This Viral Beauty Brand Is Replacing Reviewers' Favorite High-End Products
If you've spent any time on #BeautyTok lately, chances are you've come across glowing reviews, GRWM (get ready with me) videos and side-by-side tests featuring MCoBeauty, a rising-star beauty brand that recently hit the states from Australia.
Known for its familiar packaging and formulas that rival prestige staples, this line has quickly gained a cult following for making high-performance products accessible to everyone. Below, find some top skincare and makeup products that may have you abandoning your high-end buys.
This pore-minimizing toner
Looking for a toner that refreshes, refines and doesn't cost a fortune? Meet what will quickly become your new secret weapon. This multitasking toner is infused with BHA and PHA to gently exfoliate for clearer pores, a smoother texture and a more radiant complexion. Plus, it contains hydrating hyaluronic acid and antioxidant-rich watermelon extract.Promising review: 'The smell is awesome and it is not sticky at all. It works and it is a great price.' —GiGiGet it from Target for $11.99.
This skin-smoothing pressed powder
Available in four shades (including translucent), this lightweight powder is for you if a blurred, soft-focus finish is what you're after. The powder helps mattify the skin and control oils, and the rose flower extract and sweet almond oil are what's to credit for giving skin that hydrating, silky-smooth feel. The compact also includes a mirror for easy on-the-go application.Promising review: 'Professional Makeup artist here and this powder is an excellent alternative for CT. It's so good for rough ups and or brightening under the eyes. Will def buy again.' —RickydallasGet it from Target for $9.99 (available in four shades).
These antioxidant-rich bronzing drops
This skincare-infused bronzing serum is formulated to deliver a radiant, sun-kissed glow. Mix it in with your moisturizer, apply a few drops on top of your foundation or add it to your favorite body lotion for an all-over glow. Either way, skin will feel hydrated (thanks to the jojoba seed oil, cocoa extract and hyaluronic acid in the formula) and look super bronzed and glowy.Promising review: 'I absolutely love this product. I didn't think it'd work well with my mature (age 43) skin. But it is perfect with the souffle dream cream gives me just a simple coverage but it's so lovely.' —MCoBeauty reviewerGet it from Target for $10.99.
This luxury-inspired hair and body mist
The bottle may look familiar to fans of Sol de Janeiro's cult-favorite mists, but reviewers say MCoBeauty's version is what earned 'holy grail status.' Spritz this sultry fragrance onto your body and hair for a subtle scent all over.Promising reviews: 'This is my 2nd purchase of this particular fragrance. I spray it on all my layers, PLUS my body right out of the shower on top of my lotion, so I can smell delicious all day long. I will never purchase SDJ again. This MCOBeauty version lasts so much longer and is MUCH more affordable. I recommend this again and again.' — dawnmadiGet it from Target for $11.99 (available in six scents).
This makeup-extending setting spray
You don't have to compromise between making your makeup last all night and hydrating your skin — this spray does it both. It contains glycerin, aloe vera and camellia leaf extract, which work together to moisturize and soothe the skin. Plus, the formula is designed to extend the life of your makeup no matter how much you applied.Promising review: 'This setting spray kept my makeup looking fresh and stopped my t-zone from looking oily. I gave combo skin and it didn't dry my face out or cause any acne. The ingredients are good for acne prone skin. It leaves a natural looking finish that isn't too matte. I will be using this daily!' —BlpwGet it from Target for $11.99.
Excellent brow lamination without the price tag
This gel-wax hybrid fakes laminated-looking brows for a fuller, more defined look. The double-sided comb lets you shape, style and set your brows to perfection without flaking or any unpleasant residue.Promising review: 'I have had my brows laminated once, loved it but it's waaaay too expensive. I tried some diy kits and they were okay but just didn't last for the amount of work that went into it. This is decently close to a lamination but 1/4 of the work! I have 90's scarce brows and with this I only have to pencil in a small section and that's it.' —BeachmomGet it from Target for $9.99.
This color-correcting serum
Formulated to prime, hydrate and balance your complexion all in one step, this unique gel-serum features a triple swirl of apricot, lavender and green pigments, to target common skin concerns. Things like redness, dullness and uneven tone are put to rest, and because it's laced with niacinamide and three types of hyaluronic acid, it also helps preps the skin for makeup.Promising review: 'At first it looks like it does nothing. Wait a few minutes. Like literally walk away and come back. Then it takes ALL THE RED away. Its amazing.' — Mommaof2Get it from Target for $11.99.
A peptide-infused lip treatment
Peptide lip treatments are aplenty, but MCoBeauty's version comes at a reasonable price that won't break the bank (especially nice if all three shades have caught your eye). This formula functions as a gloss, balm and tint that deeply hydrates the lips while adding some color.Promising review: 'The best lip product on the market, better than all the other hyped up brands. I am on my fourth tube.' —FranGet it from Target for $8.99 (available in three colors).
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Tom's Guide
7 hours ago
- Tom's Guide
I tried playing Mario Kart World with this racing wheel for the original Switch — and it works like a charm on Switch 2
After waiting in line at midnight without a pre-order and successfully picking up a Nintendo Switch 2, I've been testing out my new console and finally putting it through its paces. Back in April, I had a chance to try out the Switch 2 early at a Nintendo event in New York. While it was great going hands-on with the console right after its reveal and getting to play some games that aren't even out yet like Donkey Kong Bananza and Metroid Prime 4: Beyond, there were so many things I couldn't test out at that time. Now with my Switch 2 unboxed and set up in my living room, I'm slowly working my way through the long list of different devices I want to test to see if they're compatible with the new console. From a few of the best webcams for Game Chat to the best Nintendo Switch controllers, I have plenty of gadgets and original Switch accessories I want to try out. With Mario Kart World being a Switch 2 launch game, there was one accessory in particular I couldn't wait to use in Nintendo's new open world kart racer. Keep in mind that this was an accessory I had gone back and forth on for years, debating whether it was truly worth the investment. Well, after playing Mario Kart World with it, I'm certainly glad I got it when I did. Back in 2019 when you could finally find the original Nintendo Switch on store shelves, Hori released two racing wheels for the console: the full-size Mario Kart Racing Wheel Pro Deluxe and the smaller Mario Kart Racing Wheel Pro Mini. Unlike other Switch accessories that ended up being discontinued over the years, these ones remain in production and on store shelves. In fact, you could probably find one or even both of them at any big local retailer right now. I don't know about you but when I'm dragged to Target on a family shopping trip, I often find myself killing time in the video game section. While the Switch games and Amiibos have certainly changed over the years, I can always find either Hori's Pro Deluxe or Pro Mini racing wheel on the shelf. I've lost count of how many times I've come this close to buying them over the years. Ahead of the launch of the Switch 2, both of Hori's Mario Kart racing wheels were heavily discounted on Amazon and I figured it was time to test them out for myself. Not exactly by myself though, as I picked them both up to play together with my son. He's still too young for video games but he knows his way around a controller and sure loves pressing buttons. Given that people were still playing Mario Kart 8 over a decade after its release in the runup to the Switch 2, I figure he'll probably be able to start on the Pro Mini and then grow into the Pro Deluxe well before we're talking about the follow-up to Mario Kart World. My son is getting a bit short changed with the simpler buttons on Hori's Pro Mini racing wheel but the Pro Deluxe one lives up to its name with a full suite of buttons and even some useful extra ones. Built into the wheel itself, you have ZL and ZR buttons and around back, you have paddle shifters for the L and R buttons. Then on the face of the racing wheel, you have almost every button you'd find on a standard Switch controller. There's also an Assign button on the top right which can be used to remap the ZL and ZR buttons, the left and right stick buttons (the ones you press when you click in a thumbstick), the left and right paddles and even the racing wheel's pedals on the floor. All of this gives you plenty of options when it comes to customizing Hori's Pro Deluxe racing wheel to your heart's content. Even without assigning buttons though, Mario Kart World makes things easy for you since the ZL button and L paddle both can be used for items while you can drift using either the ZR button or the R paddle. I tried out the Hori Pro Deluxe and Pro Mini racing wheels while playing Mario Kart 8 a few weeks ago when I first got the controllers. Everything worked well out of the box then but after setting up my Switch 2, it was time to see if Nintendo had made Switch controllers backwards compatible with its new console. This wired racing wheel from Hori is fully compatible with both the Switch and Switch 2. Along with a set of foot pedals, you get pro-style controls like paddle shifters and customizable buttons right on the wheel. It also has a sleek Mario-inspired design and works on PC too. Both of Hori's Switch racing wheels come with suction cups to attach them to a coffee table but personally, I like using the included clamp that only comes with the Pro Deluxe version for a stronger mount. After getting the racing wheel mounted, I plugged it into my Switch 2 dock and ran the cable for its pedals behind my desk and down to the floor. We really hadn't heard much about Switch 2 compatibility with third-party Switch controllers ahead of launch which is why I was pleasantly surprised when I turned on the console and the Hori racing wheel instantly worked without any issues. If, like me, you're testing out original Switch controllers on the new console, one thing worth noting is that Switch 1 controllers aren't able to wake the Switch 2 from sleep. All of their buttons and everything else should work as intended though. The same was true with the racing wheels' floor pedals which connect at the back using a connector similar to the ones you'd find on a wired telephone. I like how there are some small circles on both pedals to provide some much needed grip. However, the same can't be said for its base which slid around quite a bit on my wood floors. Back when I tested it out in the game room where we have a carpet underneath the coffee table, this wasn't a problem though. I started out testing the Hori Pro Deluxe racing wheel in the Mushroom Cup Grand Prix in Mario Kart World. Compared to a traditional controller, there was certainly a learning curve, particularly when it came to turning the wheel and engaging the right paddle shifter for drifting around curves. I also appreciated the fact that I wasn't stuck with doing things this way due to Mario Kart World's controls and the fact that Hori gives you multiple ways to use the same button on the racing wheel. For instance, when I needed to quickly use an item, I used the left paddle shifter but when the timing of using an item was more important, I found myself pressing the Item button on the left side of the wheel's hub. One other big difference between the Hori Pro Deluxe and the Hori Mini racing wheels is that while mine has a Mario logo front and center, my son's racing wheel has a ZL button in the middle. In Mario Kart 8 Deluxe, using this button is a bit more fun as it does double duty as a horn when you don't have items. With Mario Kart World though, your character still honks their cart's horn but they also perform a short wave when you press it. This miniature-sized racing wheel works on both the Switch and Switch 2 and is a great way to let your kids get in on the action when you're playing Mario Kart. It's smaller size and simpler button layout makes it easier for kids to get the hang of using a racing wheel and like the larger Pro Deluxe version, it also works on PC After realizing I still had a ways to go when it came to using a racing wheel in an actual race, I switched over to playing Mario Kart World's Free Roam mode. This was a lot of fun with the racing wheel, especially when just cruising around. I really liked having all of the standard controller buttons right there on the hub. The D-pad on the left side certainly came in handy when looking at Mario Kart World's overworld map and choosing which course I wanted to fast travel to next. Now is it worth it to pick up the Hori Pro Deluxe racing wheel if you want to get better at Mario Kart World? Well, after trying it out for myself, I'd say probably not. Playing with a controller is always going to be the best way to play Mario Kart and this is certainly true if you're racing online or playing against your friends and family in split screen mode on your TV. Still, I had a blast playing both Mario Kart 8 Deluxe and especially Mario Kart World with this accessory. It almost feels like it was made for the latter's Free Roam mode, even though its initial release came a few years after the former had launched. Another great thing about Hori's Pro Deluxe and Pro Mini racing wheels is that they both work on PC too and after I finish this story, I'm going to give the larger one a try on my new triple monitor setup. Serious racing sim fans will likely scoff at the idea of using a more basic racing wheel like this one. However, I feel like at the price, it's a good way to see if using a wheel while playing racing games is something you're really interested in. Dedicated sim racing setups can get expensive real fast and you definitely don't want to invest all that money and put one together before knowing whether or not you'll actually use it. Given that the Hori Pro Deluxe and Pro Mini racing wheels came out back in 2019, I wouldn't be surprised if a wireless version, specifically for the Switch 2, was already in the works. This would make a lot of sense as the company already put out its wireless Racing Wheel Apex for the PlayStation 5 and PC. Only time will tell though. Even though I plan on primarily using a controller as I work my way through all of the courses in Mario Kart World, I can't wait to break out my Hori Pro Deluxe racing wheel and especially my son's Pro Mini one every now and again to mix things up. Given we'll probably be playing Mario Kart World all the way up till the release of the Switch 3, it's always good to have options.
Buzz Feed
8 hours ago
- Buzz Feed
This Viral Beauty Brand Is Replacing Reviewers' Favorite High-End Products
If you've spent any time on #BeautyTok lately, chances are you've come across glowing reviews, GRWM (get ready with me) videos and side-by-side tests featuring MCoBeauty, a rising-star beauty brand that recently hit the states from Australia. Known for its familiar packaging and formulas that rival prestige staples, this line has quickly gained a cult following for making high-performance products accessible to everyone. Below, find some top skincare and makeup products that may have you abandoning your high-end buys. This pore-minimizing toner Looking for a toner that refreshes, refines and doesn't cost a fortune? Meet what will quickly become your new secret weapon. This multitasking toner is infused with BHA and PHA to gently exfoliate for clearer pores, a smoother texture and a more radiant complexion. Plus, it contains hydrating hyaluronic acid and antioxidant-rich watermelon review: 'The smell is awesome and it is not sticky at all. It works and it is a great price.' —GiGiGet it from Target for $11.99. This skin-smoothing pressed powder Available in four shades (including translucent), this lightweight powder is for you if a blurred, soft-focus finish is what you're after. The powder helps mattify the skin and control oils, and the rose flower extract and sweet almond oil are what's to credit for giving skin that hydrating, silky-smooth feel. The compact also includes a mirror for easy on-the-go review: 'Professional Makeup artist here and this powder is an excellent alternative for CT. It's so good for rough ups and or brightening under the eyes. Will def buy again.' —RickydallasGet it from Target for $9.99 (available in four shades). These antioxidant-rich bronzing drops This skincare-infused bronzing serum is formulated to deliver a radiant, sun-kissed glow. Mix it in with your moisturizer, apply a few drops on top of your foundation or add it to your favorite body lotion for an all-over glow. Either way, skin will feel hydrated (thanks to the jojoba seed oil, cocoa extract and hyaluronic acid in the formula) and look super bronzed and review: 'I absolutely love this product. I didn't think it'd work well with my mature (age 43) skin. But it is perfect with the souffle dream cream gives me just a simple coverage but it's so lovely.' —MCoBeauty reviewerGet it from Target for $10.99. This luxury-inspired hair and body mist The bottle may look familiar to fans of Sol de Janeiro's cult-favorite mists, but reviewers say MCoBeauty's version is what earned 'holy grail status.' Spritz this sultry fragrance onto your body and hair for a subtle scent all reviews: 'This is my 2nd purchase of this particular fragrance. I spray it on all my layers, PLUS my body right out of the shower on top of my lotion, so I can smell delicious all day long. I will never purchase SDJ again. This MCOBeauty version lasts so much longer and is MUCH more affordable. I recommend this again and again.' — dawnmadiGet it from Target for $11.99 (available in six scents). This makeup-extending setting spray You don't have to compromise between making your makeup last all night and hydrating your skin — this spray does it both. It contains glycerin, aloe vera and camellia leaf extract, which work together to moisturize and soothe the skin. Plus, the formula is designed to extend the life of your makeup no matter how much you review: 'This setting spray kept my makeup looking fresh and stopped my t-zone from looking oily. I gave combo skin and it didn't dry my face out or cause any acne. The ingredients are good for acne prone skin. It leaves a natural looking finish that isn't too matte. I will be using this daily!' —BlpwGet it from Target for $11.99. Excellent brow lamination without the price tag This gel-wax hybrid fakes laminated-looking brows for a fuller, more defined look. The double-sided comb lets you shape, style and set your brows to perfection without flaking or any unpleasant review: 'I have had my brows laminated once, loved it but it's waaaay too expensive. I tried some diy kits and they were okay but just didn't last for the amount of work that went into it. This is decently close to a lamination but 1/4 of the work! I have 90's scarce brows and with this I only have to pencil in a small section and that's it.' —BeachmomGet it from Target for $9.99. This color-correcting serum Formulated to prime, hydrate and balance your complexion all in one step, this unique gel-serum features a triple swirl of apricot, lavender and green pigments, to target common skin concerns. Things like redness, dullness and uneven tone are put to rest, and because it's laced with niacinamide and three types of hyaluronic acid, it also helps preps the skin for review: 'At first it looks like it does nothing. Wait a few minutes. Like literally walk away and come back. Then it takes ALL THE RED away. Its amazing.' — Mommaof2Get it from Target for $11.99. A peptide-infused lip treatment Peptide lip treatments are aplenty, but MCoBeauty's version comes at a reasonable price that won't break the bank (especially nice if all three shades have caught your eye). This formula functions as a gloss, balm and tint that deeply hydrates the lips while adding some review: 'The best lip product on the market, better than all the other hyped up brands. I am on my fourth tube.' —FranGet it from Target for $8.99 (available in three colors).
Forbes
a day ago
- Forbes
Target Moves Pride Merchandise Aside To Spotlight Father's Day And July 4th Holidays
Target shifted a smaller, less flamboyant collection of Pride Month merchandise back to make room for patriotic, Independence Day displays in-store and Father's Day online as other major retailers are likewise reducing emphasis on Pride displays and focusing more on other summer shopping holidays, according to CNN. Target's Pride 2025 collection is streamlined to just over 100 clothing, home, food and beverage and stationery items, all exclusively for adults, with the full collection only available online and featuring less prominent displays in some of its stores – last year only about half of Target stores had Pride displays. Target Pride merchandise is facing criticism – calls it 'pathetic' and 'confusing' – with fewer prominent rainbows on display, such as beige sandals with inconspicuous rainbow-stitching detail. Other retailers making short shrift of Pride merchandise include Macy's with an easily overlooked Pride banner way down on its home page, Walmart's home page makes no mention and Gap offers nothing overtly Pride-related online. However, Nordstrom, Abercrombie & Fitch, Hollister and Kohl's highlight Pride collections on their homepages and brands, including Levi's, Converse, Nike, Puma, Apple, Bombas, Skullcandy, Diesel, MAC cosmetics, Brooklinen, Chubbies, and Jansports, offer significant Pride Month 2025 collections. The National Retail Federation predicts Americans will spend a record $24 billion on Father's Day this year, up 7% from last year, and that nearly 90% participate in July 4th celebrations, which falls on a Friday and is likely to result in a spending boost as well. After Father's Day on June 15 has passed, will retailers lean into Pride Month promotions? Target seems to be in retreat where the LGBTQ community is concerned following Target's 2023 Pride Month displays sparked consumer backlash, calls for boycotts and in-store employee harassment, leading the company to pull Pride displays from some stores that year. As a result, Pride Month merchandise selections were scaled back in 2024 and in-store displays limited to about half of its 2,000 stores. This year, its Pride merchandise appears to be downsized even more and a similar short list of stores will feature displays. In addition, after Target ended its diversity, equity and inclusion program and stopped sharing data with the HRC Corporate Equality Index earlier this year, many diverse communities – including LGBTQ individuals – have felt abandoned by a company that was once seen a champion of minority groups. After ending 2023 down 2%, with a notable 4% comparable sales decline, and revenues basically flat in 2024, Target started 2025 with revenues off 3% and comparable sales down 4% in the first quarter. Its stock price has dropped nearly 30% this year. Numerous reasons have been given for Target's continued underperformance, but its troubles started in 2Q2023 after the Pride Month controversy when comparable sales dropped just over 5%. Before that hit, revenues rose 3% in fiscal 2022. The election of Donald Trump and his administration's strong stance against DEI programs have caused numerous corporations, like Target, to reexamine internal policies that might bring down the government's wrath. With Target facing financial pressures after having alienated more conservative customers in Pride Month 2023 and most recently, those who oppose Target's DEI reversal, it appears that Target is trying to establish itself as a 'big tent' retailer, welcoming a broad range of customers without taking ideological stances that could disenfranchise one group or another. Regrettably, it doesn't seem to be working as financial results flag and calls for boycotts continue. A new survey from the Kearney Consumer Institute, entitled 'Weighting Value with Values,' found more consumers are prioritizing the price/value equation over values-based purchasing decisions. Only about 20% of U.S. consumers believe it more important for brands to voice their values, while 80% prioritize delivering on their quality expectations. Given this 80/20 spilt, there are pitfalls for brands that get out over their skis where controversial issues are concerned, such as boycotts. Notably, a surprisingly high 39% of consumers said they have participated in a brand boycott over the past 12 months. 'You're damned if you do, damned if you don't because while many people say brands should voice their values, but then they can use that against you,' shared Katie Thomas who leads the KCI internal think tank. Right-leaning Turning Point USA contributor Morgonn McMichael praised Target in an Instagram post for showing 'more American pride' this year with its family-oriented, patriotic displays front and center in her local Target store. 'If there is anything indicating a cultural shift in our country, it's the fact that Target's Pride Collection is now this small, while Fourth of July, Independence Day is celebrated galore,' she said. Big Brands Are Pulling Back On Pride Merchandise And Events This Year (CNN, 6/5/2025) Target Swaps Out Rainbow Flags For Stars And Stripes As Shoppers Notice Shift During Pride Month (Fox Business, 6/5/2025) Target, Macy's, and Walmart Among Retailers Promoting Father's Day Over Pride Month (Washington Examiner, 6/5/2025) 12 Pride Month 2025 Collections from Brands We Can Actually Get Behind (Rollingstone, 6/4/2025)
