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Associated Press
11-07-2025
- Business
- Associated Press
Fort Lauderdale's Beach Business Improvement District Rolls Out "Road Trip & Relax" Summer Campaign, in Partnership With Popular Travel App
FORT LAUDERDALE, FLORIDA / ACCESS Newswire / July 11, 2025 / Fort Lauderdale's Beach Business Improvement District (BBID) is giving travelers one more reason to celebrate summer with the launch of its new 'Road Trip & Relax' campaign. Created in partnership with the popular travel planning platform Roadtrippers, the campaign targets visitors from Florida and nearby Southeastern states with one simple message - your perfect beach vacation is just a short drive Fort Lauderdale Beach According to research from Visit Lauderdale, the official tourism marketing agency for Broward County, 49% of overnight visitors to Greater Fort Lauderdale traveled using their own car or truck, underscoring a powerful trend toward regional travel and road trips. With easy access from cities like Orlando, Tampa, Jacksonville, Atlanta, and Charlotte, Fort Lauderdale Beach is positioned as the ideal summer destination for those looking to hit the road and unwind with a drivable, stress-free summer escape. 'We know that Fort Lauderdale is a favorite summer road trip destination for so many travelers,' said Lisa Namour, General Manager of the Bahia Mar, and chair of the BBID. 'With this campaign, we're strategically embracing that travel trend, inviting visitors to make the journey and discover a destination where relaxation comes naturally. From the moment you arrive, the rhythm slows, the ocean breeze welcomes you, and the spirit of summer truly comes to life.' Features of the campaign include: 'This is the kind of partnership we love, working with destinations that want to bring road travelers closer to authentic, unforgettable places,' said Robyn Barnes, Chief Commercial Officer at Roadtrippers. 'Road Trip & Relax' brings together our app's mission of exploration with the BBID's vision of hospitality. It's a match made in beach heaven.' Running through Labor Day, the campaign aims to capture the growing market of regional travelers looking for a relaxing escape without the hassle of air travel. With walkable beach access, vibrant dining, and scenic ocean views, Fort Lauderdale Beach is the ultimate drive-to destination this summer. To start planning your perfect summer road trip, visit or download the Roadtrippers app and search 'Fort Lauderdale Beach.' Download Campaign Assets Campaign partners and local businesses are encouraged to download the official Campaign Partner Toolkit for branded assets, promotional materials, and other information here. About Fort Lauderdale Beach Fort Lauderdale Beach is one of South Florida's premier coastal destinations, offering visitors a vibrant blend of natural beauty, cultural experiences, and laid-back luxury. With 24 miles of pristine beaches and turquoise waters, the area is perfect for sunbathing, swimming, water sports, and scenic strolls along its walkable oceanfront promenade. The beachfront district also boasts an array of hotels, dining, shopping, and entertainment options. Whether you're seeking outdoor adventure, waterfront relaxation, or dynamic local events, Fort Lauderdale Beach delivers a welcoming and unforgettable experience for travelers of all ages. About Roadtrippers Roadtrippers is the #1 road trip planning tool, helping millions of travelers discover unique stops, scenic routes, and hidden gems along their journeys. With over 38 million trips planned and counting, Roadtrippers makes it easy to build unforgettable adventures, whether you're headed for national parks, historic landmarks, or quirky roadside attractions. Roadtrippers empowers people to hit the road with confidence and curiosity. To learn more, visit and follow @roadtrippers on Instagram. Contact InformationLuis Galvez Marketing Manager (786) 816-2274 SOURCE: Fort Lauderdale Beach Business Improvement District press release
Yahoo
08-07-2025
- Business
- Yahoo
Unwrap Holiday Vacations Early with Divi Resorts & SAVE up to 35% OFF Winter Travel to the Caribbean!
Get early access and lower rates for holiday-time travel on Aruba, Barbados, Bonaire, St. Croix, and St. Maarten when you book this July CHAPEL HILL, N.C., July 8, 2025 /PRNewswire/ -- Skip the snow and say hello to sunshine. Divi Resorts is helping travelers plan ahead and escape the winter grind with its limited-time Holiday Travel Sale, featuring up to 35% off beachfront stays across the Caribbean. Booking is open from July 8 through July 22, 2025, for travel from November 15 to January 9 — just in time to turn your holiday stress into island rest. Travelers can save up to 35% on warm-weather escapes to the Caribbean's most coveted islands using promo code COOLOFF. "With peak holiday demand skyrocketing and winter travel prices climbing, this is our way of giving travelers a head start, and a warm, sunny alternative," said Marco Galaverna, President & COO of Divi Resorts. "We know how cherished holiday time is, and we want families, couples, and friends to experience it differently this year: on a beach, drink in hand, memories in the making." Each of Divi's five island destinations offers a distinct flavor of the holidays — but they all offer vibrant sunsets, white sand beaches, and post-card worthy views all day long. On Aruba, guests can enjoy activity-packed holidays at resorts with fun scheduled for all ages. Or, kick back near our sprawling pools and award-winning beaches and savor a holiday of rest. With large, comfortable suites at Divi Village Golf & Beach Resort, Divi Dutch Village Beach Resort, and Divi Aruba Phoenix Beach Resort, you can fit the whole family comfortably. Cook holiday feasts in your in-room kitchens, or choose all-inclusive access to some of the best-rated restaurants on Aruba at our resorts! Barbados blends classic Caribbean charm with a joyful holiday spirit. From mid-December through early January, travelers at Divi Southwinds Beach Resort are steps from St. Lawrence Gap's live music, local holiday markets, and New Year's Eve street parties. Back at the resort, pureocean Restaurant offers seasonal dishes and beachside dining with a celebratory twist. For those seeking peace and quiet, Bonaire and St. Croix deliver slower-paced getaways. On Bonaire, guests can enjoy some of the Caribbean's best diving and snorkeling, plus a low-key atmosphere that's ideal for couples or solo travelers recharging at the end of the year. On St. Croix, the all-inclusive, adults-only Carina Bay and Oceans at Caina Bay make relaxation effortless, with private balconies and concierge services that can arrange everything from island tours to rum tastings. At Divi Little Bay Beach Resort and the upscale Oceans at Little Bay on St. Maarten, guests can expect Christmas brunches, beach bonfires, and easy access to Philipsburg's decorated boardwalk and Grand Case's renowned culinary scene. The resort offers land and sea activities for all ages, so everyone gets their dream holiday vacation without sacrificing fun. With revamped dining and festive resort programming, it's a seamless way to celebrate in the sun. And, with discounted rates for children and teens on all-inclusive stays, and five unique islands to explore, sinking your toes into soft white Caribbean sand has never been more achievable. Grab your swimsuits and sandals and make this holiday season the jolliest of them all. Book now at using promo code COOLOFF, or call 1-800-367-3484 (toll-free US) or 1-919-419-3484 (international) to reserve your stay. About Divi Resorts: For over 50 years, Divi Resorts has stood as a beacon of excellence in the Caribbean's vacation landscape, boasting a portfolio of premium resorts spanning the islands of Aruba, Barbados, Bonaire, St. Croix, and St. Maarten. Renowned for their picturesque beachfront locations, these resorts offer travelers an idyllic setting to unwind and create timeless memories. With an unwavering commitment to guest satisfaction, Divi Resorts offers exceptional service and accommodations, ensuring every guest feels at home in the Caribbean. For more information on Divi Resorts, call 1-800-367-3484 or visit Additional Perks:Divi Resorts offers a best price guarantee, optional travel insurance, travel agent rates, cashback rewards with The Guestbook, and other programs. For more information on Divi Resorts, call 1-800-367-3484 or visit *Sale Terms & Conditions: Pay Over Time Program: All rates and applicable fees are subject to the service provider. Divi Resorts on Facebook Divi Resorts on Instagram Divi Resorts on TikTok View original content to download multimedia: SOURCE Divi Resorts Sign in to access your portfolio
