McDonald's Introduces Mysterious New Menu Item Nationwide
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McDonald's has announced a new signature meal as part of a nostalgic throwback to McDonaldland and characters from commercials from the 1970s.
The new meal also features a limited-edition "Mt. McDonaldland Shake" where the company has not disclosed the ingredients but has described it as a "secret concoction," adding that it's up to the customers to "discover the surprise flavor."
Newsweek contacted McDonald's for comment via email outside of regular working hours on Friday.
Why It Matters
The meal is part of a promotion featuring McDonaldland's beloved characters—from Ronald McDonald and Grimace to Birdie, Hamburglar, Mayor McCheese, and the Fry Friends—who are back in the spotlight for the first time in years.
McDonaldland first came to life in 1971, introducing fans to a magical world of Apple Pie Trees, Hamburger Patches, and a cast of lovable characters. For more than two decades, McDonaldland appeared in everything from games to commercials, building a loyal fanbase along the way.
What To Know
Besides the Mt. McDonaldland Shake, which the fast-food chain says is "inspired by the vibrant blue lava and pink clouds of Mt. McDonaldland," the meal also comes with "your choice of a Quarter Pounder® with Cheese or 10-piece Chicken McNuggets®, World Famous Fries®, and even a first-of-its-kind collectible souvenir that's sure to unlock core memories."
In addition, every McDonaldland Meal comes with one of six exclusive collectible tins featuring postcards, stickers and more, each inspired by the different characters.
Customers can also purchase limited-edition merchandise from collaborations with Pacsun on August 12, featuring sweat sets and graphic tees, and Away including complimentary luggage tags and bag charms with any purchase at Away retail locations from August 18 onward, while supplies last.
A corporate logo for McDonald's hangs above the door of a restaurant on Broadway on June 11 in New York City.
A corporate logo for McDonald's hangs above the door of a restaurant on Broadway on June 11 in New York City.What People Are Saying
Jennifer "JJ" Healan, McDonald's VP, U.S. Marketing, Brand, Content & Culture in the company announcement: "Over the past few years we've seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don't know that's just the tip of the iceberg. There's an entire magical world of McDonaldland filled with characters, places and lore.
And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It's a chance for us to give fans a new, modern way to experience this magical world."
What Happens Next?
The promotion is taking place at participating McDonald's for a limited time starting on Tuesday August 12, while supplies last.
Customers are advised to head to McDonaldland.com to learn more about the promotion and keep an eye out on social media platforms @McDonald's on Instagram, TikTok, X and Facebook.
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