22-07-2025
- Entertainment
- South China Morning Post
Meet Snejyo, the Insta-famous sisters bringing back maximalism: Hermès and Chanel obsessed Indian siblings Snehal and Jyoti Babani first went viral last year for their OTT matching looks
Until recently, the consensus around fashion on social media seemed to be that less is more. Understated elegance at a hefty price tag has been the ethos of
quiet luxury – a trend that gained traction in 2023 and was embraced by the likes of Gwyneth Paltrow and perfected by brands like The Row.
But now it's 2025, and the reliably cyclical nature of fashion means that maximalism is once again on the rise – layering and loud patterns are back in style. On the runway, creative directors Alessandro Michele and Glenn Martens' much-anticipated debut haute couture collections for Valentino and
Maison Margiela featured voluminous silhouettes and playful textures; and for the perennially online community, no one embodies this new trend like the Instagram- and TikTok-famous Babani sisters.
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For a while, Snehal and Jyoti Babani managed to avoid mainstream media attention, despite being regular fixtures at the major runway shows. That was until the pair – collectively known as Snejyo – went viral for wearing head-to-toe Hermès in 2024.
Despite their love of logomaxing (at the Hermès spring/summer 2025 show last September they literally accessorised their main Hermès Kelly bags with mini and micro Kellys), the sisters have kept a low profile. Even their shared Instagram account, which boasts over 61 thousand followers, is private.
Snejyo holding Hermès Kelly bags that are in turn accessorised with mini and micro Kelly bags. Photo: @snejyo/Instagram
They can also take months to share their looks online. In June, the sisters finally shared several photos of themselves dressed to the nines in coordinating Chanel outfits for the haute couture spring/summer show in Paris that took place back in January.
Snehal and Jyoti Babani at Chanel's fall/winter haute couture show in Paris earlier this month. Photo: despi_naka/Instagram
Most recently, the sisters were spotted dressed to the nines in coordinating Chanel outfits for the fall/winter haute couture show in Paris earlier this month.
With the rise of maximalism and fashion bringing fun back, who better to look to for fashion inspo than the best in the game? Here's everything you need to know about Snehal and Jyoti Babani.
They are Indian
