Meet Snejyo, the Insta-famous sisters bringing back maximalism: Hermès and Chanel obsessed Indian siblings Snehal and Jyoti Babani first went viral last year for their OTT matching looks
quiet luxury – a trend that gained traction in 2023 and was embraced by the likes of Gwyneth Paltrow and perfected by brands like The Row.
But now it's 2025, and the reliably cyclical nature of fashion means that maximalism is once again on the rise – layering and loud patterns are back in style. On the runway, creative directors Alessandro Michele and Glenn Martens' much-anticipated debut haute couture collections for Valentino and
Maison Margiela featured voluminous silhouettes and playful textures; and for the perennially online community, no one embodies this new trend like the Instagram- and TikTok-famous Babani sisters.
Advertisement
For a while, Snehal and Jyoti Babani managed to avoid mainstream media attention, despite being regular fixtures at the major runway shows. That was until the pair – collectively known as Snejyo – went viral for wearing head-to-toe Hermès in 2024.
Despite their love of logomaxing (at the Hermès spring/summer 2025 show last September they literally accessorised their main Hermès Kelly bags with mini and micro Kellys), the sisters have kept a low profile. Even their shared Instagram account, which boasts over 61 thousand followers, is private.
Snejyo holding Hermès Kelly bags that are in turn accessorised with mini and micro Kelly bags. Photo: @snejyo/Instagram
They can also take months to share their looks online. In June, the sisters finally shared several photos of themselves dressed to the nines in coordinating Chanel outfits for the haute couture spring/summer show in Paris that took place back in January.
Snehal and Jyoti Babani at Chanel's fall/winter haute couture show in Paris earlier this month. Photo: despi_naka/Instagram
Most recently, the sisters were spotted dressed to the nines in coordinating Chanel outfits for the fall/winter haute couture show in Paris earlier this month.
With the rise of maximalism and fashion bringing fun back, who better to look to for fashion inspo than the best in the game? Here's everything you need to know about Snehal and Jyoti Babani.
They are Indian
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
South China Morning Post
20 hours ago
- South China Morning Post
Why the bun hairstyle is such a versatile classic: adopt the sleek chignon of Audrey Hepburn, Kendall Jenner and Bella Hadid, or the signature messy twist of Meghan Markle to elevate your look
If hairstyles had passports, the bun would surely boast the most stamps. It's been everywhere: gracing royal courts and spinning through dance studios, quickly whipped up atop heads on coffee runs and catching the light on fashion runways. This deceptively simple hairstyle has reigned for centuries, repeatedly declared 'the look of the season' as though it had ever truly faded from style. The bun is fashion's quiet overachiever: endlessly adaptable, reliably chic and just as fitting at a couture show as it is during a 7am Zoom call with one eye still closed. Bella Hadid's intricate coils, worn while attending the Cannes Film Festival in France in 2024, were reminiscent of the Ancient Greek style of bun. The bun has been around for millennia. In Ancient Greece, women wore theirs in intricate coils pinned with gold, signalling elegance and status. In parts of East Asia, buns adorned with a jade comb or silk ribbon told entire stories: of marital status, social rank, and even cultural and social significance. Advertisement Fast-forward to Old Hollywood, and the bun got its big-screen close-up. ' Audrey Hepburn's sleek chignon in Breakfast at Tiffany's [1961] became the ultimate symbol of elegance. And from there, things only got bolder,' says Ohio-based hair stylist Kaitlyn Jones. Cue Princess Leia: her double side buns in Star Wars (1977) became one of the most iconic hairstyles in film history, and launched a space-age obsession that's still orbiting today. Carrie Fisher on the set of Star Wars in 1977. Princess Leia's double side buns became one of the most iconic hairstyles in film history, launching a space-age obsession that's still orbiting today. By the 90s, the bun had gone soft. Think messy twists, face-framing tendrils, and a scrunchie or two. It was casual, flirty and paired with spaghetti straps and brown lip liner. Then came the era of the 'supermodel bun': low, slick and glossed to perfection. Bella Hadid, Kendall Jenner, Rosie Huntington-Whiteley and Hailey Bieber made it their off-duty signature – chic, sculpted and never not ready for a flashbulb. Rosie Huntington-Whiteley looks effortlessly elegant on the red carpet, with a slicked back bun the crowning glory to her look. Fashion designers also remain faithful bun enthusiasts. At Christian Siriano autumn/winter 2025, buns took an elegant, sculptural turn, echoing the drama of the collection. Over at Altuzarra, Oribe's principal artist of global content, Mandee Tauber, gave buns a pretzel-like twist: sleek but with a playful edge. That spirit of reinvention carried through to the Max Mara spring 2025 show in Milan , where models wore sleek double buns secured low and symmetrical at the nape of the neck, adding a touch of whimsy to the brand's signature polish. Chic double buns worn by a model at the Max Mara fashion show during the Milan womenswear spring/summer 2025 show in Milan, Italy. The bun's versatility isn't a coincidence: it's practically physics. It works with virtually every hair type, length and texture. High buns elongate faces, low buns soften sharp angles, and side buns add whimsical asymmetry. 'Buns remain a timeless go-to because they're incredibly versatile – whether worn high or low, messy or sleek, they work for nearly every hair type and occasion,' says Andrew Fitzsimons, celebrity hairstylist and founder of Andrew Fitzsimons Hair. 'They strike the perfect balance between effortlessness and polish, which is why people embrace them year after year.'
South China Morning Post
2 days ago
- South China Morning Post
Victoria Beckham on the upcoming Netflix documentary she says David Beckham talked her into, her Patek Philippe collection – and why security guards are the most important people in her stores
For someone who has been famous since the late 1990s, Victoria Beckham is surprisingly busy in the 2020s. After many years in the red, her eponymous fashion company Victoria Beckham Holdings Ltd, is back on the road to profitability – no small thing for an independent luxury fashion brand. Beckham also introduced a successful fragrance line two years ago, and became the accidental star of a Netflix documentary series about her husband David Beckham. Her charming, funny cameos showed a playful and relatable side to the megawatt couple, they of the matching purple Versace wedding outfits Victoria Beckham's pre-spring/summer 2026 collection at Centurion New York was the first time her resort collection was shown in person. Photo: @victoriabeckham/Instagram Advertisement This year is looking no less buzzy for Victoria. For the first time ever, she showed her resort collection in person, rather than digitally, at a glamorous trunk show at Centurion New York. In autumn, Beckham will be the star of her own Netflix docuseries, which will follow her day to day as the creative director of her fashion and beauty brands. Victoria Beckham will star in her own Netflix documentary later in the year, following her journey from singer to fashion designer. Photo: @victoriabeckham/Instagram In an exclusive interview, we sat down to discuss her future plans, the most important person in her stores and what she collects. Our conversation has been condensed and edited for clarity. A model wearing a Victoria Beckham dress from the spring 2025 collection. Photo: @victoriabeckham/Instagram So what made you decide to show this latest collection in New York? I was having brunch with Thom Browne and Anna Wintour a few months ago, as you do, and she said to me, 'You should come back to New York and show one of your collections.' It's something that I've been thinking about for a while, because I showed my first ever collection here in New York in 2008. New York has been such a huge part of my story so far. I was approached by Amex to come over here, and it just worked perfectly to do it. Were you nervous when you did that first presentation in 2008?
South China Morning Post
2 days ago
- South China Morning Post
Meet Snejyo, the Insta-famous sisters bringing back maximalism: Hermès and Chanel obsessed Indian siblings Snehal and Jyoti Babani first went viral last year for their OTT matching looks
Until recently, the consensus around fashion on social media seemed to be that less is more. Understated elegance at a hefty price tag has been the ethos of quiet luxury – a trend that gained traction in 2023 and was embraced by the likes of Gwyneth Paltrow and perfected by brands like The Row. But now it's 2025, and the reliably cyclical nature of fashion means that maximalism is once again on the rise – layering and loud patterns are back in style. On the runway, creative directors Alessandro Michele and Glenn Martens' much-anticipated debut haute couture collections for Valentino and Maison Margiela featured voluminous silhouettes and playful textures; and for the perennially online community, no one embodies this new trend like the Instagram- and TikTok-famous Babani sisters. Advertisement For a while, Snehal and Jyoti Babani managed to avoid mainstream media attention, despite being regular fixtures at the major runway shows. That was until the pair – collectively known as Snejyo – went viral for wearing head-to-toe Hermès in 2024. Despite their love of logomaxing (at the Hermès spring/summer 2025 show last September they literally accessorised their main Hermès Kelly bags with mini and micro Kellys), the sisters have kept a low profile. Even their shared Instagram account, which boasts over 61 thousand followers, is private. Snejyo holding Hermès Kelly bags that are in turn accessorised with mini and micro Kelly bags. Photo: @snejyo/Instagram They can also take months to share their looks online. In June, the sisters finally shared several photos of themselves dressed to the nines in coordinating Chanel outfits for the haute couture spring/summer show in Paris that took place back in January. Snehal and Jyoti Babani at Chanel's fall/winter haute couture show in Paris earlier this month. Photo: despi_naka/Instagram Most recently, the sisters were spotted dressed to the nines in coordinating Chanel outfits for the fall/winter haute couture show in Paris earlier this month. With the rise of maximalism and fashion bringing fun back, who better to look to for fashion inspo than the best in the game? Here's everything you need to know about Snehal and Jyoti Babani. They are Indian
