Latest news with #AtharAwards
Campaign ME
08-04-2025
- Entertainment
- Campaign ME
Athar Festival 2025 to conclude with an extraordinary two-day celebration of creativity at Athar Awards
Athar, Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, will conclude with the largest and most spectacular edition of Athar Awards to date. Submissions for Athar Awards 2025 officially open today, with 14 new additions bringing the total to over 30 categories, each spotlighting the growing constellation of campaigns, teams, and individual talent driving the Kingdom's creative momentum. Athar Awards will take place across two nights, reflecting its broader vision to champion creative excellence across both established disciplines and emerging frontiers. Saudi talent in the Individual categories will be recognised following day one of the festival at JAX District – Diriyah Biennale Foundation, while winners in the Campaign and Team categories will be honoured during a prestigious gala dinner on the festival's closing night. Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, said, 'Saudi Arabia's creative industry is capturing the world's attention with bold ideas, distinctive storytelling, and globally resonant work. Athar Awards are designed to harness and amplify that momentum, offering a platform that not only celebrates excellence but also propels it forward. As the creative output from the Kingdom grows more sophisticated and ambitious, these awards help showcase how Saudi creativity is perceived internationally — not just as promising, but as world-class. They mark a pivotal step in transforming recognition into long-term influence across the global creative economy.' Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, added, 'Last year's Athar Awards demonstrated that the spirit of Saudi innovation is well embedded and thrives across the creative marketing landscape. The fresh stories, perspectives, and bold creative approaches showcased by our winners and nominees — along with their impact on the Kingdom's creative economy and contributions to Vision 2030 — are all truly worth celebrating. Today, we are proud to say that the additional award categories have been thoughtfully introduced to reflect the expanding breadth and depth of our homegrown talent. As we look forward to the largest editions of Athar Festival and Athar Awards in October, we wish all prospective nominees the very best of luck.' Athar Awards 2025 boasts a dynamic mix of new Campaign and Team categories that spotlight innovation and creativity across a number of next-generation specialisations. Among the highlights is Best Artificial Intelligence/Augmented Reality Powered Campaign, which features cutting-edge campaigns that leverage smart technology to enhance engagement and impact. Best Fintech Solutions & E-commerce Campaign celebrates digital-first initiatives reshaping consumer experiences, while Best Video Storytelling Campaign recognises powerful visual narratives that elevate Saudi Arabia's creative voice. In the Team categories, additional titles include Startup of the Year and Production Team of the Year, which acknowledge collective achievement across execution, strategy, and innovation. The Individual categories place a renewed emphasis on leadership, influence, and transformative thinking. Disruptor of the Year celebrates boundary-pushing visionaries, while Influencer of the Year honours standout digital creators shaping conversations across platforms. Other additions include Creative Designer of the Year, Media Leader of the Year, and Young Creative of the Year — each highlighting the array of talents fuelling the Kingdom's creative sphere. Athar Festival 2025 is presented by Motivate Media Group and TRACCS. For the full list of Athar Awards 2025 categories, visit the official website (
Zawya
08-04-2025
- Business
- Zawya
Athar Festival 2025 to conclude with an extraordinary two-day celebration of creativity at Athar Awards
New categories to recognise creative excellence across AI, fintech, storytelling, leadership, design, and emerging talent Riyadh, Saudi Arabia – Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, will conclude with the largest and most spectacular edition of Athar Awards to date. Submissions for Athar Awards 2025 officially open today, with 14 new additions bringing the total to over 30 categories, each spotlighting the growing constellation of campaigns, teams, and individual talent driving the Kingdom's creative momentum. Athar Awards will take place across two nights, reflecting its broader vision to champion creative excellence across both established disciplines and emerging frontiers. Saudi talent in the Individual categories will be recognised following day one of the festival at JAX District – Diriyah Biennale Foundation, while winners in the Campaign and Team categories will be honoured during a prestigious gala dinner on the festival's closing night. Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, said: 'Saudi Arabia's creative industry is capturing the world's attention with bold ideas, distinctive storytelling, and globally resonant work. Athar Awards are designed to harness and amplify that momentum, offering a platform that not only celebrates excellence but also propels it forward. As the creative output from the Kingdom grows more sophisticated and ambitious, these awards help showcase how Saudi creativity is perceived internationally — not just as promising, but as world-class. They mark a pivotal step in transforming recognition into long-term influence across the global creative economy.' Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, added: 'Last year's Athar Awards demonstrated that the spirit of Saudi innovation is well embedded and thrives across the creative marketing landscape. The fresh stories, perspectives, and bold creative approaches showcased by our winners and nominees — along with their impact on the Kingdom's creative economy and contributions to Vision 2030 — are all truly worth celebrating. Today, we are proud to say that the additional award categories have been thoughtfully introduced to reflect the expanding breadth and depth of our homegrown talent. As we look forward to the largest editions of Athar Festival and Athar Awards in October, we wish all prospective nominees the very best of luck.' Athar Awards 2025 boasts a dynamic mix of new Campaign and Team categories that spotlight innovation and creativity across a number of next-generation specialisations. Among the highlights is Best Artificial Intelligence/Augmented Reality Powered Campaign, which features cutting-edge campaigns that leverage smart technology to enhance engagement and impact. Best Fintech Solutions & E-commerce Campaign celebrates digital-first initiatives reshaping consumer experiences, while Best Video Storytelling Campaign recognises powerful visual narratives that elevate Saudi Arabia's creative voice. In the Team categories, additional titles include Startup of the Year and Production Team of the Year, which acknowledge collective achievement across execution, strategy, and innovation. The Individual categories place a renewed emphasis on leadership, influence, and transformative thinking. Disruptor of the Year celebrates boundary-pushing visionaries, while Influencer of the Year honours standout digital creators shaping conversations across platforms. Other additions include Creative Designer of the Year, Media Leader of the Year, and Young Creative of the Year — each highlighting the array of talents fuelling the Kingdom's creative sphere. Athar Festival 2025 is presented by Motivate Media Group and TRACCS. For the full list of Athar Awards 2025 categories, visit the official website ( -Ends- About Athar – Saudi Festival of Creativity Athar - Saudi Festival of Creativity, presented by Motivate Media Group and TRACCS, is Saudi Arabia's foremost creative marketing event. Aligning with Saudi Vision 2030, Athar sets the stage for leaders, decision-makers, and emerging talent to connect, share insights, and drive creative endeavours across the Kingdom's burgeoning sectors. For more information, please visit:
See - Sada Elbalad
26-03-2025
- Business
- See - Sada Elbalad
Innovo Wins Athar Award For Excellence In Sustainability And CSR Practices
Nada Mustafa Innovo is proud to announce we have been presented with an Athar Award (Impact Award) by the Egypt CSR Forum. The Award for Excellence in Sustainability and CSR Practices recognises Innovo as an Impact Creator for Outstanding Contributions to a Sustainable Future. The Athar Awards honour organisations and individuals that demonstrate a transformative impact in environmental stewardship and social responsibility in Egypt. Innovo's commitment to sustainability is reflected in its track record of environmental innovation and its engagement in community-driven projects that create lasting value for society. Mohamad Gamal, Managing Director, Innovo Build Egypt commented on the win, "What an honour to receive this Athar Award, which serves as recognition of our team's dedication to sustainability. This award motivates us to continue pushing the boundaries of innovation in both our sustainability efforts and CSR programmes." Mostafa President of Egypt CSR and Sustainable Development Forum said "Innovo has set a standard in the industry through its unwavering commitment to sustainability and social responsibility. Inovo's innovative approach and community projects are exemplary, and we are proud to recognize their outstanding contributions to a sustainable future." Innovo is committed to advancing sustainability through a range of initiatives integral to its core business. This includes the promotion of energy-efficient construction methods, waste reduction in building processes and the development of environmentally conscious projects. The company also focuses on empowering local communities and ensuring that its impact extends beyond the built environment to create lasting value for society. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News Egypt confirms denial of airspace access to US B-52 bombers News Ayat Khaddoura's Final Video Captures Bombardment of Beit Lahia News Australia Fines Telegram $600,000 Over Terrorism, Child Abuse Content Lifestyle Pistachio and Raspberry Cheesecake Domes Recipe Videos & Features Bouchra Dahlab Crowned Miss Arab World 2025 .. Reem Ganzoury Wins Miss Arab Africa Title (VIDEO) News Ireland Replaces Former Israeli Embassy with Palestinian Museum News Israeli PM Diagnosed with Stage 3 Prostate Cancer Lifestyle Maguy Farah Reveals 2025 Expectations for Pisces News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers
Campaign ME
24-02-2025
- Business
- Campaign ME
ROSHN Group CMO on what marketers should prioritise in 2025
Saudi Arabia's ROSHN Group, a leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, which unveiled a new visual identity and strategic focus in November 2024, was recently recognised with the Top Google Cloud Customer Award at LEAP 2025. Setting the tone for the year ahead, Campaign Middle East spoke to the Group Chief Marketing Officer of ROSHN, Ghada AlRumayan, who was also recognised as the Marketing Leader of the Year at the 2024 Athar Awards in Riyadh. During the conversation, AlRumayan discussed what marketers should prioritise in 2025, whether AI is a boon or a bane, and her top learnings from A/B testing at scale during 2024. Here's are excerpts from the full interview conducted with the Group CMO of ROSHN. According to you, what should marketers prioritise in 2025 and why? AlRumayan: Marketers need to prioritise two aspects of their work. First is adopting a data-driven approach, ensuring they leverage the right information to guide their decision-making. Second, they should be able to analyse that data, leveraging consumer insights derived from both qualitative and quantitative research. By using data to identify demand and understand customer behaviour, marketers can align their strategies with real-time market needs. Add onto this market trends, and you will have the deep understanding required to build campaigns and communications that excite your customers and grow your bottom line. The universal truth is that the more effectively you leverage data to understand your customers, the more impactful your marketing will become. With the pressure rising to deliver stronger returns with leaner budgets, is AI a boon or a bane? AlRumayan: I see AI as a tool that will complement our creativity, and which will enable us to do more in a shorter space of time. Be it text, imagery or video, AI offers us all an opportunity to create differently in addition to being able to better understand our audiences. However, AI is only as powerful as our own imagination, and we need to ensure that we do not become over-reliant on AI-based tools. There is also the question of bias and how AI tackles this. AI is already part of the marketing mix, we just need to use it sensibly. What top learnings from A/B testing at scale during 2024 are we taking into 2025? AlRumayan: There are a number of interesting learnings here, and I would start with AI. We are using AI tools to interpret our customer data, to better predict demand, personalise messaging based on historical data, and optimise our campaign performance. AI allows us to work at a much faster pace in terms of both testing and analysing marketing effectiveness. The scale at which we can now work will transform marketing. Another change last year was the Personal Data Protection Law, which came into force. This has had and will continue to have implications for how we all store and use personal data.
