PhonePe's Indus appstore and Alcatel announce strategic OEM partnership
:
Indus Appstore
, India's homegrown
Android app marketplace
, today announced a strategic
OEM partnership
with
Alcatel
, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India. By integrating a localized app marketplace, both the brands continue to drive innovation and accessibility for millions of users across the country.
PhonePe
's Indus Appstore has a catalogue of verified
mobile apps
and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. Indus Appstore presents a robust, user-centric alternative to traditional app distribution models allowing users to not just download but also discover apps tailored for every user.
NxtCell India
, which holds exclusive brand authorization from TCL to represent and operate the 'Alcatel' brand in India and select international markets, is instrumental in driving this collaboration. This partnership reflects NxtCell's vision to align with the Government of India's
Make in India
program by integrating local technology solutions that empower Indian users and developers. Notably, Indus Appstore joined hands with Alcatel shortly after its India launch and will be part of the brand's journey from the very beginning.
Speaking about the partnership,
Priya M Narasimhan, Chief Business Officer, Indus Appstore
said,
'
We're thrilled to partner with Alcatel at the early stages of their journey in India. This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localization and personalization. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India.
'
Commenting on the association,
Atul Vivek, Chief Business Officer, NxtCell India,
said,
"As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe's Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership. This association reaffirms our commitment to enabling innovation and reliability for our consumers."
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