Latest news with #BESTSELLER
Fibre2Fashion
5 days ago
- Business
- Fibre2Fashion
Denmark's Bestseller leads $20 mn funding for robotics innovator
American company Softwear Automation, specialised in automated garment production, secures USD 20 million in a funding round led by the family-owned fashion company BESTSELLER. While yarn production has long been fully automated, the time may now have come for RMG (ready-made garment) production. Softwear Automation, creator of autonomous 'Sewbots', secured $20 million in Series B1 funding led by Danish fashion group Bestseller via its Invest FWD platform. The investment will accelerate T-shirt sewing tech completion, scale production, and enhance R&D, supporting on-demand, localised garment manufacturing and addressing industry needs for speed, flexibility, and lower environmental impact. A pioneer in this field is Softwear Automation, a technology innovator which has developed a fully autonomous sewing solution: they are making robots that can sew clothes – called 'Sewbots'. Softwear Automation has just announced the successful close of its $20 million Series B1 funding round. The round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA, and ONLY. The investment was made through Invest FWD, BESTSELLER's dedicated innovation and investment platform. Current investors also participated in the financing. From BESTSELLER, CFO Thomas Børglum Jensen states: At BESTSELLER, we look for innovations that can support progress and changes in the fashion industry. We believe that Softwear Automation can help address some of the key challenges we face across the industry – from speed and flexibility to reducing the environmental impact of garment production. We are pleased to support their development and look forward to exploring how their advanced technology can help us move forward. Thomas Børglum Jensen CFO, BESTSELLER : As part of the collaboration between Softwear Automation and BESTSELLER, CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation. 'This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand and localised apparel manufacturing,' said Palaniswamy "Raj" Rajan, Chairman and CEO of Softwear Automation . The funding round aims to accelerate the completion of the robotics technology dedicated to t-shirt production, initiate the scaling of production capacity, and strengthen R&D. The investment from BESTSELLER's innovation and investment platform, Invest FWD, follows a series of other investments made by BESTSELLER in recent years. In total, BESTSELLER has invested more than DKK 200 million in innovative companies that aim to create the materials of the future and contribute to breakthroughs that can assist in the transformation of the fashion industry. A significant criterion for the investments is that they not only meet BESTSELLER's needs but also help push the entire fashion industry forward. "When it comes to transforming the fashion industry, it is necessary with a diversified focus. The fashion industry is still linear, so it is crucial for us to also invest in innovative recycling technologies that can transform the clothes we wear today into new garments for the next generation. We have been doing this for several years, and we will intensify these efforts going forward," says Dorte Rye Olsen, Head of Sustainability at BESTSELLER . Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Yahoo
11-08-2025
- Business
- Yahoo
Softwear Automation Secures $20 Million in Series B1 Funding Round Led by Strategic Partnership with BESTSELLER
ATLANTA, Aug. 11, 2025 /PRNewswire/ -- Softwear Automation, the pioneer in autonomous sewing technology, today announced the successful close of its $20 million Series B1 funding round, marking a major milestone in its mission to revolutionize sewn goods manufacturing. The round was led by a strategic investment from BESTSELLER, the Danish fashion company behind brands such as JACK & JONES, VERO MODA, and ONLY. The investment was made through Invest FWD, BESTSELLER's dedicated innovation and investment platform for advancing sustainability in the fashion industry. Current investors (including CTW Venture Partners, SRI Capital, MacDonald Ventures) also participated in the financing. As part of the collaboration between Softwear Automation and BESTSELLER , CFO Thomas Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation. This at a time of rapid progress towards commercialization of Softwear's fully automated SEWBOT® worklines. "This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing," said Palaniswamy "Raj" Rajan, Chairman and CEO of Softwear Automation. Softwear Automation's patented SEWBOT® technology delivers a fully autonomous sewing solution, enabling sewn products to be made closer to the consumer, with radically reduced waste, faster cycle times, and superior cost-efficiency. This funding round will accelerate the company's expansion into new product categories and geographies, deepen its R&D capabilities, and scale its production footprint to meet growing global demand. From BESTSELLER, CFO Thomas Børglum Jensen added, "At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed. Softwear Automation is helping address some of the key challenges we face across the industry — from speed and flexibility to lowering environmental impact. We're pleased to support their development and explore how this technology can help us move forward." The partnership supports BESTSELLER's wider efforts to improve its supply chain model with ambitions about reducing environmental impact and increasing transparency. By leveraging SEWBOT® technology, Softwear Automation and BESTSELLER aim to enable more circular and demand-driven production practices. With this strategic alliance and fresh funding, Softwear Automation is poised to lead the next era of apparel manufacturing — one where fashion is faster, focused on sustainability improvements, and made closer to home. About Softwear Automation Softwear Automation is an Atlanta-based robotics company disrupting the $1.1T sewn products industry with fully automated worklines. Its patented SEWBOT® platform combines advanced robotics, machine vision, and AI/MLto create a scalable, localized, and sustainable solution for apparel manufacturing. For more information, visit About BESTSELLER and Invest FWD BESTSELLER is a family-owned international fashion company with brands sold in more than 70 markets worldwide. Invest FWD is BESTSELLER's innovation platform and investment arm, focused on accelerating sustainable transformation across the fashion value chain. Learn more at Media Contact: Radhika Madhavan Marketing ConsultantSoftwear Automationpress@ Kasper Reggelsen Head of Communications BESTSELLER communications@ View original content to download multimedia: SOURCE SoftWear Automation, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
