Latest news with #Barn's
Mid East Info
13-05-2025
- Business
- Mid East Info
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.
Zawya
16-04-2025
- Business
- Zawya
Saudi coffee chain Barn's to hire banks for IPO on Tadawul
Saudi Arabia-based coffee chain Barn's is working on a potential initial public offering (IPO) and looking for banks to advise on the plan, according to Bloomberg News. The Jeddah-based company, founded by Al Amjaad Group, is coordinating with the Saudi Capital Market Authority (CMA) to secure approval for the IPO on the Saudi Stock Exchange, CEO Mohammed Alzain told the news agency. The proceeds will be used to support the company's expansion plans. The coffee chain looks to grow its footprint from the current 850 to 1,000 outlets by 2030, with new locations planned in the UAE, Kuwait, Oman and Morocco. (Writing by Cleofe Maceda; editing by Seban Scaria)
Bloomberg
15-04-2025
- Business
- Bloomberg
Saudi Coffee Chain Seeks Bankers to Pursue Possible IPO
Saudi Arabian coffee chain Barn's has started work on an initial public offering in Riyadh as it seeks to expand its footprint in the Middle East. Barn's is working with the Saudi Capital Market Authority on steps for IPO approval and looking to hire banks to advise on a planned offering, according to Mohammed Alzain, chief executive officer of the Jeddah-based firm.
Campaign ME
06-03-2025
- Business
- Campaign ME
Barn's coffee chain appoints Horizon FCB Saudi as lead agency
Saudi Arabia-based coffee chain Barn's has chosen Horizon FCB Saudi as its lead agency. Horizon FCB Saudi will collaborate with Barn's on all strategic initiatives, creative development, social media efforts, and paid media campaigns, strengthening the brand's position as one of the Kingdom's most beloved and pioneering coffee chains. Through this partnership, Horizon FCB Saudi Arabia will focus on delivering innovative and impactful campaigns that bolster Barn's status as a top local brand within Saudi Arabia's rapidly growing coffee culture. The agency will lead strategic social media initiatives, create engaging content, and establish meaningful consumer connections through high-profile collaborations, including Barn's sponsorship of Esports World Cup champions, Team Falcons. Tony Rouhana, VP of Horizon FCB Saudi Arabia, commented on the partnership: 'We're excited to team up with Barn's, a brand that shares our passion for creativity, authenticity, and forward-thinking.' Rouhana added, 'With more than 30 years of heritage in Saudi Arabia, Barn's has built an enduring legacy. We look forward to helping take the brand to new heights and creating work that achieves the desired 'economic multiplier'.' Since its inception in 1992, Barn's has set the standard for premium coffee experiences, expanding to more than 800 locations across Saudi Arabia and beyond. With Horizon FCB's expertise in creative storytelling, integrated marketing, and digital capabilities, this partnership aims to deliver bold and effective campaigns that further solidify Barn's leadership in the competitive retail coffee and food industry. This appointment also marks a significant milestone in Horizon FCB Saudi Arabia's continued growth and its commitment to delivering culturally relevant, results-driven marketing solutions.
