Latest news with #BenQCorporation
Business Wire
20 hours ago
- Business Wire
ZOWIE Unveils First European Esports Lab
EINDHOVEN, Netherlands--(BUSINESS WIRE)--ZOWIE, the leading esports-focused brand of BenQ Corporation, proudly announces the establishment of its first European Sports Science Lab in Eindhoven. As the third lab in ZOWIE's global network, this new facility underscores the brand's commitment to applying sports science to esports peripheral design, now with strategic emphasis on Europe's burgeoning competitive scene. ZOWIE is taking a truly scientific approach to helping European pros reach their peak. This is not just about equipment—it's about understanding performance at its deepest level. "With the ZOWIE Sports Science Lab, we're bringing scientific methodology to help European pro players unlock their full potential,' said Jay Wu, President of BenQ Europe B.V. 'Every design is grounded in real-world player data and expert insights, reflecting our dedication to performance-driven product innovation and the future of esports.' Leveraging motion capture and electromyography (EMG), the lab analyzes player interactions with mice, collecting data on ergonomics, joint angles, movement speed, and muscle activity. This enables personalized mouse recommendations tailored to individual playstyles and game types, letting players optimize their training based on fatigue data to maintain peak performance under prolonged competitive pressure. Player-Centric Design, Informed by Data Since the launch of the iconic EC series mouse, co-developed in 2010 with Swedish esports legend Emil 'HeatoN' Christensen, ZOWIE has remained committed to evolving its products through real-world player feedback. With the new Sports Science Lab, ZOWIE can assess how various mouse models align with individual gameplay styles across titles like CS2, VALORANT, Fortnite, and Apex Legends, enabling precise equipment recommendations that maximize player potential. The lab also evaluates performance before and after fatigue sets in, helping players identify issues like reduced finger stability or imprecise deceleration control, and adapt their training accordingly. Continuous collaboration with esports athletes throughout the testing process ensures that every product generation reflects the evolving demands of actual competition. Sports Science in Action: ZOWIE Mouse Design Sports science insights play a central role in shaping ZOWIE's mouse designs. The U series, for instance, was designed for fast-paced games like Valorant, Fortnite, and Apex Legends, featuring a lightweight wireless build and improved claw grip feel to enhance agility and endurance. Similarly, the EC3 goes beyond simply scaling down from EC2 to incorporate deeper sports science insights, with a restructured design that adjusts finger joint angles and side button placement to reduce fatigue during rapid clicking and avoid accidental presses. Testing has shown that these refinements help minimize strain in the wrist flexor muscles during repeated click-intensive tasks. The DW series, ZOWIE's latest symmetrical wireless mouse, was also developed based on real-world gameplay needs and professional player testing data. Designed to support a variety of grip styles, each model in the DW series offers distinct gameplay advantages. For example, DW-FK variants excel during repeated micro-adjustments, providing greater precision and long-term comfort in FPS games that require strong aiming. Looking Ahead: Expanding Innovation Through Research ZOWIE has long been devoted to innovating esports technology, holding numerous patents and continually evolving its product design philosophy. The launch of the new European Sports Science Lab marks a milestone in ZOWIE's product innovation journey. With the European esports market experiencing exponential growth – projected to reach USD 4.3 billion by 2033 with a CAGR of 11.04% from 2025 to 2033 1 – ZOWIE is committed to expanding its research efforts to deliver tailored gear and training recommendations that adapt to the evolving demands of players. About ZOWIE / BenQ Corporation Established in 2008, ZOWIE is a top esports brand for professional players, focusing on player-centric design and dedicated to providing esports gear for professional FPS players. In 2015, ZOWIE joined BenQ Corporation, combining its expertise with BenQ's robust R&D resources and leading panel manufacturing capabilities. ZOWIE remains committed to driving excellence in product design through scientific research. With 70% of professional players using ZOWIE products, the brand continues to successfully deliver serious gear technology to global players. For more information, please visit:
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Business Standard
25-05-2025
- Business
- Business Standard
BenQ to sell 100,000 interactive panels in 3 yrs, eyes big growth in India
BenQ India, a leading display solutions provider, expects to sell over 100,000 interactive flat panels over the next three years, supported by the government's push towards smart school projects across the country, said a top company official. The company, part of Taiwanese multinational BenQ Corporation, is the leading interactive flat panel brand in the government sector, helping transform education through immersive and engaging learning solutions, its India and South Asia Managing Director Rajeev Singh said. Besides, BenQ is also focusing on its core business - projectors and monitors, the other "growth driver" for its India business, where it has scheduled several launches, with products integrated with AI and new solutions, expanding its play in the segment, he added. BenQ India has partnered with several state governments in India, which are actively implementing smart classrooms in government schools, often with funding and support from the central government. It is also engaged with private educational institutions, which are another vector for growth. "Our market share surged from 27.5 per cent in 2024 to 33.97 per cent in Q1 2025, which is a clear testament to the growing trust schools and institutions place in us. Building on this momentum, we are gearing up to deliver 100,000 IFPs over the next three years," Rajeev Singh told PTI. The government, in the monsoon session last year, had informed parliament that smart classrooms have been approved in 1,26,881 schools in the country. In the private education segment, the penetration of either a projector or an interactive flat panel is close to 30 per cent, and it is less than 5 per cent on the government side. "So, that's a big market opportunity when it comes to the government side," Singh said, adding that it "is another big opportunity. However, it is completely dependent upon allocation of funds also". Generally, smart classrooms have interactive flat panels in place of traditional blackboards, which are large, touch-enabled digital displays and combine the functionality of the projector, and computer also. It allows a more engaging and dynamic learning experience by enabling real-time interaction with digital content. "As per the latest market share reports, we have more than 37 per cent share of the government business for interactive flat panels," he said, adding that in states like Uttar Pradesh and Telangana, it has set up almost close to 10,000 classrooms till now. BenQ displayed its latest Google EDLA Certified Smart Board at the global tech event Computex here. Besides, BenQ is also getting aggressive in the monitor segment, where it targets a large number of IT professionals, graphic designers and gamers in the country. "This month, we are launching 12 new models in monitors, and these models span across various segments, like the productivity segment for home to immersive gaming monitors," he said, adding "We are also launching a new set of monitors for graphic design". BenQ India is also targeting the content creation market with its monitor, which is picking up with the growing number of YouTubers and OTT platforms. "We have monitors, which are specifically designed for better content on the other side, we have our Mobius range of gaming monitors, where we have incorporated a lot of immersive gaming-based solutions inside our products. So, these are the segments which are going to drive the growth in the monitor business," he said. Besides, BenQ also sees a lot of traction happening in the home projector segment, both in the 4K and the portable projector segment. Earlier this month, Singh had told PTI that BenQ India, which is growing at a CAGR of 30 per cent, expects to have a Rs 1,000 crore turnover by the end of this year. It expects to double its turnover of Rs 2,000 crore by 2028, helped by the expansion of the home projectors business and opportunities coming from educational institutions. According to Singh, though traditionally BenQ in India receives equal contribution from its B2B and B2C verticals, it expects the consumer side to surpass the institutional sales in the coming months. "Over the next six months time see that our B2C portfolio would occupy a larger share because of the multiple new launches and also good traction in the market for this," he said, adding that "we believe that the major growth in the immediate future is going to be driven by the B2C portfolio of products, led by the monitors and the home projectors". BenQ India, as part of its strategy, is focusing on the premium products and niche segment, which have a higher growth rate on a smaller base. "We are very much into the upper segment of the market. Our product lines start from mid-range and then go to the high-premium range, and also the niche segments. "So, the majority of the products, which we have, are for the second-time buyers. We are not present in the low price or the affordable segment, but we offer the best value and most of the new features, which are first announced by BenQ in the marketplace," he said.
