Latest news with #BFFAllDayFoundation
Irish Independent
24-07-2025
- Entertainment
- Irish Independent
Louise McSharry: Many sections of the beauty industry ignore people over 40 – here are three brands that love us
I used to feel like I belonged. That every product was for me and that the world was my cosmetic oyster. These days, it's a little different. While I don't subscribe to hard and fast rules about 'age appropriateness', much of the space feels targeted directly at women in their 20s and 30s, and not really interested in women like me. You may well be rolling your eyes if you're older than me. I'm obviously not the first person to raise this issue, and I know how frustrating it is to hear someone suddenly appreciating a reality you've been shouting about for ages because it's finally impacting them. Still, better late than never. I'm here, I see the problem and I have some suggestions for you. While many sections of the beauty industry would like to ignore people over 40, there are some brands which not only cater to us, but treasure us. Here are three beauty brands that embrace the beauty of women past their 30s. Jones Road ( — Make-up artist Bobbi Brown's second beauty brand was created out of her own need for products that delivered on her mature skin. She wasn't interested in looking younger, she simply wanted her existing face to look a little better. The result is products which focus on hydration, and pretty tones which elevate your natural beauty. I recommend (1) Miracle Balm, a tinted balm which can be tapped on the lips or cheeks to add glow and hydration. Sculpted by Aimee ( — Aimee Connolly may only be in her early 30s, but her brand has been accessible for people of all ages from the outset. This may come down to her close relationship with her mum, who regularly features in social media content, or it may simply be an astute recognition of the broadness of her customer base. One way or the other, she deserves credit for creating products and content which can be appreciated by a wide range of make-up lovers. I recommend (2) Second Skin Dewy Foundation, a beautifully hydrating complexion product which leaves skin looking healthy and gorgeous. Trinny London ( — It probably comes as no surprise that a brand founded by a woman over 50 caters brilliantly to mature skin and style, but it's still worth noting. Not only does the range of beauty and skincare work beautifully on older skin, it's also incredibly easy to use. You can do a full face of make-up with your fingers, and look healthy, fresh and gorgeous throughout. I recommend (3) BFF All Day Foundation, which beautifully evens the skin tone and covers what it needs to, without looking cakey or too much. (Full disclosure: I recently worked with Trinny London, but I simply couldn't write a list like this without including the brand.) (4) Sarah Creal ( — Unfortunately, this brand isn't available in this part of the world yet, but if you find yourself in the US, I highly recommend you check it out. This very cool brand is aimed at 'babes 40+' and I want the entire range. You'll find the products in Sephora. Buying Irish In my opinion, there is a fair amount of unnecessary panic projected on to people during pregnancy. If you listened to everyone about what you should and shouldn't do, you would end up incredibly confused and potentially having an anxiety attack. Having said that, it's understandable that many desire total confidence in the products they use when they're expecting. Skn to Skn (from €37 via is a brand created by Irish woman Sarah Stokes specifically with pregnancy in mind. Developed in consultation with consultant dermatologist Prof Catriona Ryan, the products are not only pregnancy-safe, but formulated especially for hormonal skin. Something old... Mason Pearson is a name which has been synonymous with high-end hair brushes since the early 20th century. Mason Pearson used the knowledge he gained working in the wool processing industry to develop an innovative rubber cushion hairbrush. The product is largely the same as it was in the 1920s, and has inspired many similar brushes to be developed by other brands. Available in a variety of sizes and tufts (types of bristle combinations), there is a Mason Pearson brush to suit every hair type and need. I like the Popular Bristle and Nylon Hairbrush, or BN1 (€197.77 via in blue. The combination of nylon and boar bristles works beautifully on long hair to bring out its gloss via effective oil distribution, and the powder blue colour will give your hair routine a hint of old school chicness. ... Something new I'm a big believer in buying once and buying well. It hasn't always been that way, once upon a time, my purchases were made impulsively and with minimal thought but these days, I think carefully. Researching a product and choosing one which will bring pleasure each time I use it is a better way to live. With that in mind, I'd like to highlight Oribe's beautiful new six-piece collection of hairbrushes. Made from Italian cellulose resin, each brush is handcrafted to deliver perfectly balanced weight, grip and control. The Italian Resin Flat Brush (€112 via is the one I think most of us would get the most use out of. It features a combination of boar bristles and nylon pins to ensure detangling and even distribution of the hair's natural oils, resulting in peak glossiness for your hair. Aside from that, it's absolutely beautiful, and would certainly add glamour to your daily routine.
Daily Mirror
01-05-2025
- Entertainment
- Daily Mirror
Trinny London's long-lasting foundation that withstands 'hot and humid' weather
Perfect for beating the heat, beauty fans have been heaping praise on Trinny London's BFF All Day Foundation for being 'light' and staying put in hot weather Trinny London is a hit in the beauty world for its portable, stackable and minimalistic makeup products, along with its supreme anti-ageing skincare formulas. As the weather heats up, one of the brand's items is growing more and more popular for lasting through hot weather. The BFF All Day Foundation, £41, comes in a whopping 18 shades for light, medium and deep skin tones, making it easy for beauty fans to find their perfect match. Not only is the formula hailed as 'lightweight' by reviewers, but also promises to smooth skin and minimise the look of fine lines. The Trinny foundation leaves behind a matte finish, perfect for delivering a natural look. Ingredients like pro-ceramide help smooth out skin texture, while vitamin B3 addresses the appearance of ageing signs. A similar option is Giorgio Armani's Luminous Silk Foundation, retailing at £23.20 (was £29) on Boots. Offered in 40 shades, it claims to offer medium coverage for glowy skin. Those wanting a breathable formula for less can check out the e.l.f. Soft Glam Satin Foundation for £6.40 from Amazon. The BFF All Day Foundation has earned a 4.3-star rating from fans, with one delighted reviewer commenting: "Perfect! Lightweight, moisturising, and doesn't settle into my fine lines /pores. Stayed on even with humid climate conditions." Another added: "Great coverage, but light and easy to apply. I use Sophie in the summer and Amy in the winter when I'm paler. Something that doesn't slide off my face during the day if it's hot, and makes my skin look amazing!" However, not everyone was thrilled with the foundation. One person gave it a three-star review, saying: "I prefer the destress tinted serum. The formula is much better for my skin." Meanwhile, a fourth makeup fan said the product made them 'look younger'. They added: "This is the best foundation I have ever used. It makes me look younger and my skin looks radiant. Truly love it worth every penny." According to Trinny London, the BFF All Day Foundation offers all-day staying power, as well as coverage that doesn't crease, cake, or settle into fine lines. Shoppers can snap it up for £41 here. Heat, humidity and sweat can make it hard for makeup to stay put, but there are ways to prolong any base. This Nars Light Reflecting Primer hydrates the skin with hyaluronic acid, helping to prep the skin for seamless makeup application while ensuring the wearer's glow lasts all day. It's on sale at LookFantastic for £35.20, down from £44.
