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Beyoncé and Levi's Team Up for Bold New Denim Collection

Summary BeyoncéandLevi'shave officially launched the BEYONCÉ X LEVI'S denim collection, debuting alongsideThe Denim Cowboy, the final campaign film in the year-long Levi'sREIIMAGINEseries. The film, set to a re-edited version of Beyoncé'sLevii's Jeansfrom herCowboy Carteralbum, reimagines classic Levi's ads from the '80s and '90s through Beyoncé's lens. Styled with rhinestones, lacing and embroidery, the new collection transforms signature Levi's silhouettes like the 501 and the '90s Shrunken Trucker. Notably, the '501 Curve' is introduced as a new fit designed specifically for curvier bodies. Three distinct finishes—Western Crystal, Laced Up and Authentic—offer statement-making options that mix glamor and heritage, each marked by custom BEYONCÉ X LEVI'S leather patches and a first-ever double arcuate stitch. The collection is available now via Beyoncé'sofficial siteand set to hit Levi's stores and site on August 7. The campaign was produced in collaboration with Parkwood Entertainment, TBWA\Chiat\Day LA and Grammy-winning director Melina Matsoukas, with a surprise cameo from actor Timothy Olyphant. Global Chief Marketing Officer Kenny Mitchell called the collab 'a new, iconic chapter in Levi's history.' Take a closer look at the collaboration in the short film by Levi's below.