Latest news with #BhargavErrangi
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Business Standard
5 hours ago
- Business
- Business Standard
Fintech POP raises $30 mn from Razorpay to build loyalty-first model
Consumer payments application POP raised $30 million from business-to-business (B2B) fintech Razorpay on Thursday, a year after the company launched its operations on India's real-time payments system, Unified Payments Interface (UPI). The investment will enable Razorpay to expand its presence in the business-to-consumer (B2C) segment. POP has previously raised funding from investors including India Quotient, Unilever Ventures, Incubate Fund and NuVentures. Since the year of its launch, the fintech firm has clocked over 6 lakh daily UPI transactions, crossed 1 million unique monthly active transactors and executed over two lakh monthly commerce shipments. It claims to have more than 40,000 RuPay credit cards in a co-branded partnership with Yes Bank. 'India doesn't need another cashback-only rewards app. What we need is a new rewards economy built on a long-term purpose. POPcoins are designed to build habits, increase retention and reduce CAC (customer acquisition cost) for merchants — all while making payments more rewarding for the end user,' said Bhargav Errangi, Founder, POP. He added that the company will double down on a loyalty-first payments ecosystem after Razorpay's investment. In May, the company clocked 13.5 million UPI transactions. It is ranked 21st on the UPI leaderboard, which is currently dominated by PhonePe and Google Pay. 'Our investment in POP is driven by a clear purpose and that is to serve D2C merchants better. In today's crowded D2C space, brands need more than just payment solutions; they need tools to earn trust, drive repeat purchases and build real loyalty,' said Harshil Mathur, Co-founder and Chief Executive Officer (CEO), Razorpay.
Entrepreneur
6 hours ago
- Business
- Entrepreneur
Fintech Startup POP Raises USD 30 Mn from Razorpay
The funds will be deployed to enhance product innovation, strengthen POP's loyalty-focused offering via its POPcoins rewards currency, and deepen partnerships with D2C and lifestyle merchants. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Bengaluru-based fintech startup POP has announced the raising of USD 30 million in funding from Razorpay, a full-stack financial services platform, marking a strategic move to revolutionise the country's digital payment and commerce landscape. The funds will be deployed to enhance product innovation, strengthen POP's loyalty-focused offering via its POPcoins rewards currency, and deepen partnerships with D2C and lifestyle merchants. Founded in 2023 by former Flipkart executive Bhargav Errangi, POP is a rewards-first consumer platform that merges UPI payments, a D2C-focused marketplace, and a co-branded RuPay credit card into one seamless ecosystem. At the heart of its offering is POPcoins, a brand-funded rewards currency that users earn through UPI payments, in-app shopping, or by using POP's RuPay credit card, and redeem across a growing network of partner merchants. Since launching its UPI platform in June 2024, POP claims to have quickly scaled to over six lakh daily UPI transactions, one million monthly active transactors, and over two lakh monthly commerce shipments. It has also issued 40,000+ co-branded RuPay credit cards in partnership with Yes Bank. "India doesn't need another cashback-only rewards app. We need a new rewards economy built on long-term purpose. POPcoins are designed to build habits, increase retention, and reduce CAC for merchants—all while making payments more rewarding," said Bhargav Errangi, Founder of POP. "With Razorpay's support, we will double down on our mission to build a loyalty-first payments ecosystem that helps businesses scale with purpose and speed." The investment signals Razorpay's deeper push into loyalty, engagement, and commerce enablement. "In today's crowded D2C space, brands need more than just payment solutions. POP bridges the gap with a powerful platform that turns everyday transactions into lasting relationships," said Harshil Mathur, Co-founder and CEO of Razorpay. The deal complements Razorpay's acquisition of PoshVine and aligns with its vision to empower merchants through Razorpay Engage, India's first intelligent marketing growth suite.
Time of India
12 hours ago
- Business
- Time of India
Razorpay invests $30 million into consumer payments startup Pop
Pop , a consumer payment platform, has raised $30 million from payments solutions company Razorpay . This investment will go towards solving two of India's most pressing challenges in digital commerce : rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers. The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures, Incubate Fund, and Nuventures. "India doesn't need another cashback-only rewards app. What we need is a new rewards economy built on a long-term purpose. Popcoins are designed to build habits, increase retention, and reduce CAC for merchants — all while making payments more rewarding for the end user,' said Bhargav Errangi, Founder of Pop. 'With Razorpay's support, we will double down on our mission to bring a loyalty-first payments ecosystem that will help businesses scale with purpose, speed, and impact.' Pop will use the funding to strengthen product innovation, enhance the value proposition for consumers via Popcoins-led rewards, and build deeper merchant partnerships across D2C and lifestyle categories. Since launching its UPI platform last June, Pop has scaled to over six lakh daily UPI transactions, crossed one million unique monthly active transactors, fulfilled two lakh monthly commerce shipments and issued 40,000 RuPay credit cards in a co-branded partnership with Yes Bank . The investment expands Razorpay's footprint beyond payments into the broader ecosystem of loyalty, engagement, and commerce enablement. The company believes that while checkout journeys have been digitized, most merchants still lack easy-to-use tools that incentivize repeat purchases, drive real-time engagement, and convert casual visitors into loyal customers. Pop solves this by building a multi-brand rewards currency in the form of Pop Coins, in the company's view. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories 'Our investment in Pop is driven by a clear purpose and that is to serve D2C merchants better. In today's crowded D2C space, brands need more than just payment solutions; they need tools to earn trust, drive repeat purchases, and build real loyalty,' said Harshil Mathur, co-founder and CEO of Razorpay. 'Pop bridges that gap by combining instant rewards, seamless payments, and brand discovery in one platform. It's a powerful way for businesses to turn everyday transactions into lasting customer relationships." This investment in Pop complements Razorpay's earlier acquisition of PoshVine, a loyalty and rewards management platform, which laid the foundation for Razorpay Engage, touted as India's 'first full-stack intelligent marketing growth suite'. According to a recent Consumer Spending Report by Upside, over 90% of digital consumers consider rewards and loyalty while making purchase decisions. With India's D2C market expected to surpass $100 billion by 2026, the pressure on brands to create sticky, rewarding customer experiences has never been greater.
