Latest news with #AprajitaToor
Business Standard
2 days ago
- Entertainment
- Business Standard
The Walkers List, a Cultural Platform Celebrating Collective Progress and Creative Experimentation, Unveiled by Johnnie Walker Luxe Blended Water
BusinessWire India Mumbai (Maharashtra) [India], August 12: For over 25 years, Keep Walking has been a rallying cry for bold progress and purposeful action. In its latest expression of this enduring philosophy, Johnnie Walker Luxe Blended Water proudly presents The Walkers List -- an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress. The Walkers List brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. At its heart, The Walkers List seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still. The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion. So, get ready to experience: -Paizar-e-Pashm by Babar Afzal x Aprajita Toor - A bold reimagining of artisanal heritage, where traditional cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs, to create a timeless impact. Proceeds from the sale of the footwear will go towards the upliftment of the sustainable cashmere pashmina shepherding and artisanal community by Pashmina Goat Project and an NGO supporting handicraft artists in keeping alive traditional arts of India. -Dhwani by Shilo Shiv Suleman x Colleena Shakti - An immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of "keep walking". This installation was successfully showcased on 27th July, 2025, at Snowball Studios, Worli. This collaboration celebrates community and craft, featuring master Lohar artisans from Jaipur and local Odissi dancers who worked closely to blend traditional Indian metalworking and dance techniques with contemporary vision. The 250-kilogram golden spiral installation transcends static art through movement, light, and human connection, while creating sustainable opportunities for craftsmen and preserving cultural heritage. -The Planet Song by Ricky Kej x Rashmeet Kaur - A powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India. -The Walkers Jersey by Virat Kohli x Saina Nehwal - A transformative collaboration that transcends sports to champion equality and progress. Co-created by two of India's most celebrated sporting icons, this exclusive jersey embodies a powerful commitment to elevating women's sports and creating equal opportunities. Designed not just for athletes but for every advocate who believes in gender equality in sports, The Walkers Jersey invites supporters to wear their values and walk alongside the change they wish to see. With these bold new creations, The Walkers List ignites a powerful cultural shift -- inviting audiences to discover how purpose-driven collaborations and fearless creativity are shaping the future, one boundary-breaking idea at a time. "Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact," said Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL). "With this initiative, we bring the Keep Walking narrative to life -- not just through words, but through impactful, positive action." As Johnnie Walker Blended Luxe Water continues to evolve its cultural footprint, The Walkers List stands as a powerful testament to the brand's commitment to spotlighting those who are reshaping the world around them for the better. The platform is set to expand, opening new pathways for emerging creators, innovators, and visionaries to share their stories -- and inspire others to Keep Walking.
Hans India
2 days ago
- Entertainment
- Hans India
The Walkers List, a Cultural Platform Celebrating Collective Progress and Creative Experimentation, Unveiled by Johnnie Walker Luxe Blended Water
Mumbai, Maharashtra, India: For over 25 years, Keep Walking has been a rallying cry for bold progress and purposeful action. In its latest expression of this enduring philosophy, Johnnie Walker Luxe Blended Water proudly presents The Walkers List — an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress. The Walkers List brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. At its heart, The Walkers List seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still. The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion. So, get ready to experience: • Paizār-e-Pashm by Babar Afzal × Aprajita Toor – A bold reimagining of artisanal heritage, where traditional cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs, to create a timeless impact. Proceeds from the sale of the footwear will go towards the upliftment of the sustainable cashmere pashmina shepherding and artisanal community by Pashmina Goat Project and an NGO supporting handicraft artists in keeping alive traditional arts of India. • Dhwani by Shilo Shiv Suleman × Colleena Shakti – An immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of 'keep walking'. This installation was successfully showcased on 27th July, 2025, at Snowball Studios, Worli. This collaboration celebrates community and craft, featuring master Lohar artisans from Jaipur and local Odissi dancers who worked closely to blend traditional Indian metalworking and dance techniques with contemporary vision. The 250-kilogram golden spiral installation transcends static art through movement, light, and human connection, while creating sustainable opportunities for craftsmen and preserving cultural heritage. • The Planet Song by Ricky Kej × Rashmeet Kaur – A powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India. • The Walkers Jersey by Virat Kohli x Saina Nehwal – A transformative collaboration that transcends sports to champion equality and progress. Co-created by two of India's most celebrated sporting icons, this exclusive jersey embodies a powerful commitment to elevating women's sports and creating equal opportunities. Designed not just for athletes but for every advocate who believes in gender equality in sports, The Walkers Jersey invites supporters to wear their values and walk alongside the change they wish to see. With these bold new creations, The Walkers List ignites a powerful cultural shift — inviting audiences to discover how purpose-driven collaborations and fearless creativity are shaping the future, one boundary-breaking idea at a time. 'Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact," said Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL). 'With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.' As Johnnie Walker Blended Luxe Water continues to evolve its cultural footprint, The Walkers List stands as a powerful testament to the brand's commitment to spotlighting those who are reshaping the world around them for the better. The platform is set to expand, opening new pathways for emerging creators, innovators, and visionaries to share their stories — and inspire others to Keep Walking. About Johnnie Walker Luxe Blended Water Inspired by a legacy of craftsmanship, taste, and celebration, Johnnie Walker Luxe Blending Water is specially crafted to enhance and elevate every experience. Johnnie Walker Luxe Blending Water is a premium, zero-calorie, zero-sugar, low-mineral water crafted to deliver a smooth, rounded mouthfeel that enhances every sip. Recommended by connoisseurs and master blenders, it is specially formulated to elevate refined tasting experiences. Celebrate the art of blending with Johnnie Walker Luxe Blended Water. Blend it Right. About Diageo India Diageo India is among India's leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL). Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 35 facilities across India. It manufactures, sells and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell's No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India's growth agenda. For more information about Diageo India, our people, our brands, and our performance, visit us at Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practices. To View the Image, Click on the Link Below: The Walkers List unveiled: Johnnie Walker Luxe Blended Water brings together changemakers Aprajita Toor, Babar Afzal, Saina Nehwal, Virat Kohli, Rashmeet Kaur, Ricky Kej, Shilo Shiv Suleman & Colleena Shakti. (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.).
The Wire
2 days ago
- Entertainment
- The Wire
The Walkers List, a Cultural Platform Celebrating Collective Progress and Creative Experimentation, Unveiled by Johnnie Walker Luxe Blended Water
Mumbai, Maharashtra, India – Business Wire India For over 25 years, Keep Walking has been a rallying cry for bold progress and purposeful action. In its latest expression of this enduring philosophy, Johnnie Walker Luxe Blended Water proudly presents The Walkers List — an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress. The Walkers List brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. At its heart, The Walkers List seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still. The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion. So, get ready to experience: • Paizār-e-Pashm by Babar Afzal × Aprajita Toor – A bold reimagining of artisanal heritage, where traditional cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs, to create a timeless impact. Proceeds from the sale of the footwear will go towards the upliftment of the sustainable cashmere pashmina shepherding and artisanal community by Pashmina Goat Project and an NGO supporting handicraft artists in keeping alive traditional arts of India. • Dhwani by Shilo Shiv Suleman × Colleena Shakti – An immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of 'keep walking'. This installation was successfully showcased on 27th July, 2025, at Snowball Studios, Worli. This collaboration celebrates community and craft, featuring master Lohar artisans from Jaipur and local Odissi dancers who worked closely to blend traditional Indian metalworking and dance techniques with contemporary vision. The 250-kilogram golden spiral installation transcends static art through movement, light, and human connection, while creating sustainable opportunities for craftsmen and preserving cultural heritage. • The Planet Song by Ricky Kej × Rashmeet Kaur – A powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India. • The Walkers Jersey by Virat Kohli x Saina Nehwal – A transformative collaboration that transcends sports to champion equality and progress. Co-created by two of India's most celebrated sporting icons, this exclusive jersey embodies a powerful commitment to elevating women's sports and creating equal opportunities. Designed not just for athletes but for every advocate who believes in gender equality in sports, The Walkers Jersey invites supporters to wear their values and walk alongside the change they wish to see. With these bold new creations, The Walkers List ignites a powerful cultural shift — inviting audiences to discover how purpose-driven collaborations and fearless creativity are shaping the future, one boundary-breaking idea at a time. 'Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact," said Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL). 'With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.' As Johnnie Walker Blended Luxe Water continues to evolve its cultural footprint, The Walkers List stands as a powerful testament to the brand's commitment to spotlighting those who are reshaping the world around them for the better. The platform is set to expand, opening new pathways for emerging creators, innovators, and visionaries to share their stories — and inspire others to Keep Walking. About Johnnie Walker Luxe Blended Water Inspired by a legacy of craftsmanship, taste, and celebration, Johnnie Walker Luxe Blending Water is specially crafted to enhance and elevate every experience. Johnnie Walker Luxe Blending Water is a premium, zero-calorie, zero-sugar, low-mineral water crafted to deliver a smooth, rounded mouthfeel that enhances every sip. Recommended by connoisseurs and master blenders, it is specially formulated to elevate refined tasting experiences. Celebrate the art of blending with Johnnie Walker Luxe Blended Water. Blend it Right. About Diageo India Diageo India is among India's leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL). Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 35 facilities across India. It manufactures, sells and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell's No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India's growth agenda. For more information about Diageo India, our people, our brands, and our performance, visit us at Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practices. To View the Image, Click on the Link Below: The Walkers List unveiled: Johnnie Walker Luxe Blended Water brings together changemakers Aprajita Toor, Babar Afzal, Saina Nehwal, Virat Kohli, Rashmeet Kaur, Ricky Kej, Shilo Shiv Suleman & Colleena Shakti. (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.).
Business Upturn
2 days ago
- Entertainment
- Business Upturn
The Walkers List, a Cultural Platform Celebrating Collective Progress and Creative Experimentation, Unveiled by Johnnie Walker Luxe Blended Water
By Business Wire India Published on August 11, 2025, 17:45 IST Johnnie Walker Luxe Blended Water unveils The Walkers List, a cultural platform celebrating changemakers and creators. The inaugural edition features four bold collaborations: Paizār-e-Pashm (Babar Afzal × Aprajita Toor) merging traditional craftsmanship with modern design; Dhwani (Shilo Shiv Suleman × Colleena Shakti) – an immersive art installation; The Planet Song (Ricky Kej × Rashmeet Kaur) advocating sustainability; and The Walkers Jersey (Virat Kohli × Saina Nehwal) championing gender equality in sports. Business Wire India For over 25 years, Keep Walking has been a rallying cry for bold progress and purposeful action. In its latest expression of this enduring philosophy, Johnnie Walker Luxe Blended Water proudly presents The Walkers List — an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress. The Walkers List brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. At its heart, The Walkers List seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still. The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion. So, get ready to experience: Paizār-e-Pashm by Babar Afzal × Aprajita Toor – A bold reimagining of artisanal heritage, where traditional cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs, to create a timeless impact. Proceeds from the sale of the footwear will go towards the upliftment of the sustainable cashmere pashmina shepherding and artisanal community by Pashmina Goat Project and an NGO supporting handicraft artists in keeping alive traditional arts of India. Dhwani by Shilo Shiv Suleman × Colleena Shakti – An immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of 'keep walking'. This installation was successfully showcased on 27th July, 2025, at Snowball Studios, Worli. This collaboration celebrates community and craft, featuring master Lohar artisans from Jaipur and local Odissi dancers who worked closely to blend traditional Indian metalworking and dance techniques with contemporary vision. The 250-kilogram golden spiral installation transcends static art through movement, light, and human connection, while creating sustainable opportunities for craftsmen and preserving cultural heritage. The Planet Song by Ricky Kej × Rashmeet Kaur – A powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India. The Walkers Jersey by Virat Kohli x Saina Nehwal – A transformative collaboration that transcends sports to champion equality and progress. Co-created by two of India's most celebrated sporting icons, this exclusive jersey embodies a powerful commitment to elevating women's sports and creating equal opportunities. Designed not just for athletes but for every advocate who believes in gender equality in sports, The Walkers Jersey invites supporters to wear their values and walk alongside the change they wish to see. With these bold new creations, The Walkers List ignites a powerful cultural shift — inviting audiences to discover how purpose-driven collaborations and fearless creativity are shaping the future, one boundary-breaking idea at a time. 'Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact," said Ruchira Jaitly , Chief Marketing Officer, Diageo India (USL) . 'With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.' As Johnnie Walker Blended Luxe Water continues to evolve its cultural footprint, The Walkers List stands as a powerful testament to the brand's commitment to spotlighting those who are reshaping the world around them for the better. The platform is set to expand, opening new pathways for emerging creators, innovators, and visionaries to share their stories — and inspire others to Keep Walking. About Johnnie Walker Luxe Blended Water Inspired by a legacy of craftsmanship, taste, and celebration, Johnnie Walker Luxe Blending Water is specially crafted to enhance and elevate every experience. Johnnie Walker Luxe Blending Water is a premium, zero-calorie, zero-sugar, low-mineral water crafted to deliver a smooth, rounded mouthfeel that enhances every sip. Recommended by connoisseurs and master blenders, it is specially formulated to elevate refined tasting experiences. Celebrate the art of blending with Johnnie Walker Luxe Blended Water. Blend it Right. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash Business Wire India, established in 2002, India's premier media distribution company ensures guaranteed media coverage through its network of 30+ cities and top news agencies.
India Today
06-08-2025
- Entertainment
- India Today
How new wave of creators are shaping India's cultural landscape
In a world where creativity often intersects with purpose, a new cultural initiative is quietly gaining momentum. Titled The Walkers List, this platform brings together a curated collective of changemakers, creators, and collaborators working across art, fashion, music, and movement. Each project under the initiative seeks to not only break boundaries but also to create lasting social and cultural than spotlighting individual fame, the platform aims to highlight collaboration rooted in intent. Whether it's through preserving indigenous craft or advocating for gender equity in sports, The Walkers List places cultural dialogue and social progress at the centre of its Today spoke with the Johnnie Walker team to better understand the inspiration behind this initiative, and how the idea of 'Keep Walking' is being reimagined—not as a slogan, but as a platform for impact. The team shared that this was about 'turning progress into practice' and 'bringing together people who walk differently, but forward.'RECLAIMING HERITAGE THROUGH DESIGN One of the standout collaborations featured is Paizr-e-Pashm, co-created by cashmere activist Babar Afzal and footwear designer Aprajita Toor. The project reinterprets traditional pashmina weaving into contemporary footwear design—merging craft and fashion with cultural memory. Proceeds from the collection are being directed toward sustaining the livelihoods of pashmina shepherds and artisans, supporting both ecological and artistic IN MOTION: THE DHWANI INSTALLATIONIn a unique blend of visual art and performance, Dhwani brings together artist Shilo ShivSuleman and dancer Colleena Shakti. First showcased in Mumbai this July, the immersive installation featured a 250-kg golden spiral, created in collaboration with Lohar metal artisans from Jaipur and Odissi dancers. The result was a living sculpture one that shifted with light, movement, and energy—highlighting community, tradition, and transformation.A SONG FOR THE PLANETMusic also plays a role in this cultural tapestry. The Planet Song—a collaboration between Grammy-winning composer Ricky Kej and genre-bending artist Rashmeet Kaur is a musical call to action. The track explores themes of climate awareness and sustainability, blending folk roots with futuristic production to reach a wider, younger SPORT MEETS STATEMENTPerhaps the most unexpected partnership is between athletes Virat Kohli and Saina Nehwal, who have come together to design The Walkers Jersey. More than just apparel, the jersey is a statement in support of gender equality in sports. It's a symbolic invitation for fans and citizens alike to 'wear what they stand for'—and to champion equal representation in every COMMUNITY, AND THE PATH FORWARDAt its core, The Walkers List is less about individual glory and more about shared momentum. According to the team behind it, the initiative is set to grow into a long-term cultural programme inviting young artists, underrepresented voices, and future-facing thinkers to share space, stories, and India Today learned from its conversation with the team, the platform is a reminder that creativity can be more than expression—it can be direction. And sometimes, all it takes to move culture forward is one brave, collaborative step.- Ends
