Latest news with #Audiences
Daily Record
4 days ago
- Entertainment
- Daily Record
Is Blood of My Blood based on a book?
Fans of the Outlander prequel series are curious about the source material Audiences got a double bill special after Starz confirmed they would be dropping the first two instalments in one go, with episode three hitting screens next week. The show is a prequel to the highly successful Outlander, which is adapted from the novels by American author Diana Gabaldon. Each season of the show has roughly adapted one book in the series, with some divergences. However, season seven adapted material from two novels and it looks like the eighth and final outing will be moving away from the source material. The huge divergence comes as the Outlander TV series wraps up before Gabaldon has finished writing her book series. The bestselling author working on the 10th and final novel in her epic saga titled A Blessing For A Warrior Going Out. Many Outlander and Blood of My Blood fans are curious to know about the basis for the prequel series, here's the lowdown. Is Blood of My Blood based on a book? No, Blood of Blood simply takes its cue from the Outlander novel series by Gabaldon. The story itself isn't based on a novel in the same way as Outlander is. Brian Fraser (played by Jamie Roy) and Ellen MacKenzie's (Harriet Slater) passionate romance is referenced in passing in the Outlander novels, rather than being a central plot point. Similarly, Henry Beauchamp (Jeremy Irvine) and Julia Moriston (Hermione Corfield) and their tragic deaths in a car crash are mentioned by Claire Fraser (Caitríona Balfe) in the Outlander books. Apart from this, Blood of My Blood doesn't really have any source material and the writers have been given free rein to take the story in any direction they choose. One of the key decisions that Blood of My Blood's showrunner Matthew B. Roberts made in the prequel series was to imagine what if Claire's parents had survived and had both travelled back through time. This game of what if serves as the jumping off point for Blood of My Blood's premise, with Henry and Julia being instrumental to Brian and Ellen's romance coming into fruition. Moreover, this paves the way for Jamie (Sam Heughan) and Claire Fraser to eventually be together in Outlander. Speaking at San Diego Comic-Con last month, Roberts said his change had ben given author Gabaldon's blessing. He explained: 'She said to me it was a good idea. She didn't want to explore it herself, but at least she said, 'Go for it.' I thanked her and I went for it.' The writer expanded: 'But she's so on board. She actually wrote on the show, so you're going to see her episode too. So, I think she's fully committed to the show.' Gabaldon is very much involved in Blood of My Blood as a consultant and also wrote an episode of season one and co-wrote the finale with Roberts. Outlander season 8 will air on Starz and MGM+ via Prime Video in early 2026
Yahoo
05-06-2025
- Business
- Yahoo
Taboola Launches Predictive Audiences As Part of Realize Offering, Empowering Advertisers to Reach More High-Converting Customers
Advertisers Including The Motley Fool and NerdWallet Achieve Nearly 270% Uplift in Conversions and Drive Incremental Growth, Increase Investment for Realize by Around 40% HONG KONG, June 5, 2025 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance marketing goals at scale. This new technology is unlocking incremental growth for advertisers, with some growing their spend with Realize by nearly 40% year-over-year, while seeing conversion growth of up to 270% — all with minimal change to their CPAs. The Motley Fool, QuinStreet, and NerdWallet are among advertisers using Predictive Audiences to unlock incremental performance gains. Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as more advertisers begin to leverage this solution as a technology for profitable growth. Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, Taboola's latest addition to Realize, leverages advertisers' first-party conversion data with Realize's unique data to build AI-powered segments that find high-potential users across Taboola's network—driving more efficient customer acquisition. Key benefits of Predictive Audiences include: Identifying users likely to take action at scale: Predictive Audiences builds audiences based on actions, such as leads or purchases, and Taboola's AI uses this to find similar users at scale across our broad network. More efficient targeting through AI: Advertisers can reach more high-converting users in a reliable, privacy-centric way by combining first-party data with Taboola's advanced performance AI. Flexible campaign optimization: Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals. For example, they can target a high-performing top percentile of users for higher conversion rates but with limited reach. Alternatively, they can broaden their audience to increase scale, which may come with a lower conversion rate. For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola's large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola's network of trusted publishers and apps. This AI performance engine is powered by the unique data advantage of Taboola's code-on-page integrations with publishers, giving it signal unlike any other open web platform to use when optimizing and placing ads. Supporting Quotes:"By leveraging Predictive Audiences, we've unlocked a whole new audience while maintaining a strong CPA, driving meaningful improvements to our overall margin," said Ajay Bhatia, Marketing Manager for The Motley Fool. "Predictive Audiences have proven instrumental in refining our targeting strategy and maximizing our marketing efficiency. It's a must-have for any team looking to elevate their campaign performance." "The ease of implementation and rapid scalability allowed us to see results almost immediately," said the marketing team at QuinStreet. "Taboola has become a key partner in helping us reach the right users at the right time, all while maximizing efficiency and growth." "Predictive Audiences have played a key role in improving our campaign efficiency and optimizing spend. By leveraging data-driven audience selection, Predictive Audiences have helped increase ROAS and CVRs, allowing for more precise targeting and better budget allocation. This approach has also supported scaling efforts, ultimately driving higher-quality leads and improved performance across our campaigns," said Sammy Linares, Performance Marketing Manager at NerdWallet. "Realize leverages Taboola's core strengths — proprietary technology, unique data we have that others don't, and massive reach across the internet," said Adam Singolda, CEO at Taboola. "With the addition of Predictive Audiences, we are giving advertisers yet another way to connect with consumers, those likely to take action, based on our unique AI and understanding of what drives action across our vast network." About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. Disclaimer – Forward-Looking Statements Each of Taboola (the "Company") and Gannett Co., Inc. ("Gannett") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in each of the Company's and Gannett's Annual Reports on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A "Risk Factors" and subsequent filings made by each of them with the Securities and Exchange Commission. Each of the Company and Gannett cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither the Company nor Gannett undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. 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Martechvibe
13-02-2025
- Business
- Martechvibe
Upland Adestra Audiences Boosts Data Discovery & Targeting
Topics News Share Share Upland Adestra Audiences Boosts Data Discovery & Targeting Whatsapp Linkedin Upland Software, Inc., a provider of AI-enabled cloud software for digital transformation, announced advancement in Upland Adestra's data-driven analytics with the launch of Audiences. The new capabilities bring the power of 'train of thought' analytics to email marketers and email data analysts, enabling them to build greater intelligence and maximise campaign performance. 'We're committed to driving revenue for marketers by empowering them to turn data-driven decisions into actionable insights,' said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software. 'Adestra users can now unlock untapped opportunities within their customer data, all within one product, giving marketers valuable insights to drive success and allowing them to focus on generating more demand, while driving revenue growth.' Building on Adestra's strong legacy of email marketing and deliverability expertise, its new cutting-edge data capabilities prompt marketing and data professionals to answer critical questions around who their best customers are, exploring new audience segments, motivating prospects, increasing subscribers, and lead engagement. Adestra's Audiences includes the following capabilities: Identify Key Segments: Visualise, identify, and target meaningful segments – using drag and drop charts, tables, and Venn diagrams – for precisely tailored, relevant campaigns that drive high engagement and conversion rates. Uncover Critical Buying Patterns: Build a strategic view by analysing customer touchpoints to discover what key behaviors, characteristics, or factors are displayed in driving customer retention and loyalty. Explore Actionable Insights: Rather than follow a predefined path, explore and ask a series of questions within your data for ultra-personalisation or future trend prediction to continuously optimize email campaigns. Maximize ROI: Allocate campaign resources more efficiently and yield the highest possible ROI by using derived data to give your messages the winning edge in a crowded inbox. 'I found the new Adestra Audiences capabilities mind blowing. We have clients who use anywhere between four to 50 different core tables for plugging in different types of data,' said Sidney Ushurhe, Email Specialist at more2. 'Audiences collates it all into one section, allowing us to query it in one go. The overlapping Venn diagram looked amazing. You can now target the customer in a specific segment with ease.' Now supercharged with data-driven capabilities, Adestra's Audiences delivers unmatched intelligence and razor-sharp targeting precision for Adestra customers. Empowering marketers with groundbreaking features for data exploration, visualization and audience creation, the features maximise sales potential with high-performing, ultra-targeted campaigns. This significantly elevates marketing efficiency with enhanced email and data collaboration. Adestra's Audiences significantly enriches the way businesses connect with their audience.
