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Time of India
7 days ago
- Business
- Time of India
PhonePe's Indus Appstore to come preloaded on Alcatel smartphones as part of new partnership
French consumer technology brand Alcatel's smartphone will come pre-loaded with indigenously developed PhonePe's Indus Appstore under an agreement signed between the two companies, a joint statement said on Monday. PhonePe's Indus Appstore has a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. "Indus Appstore... announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India," the statement said. Alcatel is a trademark of Nokia used under licence by Chinese firm TCL Communication . NxtCell India holds exclusive brand authorisation from TCL to represent and operate the "Alcatel" brand in India and select international markets. "This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localisation and personalisation. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India," Indus Appstore,Chief Business Officer, Priya M Narasimhan said. Alcatel has re-entered India's smartphone market after a seven-year hiatus and looks to become one of the top three smartphone brands in the country within the next three years. "As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe's Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership," NxtCell India Chief Business Officer Atul Vivek said.
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Business Standard
04-08-2025
- Business
- Business Standard
PhonePe's Indus Appstore strikes pact with Alcatel after Lava, Xiaomi
Fintech major PhonePe's Indus Appstore, a homegrown Android applications marketplace, has struck a strategic original equipment manufacturer (OEM) partnership with French consumer technology brand Alcatel. As part of the partnership, Indus Appstore will come pre-installed as the app store on all Alcatel smartphones in India. This marks the third OEM partnership for Indus. Previously, it has partnered with consumer technology brands such as Lava and Xiaomi. The Indus Appstore offers a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. 'This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localisation and personalisation. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India,' said Priya M Narasimhan, Chief Business Officer, Indus Appstore. Alcatel is a brand independently operated by TCL Communication under a trademark licensing agreement with Nokia. NxtCell holds exclusive brand authorisation from TCL to represent and operate the Alcatel brand in India and select international markets. NxtCell India plans to begin smartphone manufacturing within the next 12 to 18 months. 'Partnering with PhonePe's Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership,' said Atul Vivek, Chief Business Officer, NxtCell India.
Time of India
04-08-2025
- Business
- Time of India
PhonePe's Indus appstore and Alcatel announce strategic OEM partnership
New Delhi, India, August 4, 2025 : Indus Appstore , India's homegrown Android app marketplace , today announced a strategic OEM partnership with Alcatel , a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India. By integrating a localized app marketplace, both the brands continue to drive innovation and accessibility for millions of users across the country. PhonePe 's Indus Appstore has a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. Indus Appstore presents a robust, user-centric alternative to traditional app distribution models allowing users to not just download but also discover apps tailored for every user. NxtCell India , which holds exclusive brand authorization from TCL to represent and operate the 'Alcatel' brand in India and select international markets, is instrumental in driving this collaboration. This partnership reflects NxtCell's vision to align with the Government of India's Make in India program by integrating local technology solutions that empower Indian users and developers. Notably, Indus Appstore joined hands with Alcatel shortly after its India launch and will be part of the brand's journey from the very beginning. Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, ' We're thrilled to partner with Alcatel at the early stages of their journey in India. This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localization and personalization. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India. ' Commenting on the association, Atul Vivek, Chief Business Officer, NxtCell India, said, "As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe's Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership. This association reaffirms our commitment to enabling innovation and reliability for our consumers."
News18
04-08-2025
- Business
- News18
PhonePes Indus Appstore, Alcatel announce strategic OEM partnership
New Delhi, Aug 4 (PTI) French consumer technology brand Alcatel's smartphone will come pre-loaded with indigenously developed PhonePe's Indus Appstore under an agreement signed between the two companies, a joint statement said on Monday. PhonePe's Indus Appstore has a catalogue of verified mobile apps and games across 45 categories. It supports 12 Indian languages, enables voice search in 10 regional languages, and features a video-led app discovery experience that allows users to preview apps before downloading them. 'Indus Appstore… announced a strategic OEM partnership with Alcatel, a French consumer technology brand. As part of this long-term partnership, Indus Appstore will come pre-installed as an app store on all Alcatel smartphones in India," the statement said. Alcatel is a trademark of Nokia used under licence by Chinese firm TCL Communication. NxtCell India holds exclusive brand authorisation from TCL to represent and operate the 'Alcatel" brand in India and select international markets. 'This collaboration enables Alcatel users to discover and experience apps through a homegrown platform that delivers true localisation and personalisation. This partnership also expands Indus Appstore's reach while providing developers and marketers opportunities to showcase their apps and connect with more users across India," Indus Appstore,Chief Business Officer, Priya M Narasimhan said. Alcatel has re-entered India's smartphone market after a seven-year hiatus and looks to become one of the top three smartphone brands in the country within the next three years. 'As we prepare to reintroduce Alcatel smartphones to the Indian market, our focus is on creating meaningful differentiation through localized innovation. Partnering with PhonePe's Indus Appstore allows us to deliver a digital experience tailored to Indian preferences right from the first boot. They have been an integral part of our journey since the beginning, and we look forward to a long-term partnership," NxtCell India Chief Business Officer Atul Vivek said. PTI PRS TRB (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
