Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy.
It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen.
The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos.
'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner.
'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.'
The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
LeMonde
4 hours ago
- LeMonde
Squiban wins her second consecutive stage victory in the women's Tour de France
French rider Maëva Squiban claimed a back-to-back double in the women's Tour de France by winning stage 7 on Friday, August 1, a day after her first breakaway stage victory. Mauritian Kim Le Court-Pienaar held on to the overall lead as the nine-day race heads into Saturday's stage 8, the first of two Alpine runs taking in two ascents and finishing atop the Col de la Madeleine at 2000 meters. The 23-year-old Squiban attacked from distance on the hilly 159.7-kilometer stage from Bourg-en-Bresse to Chambéry in a carbon copy of her first stage win, while her compatriot Cedrine Kerbaol and American Ruth Edwards rounded out the podium. Squiban broke away two kilometers from the summit of the Col du Granier, later claiming she had been joking when she went. "I jokingly said I would attack at the start. In the end, it wasn't a joke," she said. In the overall standings on the eve of the queen stage, the penultimate of this 2025 edition, Le Court has a 26-second lead over Pauline Ferrand-Prevot and a 30-second margin over defending champion Katarzyna Niewiadoma.
LeMonde
19 hours ago
- LeMonde
'Dracula': Luc Besson's visual bloodbath filled with clichés and problematic female characters
Just a few months after the American filmmaker Robert Eggers released his version (Nosferatu, 2024), Luc Besson has now taken on the legendary vampire – a figure cinema has endlessly revisited and reinterpreted in line with technological advances and the obsessions of the times. By Besson's own admission, this film represents his "artistic rebirth" after a string of setbacks: financial troubles linked to his company Europacorp, which was ultimately sold, and to his ambitious film school project, the École de la Cité. These were compounded by several allegations of sexual assault, and a rape accusation that in 2023 resulted in the case being dismissed due to insufficient evidence. Although Dogman (2023) was meant to mark the start of "a new chapter," it was a resounding failure (with a budget of €20 million and fewer than 300,000 viewers). So another rebirth was needed. Enter Dracula: the story of this eternally melancholic vampire, wounded but unshakable, which inevitably takes on the quality of a self-portrait.
Fashion Network
a day ago
- Fashion Network
Seafolly to open first US flagship store in Corona del Mar
Australian swimwear brand Seafolly is set to open its first American flagship store in Corona del Mar, California, on August 7. Located at 932 Avocado Avenue, the new boutique is expected to bring Seafolly's signature Australian beach lifestyle to the heart of Southern California. The location was a natural fit for Seafolly, offering a blend of golden beaches, a vibrant coastal spirit, and proximity to high-end shopping. Nestled among luxury boutiques and steps from some of California's most beautiful beaches, Corona del Mar Plaza offers a prime setting that aligns seamlessly with the brand's commitment to quality swimwear and beach lifestyle pieces. 'Expanding into the U.S. is a natural progression for Seafolly as we aim to bring our iconic Australian beach lifestyle to a global audience,' said Brendan Santamaria, CEO of Seafolly. 'Opening our flagship store in Corona del Mar marks a significant milestone for us and presents an exciting opportunity to connect with new and existing customers who share our passion for coastal living, effortless style, and premium swimwear. We look forward to becoming a part of the Corona del Mar community.' Founded in 1975, Seafolly currently has an established retail presence across Australia and Singapore, as well as a footprint in U.S. boutiques and major retailers such as Everything But Water, Revolve, and Nordstrom.
