Meet Snejyo, the Insta-famous sisters bringing back maximalism: Hermès and Chanel obsessed Indian siblings Snehal and Jyoti Babani first went viral last year for their OTT matching looks
quiet luxury – a trend that gained traction in 2023 and was embraced by the likes of Gwyneth Paltrow and perfected by brands like The Row.
But now it's 2025, and the reliably cyclical nature of fashion means that maximalism is once again on the rise – layering and loud patterns are back in style. On the runway, creative directors Alessandro Michele and Glenn Martens' much-anticipated debut haute couture collections for Valentino and
Maison Margiela featured voluminous silhouettes and playful textures; and for the perennially online community, no one embodies this new trend like the Instagram- and TikTok-famous Babani sisters.
Advertisement
For a while, Snehal and Jyoti Babani managed to avoid mainstream media attention, despite being regular fixtures at the major runway shows. That was until the pair – collectively known as Snejyo – went viral for wearing head-to-toe Hermès in 2024.
Despite their love of logomaxing (at the Hermès spring/summer 2025 show last September they literally accessorised their main Hermès Kelly bags with mini and micro Kellys), the sisters have kept a low profile. Even their shared Instagram account, which boasts over 61 thousand followers, is private.
Snejyo holding Hermès Kelly bags that are in turn accessorised with mini and micro Kelly bags. Photo: @snejyo/Instagram
They can also take months to share their looks online. In June, the sisters finally shared several photos of themselves dressed to the nines in coordinating Chanel outfits for the haute couture spring/summer show in Paris that took place back in January.
Snehal and Jyoti Babani at Chanel's fall/winter haute couture show in Paris earlier this month. Photo: despi_naka/Instagram
Most recently, the sisters were spotted dressed to the nines in coordinating Chanel outfits for the fall/winter haute couture show in Paris earlier this month.
With the rise of maximalism and fashion bringing fun back, who better to look to for fashion inspo than the best in the game? Here's everything you need to know about Snehal and Jyoti Babani.
They are Indian
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
South China Morning Post
a day ago
- South China Morning Post
Meet Ethel Cain, the trans singer and model dubbed the ‘American gothic Lana Del Rey'
Just months after releasing an experimental album titled Perverts, Ethel Cain is back with new music. Her cult-favourite debut album, Preacher's Daughter, earned her a dedicated fan base and made several best-of-the-year lists in 2022. This week, she's putting out a prequel to the album, titled Willoughby Tucker, I Will Always Love You. Ethel Cain opening for Mitski on September 12, 2024. Photo: @ethelcaindaily/Instagram The lyrics to song Preacher's Daughter touch on intense themes including sexual violence and cannibalism, and the narrative ultimately culminates in Ethel Cain's 'death'. Advertisement Ahead of the release of Willoughby Tucker, the 27-year-old dropped lead single 'Nettles' and wrote on Instagram in June: 'I didn't even realise what story I was writing yet but I think subconsciously, because I knew how Preacher's Daughter was going to end, I wanted to go back in time to a moment of sweetness. I hope you enjoy the greenery; I love this song with all my heart.' Pitchfork has described the singer-songwriter as an 'American gothic Lana Del Rey', and she made the Forbes list of 30 under 30 in music last year. She's also a fashion model and was recently seen on the red carpet at the Dior Summer 2026 show in Paris. Here's what you need to know about the model and musician. Ethel Cain is not her real name Ethel Cain is the stage name of Hayden Silas Anhedönia. Photo: @ethelcaindaily/Instagram Ethel Cain's real name is Hayden Silas Anhedönia. The songwriter first put out music under the alias White Silas before adopting the moniker Ethel Cain around 2019, when she released the EP Golden Age. She told Nylon in 2021 that the story of Cain and Abel was her 'favourite Bible story growing up', and she was drawn to 'Ethel' because she wanted a name that was 'very 50s old lady'. 'I realised my heart was pulled the strongest to my roots, which is the intersection between my experiences in the heavily religious American South and my dreams of the wild and free American West,' she said of her alter ego in a 2020 Underground Underdogs interview. She says it's also influenced her own life in positive ways: 'I see Ethel Cain as a piece of me that I separate from myself and discard, so that I can make good decisions in life,' she told The Guardian recently. There are strong religious themes in her music Ethel Cain was raised Southern Baptist, which influenced her music. Photo: @dauntlesspromo/Instagram Cain grew up in a conservative Southern Baptist community in Florida, where her father was a deacon and her mother sang in the church choir, per Pitchfork. She was home-schooled and began taking piano lessons at the age of eight.
South China Morning Post
2 days ago
- South China Morning Post
8 timepieces from Rihanna's luxury watch collection: Cartier, Rolex, Jacob & Co and more
When it comes to Rihanna 's luxury watch collection, every single piece just work, work, work, work, works. The Barbados-born singer-turned-business mogul has spent nearly two decades building an empire and a career in entertainment, and with a net worth of US$1.7 billion, she's earned every bit of her style icon status. Never one to shy away from a statement piece, Rihanna has long embraced the world of luxury timepieces, making curated picks, forging relationships with top watchmakers, and consistently stepping out in rare, droolworthy models. From diamond-studded fine jewellery to bold, custom one-offs, here are some of the stand-out watches in Riri's personal collection. Audemars Piguet Royal Oak Audemars Piguet's Royal Oak 77450OR with a pink dial. Photo: Handout Advertisement One thing's for sure: nobody does pregnancy couture like Rihanna . Last month, she stepped out in a floaty, ruffled Saint Laurent maternity dress, grounded with practical Puma trainers – and on her wrist, a not-so-practical Audemars Piguet Royal Oak 77450OR, fresh off the line. This 34mm beauty is crafted from 18-carat pink gold with a matching pink Grande Tapisserie dial and integrated bracelet – a monochrome masterpiece that's as feminine as it is fierce. It's newly released and already making waves in the resale market, commanding prices close to US$90,000. Cartier Panthère de Cartier The Panthère de Cartier watch in yellow gold. Photo: Handout Another fabulous women's watch in Rihanna's collection is the oh-so-chic Cartier Panthère de Cartier, a timepiece she's been spotted wearing on repeat. It's no surprise why: this elegant yellow-gold timepiece is the definition of versatile. With its petite, polished silhouette, it's the kind of watch that works for just about anything, from red carpets and power lunches to late-night parties and casual errand runs. It's quiet luxury at its best – and, worth somewhere in the neighbourhood of US$28,200, it's a nice affordable price point … if you're a billionaire pop star and entrepreneur, of course. Cartier Santos Rihanna's also been seen wearing the Santos de Cartier watch. Photo: Handout Rihanna's love for Cartier doesn't stop at the Panthère. She's also been seen wearing the iconic Cartier Santos, a watch that shares the same sleek design language but with a more structured, industrial edge. Where the Panthère flows like jewellery thanks to its silky, five-link bracelet, the Santos leans tougher: a bold square case, exposed screws and chunkier links that make it feel more unisex. The Fenty Beauty founder was spotted wearing it out and about, running errands like grocery shopping (she's just like us!) stacking it with gold bangles (OK, not just like us), proving that luxury doesn't need an occasion. Jacob & Co Flying Tourbillon choker
South China Morning Post
5 days ago
- South China Morning Post
Is AI killing voice dubbing? Industry insiders are ‘threatened' by evolving technology
Boris Rehlinger may not turn heads on the streets of Paris, but his voice is instantly recognisable to millions of French film-goers. Advertisement As the French voice of Ben Affleck, Joaquin Phoenix and even Puss in Boots , Rehlinger is a star behind the scenes, but now he is fighting to keep his craft alive in the age of AI. 'I feel threatened even though my voice hasn't been replaced by AI yet,' he said. Rehlinger is part of a French initiative, TouchePasMaVF, to protect human-created dubbing from artificial intelligence. He said that to ensure audiences barely notice that the actor on screen is speaking a different language than they hear, there was a team of professionals, including actors, translators, production directors, dialogue adaptors and sound engineers, hard at work. Advertisement The rise of global streaming platforms such as Netflix, which rely heavily on dubbing to make global hits such as Squid Game and Lupin , has amplified demand. Consumer research firm GWI says 43 per cent of viewers in Germany, France, Italy and Britain prefer dubbed content over subtitles.
