Latest news with #BhootJolokia
Time of India
16 hours ago
- Business
- Time of India
‘Manxho' takes NE's smoked meat tradition to masses
Dibrugarh: What began as a passion project by three entrepreneurs from Khowang, a remote village in Dibrugarh, has blossomed into a remarkable success story within India's food sector. 'Manxho', a meat delivery startup founded by Jitu Bora, Diganta Saikia and Vardhan Saikia, has effectively commercialised traditional smoked meats and pioneered their distribution throughout India, introducing the rich, smoky flavours of Assam to dinner tables nationwide. Founded shortly after the Covid pandemic in 2020, 'Manxho' (meaning 'meat' in the local language) was established with the vision of standardizing and preserving the northeast's age-old smoked meat traditions. For many years, smoked pork and other meats were produced in small batches, enjoyed locally, and seldom found outside the region. "Smoked meat is a cultural heritage in Assam and the northeast. We aimed to make these flavours available to everyone, while ensuring hygiene, taste and authenticity," said Bora. Their hard work yielded impressive results. In 2022, 'Manxho' was honoured with the prestigious 'Son of the Soil Awards Assam,' presented by Union minister Sarbananda Sonowal in Dibrugarh, recognizing their successful rural startup story. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo The brand's innovation continued with the recent launch of a line of ready-to-eat (RTE) meat products. "Our RTE range is revolutionary. Whether you're a student, traveller, or someone in a remote area with limited cold storage, you can now savour authentic Assamese meat dishes at any time, from anywhere," Bora said. What distinguishes 'Manxho' is its blending of tradition with technology. Their product offerings — including smoked pork, smoked chicken, smoked fish, smoked duck and tribal-inspired spice blends and pickles like Bhoot Jolokia pickle, smoked pork pickle and axone pickle — are sourced, aiding local farmers and safeguarding regional recipes.
Time of India
04-05-2025
- Time of India
Assam Police suspend 5 cops, including 2 SIs, after youth ‘tortured' in PS
Dibrugarh : Assam Police on Sunday suspended five personnel, including two sub-inspectors (SIs), following reports of an alleged torture of a 28-year-old man at the Bordumsa police station in Tinsukia. Tired of too many ads? go ad free now Besides SIs Jayanta Kalita and Rajib Deka, three constables from the Assam Police commando battalion — Bishal Jyoti Basudev Boro, Bhaiti Das and Rajib Deka — have been suspended, following direct orders from the director general of police (DGP) Harmeet Singh. The incident occurred on Friday, when the alleged victim, Sanjit Moran, was standing in a queue to cast his vote during the panchayat polls. Moran, a resident of No. 1 Mohong Village, got involved in a verbal altercation with the police personnel at the voting booth and was summoned to the Bordumsa police station on Saturday afternoon. According to Moran, the cops subjected him to a brutal assault, beating him mercilessly, before rubbing his body with 'Bhoot Jolokia' (ghost pepper). "I was called to the police station and beaten without any justification. They even applied 'Bhoot Jolokia' on my body, causing unbearable pain," a visibly traumatised Moran said at the Margherita Civil Hospital, where he is undergoing treatment. As news of the alleged torture spread on Sunday morning, hundreds of angry locals staged a massive protest outside the police station, demanding justice. They raised slogans against police high-handedness, forcing higher authorities to take immediate action. Tinsukia superintendent of police (SP) Abhijit Gurav issued the suspension order for the two SIs on Sunday afternoon, while Ananda Tokbi, commandant of the 6th commando battalion at Sadiya, suspended the three constables. Tired of too many ads? go ad free now Interestingly, Bordumsa police station officer-in-charge (OC), Biswajit Saharia, has been asked to report immediately to Tinsukia police headquarters. The DGP has also directed Gurav to complete the inquiry within 48 hours. A high-level inquiry has been initiated to investigate the matter thoroughly. "The department has zero tolerance for such misconduct. If the allegations are proven true in the inquiry, further legal action will be taken against all the involved personnel," Gurav said.
