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It's not gold, but this tree produces something just as expensive
It's not gold, but this tree produces something just as expensive

Time of India

time7 days ago

  • Business
  • Time of India

It's not gold, but this tree produces something just as expensive

You won't see it shining in jewellery stores or catching the light like gold or diamonds. In fact, you might not notice it at all. But Agarwood– a dark, fragrant wood that forms deep inside certain trees– is one of the most expensive natural materials in the world. It doesn't sparkle, but when it's burned, distilled, or worn as oil, its rich scent explains why it's so highly valued. Where it all begins Agarwood comes from Aquilaria trees, which grow in parts of India, Bangladesh, and Southeast Asia. These trees usually look quite ordinary. But when they're infected by a certain type of fungus, they produce a dark, fragrant resin to protect themselves. Over time, this resin spreads through the wood, turning it into what we know as Agarwood. But this doesn't happen to every tree. Only a small number of infected trees create usable resin, which makes Agarwood naturally rare and difficult to find. Why it's so expensive According to a report by India(dot)com, in India, premium-grade Agarwood can sell for more than ₹1 lakh per kilogram– and that's just the raw material. So, what makes it so valuable? Time: Resin formation is incredibly slow, often taking 10 to 20 years. Uncertainty: Not all trees develop it, and quality varies widely. High demand: Perfumers, incense makers, traditional medicine practitioners, and spiritual communities all compete for it. The most valuable Agarwood comes from older trees that have gone through years of stress. Just like aged whisky or fine wine, the longer it develops, the better its quality and worth. The scent that defines luxury The oil taken from Agarwood is called Oud. It has a strong, musky, and slightly sweet smell that stands out from regular perfumes. Many luxury perfume brands use Oud as a key ingredient in their most expensive collections. Even a small bottle of real Oud oil can cost tens of thousands of rupees. That's not just because of the brand– it's because just a few drops can last for hours on the skin. More than just a fragrance Agarwood isn't just known for its fragrance– it also has cultural and spiritual value. For centuries, people across Asia and the Middle East have used it in temples, shrines, and homes. Its scent is believed to clean the air, relax the mind, and help with meditation or prayer. In traditional medicine systems like Ayurveda, Chinese medicine, and Unani, small amounts of Agarwood have been used to treat problems like anxiety, trouble sleeping, and digestion issues. While it's not commonly used in modern medical treatments, its traditional use is still respected and followed in many places. A growing crisis With prices rising and global demand increasing, overharvesting has become a serious concern. In many regions, trees are cut down illegally just to see if they contain resin. When they don't, the tree is lost for nothing. This has led to some species of Aquilaria being listed as endangered. To address the problem, some growers have turned to plantation farming– intentionally infecting trees with the fungus in a controlled environment. While this helps improve supply, the quality often doesn't match that of naturally formed Agarwood. In addition, illegal trade continues to threaten wild populations. A global commodity with ancient roots From handmade incense in Bhutan to high-end perfumes in Dubai and Paris, Agarwood is now used all over the world. What was once a sacred material used only in certain cultures has become part of a global luxury market worth billions. But this growing demand has its downsides. If Agarwood isn't harvested carefully and responsibly, it could become even harder to find– or disappear completely. And since it takes years to form, it's not something that can be quickly replaced.

IOI Properties, Marriott Team Up For Community Green Initiative
IOI Properties, Marriott Team Up For Community Green Initiative

Barnama

time15-07-2025

  • General
  • Barnama

IOI Properties, Marriott Team Up For Community Green Initiative

KUALA LUMPUR, July 15 (Bernama) -- In conjunction with World Environment Day, IOI Properties Group Berhd (IOIGP) has partnered up with Marriott International and the Marriott Worldwide Business Council in Malaysia to organise a community tree planting event at 16 Sierra, Puchong South, Selangor. In a statement today, IOIPG said that over 100 participants, including IOIPG employees, residents of 16 Sierra, and staff from Le Méridien Petaling Jaya and 24 Marriott International hotels, took part in the event last Saturday. Trees were planted at eight locations across the 535-acre township. 'Once matured, these trees will benefit the community by reducing air pollution, contributing to carbon sequestration, and providing shade for walkways, which helps to mitigate the effects of urban heat,' the group said in a statement. 16 Sierra general manager Calvin Sew said the initiative aligns with the developer's IOI Sustain Roadmap 2030, which aims to enhance the township's environmental ecosystem and improve community well-being. It also reflects the long-term commitment of both IOI Properties and Marriott International to environmental, social and governance (ESG) principles. As part of its sustainability efforts, IOIPG has introduced several eco-friendly features in 16 Sierra, including a firefly habitat at The Tribe Glamping and a dry creek system at Central Park designed to support the natural ecosystem. 'We also have plans to create an eco-corridor to connect green spaces throughout the township, along with a 60.5-acre certified green district focused on renewable energy, water management, environmental planning, green buildings, and sustainable transport,' Sew added. To further promote biodiversity, rare and threatened tree species listed under the International Union for Conservation of Nature (IUCN) Red List, such as Aquilaria malaccensis (Gaharu) and Mangifera caesia (Binjai), were among those planted during the event. The initiative also supports several of the United Nations Sustainable Development Goals (SDGs), including SDG 11 (Sustainable Cities and Communities), SDG 13 (Climate Action), SDG 15 (Life on Land), and SDG 17 (Partnerships for the Goals). Meanwhile, Christopher Moore, Sustainability Chair of the Marriott Worldwide Business Councils Malaysia and General Manager of Le Méridien Petaling Jaya, said they were proud to collaborate with IOIPG on the initiative. He emphasised that the partnership supports Marriott International's sustainability goals and its efforts to reduce global carbon emissions.

FRIM Leads In Conservation Of Karas Trees And Raising Quality Of Agarwood
FRIM Leads In Conservation Of Karas Trees And Raising Quality Of Agarwood

Barnama

time30-06-2025

  • Science
  • Barnama

FRIM Leads In Conservation Of Karas Trees And Raising Quality Of Agarwood

KUALA LUMPUR, June 30 (Bernama) -- Malaysia is one of the main producers of agarwood from natural forests, but the valuable resin-producing species of karas wood is now facing threats due to overexploitation and misunderstanding among the community regarding its production process. Forest Research Institute of Malaysia (FRIM) research officer Dr Abd Majid Jalil said that not all karas trees produce agarwood because the resin is only produced through a chemical reaction when the tree experiences certain stress. 'The general perception that equates karas tree with the 'gaharu tree' has caused it (karas tree) to be cut down even though it does not contain agarwood, which has contributed to the decline of the species. 'The confusion is also manipulated by certain parties by selling karas tree seedlings as agarwood seedlings without explaining the actual process of formation of the resin,' he said in a statement. Agarwood is a type of high-value aromatic resin that is widely used in the perfume industry, aromatic wood burning and religious ceremonies, especially in Middle Eastern and Asian countries. It is formed naturally when the karas tree (Aquilaria spp.) is injured due to fungal attacks, insects or other physical disturbances. He called on the public not to be fooled by the sale of seedlings called 'agaharu seedlings' without a complete understanding of the process that requires additional time and effort to produce quality resin. Elaborating further, he said the main karas tree species that produce agarwood include Aquilaria malaccensis, A. crassna, A. sinensis, A. rugosa, A. microcarpa, A. hirta, A. beccariana and A. rostrata, but the population of the species is declining in Peninsular Malaysia. Due to the threat, he said the Aquilaria species is listed under Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and on the International Union for Conservation of Nature (IUCN) Red List. Meanwhile, Abd Majid said FRIM, which has been conducting research on agarwood for 25 years, also provides technical services and advice to entrepreneurs and communities to improve the understanding of the resin production process and sustainable tree management practices.

What Is Oud Hindi? Everything You Need to Know
What Is Oud Hindi? Everything You Need to Know

Time Business News

time24-05-2025

  • Lifestyle
  • Time Business News

What Is Oud Hindi? Everything You Need to Know

If you've ever explored the world of fragrances, you've likely heard about Oud Hindi—a luxurious and mysterious scent that has captured the hearts of many perfume lovers worldwide. But what exactly is Oud Hindi, and why is it so highly prized? Whether you're a seasoned oud enthusiast or a curious newcomer, this guide covers everything you need to know about this exquisite aroma. Oud Hindi traces its roots back centuries, deeply embedded in South Asian culture, especially in India and Pakistan. Traditionally used in royal courts and spiritual ceremonies, oud was treasured not only for its captivating scent but also for its symbolic meaning of purity and luxury. Over time, the demand for oud grew globally, making Oud Hindi one of the most sought-after fragrance oils today. Unlike other types of oud, Oud Hindi carries a distinct, rich, and complex aroma profile. It combines woody, smoky, and slightly sweet undertones that create a mesmerizing fragrance. This unique composition differentiates it from other regional oud, like Cambodian or Malaysian oud, making it a favorite among oud connoisseurs. Oud Hindi comes from the resinous heartwood of the Aquilaria tree, which grows primarily in India. When this tree is infected by a particular mold, it produces a dark, fragrant resin that is harvested carefully. The extraction of oud oil is a meticulous process involving steam distillation or solvent extraction, resulting in the highly concentrated essence known as Oud Hindi. You'll find Oud Hindi in various forms: Pure Oud Oil: The most concentrated and expensive form, used sparingly. The most concentrated and expensive form, used sparingly. Oud Attar: A blend of oud oil with carrier oils, perfect for daily wear. A blend of oud oil with carrier oils, perfect for daily wear. Hindi Oud Perfume: Modern fragrances that incorporate oud notes for a lasting scent. From personal grooming to religious ceremonies, Oud Hindi serves multiple purposes: It is a luxurious fragrance that enhances personal charm. Used in spiritual rituals to purify spaces. Many believe it offers aromatherapy benefits, such as reducing stress and anxiety. In the world of perfumery, Hindi oud perfume is a symbol of sophistication. Brands use Oud Hindi as a key ingredient in high-end fragrances, often blending it with floral, citrus, or spicy notes to create balanced and alluring scents. Whether for men or women, oud perfumes add depth and longevity that few other scents can match. When it comes to purchasing authentic Oud Hindi, UsmanBaig is a name that resonates with quality and trust. Known for offering genuine oud products, UsmanBaig ensures that customers receive pure oils and attars without any adulteration, making it a top choice for buyers in Pakistan and beyond. The price of Oud Hindi in Pakistan varies depending on purity, concentration, and packaging. Factors like sourcing, extraction methods, and brand reputation also influence pricing. To avoid counterfeit products, it's important to buy from trusted sellers such as UsmanBaig or verified fragrance stores. To spot authentic Oud Hindi: Check the scent: Genuine oud is complex and rich, not harsh or overly sweet. Look for purity indicators: Real oud oil should mix smoothly with carrier oils. Avoid suspiciously cheap products—quality oud comes at a price. Proper care extends the life of your Oud Hindi products: Store in cool, dark places away from sunlight. Keep containers tightly sealed to preserve aroma. Use a small amount to avoid wastage, as oud is highly concentrated. Beyond its enchanting fragrance, Oud Hindi offers several benefits: It can uplift mood and create a calming environment. Wearing oud can boost confidence and leave a memorable impression. It holds cultural significance, connecting wearers with tradition and heritage. Anyone looking to add a touch of elegance and mystique to their scent collection can benefit from Oud Hindi. It's ideal for special occasions, gifting, or everyday use for those who appreciate rich, woody perfumes. Oud Hindi stands as a timeless fragrance that combines nature's mystery with cultural richness. From its ancient roots to modern perfume bottles, it continues to enchant and inspire. Whether you're exploring oud for the first time or seeking a high-quality product, understanding the essence and value of Oud Hindi will help you make an informed choice. Trust brands like UsmanBaig for authenticity and embrace the luxurious world of oud with confidence. Q1: What is the main difference between Oud Hindi and other types of oud? A1: Oud Hindi is known for its rich, complex, and slightly sweet woody aroma, distinguishing it from other regional ouds that may be more smoky or resinous. Q2: Can Oud Hindi be used daily? A2: Yes, especially in attar form which is diluted with carrier oils, making it suitable for everyday wear. Q3: How to ensure the Oud Hindi I buy is genuine? A3: Purchase from trusted sellers like UsmanBaig, check the scent complexity, and avoid suspiciously low prices. Q4: Is Oud Hindi suitable for both men and women? A4: Absolutely, oud perfumes are generally unisex and loved by people of all genders. Q5: What are the spiritual benefits of using Oud Hindi? A5: It is believed to purify the mind, reduce stress, and create a peaceful atmosphere during meditation or prayer. TIME BUSINESS NEWS

What Makes Premium Oud So Special? A Deep Dive into Its Origins and Quality
What Makes Premium Oud So Special? A Deep Dive into Its Origins and Quality

Time Business News

time22-05-2025

  • General
  • Time Business News

What Makes Premium Oud So Special? A Deep Dive into Its Origins and Quality

Have you ever caught a whiff of a fragrance so deep, rich, and unforgettable that it stopped you in your tracks? That's probably Premium Oud doing its magic. Known as 'liquid gold' in the fragrance world, this ancient scent has captivated royals, perfumers, and fragrance lovers for centuries. But what really makes it so special? Let's take a deep dive. Oud is derived from the heartwood of Aquilaria trees when they become infected with a specific mold. This triggers the tree to produce a dark, fragrant resin—what we know as oud. Used for over 3,000 years, oud has roots in Middle Eastern, Indian, and Southeast Asian cultures. It was burned in temples, used in rituals, and even traded like precious jewels. From ancient Arabic traditions to Buddhist temples in Japan, oud's influence spans continents. It is deeply spiritual and symbolizes purity, wealth, and power. Obtaining oud is no small feat. After years of resin formation, the infected trees are carefully harvested. Steam distillation is the most common method, but traditional wood-burning techniques are still used to preserve authenticity. Like fine wine, oud improves with age. Aging gives the oil a deeper, more refined aroma profile. Premium Oud is all about quality. It comes from the rarest parts of the tree, with high resin content and minimal impurities. The more resin in the wood, the stronger and more luxurious the oud. Low-heat, long-hour distillation preserves the oil's complexity, making it truly premium. Premium oud smells smoother, deeper, and more layered compared to its regular counterpart. You'll find that Best Premium Oud Attar can last for more than 24 hours with just a drop. Regular oud fades faster. Of course, quality comes with a price. Premium oud can cost hundreds or even thousands of dollars per tola. Known for its strong and animalic profile, it's highly revered. Sweet and rich—perfect for everyday wear. Rare and wild with a mysterious smoky note. Premium Oud in pakistan is gaining attention for its high quality and affordability. Brands like UsmanBaig are redefining local oud standards. Pure oud is powerful but blending enhances usability and appeal. Musk, amber, and sandalwood are commonly used to stabilize the scent. Traditional styles stick to deep, woody blends. Modern ones add fruity or floral top notes. It's rare, takes years to produce, and is harvested through an extremely labor-intensive process. That's why Premium Oud is often called the 'diamond of perfumes.' Base: Earthy, woody, leathery Earthy, woody, leathery Middle: Smoky, balsamic, sweet Smoky, balsamic, sweet Top: Animalic, spicy, sometimes floral Each note tells a story, developing uniquely on your skin. Aromatherapy: Calms the mind and reduces anxiety Calms the mind and reduces anxiety Spiritual Use: Burned as incense in prayers Burned as incense in prayers Traditional Medicine: Believed to aid digestion and improve mental clarity You can choose from pure or blended attars. The Best Premium Oud Attar is one that suits your personal style and lasts long without overpowering. With increasing interest, Premium Oud in Pakistan is now being offered by niche perfumers and online platforms. Quality and accessibility are at an all-time high. UsmanBaig is one name making waves. Known for authentic and high-grade oud, this brand is becoming a go-to for enthusiasts in Pakistan and abroad. Texture: Slightly thick, not watery Slightly thick, not watery Color: Golden brown or dark Golden brown or dark Scent Test: Deep, non-synthetic aroma that evolves over time Apply on pulse points like the wrist and behind ears. For special occasions, dab a little on your clothes or beard. Try layering it with lighter notes for a personalized effect. Keep away from heat and sunlight Use glass droppers to avoid contamination Store in a cool, dark place to preserve the aroma Premium Oud isn't just a fragrance—it's an experience. Whether you're exploring the spiritual depth, enjoying the luxury scent, or collecting rare attars, oud offers a journey like no other. From the heart of Aquilaria trees to the hands of skilled perfumers like UsmanBaig, every drop carries centuries of tradition, artistry, and soul. 1. What makes Premium Oud different from regular oud? Premium oud has a richer aroma, higher resin content, and longer-lasting effects compared to regular oud. 2. Is Premium Oud suitable for daily wear? Yes, but it's strong—use sparingly. For daily use, consider blended oud attars. 3. Can I get good Premium Oud in Pakistan? Absolutely! Premium Oud in Pakistan is now readily available, especially through trusted brands like UsmanBaig. 4. How do I store Premium Oud? Keep it in a cool, dark place and avoid plastic containers to maintain its quality. 5. Why is the Best Premium Oud Attar so expensive? It's due to the rarity of agarwood, the time-consuming extraction process, and the deep, long-lasting fragrance. TIME BUSINESS NEWS

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