CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
as they raise their bar and push past barriers to achieve new levels of performance
EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar.
From April 17-22—before and during the marathon—CLIF BAR will be activating its first-ever Energy Bar, aptly named The CLIF Bar. Just steps from the finish line at Rosebar Boston, 47 Huntington Ave, Boston, MA 02116, The CLIF Bar will be the all-inclusive destination for all runners' needs, with exclusive merchandise and inspiring community programming - including guided runs, recovery support, race day fuel, bespoke events and good vibes throughout the week.
'As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,' said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. 'We are honored to partner with B.A.A. and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes—most recently with giving race entries to runners who otherwise wouldn't be able to participate in this year's marathon—this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.'
In addition to The CLIF Bar for Boston runners, CLIF BAR is encouraging runners nationwide to join in the excitement and spirit leading up to the Boston Marathon with a national Raise Your Bar Challenge on Strava, the app for active people, happening March 21-April 21 that will unlock rewards for participants. CLIF BAR will be at the Bank of America Boston Marathon Expo, April 18-20, at the Hynes Convention Center, providing fuel to help runners prepare for race day.
'For more than 130 years, the B.A.A.'s mission has been to promote healthy lifestyles through sports, especially running,' said Jack Fleming, President and CEO of the B.A.A. 'The B.A.A. and CLIF BAR share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all B.A.A. events year-round.'
CLIF BAR energy bars are purposefully formulated with organic, non-GMO rolled oats and 9-11g of plant protein per bar, offering sustained energy without compromising on enjoyment. Through bespoke activations and athlete partnerships, CLIF BAR is committed to showcasing the many moments of personal triumph that can be achieved by transcending challenges and achieving the inherent, powerful feeling of fulfillment that arises when you raise your bar again and again.
Join the journey to Boston by following @clifbar on Instagram, joining CLIF's Club on Strava, and learning more about CLIF BAR by visiting CLIFBar.com.
About the Boston Athletic Association (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The economic impact of the 2024 Boston Marathon presented by Bank of America produced $ 509 million in state and local economic activity. The 129th Boston Marathon is scheduled to take place on Monday, April 21, 2025. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Sydney, Berlin, Chicago, and New York City. For more information on the B.A.A., please visit www.baa.org.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as Oreo, Ritz, Belvita, Lu, and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka, and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).
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