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Indian Express

All about Vishal Mega Mart security guard job drive; here's how it started the biggest meme fest

Job trends at Vishal Mega Mart: What started as a routine recruitment drive by Vishal Mega Mart has unexpectedly turned into a nationwide online sensation. The retail chain, known for its over 700 stores across India, recently announced a massive hiring push for thousands of security guards. While the goal was to boost their workforce, the Internet had other plans. Social media users quickly latched onto the announcement, turning the security guard role into a cultural moment packed with satire, memes, and humorous commentary on India's employment scene. Phrases like 'Ek hi sapna – Vishal Mega Mart security guard' and 'Vishal Mega Mart chowkidar first attempt fail' started popping up online, mimicking the language used by aspirants of India's most competitive exams like UPSC, NEET, and IIT-JEE. What was once just a retail job suddenly became the centre of memes, jokes, and viral reels. The spark was Vishal Mega Mart's large-scale call for applications — an open invitation for thousands of security guard positions across India. The recruitment details, once circulated on WhatsApp groups and social platforms, caught fire. What intrigued people even more was the structured selection process: a written exam covering current affairs, English, and local languages, followed by physical training, medical checks, and preference for candidates with experience, martial arts skills, or shooting training. Vishal mega Mart security guard job context !🫠 — Arpit (@arpitsrivastvv) May 17, 2025 With the country already burdened by job shortages, the idea that even a guard's post required such competitive filtering hit home, albeit with a heavy dose of satire. The seriousness of the process, all very real, became the perfect material for meme creators. As the trend picked up steam, memers unleashed their creativity. Fake coaching centres offering 'Vishal Mega Mart Security Guard Prep Classes' started appearing in parody posts. AI-generated memes flooded Instagram and X, including one where Virat Kohli and Cristiano Ronaldo were spotted wearing security guard uniforms outside a Vishal Mega Mart – a perfect blend of absurdity and brilliance. Reels began showcasing mock training montages and exaggerated selection drills, and some creators even spoofed classic 'first attempt fail' motivational videos. A post shared by Shubham Sanjay Chavan (@shubseditz) With God's grace I secured AIR – 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ — अkhil✨ (@bas_kar_oyee) May 17, 2025 Vishal Mega mart Security gaurd batch 2025 By Jaan Sir Patna — Divyanshu Tiwari (@divyaaanshuu) May 17, 2025 Vishal mega Mart guard supremacy — 𝘼𝘿𝙄𝙏𝙔𝘼 𝙅𝙃𝘼 (@adityaverse_) May 16, 2025 Me entering my village after getting the job of Security Guard in Vishal Mega Mart: — Nikhil (@Risenik) May 19, 2025 Vishal Mega Mart security guard supremacy 🔥🔥 — UmdarTamker (@UmdarTamker) May 17, 2025 Vishal Mega Mart main security guard ki job ke liye aapne certificates dekha te huye : — gogi bhai (@justedit4u) May 17, 2025 The humour resonated deeply, but beneath the jokes lay a sobering truth: India's job crisis is so intense that even entry-level roles can become symbols of aspiration and struggle. Salary figures shared on job portals like AmbitionBox and Glassdoor added more context — freshers earning Rs 9,000 to Rs 12,000, experienced guards making Rs 13,000 to Rs 18,000, and supervisors getting up to Rs 25,000. Added benefits include PF, medical coverage, and staff discounts.