Latest news with #AtulVivek
Time of India
3 days ago
- Business
- Time of India
Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand
French technology brand Alcatel , after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India , which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics , a subsidiary of Dixon Technologies , to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of $30 million (about ₹260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart.
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Business Standard
4 days ago
- Business
- Business Standard
Alcatel returns to India after 7 years, eyes top 3 spot in smartphone mkt
French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India, which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics, a subsidiary of Dixon Technologies, to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of USD 30 million (about Rs 260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Time of India
4 days ago
- Business
- Time of India
Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand
French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India , which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics , a subsidiary of Dixon Technologies , to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of USD 30 million (about Rs 260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Live Events Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart.
India.com
5 days ago
- Business
- India.com
Alcatel's Comeback: Merging French Innovation with Indian Vision to Redefine Smartphones
Blending French Heritage with Indian Vision: How Alcatel Is Shaping the Future of Smartphones in India New Delhi – In a conversation with Mr. Ansh Rathi, COO, and Mr. Atul Vivek, CBO of NxtCell India, we explore how Alcatel is fusing its legacy of French innovation with local insight to build a sustainable and future-ready smartphone brand in India. As India's smartphone market grows at breakneck speed, global players are adapting their strategies to meet the expectations of a digitally savvy and diverse consumer base. One such brand making a strategic comeback is Alcatel—a name synonymous with French craftsmanship and innovation. Through its partnership with NxtCell India, Alcatel is looking to redefine value, accessibility, and innovation in the Indian market. Bringing a French Legacy to Indian Hands Alcatel, a globally recognized French brand operated under license by TCL Communication, has delivered premium mobile technology to over 160 countries. Now, in collaboration with NxtCell India—a 100% Indian-owned company authorized to manage Alcatel's brand in India and other markets—the company is looking to merge its design-centric legacy with the demands of Indian consumers. 'We aim to blend French innovation with local needs,' says Mr. Ansh Rathi. 'Our goal is to provide affordable, high-performance smartphones that are both stylish and future-ready.' Strategic Vision: Local Manufacturing, Global Innovation Alcatel's India strategy centers around making advanced technology widely accessible while supporting local manufacturing. Backed by the Make in India initiative, the company plans to produce devices domestically and expand its product offerings across multiple market segments. 'Our aim is to provide AI-powered, feature-rich smartphones that meet the specific demands of Indian consumers,' notes Mr. Atul Vivek. 'From cutting-edge displays to intelligent software, we're bringing meaningful innovation to every price point.' Standing Out in a Crowded Market With India's smartphone space dominated by several global and domestic brands, differentiation is critical. Alcatel intends to set itself apart through exclusive patented technologies, such as stylus-enabled features in mid-range phones—typically seen only in premium models. 'Alcatel is not just offering specs on paper—we're delivering user-centric innovation,' says Mr. Rathi. 'And by focusing on sustainable manufacturing and strong after-sales service, we're building a responsible and reliable brand.' Value Meets Vision For Alcatel, profitability takes a backseat to trust and long-term brand loyalty. 'Indian consumers value quality and integrity,' says Mr. Vivek. 'Our approach is to offer high-value devices without compromising on performance, design, or durability.' Operational efficiency and in-house innovation allow Alcatel to keep costs competitive, ensuring premium experiences are accessible across India's value-conscious market. Driving Job Creation and R&D in India In line with its long-term commitment to the Indian economy, Alcatel plans to generate employment across manufacturing, R&D, and retail. 'We're working closely with local partners for production and exploring dedicated R&D centers to develop India-specific innovations,' shares Mr. Rathi. 'Our retail network will also expand through local distribution, creating more jobs and entrepreneurial opportunities.' What's Next: Innovation on the Horizon Looking ahead to 2025 and beyond, Alcatel plans to launch a new lineup of smartphones packed with AI-enabled features, next-generation patented displays, and full 5G compatibility. These devices are designed to keep pace with India's increasing mobile data consumption and growing demand for smarter tech. 'This is just the beginning,' hints Mr. Vivek. 'We also plan to expand beyond smartphones into other consumer tech categories—always with a focus on innovation, sustainability, and value.'
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Business Standard
10-05-2025
- Business
- Business Standard
NxtCell ties up with Dixon's Padget to manufacture Alcatel phones in India
NxtCell India has teamed up with Padget Electronics, a subsidiary of Dixon Technologies, to begin local production of Alcatel-branded devices in India, news agency PTI reported. Atul Vivek, chief business officer of NxtCell India, told PTI that the company has established a manufacturing capacity of 1.2 million smartphones per year. 'We have partnered with Dixon Technologies subsidiary Padget Electronics for manufacturing a range of devices under the French technology brand Alcatel. We are starting with 1.2 million annual smartphone production and will expand to other portfolio devices gradually,' Vivek said. He further mentioned that the first batch of made-in-India Alcatel smartphones is expected to hit the market within the next 8 to 10 weeks. Alcatel has also entered into an exclusive partnership with Flipkart for online sales of its upcoming smartphone lineup in India. $30 million investment for Alcatel's comeback To facilitate Alcatel's return to India after a seven-year hiatus, NxtCell has committed an initial investment of $30 million. This investment underscores the company's intent to re-establish the French tech brand in the competitive Indian mobile phone market. NxtCell aims to tap into the ₹20,000–₹25,000 smartphone segment, which it believes has significant growth potential. The company plans to introduce smartphones equipped with stylus functionality in this price range — a feature typically reserved for high-end models priced above ₹80,000. Assembly line to employ 500 workers at Padget facility NxtCell's Chief Operating Officer, Ansh Rathi, said that the assembly operations at Padget Electronics will employ 500 workers, including 200 staff members dedicated exclusively to Alcatel production. 'Our team has ensured a seamless technology transfer, embedding advanced manufacturing excellence right here in India and reinforcing our commitment to Make in India,' Rathi said. Dixon, Inventec partner for PC manufacturing The new entity, Dixon IT Devices Private Limited, will focus on producing notebook and desktop PCs, as well as related components and servers, according to a regulatory filing. 'Dixon Technologies (India) Limited... has on April 30, 2025 entered into a Joint Venture Agreement with Inventec Corporation,' the filing stated. Dixon will hold a 60 per cent stake, while Inventec will own 40 per cent. The board structure will include three directors nominated by Dixon and two by Inventec, ensuring joint oversight of operations.
