Latest news with #quietluxury
Harpers Bazaar Arabia
7 days ago
- Business
- Harpers Bazaar Arabia
Introducing elune mode: The New Standard in Quiet Luxury and Sustainable Fashion
Elune mode redefines modern luxury with elevated essentials that marry timeless style with sustainable craftsmanship In a world driven by fast fashion and fleeting trends, elune mode emerges with a clear and powerful purpose: to redefine luxury through sustainability, quality, and timeless style. Founded in July 2024 and already shipping globally, elune mode blends the principles of 'quiet luxury' with old money aesthetics, delivering elevated essentials that are ethically produced, environmentally conscious, and impressively versatile. At the heart of the brand's identity is its commitment to slow fashion. Sol, the founder of elune mode, insists that sustainability starts not with recycling, but with resisting the urge to throw clothes away in the first place. 'The first thing I cared about was how it's made,' she explains. elune mode garments are constructed from natural fibers, high quality blends and custom dyed yarns, sourced and manufactured in South Korea, a country known for its longstanding textile craftsmanship. elune mode's pieces are designed to last, both in quality and in relevance. Each item features a classic silhouette, free of loud branding or fast-changing trends. Korean artisans with decades of experience hand-sew most inner seams, lining, labels, and finishing touches. 'When you wear our clothes, you feel the difference,' says Sol. 'Even if it looks simple, the way it fits, the way it touches your skin, it's completely different.' This attention to detail extends to every aspect of production. Rather than rely on factory lines, each item is made in full by a single craftsperson, resulting in what Sol calls a 'bespoke style of production.' Labels and buttons are hand sewn, yarns are custom dyed (sometimes tested 30 times to get the shade just right), and signature elements like subtle contrasting lines and versatile color palettes allow each piece to mix and match seamlessly. The result is a systemized collection designed not just for beauty, but for practicality. 'Our cardigans, polos, and knitwear can be worn at the office, on the golf course, or to dinner,' Sol explains. 'It's not about having different outfits for every occasion, it's about styling timeless pieces in different ways.' The brand's aesthetic philosophy is simple: quiet, intentional luxury without the excess. There are no logos. No seasonal gimmicks. Just well-made clothing meant to last for years, not months. 'I wanted to offer the quality of a thousand-dollar sweater without the price tag,' says Sol. 'There's a gap between cheap fast fashion and ultra-expensive luxury. elune mode fills that gap.' From recycled packaging to thoughtfully sourced materials, elune mode considers the full life cycle of every garment. The brand is also exploring ways to integrate high-quality recycled fabrics into future collections, but Sol insists it must meet her standards. 'Recycled is a good idea, but only if it's good quality too.' elune mode is more than a brand. It's a long-term project grounded in values. 'This isn't about fast cash,' says Sol. 'I want to build a brand that can serve people around the world, with high-quality essentials that you don't need to replace.' In a saturated market, elune mode's quiet confidence and dedication to doing things differently are precisely what sets it apart. With craftsmanship, care, and consciousness stitched into every seam, the brand is proving that slow fashion can make a fast impact.
Globe and Mail
20-05-2025
- Business
- Globe and Mail
Surge in "Quiet Luxury" Branding Requests Among U.S. Fashion Labels in 2025
Los Angeles, California--(Newsfile Corp. - May 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is reporting a significant increase in branding inquiries focused on "quiet luxury" from U.S.-based fashion brands in 2025. The trend reflects a shift toward minimalist, refined design aesthetics that prioritize craftsmanship and subtle sophistication over logos and ostentation. To view an enhanced version of this graphic, please visit: U.S. Fashion Labels Turn to Understated Design as Demand for Quiet Luxury Grows Internal project data from Digital Silk indicates that branding requests citing "quiet luxury" principles have increased by more than 60% year-over-year. Fashion labels are increasingly seeking subdued digital identities-marked by minimalist typography, soft color schemes and premium layouts-to connect with an audience that values quality over flash. This rise in discreet branding preferences corresponds with broader market movements. According to Statista, the U.S. fashion industry is expected to generate $370 billion in revenue in 2025, with the premium and luxury segments forecasted to grow annually by 3.3% through 2028. "Quiet luxury isn't about removing personality-it's about refining it. Brands are moving away from flash to focus on substance," said Gabriel Shaoolian, CEO of Digital Silk. "We're seeing more fashion clients aim for elegance through simplicity. It's a shift that is helping them connect with high-value consumers who prioritize timeless design." Key Characteristics Behind the Quiet Luxury Aesthetic Digital Silk's branding team identified recurring design elements requested by fashion brands in 2025: Minimalist typography and muted color palettes Editorial-inspired website layouts and product storytelling Emphasis on heritage, craftsmanship and brand legacy Streamlined navigation and intuitive UX Subtle textural design and understated animations The aesthetic is attracting luxury shoppers seeking intentional, values-driven brand narratives that steer away from fast fashion and trend cycles. Digital Branding That Reflects Evolving Consumer Priorities As the fashion industry pivots toward authenticity and restraint, Digital Silk continues to support U.S. brands in creating digital assets that reflect modern luxury values. From ecommerce design to campaign visuals, the agency integrates behavioral insights and luxury market research into each project to align branding with consumer expectations. Fashion brands adopting quiet luxury are positioning themselves for long-term relevance by focusing on strategic branding and sophisticated digital design-two elements increasingly defining consumer loyalty in 2025. About Digital Silk Digital Silk is a Los Angeles web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
