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Cost of Easter rises as UK chocolate, lamb and hot cross bun prices soar
Cost of Easter rises as UK chocolate, lamb and hot cross bun prices soar

The Guardian

time04-04-2025

  • Business
  • The Guardian

Cost of Easter rises as UK chocolate, lamb and hot cross bun prices soar

Exchanging Easter eggs and tucking into a roast dinner are among the highlights of the spring holiday but Britons face paying more for this year's celebrations after a sharp rise in the price of essentials such as chocolate, lamb and hot cross buns. A leg of lamb joint now costs on average £13.94 a kilo in in supermarkets, which is 10%, or £1.31, more than last year, according to the price analysts Assosia. Over two years, the jump is nearly 27%, or approaching £3 more a kilo, based on the pre-promotion price across Tesco, Sainsbury's, Asda and Morrisons. The price of hot cross buns has also crept up, with supermarkets charging an average of £1.71 for a four-pack of premium 'extra fruity' buns, which is 19p, or 12%, more than last year. Tucking into chocolate eggs is an integral part of the annual festivities, and last year Britons spent more than £255m on Easter eggs, according to the data company Kantar. However, this year consumers are often being asked to pay more for a smaller egg. When pack sizes are reduced and prices stay the same, or even go up, it is called 'shrinkflation'. Some chocolate eggs from big names such as Cadbury and Mars have increased by more than 50% per 100g, according to research by the consumer champion Which?. At Tesco, Which? found a Twix white chocolate Easter egg had increased from £5 to £6 in the run-up to Easter, and had also shrunk from 316g in 2024 to 258g, meaning the unit price (per 100g) had gone up by 47%. Eagle-eyed shoppers have also spotted that a Terry's Chocolate Orange has diminished in size, down from 157g to 145g. A Terry's spokesperson blamed the decision on 'sky-high cocoa prices due to massive cocoa shortages. We've put off making any changes for as long as we could, but … we've had to make adjustments to the weight of the balls,' they said. Even Cadbury Mini Eggs now have a maxi price tag. At £1.80, an 80g pack costs 30p more than last year. In 2023 the average price was £1.25, according to the market research company Assosia. The increase is particularly noticeable on larger packs, with a family sharing bag hovering around the £5 mark. 'Shrinkflation is becoming more common as manufacturers try to offset rising production costs,' said Richard Price, a grocery analyst at Britsuperstore. 'Brands often choose to reduce portion sizes to maintain affordability while keeping their pricing competitive. Unfortunately, this means consumers are getting less for their money.' The most recent official cost of living data showed UK food prices rose 3.1% in the 12 months to February but a breakdown revealed some big increases. The price of lamb and chocolate was up by 16%. Meanwhile, Easter baking ingredients such as butter and eggs climbed nearly 19% and 5% respectively. Chocolate has become more expensive because of poor harvests in west Africa, in particular Ghana and Ivory Coast, where more than half of the world's cocoa beans are harvested. After hitting an all-time high of £10,137 a tonne last year, cocoa bean market prices had then fallen back but have recently marched higher, reaching £6,200 a tonne in late March. At the same time, putting a Sunday roast on the table has become pricier, with one recent survey suggesting the overall cost of the favourite meal had risen 22% in the past 12 months and 76% over five years. The report by the supply chain company Inverto said the cost of elements such as beef, potatoes and cabbage was up sharply since 2020. The dinner's centrepiece, lamb, has also risen in price, with supplies tight. The British Retail Consortium economist Harvir Dhillon pointed to shortages, with the number of lambs slaughtered falling in 2022 and 2023. 'In addition to this, demand was fairly strong, with consumers slightly less price sensitive and able to spend more on more expensive meat options.' The price of unsalted butter is nearly 28% up on this time last year at £6,250 a tonne, and goes some way to explaining higher prices on supermarket shelves. It is being driven up by several factors, including tight stocks and higher Irish butter prices. 'The UK is a net importer of butter and heavily relies on Irish butter,' said Jose Saiz, a dairy market analyst at the research firm Expana. 'Thus, expensive Irish butter prices have had a knock-on effect on UK prices.'

Monday briefing: What you need to know about the underreported bird flu crisis
Monday briefing: What you need to know about the underreported bird flu crisis

The Guardian

time17-02-2025

  • Health
  • The Guardian

Monday briefing: What you need to know about the underreported bird flu crisis

Good morning. Picture this: you're in a supermarket looking for breakfast bits or something easy for lunch. You wander over to the egg aisle, scan the prices, and think: what is going on? In the UK, egg prices have, in some cases, risen by nearly 20% since the start of the year, according to The Grocer's analysis of Assosia data. Across the Atlantic, the price of eggs has become such an issue that it's practically a culture war battleground. In a press conference last August, Donald Trump – flanked by packaged foods, meats, condiments, milk and eggs – declared that he'd tackle the crisis on day one of his presidency. The inflationary rise in egg prices is down to bird flu. The virus is rapidly depleting poultry stocks, as farms are required to cull entire flocks if even a single bird tests positive. According to data from the US agriculture department, more than 22m birds have been affected in the last 30 days alone. The UK has been designated an avian influenza prevention zone, effectively placing birds in their own version of lockdown. In England and Wales, bird 'gatherings' have been banned. But this isn't just about whether you can have a fried egg with your breakfast. The virus has spread beyond poultry, infecting other wildlife and dozens of people in North America, even killing one person. The first human case in England was detected last month. Scientists still say the risk of a widespread human outbreak remains low, but the virus is hitting milestones – and wreaking havoc on wildlife. Today's newsletter breaks down the impact of avian flu and how worried humans should be. That's right after the headlines. Ukraine | Keir Starmer has said he is prepared to put British troops on the ground in Ukraine if there is a deal to end the war with Russia – acknowledging it could put UK forces 'in harm's way'. It is understood to be the first time the prime minister has explicitly stated he is considering deploying British peacekeepers to Ukraine. The comments came just before emergency talks with European leaders in Paris on Monday. Middle East | Egypt, in conjunction with the World Bank, is drawing up a reconstruction plan for Gaza as an alternative to Donald Trump's 'Riviera of the Middle East' idea. Poverty | Britain's poorest households are paying an increasing share of their income on council tax, according to new analysis by the Resolution Foundation likening it to the poll tax that contributed to the downfall of Margaret Thatcher. Business | UK employers are preparing for their biggest redundancy round in a decade amid collapsing business confidence as firms brace for tax increases from April that Rachel Reeves announced in her autumn budget. Baftas | Conclave, Edward Berger's Vatican-set thriller, beat The Brutalist to best picture and also picked up outstanding British film, adapted screenplay and editing. The Brutalist, Brady Corbet's epic drama about a Hungarian modernist architect working in postwar America, went home with best director, leading actor for Adrien Brody, cinematography and score. The H5N1 subtype of avian flu has been around for decades, and was first identified in southern China in 1996. It primarily infected poultry, only occasionally jumping to wild birds. When it did, the virus often killed them quickly, limiting its ability to spread globally. That changed in 2020 with the emergence of a new strain – one that could sustain itself in wild bird populations year-round, including during the spring, when birds gather in high densities. Within two years, thousands were dying worldwide, with cases detected in Peru, Israel and the UK. So far, more than 500 bird species have been infected, along with at least 70 mammal species. Below, we look at the fallout. Agriculture effects Bird flu was first detected in cattle in March 2024, which was a surprise for scientists. While pasteurised milk remains safe to consume, raw milk is a different story. It surged in popularity last year among sections of the anti-vaccine 'Make America Healthy Again' wing of Trump's movement (spearheaded by the recently confirmed health secretary, Robert F Kennedy Jr), because of baseless claims that it could 'advance human health'. In reality, raw milk can contain high levels of the virus, making transmission far easier. Beyond the health risks, bird flu is dealing a devastating economic blow to farmers. In regions where poultry is a primary source of protein, the UN's Food and Agriculture Organization has warned that avian influenza poses a 'serious threat to food and nutrition security'. According to the UN, hundreds of millions of people's livelihoods have already been affected. The financial pressure on farmers may leave them unable to invest in proper biosafety measures, further exacerbating the crisis. The impact on wildlife Since 2021, 280m wild birds have died from the virus – but there are tens of thousands more casualties. In Argentina, 17,000 southern elephant seal pups perished, wiping out nearly an entire generation of seals. More than 20,000 South American sea lions have died in Chile and Peru. Even domestic animals haven't been spared – a small but growing number of house cats in the US have fallen ill. The virus has also reached zoos, endangering rare and vulnerable species. Between August and October last year, 47 tigers, three lions, and a panther died in Vietnamese zoos. Are humans in danger? In the US, 68 people have been infected so far – most of them experienced mild symptoms. However, as the virus continues to jump between species, emerging data suggests that certain variants could cause severe illness and even death, particularly when transmitted directly from birds to humans. Scientists warn that cross-species pandemics are on the rise. As one expert told the Guardian's biodiversity reporter Phoebe Weston: 'There is a fair body of work now demonstrating that most human viruses are zoonotic [of animal origin].' For more background on the drivers behind bird flu, Phoebe has written about how biodiversity loss and the climate crisis are driving the increase in infectious disease outbreaks, making them more frequent, widespread and dangerous. Meanwhile, the political landscape in the US has only added to concerns. Trump's decision to pull the country out of the World Health Organization – an agency that coordinates global health responses and facilitates data sharing – has alarmed researchers. Compared with 10 months ago, the virus now has 'a tonne more opportunities' to adapt to mammal hosts, thanks to its rapid spread among cows and other animals across the US, one expert told the weekly scientific journal Nature. Bird flu may never escalate into a pandemic or become a major threat to humans. But as a UN pandemic expert cautioned: 'We must remember that this can change quickly, as the virus is evolving – and we must be prepared for such a scenario.' Sign up to First Edition Our morning email breaks down the key stories of the day, telling you what's happening and why it matters after newsletter promotion Ellen Pierson-Hagger interviewed the influential leftwing journalist and political commentator Ash Sarkar as she publishes her first book, Minority Rule: Adventures in the Culture War. Katy Vans, newsletters team The actor Tuppence Middleton gives a candid account of what living with OCD is like in this brilliant extract from her new memoir. Nimo The Breakfast Club may not have aged well, but it was a trailblazer 40 years ago, setting the template for the teen movie. Charles Bramesco takes another look at the beloved John Hughes classic. Katy Michael Segalov spoke with Bridgerton and Wicked's Jonathan Bailey about how his recent projects have propelled his profile to new heights, bringing with them a unique set of challenges. Nimo We are still deep into flu season so what does the expert say about feeding a cold and starving a fever? Katy Football | Tottenham Hotspur held off Manchester United to win 1-0 after James Maddison's 13th minute opener, while Liverpool once again moved seven points clear after beating Wolves 2-1 earlier on Sunday. Football | Arsenal Women crushed Tottenham 5-0 in the Women's Super League in Chloe Kelly's re-debut for the club after a January move from Manchester City. Mary Fowler made WSL history as Manchester City cruised to a 4-0 win over Liverpool at the Joie Stadium. Tennis | Emma Raducanu ended her losing run in style with a straight-sets victory over Greece's Maria Sakkari in the Dubai Duty Free Championships. Raducanu came into the match on the worst run of results in her career, having lost four successive matches. 'Talks lay bare transatlantic rift over war in Ukraine' says the Guardian while the Times says 'PM will act as 'bridge' to Trump in peace talks' – hope his back can take it. 'Starmer flies into a storm' is the Mail's version while the Telegraph leads with 'Starmer: I'm ready to put troops in Ukraine'. A decent summary from the i: 'UK to join crisis talks on European defence – as Ukraine is not invited to US-Russia summit' while the Financial Times goes with 'European leaders hold crisis meeting on Ukraine and wider defence plans'. The Metro takes an interesting angle with 'Putin's war of fire and ice', covering a drone hitting Chornobyl and a power station attack cutting off Ukrainians' heating. 'Killer ex royal aide works at animal shelter' – that's the Daily Mirror's 'Jane Andrews exclusive'. 'Farmers driven to brink of despair' – familiar subject matter in the Daily Express, which seems to be betting heavily on an inheritance tax reversal that it would then claim as a victory for itself. The man with Elon Musk's chip in his brain When Noland Arbaugh was left paralysed he signed up for an implant created by Musk's Neuralink company that would allow his mind to directly interact with computers. Jenny Kleeman reports Sign up for Inside Saturday to see more of Edith Pritchett's cartoons, the best Saturday magazine content and an exclusive look behind the scenes A bit of good news to remind you that the world's not all bad Chloë Hamilton shared her journey of disconnecting from constant phone notifications to improve her wellbeing and focus on her children. Initially overwhelmed by late-night messages from a WhatsApp mum group, she activated Do Not Disturb mode to find peace. Over three years later she is still reaping the benefits. While she still struggles with the urge to check her phone, she believes this shift has made her a calmer, more present mother. Sign up here for a weekly roundup of The Upside, sent to you every Sunday And finally, the Guardian's puzzles are here to keep you entertained throughout the day. Until tomorrow. Quick crossword Cryptic crossword Wordiply

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