Latest news with #BeautyTok
Buzz Feed
2 days ago
- Entertainment
- Buzz Feed
This Viral Beauty Brand Is Replacing Reviewers' Favorite High-End Products
If you've spent any time on #BeautyTok lately, chances are you've come across glowing reviews, GRWM (get ready with me) videos and side-by-side tests featuring MCoBeauty, a rising-star beauty brand that recently hit the states from Australia. Known for its familiar packaging and formulas that rival prestige staples, this line has quickly gained a cult following for making high-performance products accessible to everyone. Below, find some top skincare and makeup products that may have you abandoning your high-end buys. This pore-minimizing toner Looking for a toner that refreshes, refines and doesn't cost a fortune? Meet what will quickly become your new secret weapon. This multitasking toner is infused with BHA and PHA to gently exfoliate for clearer pores, a smoother texture and a more radiant complexion. Plus, it contains hydrating hyaluronic acid and antioxidant-rich watermelon review: 'The smell is awesome and it is not sticky at all. It works and it is a great price.' —GiGiGet it from Target for $11.99. This skin-smoothing pressed powder Available in four shades (including translucent), this lightweight powder is for you if a blurred, soft-focus finish is what you're after. The powder helps mattify the skin and control oils, and the rose flower extract and sweet almond oil are what's to credit for giving skin that hydrating, silky-smooth feel. The compact also includes a mirror for easy on-the-go review: 'Professional Makeup artist here and this powder is an excellent alternative for CT. It's so good for rough ups and or brightening under the eyes. Will def buy again.' —RickydallasGet it from Target for $9.99 (available in four shades). These antioxidant-rich bronzing drops This skincare-infused bronzing serum is formulated to deliver a radiant, sun-kissed glow. Mix it in with your moisturizer, apply a few drops on top of your foundation or add it to your favorite body lotion for an all-over glow. Either way, skin will feel hydrated (thanks to the jojoba seed oil, cocoa extract and hyaluronic acid in the formula) and look super bronzed and review: 'I absolutely love this product. I didn't think it'd work well with my mature (age 43) skin. But it is perfect with the souffle dream cream gives me just a simple coverage but it's so lovely.' —MCoBeauty reviewerGet it from Target for $10.99. This luxury-inspired hair and body mist The bottle may look familiar to fans of Sol de Janeiro's cult-favorite mists, but reviewers say MCoBeauty's version is what earned 'holy grail status.' Spritz this sultry fragrance onto your body and hair for a subtle scent all reviews: 'This is my 2nd purchase of this particular fragrance. I spray it on all my layers, PLUS my body right out of the shower on top of my lotion, so I can smell delicious all day long. I will never purchase SDJ again. This MCOBeauty version lasts so much longer and is MUCH more affordable. I recommend this again and again.' — dawnmadiGet it from Target for $11.99 (available in six scents). This makeup-extending setting spray You don't have to compromise between making your makeup last all night and hydrating your skin — this spray does it both. It contains glycerin, aloe vera and camellia leaf extract, which work together to moisturize and soothe the skin. Plus, the formula is designed to extend the life of your makeup no matter how much you review: 'This setting spray kept my makeup looking fresh and stopped my t-zone from looking oily. I gave combo skin and it didn't dry my face out or cause any acne. The ingredients are good for acne prone skin. It leaves a natural looking finish that isn't too matte. I will be using this daily!' —BlpwGet it from Target for $11.99. Excellent brow lamination without the price tag This gel-wax hybrid fakes laminated-looking brows for a fuller, more defined look. The double-sided comb lets you shape, style and set your brows to perfection without flaking or any unpleasant review: 'I have had my brows laminated once, loved it but it's waaaay too expensive. I tried some diy kits and they were okay but just didn't last for the amount of work that went into it. This is decently close to a lamination but 1/4 of the work! I have 90's scarce brows and with this I only have to pencil in a small section and that's it.' —BeachmomGet it from Target for $9.99. This color-correcting serum Formulated to prime, hydrate and balance your complexion all in one step, this unique gel-serum features a triple swirl of apricot, lavender and green pigments, to target common skin concerns. Things like redness, dullness and uneven tone are put to rest, and because it's laced with niacinamide and three types of hyaluronic acid, it also helps preps the skin for review: 'At first it looks like it does nothing. Wait a few minutes. Like literally walk away and come back. Then it takes ALL THE RED away. Its amazing.' — Mommaof2Get it from Target for $11.99. A peptide-infused lip treatment Peptide lip treatments are aplenty, but MCoBeauty's version comes at a reasonable price that won't break the bank (especially nice if all three shades have caught your eye). This formula functions as a gloss, balm and tint that deeply hydrates the lips while adding some review: 'The best lip product on the market, better than all the other hyped up brands. I am on my fourth tube.' —FranGet it from Target for $8.99 (available in three colors).
Refinery29
4 days ago
- Entertainment
- Refinery29
6 Food-Inspired Beauty Trends That'll Have You Serving Looks
Glazed donut nails, tiramisu makeup, cinnamon cookie butter hair… Food-inspired beauty trends are giving new meaning to the term 'serving looks,' and not unlike patisserie day on my favorite baking show, new options stay coming in hot by the second. The inspo for your next look isn't just on your feed — it's in your fridge. Think sugared pink and red tones with a slight glossy sheen, mimicking the dewy glow of that viral $19 strawberry (you know the one), or decadent toffee hues that give your look equal parts warmth and sweetness. Scrolling through #BeautyTok feels like making that weekly grocery run, and honestly? Yes, chef. The trend goes beyond indulgent aesthetic choices, too. With the launch of the new Glow Reviver Melting Lip Balms, e.l.f. Cosmetics is taking food-inspired beauty trends to the next level. These buttery soft, nourishing lip balms combine hues that pay homage to gummy candies, strawberry shortcake, and toffee among other delicious treats, with coordinating scent and flavor profiles for that 360 experience deserving of a Michelin star.
Yahoo
21-05-2025
- Business
- Yahoo
Recession Hair Is Trending, But Will It Actually Save You Money?
Recession hair is officially back. First coined during the 2008 financial crisis when economic anxiety sparked a move towards simpler, scaled-back hair habits, the term is trending again as tariff policies, inflation, and financial uncertainty once more push beauty lovers to rethink their routines. This time around, the movement is unfolding in real time on TikTok, where users document their personal hair habits and routines in response to the shifting economic landscape. For some, it's about getting creative with DIY trims, spacing out salon visits, reducing their product lineup, or choosing drugstore haircare alternatives. It can also mean letting roots grow out or embracing their natural hair color to avoid costly salon visits (see the viral popularity of "recession blonde" and "recession brunette" for proof). On the app, users often joke that root length doubles as a recession indicator—the longer the roots, the rougher the economy. But with all this recession hair buzz, are there real ways to 'recession-proof' your routine? Celebrity Hair Stylist Clayton Hawkins explains that this isn't the first time hair habits have changed with the economy. 'Part of the reason why the ombre became so popular in the early 2010s was because cash-strapped young millennial women stopped getting their roots done. And spoiler alert: It ended up looking kind of cool.' Hawkins expects to see a similar 'happy accident' emerge in the industry if current economic factors continue to affect purchasing power. Meanwhile, Kimberlee Blakley, a trichologist and senior director of product development at MAV Beauty, recalls a similar hair change after 9/11 in New York City. 'Back then, people took a lot more time to come in for their cuts and color services. Because of this, there was a boom in brands developing color-safe products,' Blakley says. She observed a heightened focus on scalp health as stress peaked during this period of societal uncertainty, with hair loss linked to turbulent times. So, the short answer is yes, recession hair is a real phenomenon. Though it may be currently trending on #BeautyTok, it's far from a new concept. According to experts who've seen it all before, here's how to navigate it like a pro: As people begin to rethink their hair routines and budgets tighten, swapping in affordable products for your luxury beauty buys is the natural first step—but it shouldn't be viewed as a downgrade. Growing up in salons, Blakley notes that there is a common misconception about professional and prestige hair care brands—namely, that people think you always get what you pay for. 'There have been some amazing advancements in technology and procurement of ingredients that can support healthy hair at a lower cost point than the $30 or more luxury products,' she claims. Hawkins agrees, saying his kit includes all price points. 'Healthy-looking hair is not reserved for the mega-wealthy,' he says. 'In fact, a lot of the super expensive hair products only cost more because of their fragrance.' Lucrecia Jovel and Patrick Harriman, co-founders of The Root Project Hair Care, share that although cutting back on spending is common during times of economic uncertainty, it doesn't have to mean sacrificing quality. Instead, it's about embracing intentionality. Their motto is "a simple routine can change everything." In other words, welcome the luxury of simplicity. In fact, there might be a hair health upside to a less-is-more approach. 'Whether it is overwashing, overloading with product, or overlapping benefits, it usually leads to a shelf full of half-used bottles and hair that is still confused. The smarter move is choosing clean, high-performance formulas that support long-term hair health at the root. This leads to the real ROI,' they explain. Jovel and Harriman emphasize the importance of scalp care, labelling it a non-negotiable when trying to cut down on expenses at the salon. 'We believe rootcare is haircare—show your roots some love, and great hair happens," they say, adding, "If the 'terrain' is good, hair will flourish." Blakley agrees, referring back to her experience while working in salons post-9/11. 'Healthy hair starts at the scalp. To have healthy-growing hair during times of stress, nourishing the scalp is key,' she says. In short, don't ditch your scalp mask just yet—there are other ways to save money without sacrificing hair health. Experts warn against any bold or experimental hair changes if you're trying to streamline your routine. 'Similar to cutting bangs after a breakup, one common mistake during a recession is making drastic hair color changes at home—like going from blonde to red—which can be tricky and often lead to damage or uneven results,' Donna Pohlad, the founder of DpHue, shares. Reversing significant hair changes can often cost more in the long run than sticking with what you know, so proceed with caution. Instead, Pohlad recommends using low-risk, beginner-friendly products that maintain or enhance your current hair color. 'Whether you are coloring for grey coverage, vibrancy, or shine, products like root touch-ups and glosses can extend that salon feeling,' Pohlad shares. 'It's all about smart choices that keep your hair looking its best while helping you stretch your beauty budget." Even seemingly low-maintenance changes, like getting a sharp bob, can lead to more salon visits down the line. 'As a short-haired girly myself, if you're trying to be recession-proof, I would not recommend cutting your hair short. It does have an air of ease to it, but it's a high-maintenance cut and style,' Blakley says. The drawback? You'll have to regularly return to the salon to maintain the length and style of that blunt lob or cool pixie. 'I sometimes can't even get to three weeks without trimming my own hair or getting it cut. So, if you have long hair, keep it long. Stay away from any drastic boyfriend breakup cuts,' explains Blakley. 'Sometimes we like to do the most just because we can. But in a time of recession, stick to what you know and what is necessary; drastic changes are not part of this equation." Hawkins mentions that if you're considering a switch to DIY at-home treatments, avoid extremes like bleaching your hair in your bathroom sink. 'It's really not worth the cost of having to get it fixed in the chance it doesn't go well—and that's a high chance,' he says. 'Trim your bangs, dust your ends, but leave chemical services to the professionals.' Blakley also advises against trying highlights at home, which may lead to irreversible damage. 'In this recession space, we need to be really careful with over-styling and using heat or chemical services. I recommend going to the salon for any hair color or chemical service.' However, you can take steps to make your highlights last longer. To prolong salon results, she recommends that color clients use a color-treated shampoo and conditioner or purple shampoo to help reduce the brassiness between visits. You can also request more blendable coloring, without a visible harsh line, at your next appointment for a more forgiving grow-out process. Although recession-era shifts impact consumers first, they are also felt at the salon level. Rashuna Durham, salon owner, master stylist, and Amika's lead educator, mentions that economic shifts affect her business directly. 'It does impact us, too. While we're doing fewer touch-ups and color services, it also means we're adapting by offering more affordable options, like trims, root touch-ups, or low-maintenance styles. It's all about being flexible and helping clients look and feel great without breaking the bank,' Durham explains. Ultimately, recession hair doesn't mean giving up on treatments, cuts, and color altogether. It's about reimagining your regimen: Evaluate the tradeoffs, simplify your routine, and foster a collaborative relationship between you and your stylist. Money savvy can be stylish, and there's beauty in simplicity. Read the original article on InStyle
Express Tribune
07-03-2025
- Entertainment
- Express Tribune
Forget no-makeup makeup
If beauty trends are a reflection of the times, then 2025's biggest looks suggest one thing: we're no longer content with playing it safe. This is the year of makeup that doesn't just enhance but reinvents, of aesthetics that embrace extremes, and of a beauty philosophy that says, "Why settle for subtle when you can be a spectacle?" Without doubt, there's something thrilling about watching a transformation unfold before your eyes. A before-and-after so stark it feels like magic, like the moment a fairy godmother waves her wand and turns a pumpkin into a carriage. That's the exact effect of the latest viral beauty trend sweeping TikTok: unrecognisable makeup. The ultimate shapeshifter If you've spent any time scrolling through #BeautyTok lately, you've likely seen it in action - users appearing barefaced and groggy in the first frame, only to reappear seconds later looking so flawlessly sculpted it's hard to believe it's the same person. The trend, which has already amassed thousands of posts, wants nothing less than a complete reinvention. The kind of makeover that makes even your own reflection feel unfamiliar, in the best way possible. Beauty creator Natalie Violette has become one of the trend's unofficial ambassadors, with millions of viewers transfixed by her step-by-step guide to achieving the hyper-snapped, hyper-snatched look. "For the base, I want it to be so blurred it looks fake," she explains in her now-viral tutorial. Start with a meticulous layering of full-coverage foundation, an intense contouring routine, and strategic baking with loose setting powder for that impossibly matte, airbrushed finish. The blush is placed high under the eyes and swept towards the temples, giving the illusion of razor-sharp cheekbones. The result is an ultra-defined, almost surreal version of yourself, like a CGI character brought to life. The unrecognisable makeup trend taps into the transformative power of cosmetics, where technique is just as important as the products used. Cue the DFE If the past few years were dominated by soft, ethereal aesthetics - think glazed skin, coquette bows, and whisper-pink blush - then 2025 is ushering in its shadowy counterpart. Enter dark feminine energy (DFE), more a mood, less a makeup look. Think of it as the sultry, enigmatic cousin of last year's hyper-feminine trends. It's the difference between a ballet slipper pink manicure and vampy, wine-red nails. Between soft, cherubic freckles and the sharp architecture of a contoured jawline. According to MAC Cosmetics senior makeup artist Michelle Clark, the rise of DFE makeup is a direct reaction to the beauty trends that came before it. "We've seen an explosion of coquette, strawberry, and sugarplum fairy aesthetics - all emphasising pink hues, dewy skin, and delicate femininity," she said in conversation with Glamour. "Dark feminine energy feels like the natural counterbalance, a way to embrace a more powerful, enigmatic version of beauty." The core elements include an unabashed focus on sculpted, almost hypnotic eye looks. Think charcoal shadows blended to moody perfection, dramatic liner that extends beyond the lash line, and a commitment to depth. Cool-toned neutrals reign supreme, with blacks, deep browns, and graphite shades taking centre stage. Lips are equally commanding. A dark, seductive pout, whether in a matte blackberry hue or a soft-blurred oxblood stain, has become a signature of the trend. And the key is a nonchalant application. Instead of the crisp, hyper-lined lips we saw in the early 2010s, the new approach favours diffused, lived-in colour. It's not just a TikTok microtrend either. Glamour further reports spotting DFE on the runways, with designers from Versace to Ann Demeulemeester jumping on the bandwagon and sending models down the catwalk in gothic lace, structured leather, and smudged, smoky eyes. For those eager to embrace their dark feminine era, the best place to start is the eyes. Apply a taupe or gray wash across the lids, deepening the outer corners with a darker shade for added dimension. Line the waterline with black kohl, then soften the edges with a smudged brown shadow for that perfectly undone effect. For lips, find a shade that feels bold but effortless. You may dab a wine-red lipstick onto the centre of the mouth and press it in with your fingers for a blurred, velvety finish. Seeing red But perhaps the most unexpected beauty trend of the year so far is the continued (and intensifying) obsession with cherry. While red lips have long been a beauty staple (hello, Taylor Swift), cherry makeup takes the commitment several steps further. It's about infusing red into unexpected places, on the cheeks, the eyes, even the lashes, for a look that feels equal parts rebellious and romantic. On TikTok, the trend has taken off with thousands of users experimenting with red blush, inspired by a secret long known by Victoria's Secret makeup artists: a flushed, red-toned cheek mimics the most natural, post-kiss glow. Ever since this backstage trick was revealed, red blushes have been flying off the shelves. And the red renaissance doesn't stop there. Cherry-red eyeshadow, once dismissed as too theatrical, is now having a major moment. Whether it's a bold, monochromatic wash across the lids or a subtle crimson flick replacing traditional black liner, the effect is striking. Even red mascara - once relegated to avant-garde editorials - is now becoming a streetwear staple. It's a shift that feels fresh, playful, and full of personality. Red is traditionally associated with passion, confidence, and danger, all of which feel like fitting descriptors for the mood of 2025's beauty trends. For those hesitant to go full cherry bomb, a simple way to ease in is with a sheer red lip. Instead of reaching for a traditional lipstick bullet, try dabbing a red tint onto the lips with your fingers for a blurred, effortless finish. Or, for a high-impact look, combine the two biggest trends of the season - blend a soft, smoky eye with a touch of deep cherry at the centre of the lid. It's moody, it's suave, and it's guaranteed to turn heads.
