Latest news with #AvaMax
Forbes
5 days ago
- Entertainment
- Forbes
Ava Max Says She's ‘Lovin' Myself' On New Single
Ava Max Pop star Ava Max has been teasing her forthcoming third studio album Don't Click Play for more than a year, given tastes of where she's headed musically with singles like the one-off 'Spot a Fake' last year and 'Lost Your Faith' in February. Her latest single, the empowering 'Lovin' Myself,' arrives as the weather is heating up and music fans are looking for some feel-good music. Max recruited producer Pink Slip, known for Katseye's viral hit 'Gnarly,' to bring the self-love anthem to life. 'Heartbreak survivor, feelin' lighter / I'm sweepin' myself off of my feet / Woke up on fire, shinin' brighter / Like I could build the world around me,' she sings on the track. 'I don't need nobody, I'm lovin' myself / Tonight it's all about me, it's good for my health / And I know how to please me, I don't need no help / Nobody, nobody can love me like I'm lovin' myself.' While working on her next project, Max has been able to enjoy creative control over her output. 'I'm very blessed right now to be in a place where I can do whatever I want," she told Audacy in December. "I'm at a place where I can just put out music anytime I want, which I'm very excited about. Don't expect all upbeat pop songs on her next LP, however. '[I] had time to reset and figure out what I really wanted for this next album. I didn't want to just put an album together and put it out," she said. "[It] has slower songs, some pop, rock, [and] country records that the fans have never heard from me. And a couple of records that I think are the best records I've ever made in my entire life, which I'm very excited about that for people to hear.' Don't Click Play is out Aug. 22.
Hype Malaysia
24-04-2025
- Entertainment
- Hype Malaysia
adidas Drops 'Vibes' Collection To Maxx Your Mood In Six Different Scents!
Take a deep breath, fam! Coty has launched the adidas 'Vibes' collection — more than just a fragrance, it's an attitude, mood, and vibe. Created with top perfumers, Vibes caters to everyday moments, from athletes during downtime to fashion-forward active lifestyle lovers, all while tapping into the emotional power of scent. Inspired by adidas' sports and cultural heritage, the new collection of six Eau de Parfums (EDP) is designed to lift your mood and emotional well-being, while matching the dynamic energy of everyday life. Each bottle reflects adidas' vibrant spirit, with a burst of colour and motion — crafted for everyone. Scents That Keep Up With Your Lifestyle Recognising the hectic pace of modern life, the pressures, and the struggle to stay in the moment, 'Vibes' rise to the occasion, pushing the boundaries of fragrance. Users are treated to a variety of scents, designed to make you feel positive, whilst matching your mood in the moment. Whether they are looking to Power Up, Relax or Escape, there is always a Vibe occasion to match, immersing consumers in a captivating and long-lasting olfactive journey. Vibes EDPs have been shown to elicit positive emotions. Upon consumers testing, at least 81% agree it makes them feel good, and 85% agree that it boosts their mood. A Scent For Every Mood For those looking to escape, Full Recharge and Happy Feels are your go-to scents. Full Recharge gives a refreshing escape with earthy cedar leaf and clary sage, while Happy Feels brings blissful energy with zesty grapefruit and jasmine. For those chill moments, Chill Zone and Get Comfy help you unwind and embrace who you are. Chill Zone brings peace with lavender and vanilla, while Get Comfy wraps you in warmth with vanilla and mandarin – perfect for taking a break from the everyday. Need a boost? Energy Drive and Spark Up are here to fuel your power-up moments. Perfect for those who are always on the go, these scents keep you grounded yet unstoppable. Energy Drive brings a bold twist with spicy cardamom and pink pepper – think steady focus with a kick. Spark Up turns up the heat with a zesty mix of sweet orange and black pepper for a scent that energises and motivates you to crush whatever's on your to-do list. The Vibes range is for all — Energy Drive and Full Recharge lean masculine, Happy Feels and Spark Up lean feminine, while Chill Zone and Get Comfy are totally gender-neutral. Star-Studded Line-Up Of Ambassadors To highlight the versatility of the Vibes collection, Coty has teamed up with powerhouse ambassadors — Ava Max, gymnast Nia Dennis, and rising athlete Sasha Zhoya. More than just endorsing the brand, they embody the essence of each fragrance. Ava's vibrant energy, Nia's positivity, and Sasha's drive perfectly capture the Vibes spirit, representing the diverse moods and lifestyles the collection celebrates. 'In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the 'Zeitgeist', we at Coty keep innovating and pushing the boundaries in the world of fragrance.' said, Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty. Sustainable Scents For A Better Planet The new adidas 'Vibes' collection is all about good energy — with a planet-friendly twist. The cap is made from 96% recycled plastic, the bottle uses 25% recycled glass, and the formula is vegan. Plus, the alcohol used in the fragrance is upcycled from CO2, helping reduce emissions. Brought to you by Coty, the adidas Vibes pop-up offers an immersive experience where you can explore scents that match your mood — whether you want to Power Up, Relax, or Escape. Each zone brings a different vibe and a matching fragrance. It's more than just a scent — it's a full-on mood. The 'Vibes' fragrances are available in 100ml (RM104) and are available at leading Guardian Pharmacy stores and on Guardian Pharmacy Online.
New York Times
17-04-2025
- Entertainment
- New York Times
The Hype at Coachella This Year? Billboards.
By most accounts, the 130-mile drive from Los Angeles to the first weekend of the Coachella Valley Music and Arts Festival last week was hot, congested and generally unpleasant. But there has been at least one bright spot for the 200,000 or so dehydrated, impatient and aggrieved fans who make the trek for one or both of the three-day events each year: clever billboards. Artists have advertised their sets on the giant placards that dot the route into Indio, Calif., for years. But the 2025 event reached critical mass, in terms of quantity and creativity. 'This year was an absolute explosion,' said Morgan Rose, a director of client partnerships at Wilkins Media, who has been doling out highly coveted space on the boards since last fall. 'Eleven months out of the year they are completely worthless,' he added. But not this one. Those who bother to look out the windows while slogging down the 10 East may see a billboard for Charli XCX that features her signature shade of green and wonder, 'Why did she cross out 'Brat?'' Or one for Tyla, who is all wet, asking 'Got water?' Or one informing all comers in all-caps, 'It's Pronounced Djo.' 'Not particularly helpful,' Djo's manager, Nick Stern, conceded. (The artist in question is the actor Joe Keery, who put out his third album this month.) 'But it does lead people to ask and go look.' There are at least a dozen more. They have been chronicled, compared and ranked on the internet. The idea is to build excitement and anticipation among festivalgoers, much to like the barrage of billboards that hype up drivers speeding from Los Angeles to Las Vegas. 'This Coachella billboard moment has kind of turned into a tradition at this point,' Jenn Tolman Hurst, a member of Ava Max's management team, said over email. 'There's something fun about the unpredictability of it — who's going to pop up on your drive in, what does it mean, what are they teasing? It sets the tone.' And billboards are, for the most part, very intentional. Consider the title of one of Tyla's most popular songs: 'Water.' The only issue, said Tina Ibañez, a creative director at Epic Records, was that the team had to explain the 'Got milk?' advertising campaign to Tyla, a 20-someting who did not grow up in the United States. Zeke Lewis, the company's president, made a hard sell as the deadline to submit a design approached, then Ibañez made sure the font and the kerning matched the 1990s dairy campaign as closely as possible. The billboard for Ava Max counterintuitively instructs people, 'Don't Click Play on Ava Max.' Those who do click around to will find a petition, which is actually is a link to preview an unreleased song. 'People definitely clicked,' Tolman Hurst said. Post Malone's board features layered, torn visuals that tease his merchandise tent, said Grant Kratzer, the lead creative for Posty Co. 'The narrative came full circle during his Sunday night headlining set, where he performed in a life-size replica of the billboard,' Kratzer said over email. Deciding what goes on a billboard, however, may be less challenging than procuring one. Stern said his team booked one for Djo months in advance: 'The second we confirmed our Coachella offer, we started talking about the board.' The cost is higher than the normal rate, Rose said. The vendors he works with must convince long-term advertisers to give up their inventory for this month. But the price 'is not unreasonable,' Stern said. 'We're independent artists. We don't have stupid money for our billboards.' Increasing demand with relatively low inventory has sometimes caused chaos for Rose. As have high winds, late-arriving art and exceedingly high expectations. Sometimes an artist may want more than one board. (Lady Gaga, for instance, has several this year.) But what happens if someone wants four in a row to create a multipart message, but an accident attorney holds one of the boards in the middle? Rose has been in the business of solving that and unrelated problems for about a decade, but he and others agree that interest in Coachella billboards spiked coming out of the pandemic. There are around 30 billboards people want, and many more customers than placements. He booked 13 this year, two that are positioned on the drive home. The best real estate — boards that are perhaps 20 miles from the festival — often get scooped up first, Rose said. But many people are almost as happy with ones that may not get spotted by many drivers at all: They simply get seen on social media. These days, Stern considers billboard marketing 'untraditional.' In a world filled with endless scrolling and digital ads, grabbing a real thing that 'people actually see' can be an added bonus, he said. People will take pictures and post them too, he said, 'and you get both.'
Forbes
23-03-2025
- Entertainment
- Forbes
One Of The Biggest Hits Of The 1980s Finally Just Went Platinum
It's common these days for hit songs to go gold or even platinum within months of their release. Now that streaming is factored into the equation, tracks that rack up millions of plays are quickly rewarded by the Recording Industry Association of America (RIAA). But not every popular tune has had the benefit of Spotify and Apple Music pushing it toward success. For decades-old cuts, certifications can take years — sometimes even decades — to arrive. That's exactly what has just happened to one of the most iconic tracks from the 1980s, as it finally receives the recognition many assumed it had already earned long ago. Alphaville's 'Forever Young' has officially been named a double platinum hit by the RIAA. That certification means the synth-pop smash has moved at least two million equivalent units in the United States. This week marks the first time the single has been honored by the organization. While many of the band's biggest fans may have assumed it picked up its first plaque sometime in the last four decades, this marks the track's debut recognition. That delayed honor makes sense, though. 'Forever Young' was released well before streaming existed, and while it became a generational anthem, it didn't rack up the kind of sales some might expect during its original chart run. But fans haven't let it go — and in recent years, they've been streaming it in large numbers, finally pushing it to a new peak, at least in terms of certifications. The RIAA awards a gold certification to songs and albums that reach 500,000 equivalent units in the U.S. market. Platinum is achieved at one million units, while multi-platinum can begin at two million and continues in million-unit increments. The term 'equivalent units' now reflects more than just sales. Streaming data, as well as individual track downloads are factored into the total, which helps older hits like 'Forever Young' slowly rack up enough activity to qualify for awards. Released in 1984, 'Forever Young' may not have been a top 10 hit on the Hot 100 — it peaked at No. 65 — but that didn't stop it from becoming a worldwide sensation. The track has been featured in countless TV shows, movies, and commercials, helping it remain culturally relevant throughout the years. Most recently, David Guetta and Ava Max breathed new life into the beloved track with their collaborative single, also titled 'Forever Young.' The song heavily samples the unforgettable chorus from Alphaville's original, and the pair were sure to credit the German band on their release as featured artists. That most recent version has thus far peaked at No. 90 on the Hot 100.
