Latest news with #BinanceClubhouse
Campaign ME
14-05-2025
- Business
- Campaign ME
Why trust, not hype, will decide the future of Web3 marketing in the Middle East
No market embraces crypto faster than the UAE – roughly one in four residents already own digital assets, the highest rate in the world. Yet, when the rest of the region's consumers are asked why they haven't taken the plunge, the answer is blunt: they don't feel safe. In fact, based on a 2023 survey conducted by the Crypto Council for Innovation (CCI), 63 per cent of people who have never held crypto say they want stronger protections before they will consider it. That credibility gap is now the single biggest growth barrier for every brand touching Web3. Hacks worth $2.2bn in 2024 alone only hard-wire the scepticism. If we can't make 'trust' as tangible as 'yield' or 'utility', mainstream adoption stalls. How we drifted from curiosity to caution For more than a decade, crypto marketers have focused on perfecting the spectacle: stadium takeovers, viral NFT drops and celebrity coin launches. Attention exploded, but proof lagged. Consumers saw price whiplash, opaque fees, and the occasional collapse of a household-name exchange. Even with Dubai's Virtual Assets Regulatory Authority (VARA) framework providing a clear licensing path, public faith in the space is still playing catch-up. We've all been guilty of focusing on the hype – the 'wow factor' that grabs attention in the short term. However, for Web3 to truly take hold in the Middle East, it's time to focus less on promotions and more on what builds trust. If we can't get that right, we risk leaving potential users feeling cold, hesitant, and unprotected. Three moves to close the trust gap Proof over promotion It's time to move beyond just talking about the benefits of blockchain and start showing people how it works. Promises of faster transactions or lower fees mean little unless users can experience them directly. That's why Binance is constantly innovating to simplify user interfaces and enhance the technology powering its ecosystem. One example is Binance Pay, a seamless, secure, and borderless feature within the Binance app that lets users send, receive, and spend crypto globally with zero gas fees. Education at the moment of action Education shouldn't be an afterthought. When someone is setting up their wallet or making their first trade, they shouldn't have to leave the platform to figure things out. It's about integrating learning within the experience, offering tooltips and real-time guidance as users take action. Live events and accessible resources, like those provided during Binance Clubhouse sessions, further enhance this process by answering questions on the spot. Communities build credibility Trust is built when users feel heard and involved in the process. Rather than relying on fleeting promotions, we can engage users more meaningfully by inviting them into both community events and the product development journey. The MENA region, with its rapidly evolving digital landscape, is primed for this shift. People here want to play an active role in shaping the future of the internet. That's why we brought Binance Blockchain Week back to the UAE and why this year's Clubhouse at TOKEN2049 was transformed into a full-fledged experience. Moments like these celebrate the community that drives the brand, building trust and a lasting sense of ownership. Web3 is no longer a niche finance play. It's reshaping live events through tokenized ticketing and rewriting CRM with on-chain loyalty points. Whether you sell telecom bundles or luxury fashion, your next customer interaction could happen in a wallet – one that can easily be compromised if trust isn't at the core of your Web3 offering. If we don't act now, the Middle East – a region with progressive regulations and mobile-native consumers – will miss its chance to lead the world in the next era of digital finance. At the heart of the industry's future is user protection. By collaborating with regulators, we can create platforms that ensure consumers engage with crypto confidently. The next chapter for Web3 in the Middle East is clear: trade hype for proof, integrate learning into the product experience, and prioritize trust in every communication. By Rachel Conlan, CMO of Binance
Gulf Insider
17-04-2025
- Business
- Gulf Insider
TOKEN2049 Dubai: Binance Returns as Title Sponsor With Focus on Web3 Engagement
In a move to further reinforce its footprint in the region's rapidly growing cryptocurrency sector, Binance has announced its participation as title sponsor at TOKEN2049 Dubai. The event, set to be hosted at Madinat Jumeirah, aims to bring together key players across the blockchain and Web3 ecosystem, offering a platform for dialogue, networking, and collaboration. The announcement comes alongside the launch of Binance's licensed payment services company, BPay in Bahrain, offering fiat services to users in Bahrain. As its operations go deeper in the Middle East's landscape, Binance Bahrain is also keeping its foot on the ground with community and cultural partnerships, such as sponsoring the recent Racing events at the Bahrain Turf Club. Binance has confirmed its strategic alignment with TOKEN2049, a global conference series for digital asset professionals, by returning as the title sponsor for the upcoming Dubai edition from 30 April to 1 May 2025. This year's conference is expected to attract global participation, with a focus on the growing influence of the MENA region in the digital asset space. TOKEN2049 will feature a programme of high-profile speakers and discussions around emerging technologies, regulatory trends, and innovation in decentralised finance. As part of its participation, Binance is reintroducing its dedicated Binance Clubhouse activation—an interactive space located within the conference venue. The Clubhouse is positioned as a co-working and networking environment and will include panel talks, appearances from Binance executives, community-led discussions, and on-site engagement initiatives. The initiative is designed to encourage dialogue around responsible innovation and global adoption of Web3 technologies. Binance CEO Richard Teng is also scheduled to attend, engaging directly with attendees and the broader blockchain community. In a statement, Binance described the Clubhouse as a space 'designed for both industry veterans and curious newcomers,' offering opportunities for knowledge-sharing, collaboration, and exploration of the evolving Web3 landscape. The Binance Clubhouse is expected to host games, giveaways, and informal meetups, making it a flexible environment for those looking to connect with the crypto ecosystem at varying levels of experience. It is one of over 1,500 global events held under the Binance Clubhouse umbrella annually, reflecting the platform's growing role in fostering regional and international crypto dialogue. The renewed collaboration with TOKEN2049 also underscores Binance's continued efforts to support platforms that focus on education, regulation, and accessibility in the Web3 sector. TOKEN2049's return to Dubai comes at a time when the city is positioning itself as a central hub for blockchain innovation and digital finance in the region. According to Binance, the partnership with TOKEN2049 is aligned with a broader mission to create spaces where developers, investors, regulators, and users can connect and exchange ideas. The initiative is expected to contribute to the wider adoption of blockchain technologies through increased engagement and industry participation. BPay Global, a company within the Binance Group, has received a Payment Service Provider (PSP) licence from the Central Bank of Bahrain. The regulatory approval enables the company to offer fiat services to Binance users, including deposits, withdrawals, custody, and other payment-related solutions. Once fully integrated into the Binance platform in Q2 2025, BPay Global will provide users in eligible countries with access to a fiat e-wallet. This feature will allow users to deposit funds via bank transfers and debit or credit card payments, with custody services also being made available. The licence marks the first PSP approval granted to a Binance-affiliated company. It allows BPay Global to act as a payment service provider, acquirer, and e-wallet provider. The company is regulated and licensed by the Central Bank of Bahrain as an Ancillary Service Provider. Tameem Almoosawi, General Manager of Binance Bahrain and BPay Global, stated that the license will support fiat on- and off-ramp capabilities for users. Thomas Gregory, Vice President of Fiat at Binance and Chairman of BPay Global, added that the offering is aimed at providing a more resilient and accessible fiat channel for both consumer and corporate users. In another regional development, Binance sponsored a recent racing event hosted by the Bahrain Turf Club. The sponsorship forms part of its wider engagement with the Kingdom's cultural and business communities. The event featured a series of horse races, each named after elements of the Binance ecosystem. These included the Binance Arabian Cup, Mile Cup, Research Cup, Academy Cup, Square Cup, Exchange Cup, Sprint Cup, and the BPay Global Cup. Each cup was themed to represent areas such as research, education, community, trading, and innovation. The event drew attendance from members of Bahrain's royal family, regulatory officials, and business leaders. Binance representatives were also present, including Tameem Almoosawi, Husain Ghuloom, Abdulla Abusaif, and Bayan Alsayed. According to Binance, the sponsorship served several purposes: to support a local cultural event, engage with regulatory and governmental stakeholders, and build greater awareness around blockchain applications and education. On-site activations and networking sessions were also part of the initiative.
Zawya
20-03-2025
- Business
- Zawya
Binance Clubhouse: The hub for blockchain innovation during TOKEN2049
Further cementing the Middle East's position as a global hub for blockchain innovation. Dubai: Binance, the world's largest cryptocurrency exchange by trading volume and users, announced last year a strategic partnership with TOKEN2049, the premier global events platform for digital asset professionals and enthusiasts. Taking place in Dubai from 30 April to 1 May 2025, TOKEN2049 is returning to Dubai to feature influential speakers and exclusive networking opportunities aimed at bringing together the Web3 community and industry professionals. This year, Binance will be bringing back its sought-after Binance Clubhouse at Madinat Jumeirah. The exclusive space will serve as a hotspot for the crypto community, driving the conversation on responsible innovation and global adoption, setting the standard for what's next in blockchain technology. It will offer attendees a co-working and networking space, insightful talks and special guests from key industry voices and Binance representatives, games, giveaways, and experiences. Binance Clubhouse will be the hub for those who are not only seasoned enthusiasts but also curious newcomers looking to collaborate with industry leaders. Binance is the title sponsor of this year's TOKEN2049, further solidifying its leadership in the Web3 space and the region's expanding crypto landscape. Binance CEO, Richard Teng, will also be on the ground at the Binance Clubhouse, engaging with the community and sharing insights on the future of the industry. 'We are thrilled to reunite with TOKEN2049, bringing back our much loved Binance Clubhouse. With over 1,500 events annually, Binance Clubhouse remains a cornerstone of our vision, empowering the next chapter of Web3. Designed for both industry veterans and curious newcomers, this space offers something for everyone - connection, impactful conversation, growth, and inspiration.' Rachel Conlan, Binance Chief Marketing Officer TOKEN2049 offers high-profile speakers and unparalleled networking opportunities designed to unite the Web3 community and professionals in the space, particularly in the MENA region, as Dubai continues to establish itself as a global center for cryptocurrency and blockchain innovation. The collaboration between Binance and TOKEN2049 spotlights their leadership in the blockchain space and highlights the combined efforts to foster deeper connections within the community, and empower developers, enthusiasts, and newcomers to collaborate with prominent industry figures. By uniting these key players, this partnership aims to accelerate innovation and shape the future of decentralized finance globally. About Binance Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 240 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: About TOKEN2049 TOKEN2049 is a global Web3 event series, organized semi-annually in Singapore and Dubai, where decision-makers in the global crypto ecosystem connect to exchange ideas, network, and shape the industry. TOKEN2049 is the preeminent meeting place for entrepreneurs, institutions, industry insiders, investors, builders, and those with a strong interest in the crypto and blockchain industry.
