Latest news with #Authentic
Fashion Network
30-07-2025
- Entertainment
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Fashion Network
30-07-2025
- Entertainment
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Fashion Network
30-07-2025
- Entertainment
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Fashion Network
30-07-2025
- Business
- Fashion Network
Ted Baker 'plans high street return'
could be planning a return to UK physical retail if a report is to be believed, with a newspaper saying that it could be back next year. The report was in the Sun, which isn't known for it breaking business news stories, but it said that sources close to the matter have told it of plans for a high street come back in early 2026. That comeback would initially happen in London, we're told, although few details are available at present and it's unclear whether there will be shops outside the UK capital and how many physical locations are planned. The news comes after the once-high-flying brand closed all of its stores last August. The brand was founded in 1988 and was hugely successful in the ensuing decades, later listing on the stock exchange and being a popular choice for investors. As recently as a decade ago it had 550 shops and concessions globally, but the fashion sector downturn of recent years was devastating for the business. After going into administration it was acquired for £210 million in 2022 by US-based Authentic Brands Group, which changed its complete business approach, operating it on a licensing model. But this hasn't always worked out and in early 20204, Authentic cut ties with UK and Europe stores and webstore operator AARC, which was based in the Netherlands and had run into financial difficulties. After its store closures, the brand later last year returned to e-commerce and wholesale and a return to operating its own physical stores would see it coming full circle.
Fashion Network
30-07-2025
- Business
- Fashion Network
Ted Baker 'plans high street return'
could be planning a return to UK physical retail if a report is to be believed, with a newspaper saying that it could be back next year. The report was in the Sun, which isn't known for it breaking business news stories, but it said that sources close to the matter have told it of plans for a high street come back in early 2026. That comeback would initially happen in London, we're told, although few details are available at present and it's unclear whether there will be shops outside the UK capital and how many physical locations are planned. The news comes after the once-high-flying brand closed all of its stores last August. The brand was founded in 1988 and was hugely successful in the ensuing decades, later listing on the stock exchange and being a popular choice for investors. As recently as a decade ago it had 550 shops and concessions globally, but the fashion sector downturn of recent years was devastating for the business. After going into administration it was acquired for £210 million in 2022 by US-based Authentic Brands Group, which changed its complete business approach, operating it on a licensing model. But this hasn't always worked out and in early 20204, Authentic cut ties with UK and Europe stores and webstore operator AARC, which was based in the Netherlands and had run into financial difficulties. After its store closures, the brand later last year returned to e-commerce and wholesale and a return to operating its own physical stores would see it coming full circle.
