Latest news with #BankofAmericaBostonMarathonExpo
Associated Press
18-03-2025
- Business
- Associated Press
CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes as they raise their bar and push past barriers to achieve new levels of performance EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar. From April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave, Boston, MA 02116, The CLIF Bar will be the all-inclusive destination for all runners' needs, with exclusive merchandise and inspiring community programming - including guided runs, recovery support, race day fuel, bespoke events and good vibes throughout the week. 'As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,' said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. 'We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.' In addition to The CLIF Bar for Boston runners, CLIF BAR is encouraging runners nationwide to join in the excitement and spirit leading up to the Boston Marathon with a national Raise Your Bar Challenge on Strava, the app for active people, happening March 21-April 21 that will unlock rewards for participants. CLIF BAR will be at the Bank of America Boston Marathon Expo, April 18-20, at the Hynes Convention Center, providing fuel to help runners prepare for race day. 'For more than 130 years, the B.A.A.'s mission has been to promote healthy lifestyles through sports, especially running,' said Jack Fleming, President and CEO of the B.A.A. 'The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round.' CLIF BAR energy bars are purposefully formulated with organic, non-GMO rolled oats and 9-11g of plant protein per bar, offering sustained energy without compromising on enjoyment. Through bespoke activations and athlete partnerships, CLIF BAR is committed to showcasing the many moments of personal triumph that can be achieved by transcending challenges and achieving the inherent, powerful feeling of fulfillment that arises when you raise your bar again and again. Join the journey to Boston by following @clifbar on Instagram, joining CLIF's Club on Strava, and learning more about CLIF BAR by visiting About the Boston Athletic Association (B.A.A.) Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced $ 509 million in state and local economic activity. The 129th Boston Marathon is scheduled to take place on Monday, April 21, 2025. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Sydney, Berlin, Chicago, and New York City. For more information on the B.A.A., please visit About CLIF BAR For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka, and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (
Associated Press
12-03-2025
- Business
- Associated Press
Shokz Named as Official Headphone Partner of Boston Marathon® presented by Bank of America; Launches Co-branded Limited Edition of OpenRun Pro 2
AUSTIN, Texas, March 12, 2025 /PRNewswire/ -- Shokz, a pioneer in open-ear audio technology, has been announced as the official headphone partner of the Boston Marathon® presented by Bank of America. As an official sponsor, Shokz will be present in Boston leading up to the April 21st race and has unveiled a special OpenRun Pro 2 Boston Marathon® co-branded edition. Best known for their superior sound quality, openness, comfort, and versatility, Shokz's OpenRun Pro 2 has revolutionized the world of sports headphones. As one of the most prestigious running events, Shokz embraces the Boston spirit of unity, togetherness, and determination. 'Our open-ear headphones embody this spirit by promoting openness and inclusivity throughout the race,' said Vincent Xiong, Head of North America at Shokz. 'We're excited to partner with the Boston Marathon and share this journey.' Designed for runners who demand top-tier audio performance, the OpenRun Pro 2 utilizes Shokz's proprietary DualPitch™ Technology to deliver a sound experience previously unattainable in bone-conduction headphones. Engineered for high-intensity workouts and extended wear, it features an ergonomic, feather-light design that ensures a secure fit while its open-ear design keeps ears clean and aware of the surroundings. With a 12-hour battery life and quick charge providing 2.5 hours of playtime in just 5 minutes, the OpenRun Pro 2 is built to support any training session. Its IP55 water resistance further enhances durability, making it sweat and water-resistant. Adding to its appeal, OpenRun Pro 2 Boston Marathon® co-branded edition headphones debut in an exclusive Boston Blue and Gold colorway. Inspired by the Boston Marathon's iconic colors, the design pays tribute to Boston's racing tradition, symbolizing every step runners take. The OpenRun Pro 2 Boston Marathon® co-branded edition headphones are now available for $179.95 at with standard and mini sizes available. Runners can also purchase the limited edition headphones at the Bank of America Boston Marathon Expo and select sports retailers in the Boston area. Shokz invites Boston Marathon participants, friends, and fans to interact with the brand throughout race week: Purchase and personalize your limited edition OpenRun Pro 2 with name engraving at the Bank of America Boston Marathon Expo, Booth #606 Attend our panel featuring two-time Boston Marathon champion Hellen Obiri, Dakotah Popehn, Conner Mantz, and host Ali Feller on April 18th, 2-3 pm at the Bank of America Boston Marathon Expo Celebrate at the Mile 27 Post-Race Party presented by Samuel Adams and get your finish time engraved on your Shokz headphones. This year's Boston Marathon is set to feature more than 30,000 athletes from 120+ countries and all 50 U.S. states on Patriots' Day, April 21. Bank of America Boston Marathon Expo Dates: Friday, April 18th- April 20th at the Hynes Convention Center. Boston Marathon Mile 27 Post-Race Party presented by Samuel Adams: April 21st at Boston City Hall Plaza. About Shokz Shokz is dedicated to advancing open-ear audio technology and creating products that enhance the lives of users. With a focus on innovation, quality, and user experience, Shokz continues to lead the market, providing cutting-edge solutions for sports enthusiasts and beyond. Learn more about the brand that inspires users to #beopen at ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.) Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced $ 509 million in state and local economic activity. The 129th Boston Marathon is scheduled to take place on Monday, April 21, 2025.
