuggets®, World Famous Fries®, and even a first-of-its-kind collectible souvenir that's sure to unlock core memories." In addition, every McDonaldland Meal comes with one of six exclusive collectible tins featuring postcards, stickers and more, each inspired by the different characters. Customers can also purchase limited-edition merchandise from collaborations with Pacsun on August 12, featuring sweat sets and graphic tees, and Away including complimentary luggage tags and bag charms with any purchase at Away retail locations from August 18 onward, while supplies last. A corporate logo for McDonald's hangs above the door of a restaurant on Broadway on June 11 in New York City. A corporate logo for McDonald's hangs above the door of a restaurant on Broadway on June 11 in New York People Are Saying Jennifer "JJ" Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture in the company announcement: "Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore. And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world." What Happens Next? The promotion is taking place at participating McDonald's for a limited time starting on Tuesday August 12, while supplies last. Customers are advised to head to to learn more about the promotion and keep an eye out on social media platforms @McDonald's on Instagram, TikTok, X and Facebook.
05-08-2025
- Entertainment
New McDonaldland Meal, milkshake hitting McDonald's menus for a limited time
The nostalgic characters of McDonaldland are officially coming back to McDonald's along with a new limited-time menu item. The iconic characters and their magical home made of Apple Pie Trees and Hamburger Patches were originally launched in 1971 and have been a consistent presence in McDonald's merchandising, ad campaigns and PlayPlaces since then. "Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar," Jennifer "JJ" Healan, McDonald's VP of U.S. marketing, brand, content and culture, said in a press release Tuesday. "But many, especially the new generation, don't know that's just the tip of the iceberg." "There's an entire magical world of McDonaldland filled with characters, places and lore," she added. "And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world." What to know about new McDonaldland Meal The new McDonaldland Meal -- which features a limited-edition Mt. McDonaldland Shake, customers' choice of a Quarter Pounder with Cheese or 10-piece McNuggets, and french fries -- will hit menus Aug. 12, the fast food chain announced Tuesday. The blue "lava" shake with pink whipped topping "clouds" is an ode to the volcano from the whimsical McDonaldland world, but it's a new surprise flavor, so it will be up to customers to discover the taste for themselves. The signature meal will be served in one of six collectible tins that feature the colorful cast of characters, back together for the first time in more than 20 years: Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends. Inside each tin, there will be postcards, stickers and other fun collectibles with a dose of whimsy that capture the essence of McDonaldland. New McDonald's collab collections In addition to the new McDonaldland Meal, McDonald's is launching a limited-edition merch collaboration with Pacsun that will include sweat sets and graphic tees. Starting Aug. 18, popular luggage brand Away is also adding some flare to the McDonaldland occasion, offering complimentary luggage tags and bag charms with any purchase at Away retail locations, while supplies last.
New York Post
05-08-2025
- Entertainment
- New York Post
McDonald's releases nostalgic McDonaldland Meal with exclusive collectibles and new shake
McDonald's is lovin' nostalgia. The fast-food chain has announced the launch of the new 'McDonaldland Meal' — inspired by the 'mystical world' they first created way back in 1971. McDonaldland is the fictional, fantastical world where the fast food franchise's characters reside, and it features Apple Pie Trees and Hamburger Patches. For two decades, McDonaldland was featured in everything from games to movies, before it largely disappeared. But now, the company has created the new McDonaldland Meal, which comes complete with a collectible and a limited-edition shake. 8 The McDonaldland Meal will be available starting Aug. 12. 8 'For the first time in more than 20 years, Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends are officially taking the trip out of the group chat,' the press release said. McDonald's USA 8 McDonaldland was first introduced in 1971. McDonald's USA 8 McDonaldland is the brand's 'mystical world' where the timeless and legendary cast of characters live. McDonald's USA 'For the first time in more than 20 years, Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends are officially taking the trip out of the group chat,' the press release for the new meal proclaimed, The McDonaldland Meal — available from next Tuesday Aug. 12 — comes with your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a 'first-of-its-kind' collectible souvenir, and the brand-new Mt. McDonaldland Shake — an ode to one of the land's major landmarks. The Mt. McDonaldland Shake 'offers a secret concoction as enchanting as the world itself' and is inspired by the blue lava and pink clouds of the mythical volcano. Each meal comes with a tin of collectibles which includes postcards and stickers recognizing the McDonald's characters, 'because no trip is complete without a souvenir.' Fans can collect six exclusive collectibles. 8 The meal comes with your choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a 'first-of-its-kind' collectible souvenir, and the Mt. McDonaldland Shake. McDonald's USA 8 The Mt. McDonaldland Shake 'offers a secret concoction as enchanting as the world itself' and is inspired by the blue lava and pink clouds of the mythical volcano. McDonald's USA 'Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore,' Jennifer 'JJ' Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture, said in a statement. 'And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world.' 8 McDonald's collaboration with PacSun features sweat sets and graphic tees 'as colorful as McDonaldland itself.' McDonald's USA 8 The McDonald's collaboration with Away includes complimentary luggage tags and bag charms. McDonald's USA The company also announced limited-edition merch in collaboration with Pacsun and Away. The Pacsun collaboration features sweat sets and graphic tees 'as colorful as McDonaldland itself,' available on Aug. 12. The Away collaboration includes complimentary luggage tags and bag charms with any purchase at Away retail locations from Aug. 18 onward, while supplies last.
