Latest news with #BaidyanathGroup
Time of India
2 days ago
- Business
- Time of India
Reliance buys majority stake in Naturedge
ANI file photo MUMBAI: Reliance Consumer Products (RCPL) bought a majority stake in a joint venture with Naturedge Beverages, marking its foray into the healthy functional beverages space. Naturedge Beverages is from the house of the 108year-old Baidyanath Group, which has a legacy of making Ayurvedic products. The acquisition comes at a time when there is a shift among consumers towards healthier choices, a trend which picked up post-Covid. Besides giving RCPL a leg up in the nascent functional beverages segment, it will also broaden the company's overall beverages portfolio. Naturedge, founded in 2018 by Siddhesh Sharma, a thirdgeneration entrepreneur from Baidyanath Group, is the maker of Shunya—a herb-infused functional packaged beverage with zero sugar and zero calories. Shunya will now come under RCPL's fold as it steps up competition against beverage majors such as Coca-Cola and PepsiCo by betting on newer categories that may have the potential to grow bigger going ahead amid evolving consumption patterns.
Time of India
29-07-2025
- Business
- Time of India
Reliance Consumer in talks to acquire majority stake in Baidyanath's Shunya drinks brand
Reliance Consumer Products (RCPL) is in advanced talks to buy a majority stake in Baidyanath Group-owned Naturedge Beverages ' premium fruit drink brand Shunya, said executives aware of the development. Shunya offers a range of zero-sugar, herb-based functional packaged drinks in flavours such as 'zesty apple' and 'zesty orange'. Financial details including the stake size and valuation could not be ascertained. Explore courses from Top Institutes in Please select course: Select a Course Category MBA Digital Marketing Design Thinking Technology Degree Finance CXO PGDM Project Management Artificial Intelligence Others Operations Management Management Leadership Public Policy Data Science MCA Healthcare Data Analytics Product Management Cybersecurity others healthcare Data Science Skills you'll gain: Financial Management Team Leadership & Collaboration Financial Reporting & Analysis Advocacy Strategies for Leadership Duration: 18 Months UMass Global Master of Business Administration (MBA) Starts on May 13, 2024 Get Details Skills you'll gain: Analytical Skills Financial Literacy Leadership and Management Skills Strategic Thinking Duration: 24 Months Vellore Institute of Technology VIT Online MBA Starts on Aug 14, 2024 Get Details Naturedge Beverages was started in 2018 by Siddhesh Sharma, a third-generation heir of the Baidyanath Group. Privately-held Baidyanath Group, which started operations in 1917, has interests in ayurvedic products, pharmaceuticals, personal products, and food and beverages. Live Events Through the deal, the Mukesh Ambani-owned company would seek to capitalise on surging demand for zero-sugar drinks globally, even outpacing those containing sugar, though on a smaller base. The accelerated market expansion is sparking rising competition with Coca-Cola, PepsiCo, Dabur , and Tata Consumer intensifying efforts to get a bigger footprint in the zero-sugar space with functional drinks. If successful, it would mark Reliance's fourth acquisition in the beverage industry, after carbonated drink brand Campa, Sosyo soft drinks, and fruit-based hydration drink RasKik. It also sells sports drink brand Spinner. "The move will open a new category of healthy functional, ayurvedic-based drinks for Reliance," one of the executives said. Emails sent to spokespersons of Reliance Consumer and Baidyanath Group remained unanswered. Reliance has been deploying the strategy of acquiring stakes in mid-sized brands across consumer product categories, including beverages, condiments, confectionery and chocolates. Its acquisitions other than beverages include Ravalgaon and Toffeeman confectionery, Lotus chocolates, and jams and mayonnaise maker Sil Foods. The latest moves also align with Reliance Consumer Products' plan to invest nearly '8,000 crore to expand capacity for beverages over the next 12-15 months and take its brands national. The FMCG arm of Reliance Retail Ventures, which started operations in 2022, is looking to add nearly a dozen new greenfield and co-packing plants to compete with rivals such as Coca-Cola, PepsiCo, Dabur and Tata Consumer, and dozens of smaller regional brands. Sales of no-sugar and low-sugar drinks and juices had doubled in 2024, the highest increase in a year though on a low base, executives said, citing data from internal estimates and NielsenIQ. The growth has been driven primarily by urban Indians opting for a wider variety of drinks, with a higher spotlight on health and wellness.
