Latest news with #BingAds
Yahoo
4 days ago
- Business
- Yahoo
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
New integration helps small businesses track calls from Google Ads campaigns and optimize marketing spend using real conversion data. NEW YORK, June 05, 2025--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. "For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills," said Tom English, VP of Marketing at "We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers." Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under "Call Tracking." "This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance," said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit About provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more. View source version on Contacts Learn more at or contact us at media@ Se produjo un error al recuperar la información Inicia sesión para acceder a tu portafolio Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información
Business Wire
4 days ago
- Business
- Business Wire
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
NEW YORK--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers. Share More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. 'For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills,' said Tom English, VP of Marketing at 'We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers.' Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under 'Call Tracking.' 'This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance,' said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more.
Time Business News
06-05-2025
- Business
- Time Business News
Top Signs You've Found the Best SEM Agency
Finding the best SEM agency is not just about who ranks first on search engines or who claims to deliver fast results. It's about identifying a partner that understands your business, uses effective strategies, and helps you get the most out of your paid campaigns. If you're investing in paid ads, you deserve an agency that brings real value. This guide highlights the key signs to help you recognize a top-tier SEM partner. One of the first signs of the best SEM agency is their ability to show real, measurable success stories. Top agencies won't just talk about clicks and impressions—they will demonstrate how their campaigns improved ROI, conversion rates, and cost-per-lead for businesses similar to yours. They should provide detailed reports that connect SEM performance to actual business growth. Ask for past client case studies and results. A reputable agency will confidently share examples that match your industry or goals. Trustworthy agencies don't hide behind vague numbers. They provide complete transparency in reporting. You'll receive regular updates with easy-to-understand data about how your campaigns are performing. Look for agencies that offer access to real-time dashboards, customized reports, and regular review meetings. Transparency in analytics builds trust and allows you to track progress closely. Secondary keywords like digital marketing experts or online advertising agencies often appear in this context—agencies using such terms typically emphasize honest performance evaluation. The best SEM agency hires certified experts who stay updated with Google Ads, Bing Ads, and other major platforms. Search engine marketing evolves quickly, and only well-informed professionals can create strategies that follow the latest algorithm changes. Make sure the agency has: Google Ads certifications Microsoft Advertising accreditations Ongoing staff training programs Top agencies also attend industry events and workshops to stay ahead. This ensures your campaigns are in the hands of true professionals, not outdated marketers. Avoid agencies that offer the same strategy to every client. Every business is different, and your SEM strategy should reflect your unique goals, target audience, and budget. A reliable SEM agency will: Conduct keyword research specific to your industry Analyze your competition and market Design custom campaigns aligned with your brand voice This personalized approach helps your ads perform better and keeps your costs under control. Cookie-cutter methods rarely work in competitive markets. Great SEM agencies don't just aim for traffic—they focus on return on investment (ROI). They set realistic expectations, reduce wasted ad spend, and track conversions effectively. Key performance metrics they emphasize include: Cost per acquisition (CPA) Return on ad spend (ROAS) Conversion rate optimization (CRO) Whether you're a small business or a large company, controlling ad costs while increasing results is a clear sign you've found the best SEM agency for your needs. While your main focus might be SEM, the best agencies offer support in other areas of digital marketing. Why? Because integrated marketing efforts yield better results. Paid ads work better when aligned with SEO, content strategy, and landing page design. Top agencies often provide: Landing page optimization A/B testing SEO services Social media ads Email marketing strategies This holistic approach ensures every part of your marketing funnel is optimized for success. They maintain open lines of communication and keep you informed throughout the project. Expect proactive updates, clear timelines, and regular strategy calls. Warning signs to avoid: Slow response times Vague answers to your questions Lack of involvement in your feedback Agencies that prioritize communication and project clarity build stronger relationships and deliver better campaign results. One of the easiest ways to identify the best SEM agency is through its reputation. Check Google reviews, Trustpilot ratings, and industry recognitions. Happy clients are usually quick to share their success stories. Look for agencies with: Positive client testimonials Long-term partnerships Awards or media recognition in digital marketing If an agency has a strong track record of client satisfaction, you can feel more confident in their ability to deliver similar outcomes for your business. An ethical SEM agency will never promise shortcuts or use black-hat tactics to inflate results. They follow best practices set by ad platforms and ensure your campaigns are compliant with policies and regulations. They avoid: Misleading ad content Fake clicks or bots Duplicate keyword bidding Professionalism and integrity are essential when trusting an agency with your ad spend. Whether you're running a local business or planning global expansion, a good SEM agency should have scalable strategies. They should be able to adjust ad budgets, expand campaign targeting, and grow with your company. They will guide you through: Local, national, or international targeting Scaling budget during peak sales periods Multi-platform campaigns using Google, Bing, YouTube, etc. Flexible and scalable plans are key signs that you're working with the best SEM agency. Top agencies don't just give you numbers—they interpret them for you. They help you understand which ads are working, where you're losing money, and how to improve. Insightful reporting allows you to make smarter marketing decisions. Expect: Monthly summary reports Campaign trend analysis Recommendations for improvement This type of reporting shows the agency's commitment to results, not just vanity metrics. Finding the best SEM agency takes more than a quick Google search. It requires looking at results, transparency, ethics, communication, and scalability. When an agency ticks all these boxes, you've likely found the right partner to grow your business online. Instead of settling for empty promises or confusing jargon, focus on agencies that align with your goals, value your input, and deliver real performance. This is how your investment in SEM becomes a real competitive advantage. TIME BUSINESS NEWS
