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MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH
MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH

Syyaha

time21-04-2025

  • Business
  • Syyaha

MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH

Riyadh, KSA: Beautyworld Saudi Arabia 2025 was officially inaugurated today by Mr. Ahmed Al-Sahli, Deputy of the Chairman of the Council of Saudi Chambers and Chairman of the Exhibitions and Conferences Committee. marking the start of the most expansive and international edition in the show's history. Held at the Riyadh International Convention and Exhibition Centre (RICEC), the show runs from 21 to 23 April 2025 and offers an unrivalled platform for the latest in global beauty, wellness, and fragrance innovation. Beautyworld Saudi Arabia has firmly established itself as the leading industry platform in the region. At this year's event, seven country pavilions and a wide range of local and global exhibitors perfectly mirror the event's tagline: 'Source locally, connect globally.' 'Beautyworld Saudi Arabia 2025 is most ambitious edition yet – a reflection of the incredible demand we're seeing from both international exhibitors and local beauty leaders,' said Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences. 'This year's show offers visitors a unique opportunity to experience the very best of global innovation and Saudi creativity, all under one roof. We are delighted to welcome our exhibitors and look forward to an expected 15,000+visitors over the next few days.' The opening day of Beautyworld Saudi Arabia marks the much-anticipated return of the Next in Beauty Conference, where more than 40 regional and international speakers will lead discussions on key industry topics—from AI and digital retail to influencer-led brand building. Next in Beauty featured powerful sessions on Saudi Arabia's evolving beauty scene and the global rise of Middle Eastern scents. In Mastering the Beauty Dynamics of Saudi Arabia, Valerie Kaminov led a dynamic discussion with Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY), highlighting how Vision 2030 and shifting consumer trends are reshaping the market. The Essence of Tradition – Middle Eastern Scents on the World Stage explored the global appeal of oud, amber, and traditional notes. Speakers Amandine Galliano (Robertet Group), Ali Junaid (Junaid Perfumes), and Ralph Bou Nader (Arabian Oud) shared how brands are merging heritage with innovation to reach international audiences. Making its exciting debut this year is the Nail Arena, powered by Sawaya International, which brings technical artistry, live demonstrations, and nail competitions to the forefront of the show. 'As the Kingdom cements its position as the region's fastest-growing beauty market, Beautyworld Saudi Arabia has become the definitive meeting point for global brands, local entrepreneurs, and industry innovators shaping what's next,' said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. 'This year's show is set to reflect the energy, ambition and creativity driving the region's beauty boom.' Notable exhibitors in the beauty sector included Wahl Middle East & Africa, a global leader in professional hair and beard grooming tools .From the fragrance sector, standout brands included Al Haramain Perfumes, La Fann Perfumes, and Sheikh Saeed Perfumes. The show spans five halls and six major product sections, including Fragrance, Hair & Nails, Personal Care, Skincare, Supply Chain & Services, and Beauty Technology. More than 15,000 trade visitors are expected over the three days, with thousands of B2B meetings taking place through the Premium Club and Business Matchmaking Programme. Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh
Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh

Leaders

time20-04-2025

  • Business
  • Leaders

Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh

Riyadh is gearing up for hosting a one-of-a-kind beauty event. Beautyworld Saudi Arabia, the Kingdom's largest trade show for beauty, hair, fragrance and wellness, will take place from April 21-23, 2025 at Riyadh International Convention and Exhibition Center (RICEC). Beautyworld Saudi Arabia is the largest event of its kind in the Middle East, bringing beauty professionals and industry leaders from across the globe to explore the latest trends and share industry updates. The premier beauty event aims to serve as a distinguished showcase of global beauty brands and groundbreaking innovations in the industry. It also displays the full spectrum of the beauty supply chain. Over three days, Beautyworld Saudi Arabia 2025 will gather more than 400 exhibitors from over 40 countries to discuss the latest industry updates and trends, providing a dynamic platform to connect industry leaders and highlight Saudi Arabia's flourishing beauty industry. The unparalleled event is expected to receive more than 15,000 visitors from the beauty sector's professionals to explore a wide variety of beauty products and solutions. The Beautyworld Saudi Arabia 2025 will feature 6 sections: Cosmetics and Skincare; Finished Fragrance and Fragrance Compounds; Hair, Nails and Salon Supplies; Personal Care and Hygiene; Supply Chain and Services; and Beauty Tech. Furthermore, the mega event will include the Next in Beauty Conference, where over 40 industry leaders and experts discuss trends and opportunities shaping the future of the beauty industry, with live demonstrations from some of the industry's renowned brands. Attendees will also have a unique opportunity to discover the latest in nail artistry at the Nail Arena by Sawaya International. Experts and nail artists will share the latest techniques, tools and textures in nail design through live technical demonstrations and trend showcases. Short link : Post Views: 153

France leads with innovation at Beautyworld Saudi Arabia, 2025
France leads with innovation at Beautyworld Saudi Arabia, 2025

Zawya

time16-04-2025

  • Business
  • Zawya

France leads with innovation at Beautyworld Saudi Arabia, 2025

Riyadh, KSA – From 21 to 23 April 2025, 36 leading French beauty brands will participate in the 5th edition of Beautyworld Saudi Arabia, taking place from April 21 to 23, 2025, at the Riyadh International Convention and Exhibition Center (RICEC). Organized by Business France, the public consultancy serving the internationalisation of the French economy, the French pavilion (Hall 1-Stand 1B29), will offer visitors with a unique opportunity to meet and connect with leading experts in cosmetics, fragrances, organic and wellness beauty and skincare products. French Beauty Powerhouse Returns to Riyadh with 36 Iconic and Innovative Brands Renowned for its refined formulations, high performance, and pioneering innovation, the French beauty industry remains a global benchmark. In 2024, French cosmetics exports reached a record €22.5 billion, marking the second consecutive year above the €20 billion threshold. This makes cosmetics the second-largest contributor to France's trade surplus, solidifying its leadership in the global beauty arena. The 36 French brands featured at Beautyworld Saudi Arabia 2025 will present a diverse and innovative range of offerings: from premium skincare and haircare to fine perfumery, eco-conscious products, organic formulas, private-label services, and advanced packaging technologies. Each brand reflects the elegance, expertise, and sustainable commitment that define 'Made in France' in the beauty sector. Saudi Arabia: A Strategic Growth Market for French Beauty Brands The Saudi beauty and personal care market is experiencing robust growth, with a forecast CAGR of 1.2% between 2022 and 2027. This expansion is driven by a consumer base increasingly attentive to product innovation, quality, and sustainability. With rising demand for clean beauty, sustainable packaging, and locally relevant formulations, Saudi consumers are setting new standards in the region. French brands are uniquely positioned to meet these expectations, offering tailored solutions that combine global expertise with local sensibilities. In 2024, French cosmetics exports to the Middle East rose by +12.3%, including a +0.9% growth in Saudi Arabia, marking a strong rebound from -19% the previous year. This performance underscores the agility of French brands in adapting to market shifts and consumer preferences, further strengthening their position in the Kingdom. Business France Marketplace: Connecting B2B Buyers to French Excellence As part of its mission to support French exporters, Business France operates the Business France Marketplace, a free digital platform connecting B2B buyers with verified French suppliers. The platform offers curated access to a wide array of premium French beauty and wellness products, enabling seamless connections and facilitating export-ready deals. About Business France Business France is the public consultancy serving the internationalisation of the French economy. It is responsible for fostering export growth by French businesses, as well as promoting and facilitating foreign investment in France. It promotes the economic image and attractiveness of France, its companies and regions. It runs and develops the International Young Talent program (V.I.E). Business France has more than 1,400 employees in France and 53 other countries. In 2023, Business France's support helped generate €3.3 billion in additional export sales for French SMEs, representing more than 27,111 jobs created or planned. Business France supported 58% of the 1,815 foreign investment decisions in 2023, representing 67% of the 59,254 jobs created or maintained in France.

INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025
INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025

Syyaha

time14-04-2025

  • Entertainment
  • Syyaha

INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025

Riyadh, KSA: The stage is set for a bolder Beautyworld Saudi Arabia, the Kingdom's leading trade show for beauty, hair, fragrance and wellness, with record numbers of exhibitors and visitors expected to attend. Taking place at the Riyadh International Convention and Exhibition Centre (RICEC) from 21 to 23 April, this year's event is set to be a dazzling showcase of the flourishing beauty and wellness landscape in the region. Industry professionals including manufacturers, wholesalers, distributors, retailers, and salon and beauty experts will be able to peruse six product segments spread across five halls. The Nail Arena powered by Sawaya and Next in Beauty are two of the highlights of the show, attracting global speakers and experts to share their expertise. Introducing: Nail Arena powered by Sawaya Nail Arena powered by Sawaya is where passion meets artistry, and creativity and innovation take centre stage. Offering an electrifying platform for nail professionals, beauty enthusiasts, and trendsetters to immerse themselves in the latest nail artistry innovations, the Nail Arena promises live demonstrations, expert-led sessions, and hands-on experiences with cutting-edge products from leading brands such as Gelish and Morgan Taylor.​ Educators at this year's edition include Vu Nguyen, a renowned Global Artist who collaborates with top chemists to develop cutting-edge nail products; and Danny Phung, former Global Artist for OPI and now International Sales Manager at Nail Alliance. Highlights of the 2025 agenda for Nail Arena powered by Sawaya include: The Ultimate Performance in Mobile Curing: Gelish 18G Unplugged LED Light on Day One; The Perfect Manicure: Morgan Taylor Nail Polish & Breathable & Naturals on Day Two; and Elevate Your Nails to New Heights: Gelish Flash Glam & Cat Eye on day three. See the full agenda here. Next in Beauty This year's Next in Beauty stage will feature a dynamic blend of insightful speaker sessions and captivating live makeup and beauty demonstrations. With free-to-attend sessions across three days, the program encompasses market intelligence, emerging trends and revolutionary innovation reshaping the beauty sector on local, regional and global scales. The 2025 lineup brings fresh insight, regional expertise, and new strategies for growth across the Saudi beauty market. Key highlights This year's Next in Beauty programme is anchored around the trends transforming the global beauty landscape, and Saudi Arabia's fast-evolving role within it. Key highlights include, on Day One, Andrea Fetzer of Chalhoub Group will explore The Rise of Asian Beauty in the GCC, examining how Korean and Japanese beauty brands are reshaping consumer expectations and retail strategy across the region. During Day Two, the spotlight will turn on influence and authenticity, as entrepreneur and media personality Alice Abdel Aziz leads The Power of Personality – a discussion on how content creators are building brand empires and redefining trust with beauty buyers. Closing the programme on Day Three, a future-forward panel on AI, Personalisation and the Future of Beauty Retail will unpack the technologies revolutionising how consumers discover, try, and shop for products – from diagnostics to virtual try-ons. Other key speakers include: Charbel Watfa – Senior Spa Director MEA, Four Seasons Hotel RiyadhHayat Belhadji – Global Cosmetic & Drugs Programme Manager, IntertekHaifa Addas – Founder & CEO, INSTAGLAMLayla Alhajjaj – Serial Entrepreneur & Business MentorRalph Bou Nader – General Manager, Arabian Oud Tara Rose Kidd – Managing Director, Tara Rose Salon

FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL
FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL

Syyaha

time13-03-2025

  • Business
  • Syyaha

FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL

Riyadh, KSA: Key players from the international beauty, fragrance, hair and wellbeing industries are setting their sights on Riyadh as Beautyworld Saudi Arabia returns for its fifth edition from 21 to 23 April at RICEC. The only trade fair of its kind in the Kingdom, Beautyworld Saudi Arabia 2025 promises to immerse attendees in the heart of a region renowned for its rich olfactory heritage and deep cultural connection to scent. The three day event will provide an the ultimate showcase of the newest and most innovative scent technologies, as well as exploring rising consumer interest in the region's incense, oud and bukhoor traditions. Notably, the show's Finished Fragrance and Fragrance Compounds product segment has experienced significant growth, with over 60 per cent more exhibitors than last year's edition. With a focus on showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry, and highlighting increasing consumer interest in premium and niche fragrance houses, Beautyworld Saudi Arabia is set to be the most influential platform for industry professionals looking to expand their footprint in the Kingdom.'Manufacturers, wholesalers, distributors, retailers and beauty professionals are invited to access the most up-to-date market insights during Beautyworld Saudi Arabia and deepen their understanding of the Middle Eastern fragrance market, including consumer preferences, trends, and growth opportunities,' said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. 'Fragrance has a bigger presence than ever at this year's show, and we are looking forward to welcoming an estimated 15,000 visitors and over 400 visitors from 40+ countries to explore the latest trends, forge invaluable partnerships, and discover the unique nuances of this dynamic market.'Focus on: Fragrance Compounds Beautyworld Saudi Arabia's growing roster of fragrance ingredients exhibitors will be showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry. Notable first-time exhibitors in this product segment include Meet Luzi (Switzerland), Sozio (France), Laurelle London (UK), Chemarome (Indonesia) and Gabas Oud (Saudi Arabia). Returning exhibitors, such as CPL Aromas, one of the world's leading fragrance-only houses with over 50 years of experience, will present exclusive fragrance technologies including EcoBoost, Aroma Fusion, and Aroma Wellness, designed to enhance fragrance performance and sustainability. Other highlights in Fragrance Compounds include Hoang Giang Agarwood and Binh Nghia Agarwood, leading Vietnamese manufacturers specializing in premium oud production. These exhibitors will showcase their finest agarwood oils and products, reinforcing their strong presence in the GCC region. Finished Fragrance exhibitors: A global lineup Beautyworld Saudi Arabia 2025 will feature a diverse range of finished fragrance houses, presenting exceptional collections from around the world. Key exhibitors include: • Stéphanie de Bruijn (France): Featuring the exclusive Andalusia Collection, inspired by the Golden Age of Islam, including iconic scents such as MECCA OUD, FLAMENCO COUTURE, MONSIEUR ZYRIAB, and SAMARCANDE.• Vivace Perfumes (Qatar): Making its debut at the show with a collection of prestigious luxury brands, including Areej Le Dore, Agar Aura, Ensar Oud, Bortnikoff, and Maxim Perfume.• LECMO Perfume (UAE): Introducing The Blue collection, a sophisticated line designed to complement modern lifestyles. • The Perfume Factory (Qatar): Showcasing Made in Qatar fragrances, including Heritage and Wood perfume collections, as well as scented sanitizers and air fresheners. A spotlight on incense and bukhoor Recognizing the deep cultural significance of incense in the Middle East, Beautyworld Saudi Arabia 2025 will feature a dedicated segment for premium incense sticks and Bukhoor brands. Notable exhibitors include: • Sarathi International (India) and Forest Fragrance (India): Offering high-purity incense.• Balaji Agarbatti (India): Presenting a range of Dhoop sticks, cones, soaps, and roll-on perfumes.• Mamlakat Al Oud (UAE) and Oud Al Anfar (Saudi Arabia & UAE): Showcasing an array of luxury oud perfumes and Bukhoor products.• AMORI OUD (KSA): Specialising in oud chips and oud oils of the highest quality. • OUD KHALEEJI (UAE): Presenting a collection of oud-infused luxury perfumes. Saudi Arabia: A booming fragrance marketSaudi Arabia is experiencing a period of rapid economic transformation, making it an attractive market for luxury beauty and fragrance brands. The Kingdom's Vision 2030 initiative, coupled with increased disposable incomes, has led to a significant rise in fragrance to the 2024 Middle East Beauty Market Report by BeautyMatter, fragrance is expected to see an 11 per cent CAGR from 2022 to 2027, with Saudi Arabia being a key driver of growth. The country has one of the youngest and most engaged consumer bases, with roughly 70% of its population under 30 which makes it a dynamic and fluid market with huge growth BeautyMatter report also highlights that Saudi Arabia boasts the most engaged users of makeup and fragrance in the Ali Akbar, Show Director at Messe Frankfurt Middle East, said: 'The Middle East holds a prominent position in the global fragrance landscape, driven largely by the UAE and Saudi Arabia. The region's passion for perfume is deeply intertwined with cultural traditions, religious practices, and social customs, with fragrance acting as an integral part of daily life for centuries. Scent is used to express personal identity, enhance hospitality, and mark special occasions, and we have seen many major global brands look to the KSA and wider Middle East market for inspiration over the years.'At this year's show, first time Saudi Arabia exhibitors include: Sedr Al Khaleej Perfumes; La Fann Perfumes; Mahad Al Attar Trading Co; HZ Perfumes; and Abyat Perfumes. Returning Saudi Arabia exhibitors include Creating Scents and Shurfan Perfumes Factory. Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beauty world Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

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