Latest news with #BhadradriMilletMagic
New Indian Express
6 hours ago
- Business
- New Indian Express
Bhadrachalam women lauded by PM Modi in ‘Mann ki Baat'
HYDERABAD: Eight tribal women from Bhadrachalam, Telangana, who transitioned from daily wage labourers to successful entrepreneurs, were praised by Prime Minister Narendra Modi during the 123rd episode of his monthly radio programme Mann Ki Baat on Sunday. The women, members of a Self Help Group, received training through the Integrated Tribal Development Agency (ITDA) and began producing millet-based biscuits under the brand Bhadradri Millet Magic. These biscuits, made from foxtail, little millet, kodo millet, finger millet, and jowar, are now being supplied from Hyderabad to London. PM Modi hailed their journey as an inspiring example of 'Women-Led Development,' highlighting how these women, once labourers working in fields, are now transforming lives through their entrepreneurial spirit. 'The mantra of 'Women Led Development' is ready to create a new future for India. You will also feel good when you come to know about the success of the women of Bhadrachalam in Telangana. These women once used to work as labourers in the fields. They used to work hard all day for their livelihoods,' the Prime Minister said.
India Gazette
10 hours ago
- Business
- India Gazette
Tribal women empowerment: PM Modi praises Bhadradri Kothagudem's
Bhadradri Kothagudem (Telangana) [India], June 30 (ANI): In a significant recognition of grassroots entrepreneurship and women's empowerment, Prime Minister Narendra Modi on Sunday praised the efforts of tribal women from Bhadradri Kothagudem district in Telangana for their successful transition from sanitary napkin production to manufacturing millet-based biscuits under the brand Bhadradri Millet Magic. The initiative, supported by the Integrated Tribal Development Agency (ITDA) Bhadrachalam, has empowered a self-help group named the Sri Bhadradri Sri Rama Joint Liability Group--registered as a Micro, Small, and Medium Enterprise (MSME)--to create sustainable livelihood opportunities while promoting healthy eating habits. Speaking to ANI, B. Rahul, IAS, Project Officer of ITDA Bhadrachalam, explained how the journey began. 'Earlier, the group used to make sanitary napkins to supply to all our tribal institutions and students. They used to supply 50,000 napkins in three months and earn a turnover of Rs 20 lakhs per annum,' he said. 'But they were only active for three months and remained idle the rest of the time. They wanted to utilise this idle period and approached us for training opportunities.' Acting on their request, the ITDA sent the group to Hyderabad for a two-day training programme on making millet-based cookies. 'They learnt to make jowar, foxtail millet, and ragi cookies,' Rahul said. 'Initially, they marketed the products on ITDA premises. Later, with our help, they set up stalls near the Srirama Temple and the tribal museum.'The initiative quickly gained momentum. 'With support from Tribefed, we helped them showcase their products at Rashtrapati Bhavan,' he added. 'The President visited their stall and appreciated the quality of the biscuits. Since then, they've been receiving a large number of orders, which they are fulfilling within a day or two.'Highlighting the health benefits of the millet-based snacks, Rahul said, 'In today's time, when people are prioritising their health, giving millet cookies to children is also very beneficial. The group uses ragi and raw ingredients sourced directly from farmers, ensuring no adulteration. That is one of the major reasons for their success.'The products are now sold under the brand name Bhadradri Millet Magic, and customers can find them at local stalls and other events promoted by the ITDA. Lalitha, one of the women from the group, also shared her experience. 'We have been making millet biscuits for the past one year with the help of ITDA,' she said. 'We received two days of training at Hyderabad's Rajendranagar. Now, we make ragi, foxtail, and jowar biscuits.' She emphasised the organic nature of the ingredients. 'We buy the millets directly from farmers, so there is no adulteration. The ingredients in our biscuits are butter, ghee, and jaggery. We don't use any chemicals--they're completely organic. Our goal is to make biscuits suitable for everyone, from children to the elderly.' According to Lalitha, the public response has been overwhelmingly positive. 'Everyone who has eaten the biscuits said they are good,' she said. 'We get a lot of orders after people taste them. ITDA also informs us about events where we can set up our stalls--at temples, in Shilparamam, and even in Delhi. We are also fulfilling online orders through courier.' Reflecting on the Prime Minister's acknowledgement in Mann Ki Baat, she said, 'PM Modi spoke about us, and we feel really proud. The officials here helped us in every way. That's how we could reach all the way up to PM Modi. Especially the ITDA Project Officer helped us at every step. If more people support us like this, we will reach even greater heights.' (ANI)
The Hindu
20 hours ago
- Business
- The Hindu
Tribal women's SHGs of Bhadrachalam win lavish praise from Prime Minister Narendra Modi
The inspiring journey of the tribal women's self-help groups (SHGs) of Telangana's Bhadrachalam Agency on the pathway to transformative change earned praise from Prime Minister Narendra Modi. Mr Modi during his 123rd episode of the 'Mann Ki Baat' monthly radio programme on Sunday heaped praises on the collective endeavour of the tribal women of Bhadrachalam Agency in pursuit of economic empowerment. He said: 'These tribal women, who once worked as farm labourers, are now leading a successful enterprise of making millet-based biscuits. Christened 'Bhadradri Millet Magic' these millet-based biscuits have found their way into markets in Hyderabad to London.' He also praised the initiative of the tribal women's SHGs in preparing around 40,000 sanitary pads within three months and supplying them to several schools and offices at a nominal price.
India Gazette
a day ago
- Business
- India Gazette
Kalaburagi's Jowar rotis, Bhadrachalam's millet biscuits, Balaghat's 'Didi canteen': PM Modi highlights women-led enterprises shaping New India
New Delhi [India], June 29 (ANI): Prime Minister Narendra Modi on Sunday in his 'Mann Ki Baat' address lauded 'Women Led Development', initiatives, noting the remarkable achievements which are through enterprise, self-reliance and innovation are shaping a New India. Addressing the 123rd episode of his monthly radio address, the Prime Minister highlighted that women labourers from Telangana's Bhadrachalam who used to toil in the fields to eke out their daily livelihood are now making products that reach markets from Hyderabad to London. 'Women from Bhadrachalam in Telangana are making biscuits from millets - 'Shree Anna', and these biscuits, named 'Bhadradri Millet Magic', are reaching from Hyderabad to London... They have also started making 'Giri Sanitary Pads' and produced 40,000 pads in just three months...' PM Modi said that those pads were distributed to nearby schools and offices at a very low price. He noted that these women joined a Self-Help Group and received training for the same. 'The mantra of 'Women Led Development' is ready to create a new future for India. Our mothers, sisters, daughters are today lending a new direction not only for themselves but for the entire society. You will also feel good when you come to know about the success of the women of Bhadrachalam in Telangana. These women once used to work as labourers in the fields. They used to work hard all day for their livelihoods', PM Modi said during the Mann ki Baat program. The Prime Minister also spoke about how women from Karantaka's Kalaburagi have created a 'jowar' roti brand. They produce over 3,000 rotis daily through a cooperative, which are now not limited to villages but are sold in Bengaluru and via online food platforms, he said. 'The achievement of the women of Kalaburgi in Karnataka is also excellent. They have made jowar roti a brand. In the cooperative that they have formed, more than 3000 rotis are being made every day. The aroma of these rotis is no longer limited to the village. A special counter has been opened in Bengaluru. Orders are coming over online food platforms. Kalaburgi roti is now reaching the kitchens of big cities. This has had a great impact on these women, their income is increasing', PM Modi said. The Prime Minister also mentioned a story of 'self-confidence' and 'self-reliance' from Madhya Pradesh's Balaghat. Suma Uike who has received training in mushroom farming and animal husbandry joined the Self Help Group, has increased her income and also expanded her work. 'These stories from different states have different faces. But their glow is the same. This is the glow of self-confidence, of self-reliance. One such face is Suma Uike from Madhya Pradesh. Suma ji's efforts are very commendable. She took training in mushroom farming and animal husbandry by joining the Self Help Group in Katangi block of Balaghat district. Thus she found her the path to self-reliance. When Suma Uike's income increased, she also expanded her work. This journey that started with a tiny effort has now expanded to 'Didi Canteen' and 'Thermal Therapy Centre'. In every corner of the country, countless such women are changing their fate and that of the country,' PM Modi said.
