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Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions
Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions

Cision Canada

time20 hours ago

  • Business
  • Cision Canada

Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions

– The Bell Marketing Platform has been integrated into The Trade Desk, providing advertisers with seamless access to premium capabilities and greater addressability with Unified ID 2.0 – – Advertisers now have access to near real-time data on more than 22 million connections across more than 8 million Canadian households – TORONTO, June 5, 2025 /CNW/ - Bell Media and The Trade Desk announced today that key tools from the Bell Marketing Platform (BMP) are now integrated into The Trade Desk's Kokai platform. The integration provides advertisers with seamless access to Bell's premium first-party data, custom audience-building capabilities, and, in the future, advanced measurement and analytics solutions. "With this integration, we're making it easier than ever for advertisers to activate Bell's first-party data where they already buy media," said Matt McGowan, SVP, Business Solutions at Bell Media. "It's a major step forward in delivering smarter, more effective advertising across every screen." Fueled by Bell Audience Manager's near real-time data tracking, the integration on The Trade Desk makes it easier for advertisers to leverage BMP tools and intelligence to optimize their campaigns. With more than 22 million customer connections across more than 8 million Canadian households, clients gain instant access to app and web activity, as well as detailed television consumption patterns, including programming, channels, and ad exposure, unlocking premier audience retargeting or suppression capabilities to drive results. Existing Environics Analytics capabilities further enhance audience segmentation, tapping into viewership and browsing information, potential interests, and geofencing, as well as demographic, household, and financial insights. Bell Media will also support Unified ID 2.0 (UID2), pioneered by The Trade Desk to help advertisers target their audience with greater precision and addressability. A privacy-conscious identity solution, UID2 allows advertisers to reach precise Canadian audiences through Bell's robust first-party data or each client's own dataset, while being built for an omnichannel future. UID2 will be available across key inventory pieces, including Connected TV, with additional implementations in the future. "Connected TV represents an entirely new opportunity for both advertisers and TV providers who are making incredible content," said Will Doherty, SVP of Inventory Partnerships, The Trade Desk. "Bell is leading the way in market by leveraging innovations like Unified ID 2.0, as well as supporting the premium open internet. This marks a major advancement for buyers to buy some of the best content in Canada." Bell Attribution Insights will be coming soon to The Trade Desk. A powerful measurement solution, Bell Attribution Insights enables advertisers to track real-world outcomes, online lift, and cross-platform performance, while gaining actionable analytics results as they pertain to delivery, engagement, and audience impact, maximizing campaign returns on investment. The partnership with The Trade Desk highlights Bell Media's continued dedication to delivering exceptional value and innovative solutions for advertising partners. X: @BellMediaPR @TheLede_CA LinkedIn: Bell Media Advertising Sales The Lede About Bell Media Bell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada's most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada's cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal's Grande Studios, and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed. Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. 1 Learn more at About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube. For more information, please contact: Kaitlynn Jong, Bell Media, [email protected]

Why A Bihar Cop Was Beaten Up In Nepal And Then Suspended By His SP
Why A Bihar Cop Was Beaten Up In Nepal And Then Suspended By His SP

News18

time7 days ago

  • News18

Why A Bihar Cop Was Beaten Up In Nepal And Then Suspended By His SP

Last Updated: On Wednesday night, plainclothes cops entered Parsa Pateli village in Nepal's Jaleshwar. While questioning locals, the team was suddenly attacked by a mob, leaving several injured In a shocking incident in Bihar's Sitamarhi district, a Station House Officer and a Bihar Military Police (BMP) jawan were assaulted in Nepal while investigating a stolen bike. The two police personnel, SHO Ravikant Kumar and BMP constable Mukesh Kumar who went to Nepal without permission, were surrounded and beaten with sticks by locals. The situation escalated until the Nepal Police intervened, rescuing and hospitalising the injured officers. SHO Kumar is now in Jaleshwar Hospital, Nepal, while BMP constable Mukesh Kumar is receiving treatment at the district hospital in Sitamarhi. Following the incident, SP Amit Ranjan suspended SHO Kumar and the involved policemen with immediate effect for crossing the border without informing senior officers. Pupri SDPO has been tasked with investigating the matter. A team from Bhitthamod police station was attacked while acting on intelligence that stolen Indian motorcycles were being used to smuggle liquor in Jaleshwar, Nepal. On Wednesday night, plainclothes officers entered Parsa Pateli village development committee in Ward No. 5 of Jaleshwar Nagar Palika. While questioning locals, the team was suddenly attacked by a mob. SHO Kumar sustained serious injuries to his head, nose, and hand, while Constable Mukesh Kumar was also badly injured. Several other policemen received minor injuries. The crowd, unaware they were Indian policemen due to their lack of uniform, refused to recognize them as law enforcement. This unauthorised cross-border action, carried out without informing senior officers, violated protocol and risked sparking an international incident. In response, the Bihar Police administration has made it clear that such negligence will not be tolerated. First Published: May 30, 2025, 16:07 IST

BMP voices its concerns over delay in budget presentation
BMP voices its concerns over delay in budget presentation

Business Recorder

time26-05-2025

  • Business
  • Business Recorder

BMP voices its concerns over delay in budget presentation

LAHORE: The Federation of Pakistan Chambers of Commerce and Industry's Businessmen Panel (BMP) has expressed serious concern over the government's decision to delay the presentation of the federal budget for the fiscal year 2025-26 and the possible imposition of additional levies, including a sharp hike in the petroleum levy. The BMP Chairman and FPCCI former president Mian Anjum Nisar termed these developments deeply troubling for the already struggling business community and warned that such decisions would further strain the economy and damage investor confidence. He said that the federal government recently shelved its plan to present the budget on June 2 and is now expected to unveil the fiscal plan on June 10. The delay has been attributed to Prime Minister Shehbaz Sharif's foreign tour as well as internal disagreements over the finalisation of expenditures. He said that this postponement creates unnecessary uncertainty at a time when the business environment is already fragile due to inflation, high energy costs, and sluggish growth. Mian Anjum Nisar stated that the delay in the budget presentation sends a negative signal to the market, businesses, and foreign investors who are waiting for policy clarity. He said that businesses plan their fiscal year strategies based on expected policy announcements, and any delay hampers their ability to make timely decisions regarding investment, procurement, and employment. He added that the lack of transparency around budget planning is further eroding trust between the business community and the government. The BMP is particularly concerned about the government's reported move to increase the petroleum levy, which currently stands at Rs78 per litre. The government is reportedly considering raising this levy further in order to finance a larger Public Sector Development Programme (PSDP) of Rs1 trillion for the next fiscal year. Mian Anjum Nisar warned that any additional levy on petroleum products would result in a significant increase in the cost of doing business, leading to a rise in inflation and further weakening the purchasing power of consumers. He noted that fuel is a key input for industries, transportation, and agriculture, and any increase in its price has a ripple effect across the entire economy. Instead of increasing indirect taxes like the petroleum levy, Nisar urged the government to focus on broadening the tax base, curbing unnecessary expenditures, and implementing structural reforms to improve revenue collection without burdening businesses and the general public. He also criticised the lack of stakeholder consultation in budget-making, especially when businesses are the biggest contributors to taxes and employment. Nisar said that the upcoming budget appears to be driven largely by the International Monetary Fund's directives, with little attention paid to the domestic realities faced by industrialists and exporters. He stressed that the government must engage with business leaders to frame policies that are sustainable and practical, rather than relying solely on external advice. The BMP also raised concerns about possible cuts to subsidies and increased energy costs in the upcoming budget. Nisar warned that the business community will not be able to absorb any further increases in electricity and gas prices, as production costs have already reached unaffordable levels. He said that many industrial units, especially small and medium enterprises, are on the verge of closure due to high input costs and lack of support from the government. The panel also criticised the government's handling of the circular debt issue in the petroleum sector. The plan to use inflated dividends from state-owned enterprises to clear circular debt lacks transparency and may lead to market distortions. Nisar said that instead of adopting temporary fixes, the government should address the structural flaws in the energy sector, including mismanagement, inefficiencies, and losses in transmission and distribution. Nisar further said that the recent abnormal increase in the share price of Pakistan State Oil (PSO), despite its poor financial condition, raises serious questions. He supported the IMF's decision to seek more clarity before approving the government's plan and expressed concern over the exclusion of PSO from the debt retirement scheme. Copyright Business Recorder, 2025

‘Tax Law Ordinance can negatively impact businessmen'
‘Tax Law Ordinance can negatively impact businessmen'

Business Recorder

time15-05-2025

  • Business
  • Business Recorder

‘Tax Law Ordinance can negatively impact businessmen'

KARACHI: Chairman of the Businessmen Panel (BMP) and former FPCCI president Mian Anjum Nisar stated that the recently enforced Tax Laws (Amendment) Ordinance 2025 was issued without consulting relevant stakeholders, and no parliamentary debate was held on the matter. He warned that this ordinance could negatively impact the business community and undermine the rule of law. He added that a BMP delegation will soon meet with Prime Minister Shehbaz Sharif to discuss these pressing concerns. Anjum Nisar expressed these views while speaking at a dinner hosted by former FPCCI president Mian Nasser Hyatt Maggo. The dinner was also attended by Abdul Rahim Janoo, Zikriya Usman, Rafique Suleman, Haji Usman Ghani, Hanif Lakhani, Suleman Chawla, and Sultan Rehman. He further stated that the extraordinary powers granted to tax authorities through the ordinance are akin to 'economic terrorism' and cannot be accepted. Mian Nasser Hyatt Maggo highlighted the multiple challenges faced by the business sector, particularly importers, who face frequent disruptions that increase import costs. He urged the government to pay serious attention to these issues. He also praised the Pakistan Army for its timely and effective action under the leadership of General Asim Munir, which he said dealt a heavy blow to Indian aggression and proved Pakistan's defense capabilities to the world. Abdul Rahim Janoo rejected the recently amended Tax Ordinance 2025, calling it anti-economy, unconstitutional, and poisonous for investment. He said rice exporters are striving to boost national exports and demanded that the government provide them with the same incentives granted to the five other export sectors. Rahim Janoo noted that the rice sector is currently facing serious challenges in the international market but expressed hope that the REAP delegation currently in Australia would secure positive business opportunities. Rafique Suleman strongly objected to the implementation of Sections 138(3A) and 140(6A) of the Income Tax Ordinance, which allow for the immediate recovery of disputed tax dues, even when courts have granted relief. He said this undermines the sanctity of judicial decisions, violates taxpayers' constitutional rights to due process, and promotes a coercive tax regime. Suleman also praised the exceptional leadership of Chief of Army Staff General Asim Munir and his comprehensive strategy, which he said not only led to battlefield success but also boosted national morale and exposed India to global embarrassment following its cowardly nighttime attack. The business leaders reiterated their commitment to addressing these issues seriously and announced that plans are being made for an imminent meeting with the prime minister. Copyright Business Recorder, 2025

Scenic Biotech Announces Nature Publication on the Discovery of Drug Target PLA2G15, a Modifier in Lysosomal Disease
Scenic Biotech Announces Nature Publication on the Discovery of Drug Target PLA2G15, a Modifier in Lysosomal Disease

Yahoo

time12-05-2025

  • Health
  • Yahoo

Scenic Biotech Announces Nature Publication on the Discovery of Drug Target PLA2G15, a Modifier in Lysosomal Disease

In collaboration with a Stanford University research team, Scenic Biotech identified and characterized PLA2G15 as a novel target in lysosomal storage diseases Amsterdam, the Netherlands, May 07, 2025 – Scenic Biotech, a pioneer in the field of modifier therapies for severe diseases, today announced a publication in Nature covering data on the discovery of PLA2G15 as a target for its lead program in neuro- and metabolic diseases. The publication, titled 'PLA2G15 is a BMP Hydrolase and its Targeting Ameliorates Lysosomal Disease', is the result of an ongoing collaboration with the team of Dr. Monther Abu-Remaileh at Stanford University. The study identified the lysosomal phospholipase PLA2G15 as an important modulator of bis(monoacylglycerol)phosphate (BMP) levels, which are known to be altered in many rare, but also common neurodegenerative diseases. The data demonstrate that inhibiting PLA2G15 can significantly improve the disease course in a well-established model for Niemann-Pick type C (NPC), a lysosomal storage disorder also referred to as juvenile Alzheimer's. Scenic Biotech is currently advancing preclinical studies for its lead candidate, a small-molecule inhibitor targeting PLA2G15, for the treatment of neurometabolic diseases such as NPC, Batten Disease and Frontotemporal Lobar Degeneration (FTLD). 'BMP plays an integral role in promoting lysosomal function including lipid degradation and cholesterol trafficking, however, little is known about BMP degradation,' said Monther Abu-Remaileh, PhD, Assistant Professor of Chemical Engineering and of Genetics at Stanford University and co-author of the paper. 'The data published in Nature highlight that inhibition of PLA2G15 boosts BMP levels in cells as well as in animal models. BMP is deregulated in a multitude of diseases and has long been thought to be resistant to degradation by lysosomal enzymes. We now show that PLA2G15 can hydrolyze BMP, and importantly, that inhibition of the enzyme presents a promising therapeutic approach.' 'The publication in Nature is both a validation and a demonstration of the power of our platform that uses human haploid cells to discover disease-relevant targets in various therapeutic areas including our focus areas of neuro- and metabolic diseases,' added Vincent Blomen, PhD, Senior Director of Discovery Sciences at Scenic Biotech and co-author of the paper. 'We demonstrate that targeting PLA2G15 improves neurodegeneration, spleen and liver damage, as well as neurological symptoms and survival in NPC mice. However, we believe this novel drug target has potential in the treatment of other neurodegenerative diseases beyond NPC that are still lacking disease-modifying therapies. With this in mind, we are developing our lead small-molecule inhibitor candidate and are advancing towards IND-enabling studies and aim to proceed to first-in-human studies thereafter.' The publication in Nature can be accessed via this link. About Scenic BiotechScenic Biotech is advancing modifier therapy, a radical new approach to treating genetic disorders. Instead of targeting the primary disease-causing mutation, modifier therapy seeks to rebalance health by acting on another gene that can improve or in some cases even bypass the disease impact, leading to a therapeutic effect. Our robust pipeline, derived from our proprietary Cell-Seq platform, includes small molecule programs that are wholly owned. In addition, our platform is leveraged through strategic collaborations with multinational pharmaceutical leaders. By unlocking new pathways in the genome, Scenic Biotech is developing a range of modifier therapies to help patients. For more information, please contact: Scenic BiotechOscar Izeboud, PhD, CEOPhone: +31 20 7059 990Email: info@ Trophic Communications Gretchen Schweitzer & Desmond JamesPhone: +49 151 678 59086Email: scenic@

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