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Time Business News
5 days ago
- Health
- Time Business News
PPC for Healthcare: How to Attract More Patients Online
Today search engines make the first impression on patients in a digital-first world and they do not necessarily end up inside your clinic. These days, people search for everything about health care, so if your practice appears on the search results when they seek a pediatrician near them or same-day dental implants it might directly affect the growth of your practice. Healthcare PPC management services emerge at that point. Pay-per-click advertising is not only for eCommerce brands or software companies; it now has become an essential growth lever to clinics, hospitals and dental practices and the other healthcare providers. Taking the proper consideration of targeting, message, and platform approach, PPC for Healthcare can generate qualified leads, attract new patients, and book appointment books full of high-intent prospective clients and consumers seeking your services. In this blog, we will bring out the basics of PPC in healthcare, why it is not the same as regular PPC and how to run conversion campaigns. In healthcare, PPC is the intelligent investment of money to utilize paid web advertising services such as Google Ads, Bing Ads, Facebook, and LinkedIn to generate leads to health care websites, patient appointments, and specific care services to wellness facilities. PPC campaigns in healthcare are held to higher industry standards than generic, digital advertising like HIPAA, patient privacy and practices of advertisement ethical standards. These campaigns are more concerned with intent-driven search terms, such as 'urgent care near me' or 'the best dermatologist in [city]'. It means that the user is seeking some medical assistance. Trust and urgency are also very essential components here and the ad messages need to reassure as well as educate. The typical healthcare PPC ads are search ads (mainly on Google and Bing), retargeting ads to display to the visitors who did not immediately convert, video ads on such platforms as YouTube to create brand awareness, and social media ads on Facebook and Instagram to advertise lifestyle-related services and procedures or elective treatments. Collectively, these types of ads can create a strong funnel that will allow turning potential patients into customers on each step of their way. Healthcare is a serious business and trust is all what matters. Patients do not shop online for healthcare offerings like they do products on other websites because their needs are aimed at getting an effective healthcare provider who will help them address an actual medical concern. This is the reason Paid marketing services are important: SRP Intent Is High ROI: Any visitor searching in the sphere of medical services is normally in need of them. But this is when it will be most appropriate to show relevant, well-designed PPC advertisements. Rapid Appearance: SEO has a long process. PPC places you on page one. Local Targeting: In this case, hyperlocal targeting means that your ads will be shown to users in a radius of certain miles around your clinic or hospital. Data-Informed Adjustments: You can track all your dollars using detailed analytics so you can see what is generating calls, forms and walk-ins. Google Ads stands out as the most effective channel for healthcare PPC management services and there is an obvious reason. As opposed to passive users of the social media platforms, patients seek answers, cures, or emergency medical care in Google. This is what makes Google Ads an excellent solution to access the real-time interest of the people, particularly in the fields where time is of the essence, such as the healthcare sphere. Most healthcare PPC strategies are based on Search Campaigns. They are provoked by keywords and queries like 'child psychologist near me' or 'knee pain treatment in [city]' retrieving patients who are ready to act and of high intent. Clinics that deal with emergencies or urgent conditions cannot do without Call-Only Campaigns. They do not make patients visit the site but instead call them and this is usually the best option in cases where time is a constraint such as a toothache, trauma, or fever. Such a placement at the top of the local search results is possible with a set of Location-Based Ads, particularly, with a well-rounded Google My Business profile. This is particularly strong with those practitioners who operate in competitive urban markets. Long tail searches like '24-hour dental emergencies in Mumbai' should be tried in your Google text ads to get the best of your campaigns. Such keywords are narrow, non competent, and are likely to convert better. It is also important not to be non-compliant by using prohibited words hence Google does not allow advertising of any procedures and treatments. Finally, do not disregard ad extensions, such as callout extensions, to highlight the main benefits, location extensions, so that the map is shown, and a sitelink extension that will lead the user to a certain page on the site with a certain service. These may reveal another huge difference in your click-through rate and the running of your ad. While Google captures intent , platforms like Facebook and Instagram capture attention . These forums suit the best when it comes to: Marketing of elective surgery (e.g. cosmetic surgery, IVF, weight-loss clinic) Bribing those that went to your site but did not take advantage of it Creating awareness of new services or clinics The social advertisement should follow the policies of the platform and not be sentimentalistic. Good advertisements concentrate on doctor credentials, change, convenience or patient stories. Accuracy is important in PPC and health care marketing is a major industry. You are not interested in clicking away and just target those who need your services. Location Targeting: Include geo-fences of your service location. Targeting device: Mobile device with mobile-first approach to walk-in or urgent care clinics. Demographic Filters: Gender, age, parental status- highly useful in OB-GYN, fertility or children categories. Dayparting: displaying advertisements at your working times (when you can get a phone call or make a booking). Retargeting: Display advertisement to people who visited in the past or those who left the appointment forms. Taken together, these methods help you ensure the right kind of budget is put down on your PPC healthcare budget for high-intent users who are most likely to book. PPC is misapplied even by experienced practices. The following are among the best pitfalls: General Broad Keyword Targeting: Doctor near me is too broad; the more narrow the better. Sending Ads to Homepage: Homepages convert seldomly. Apply landing pages. Mobile Optimization: Most of the healthcare searches are mobile. No Negative Keywords: You do not want to capture job seekers and students on your adverts. Foregoing Retargeting: Most patients require repeated touchpoints before they book. The savings of budget and performance improvement of your PPC for Healthcare campaigns comes with avoiding such errors. Not all agencies are created equal. A Paid Ads Agency that understands healthcare will: Stay compliant with HIPAA and platform policies Write medical copy that converts without overpromising Understand patient psychology Use tools like call tracking and form analytics Continuously test and optimize for best ROI Include those who provide healthcare PPC management services, have examples of cases, and know the particulars of the required medical niche, whether it is dermatology, urgent care, mental health, or diagnostics. AI, automation, and machine learning are developing at an accelerated speed, and so is the next example: Artificial Intelligence-Driven Ad Creation : Patient-centric ad generation depending on the search activity Voice Search Optimization : Hey Google, please find me a pediatrician near me Omnichannel PPC: merged campaigns in Google, Facebook, Youtube, OTT Predictive Targeting: Targeting on the current patient behaviors and their health history to foresee their future needs Clinics oriented on the future will adopt such technologies through the assistance of a quality Paid Ads Agency that is aware of the current issues of the healthcare field. PPC for Healthcare is no longer just of the nice-to-have category, it is essential. Your online presence will be the key to defining how booked out you will be with patients since they usually consult Google even before dialing the doctor. The appropriate healthcare PPC management services partner will allow you to acquire more patients, reduce the cost of acquiring one patient, and achieve quantitative growth every month. When you want Paid marketing services that know HIPAA, patient psyche, and ROI, you need a team that eats, sleeps and breathes healthcare advertising. TIME BUSINESS NEWS
Business Wire
26-06-2025
- Business
- Business Wire
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK--(BUSINESS WIRE)-- a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world's top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based on real conversion data. It's hands-down one of the most powerful tools I've used to manage my marketing clients. As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not. 'Today's businesses can't afford to waste budget on underperforming campaigns,' said Tom English, VP of Marketing at 'By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions.' Unlock Real-Time Campaign Insights With integrations, businesses can: Track calls from Google, Meta, and Bing Ads Assign unique tracking numbers to campaigns or ad groups Use Dynamic Number Insertion (DNI) to match calls to specific ads Monitor call volume, duration, recordings, and quality Analyze campaign performance directly in the dashboard These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2: 'It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.' Quick and Easy Setup Integrations can be enabled in minutes via the dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns. To get started or schedule a personalized demo, visit is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, delivers powerful, affordable solutions to help you scale smarter.
Yahoo
05-06-2025
- Business
- Yahoo
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
New integration helps small businesses track calls from Google Ads campaigns and optimize marketing spend using real conversion data. NEW YORK, June 05, 2025--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. "For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills," said Tom English, VP of Marketing at "We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers." Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under "Call Tracking." "This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance," said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit About provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more. View source version on Contacts Learn more at or contact us at media@ Se produjo un error al recuperar la información Inicia sesión para acceder a tu portafolio Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información Se produjo un error al recuperar la información
Business Wire
05-06-2025
- Business
- Business Wire
800.com Launches Google Ads Integration to Connect Calls with Campaign ROI
NEW YORK--(BUSINESS WIRE)-- a cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new integration with Google Ads. This release enables businesses to directly connect phone calls with their paid ad campaigns across Google Search, Display, and more—offering a powerful way to track call-based conversions and drive smarter advertising decisions. We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers. Share More than 1.2 million businesses use Google Ads to increase sales and acquire new customers. With this new integration, users can automatically log call activity from ads and identify which campaigns, keywords, and landing pages are driving the highest-value leads. 'For businesses to accurately measure return on investment (ROI), they need visibility into every touchpoint—not just clicks and form fills,' said Tom English, VP of Marketing at 'We're thrilled to help our customers connect phone calls directly to ad performance, something that's typically costly or complex with traditional providers.' Key Benefits of the + Google Ads Integration: Track inbound calls generated by Google Ads campaigns in real time Attribute phone calls to specific campaigns, keywords, and landing pages Identify top-performing ad copy and targeting strategies Create seamless customer experiences using call-only or call-extension ads With call attribution now fully integrated into Google Ads reporting, businesses can more confidently measure what's working—and make better decisions about where to invest their marketing dollars. Easy Setup in Minutes Connecting with Google Ads is simple. From the dashboard, users log in to their Google Ads account, grant permission, and assign tracking numbers to campaigns—no coding required. Businesses can choose from local or toll-free numbers, and results appear immediately in the dashboard under 'Call Tracking.' 'This is the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance,' said Christina Reynolds, Brand Marketing Manager at continues to expand its platform with additional integrations, including Slack, Meta Ads, Bing Ads, and more—offering a complete, cost-effective call tracking solution at nearly 50% less than traditional enterprise tools. For more setup details, visit our Help Center. To request a live demo, visit provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and grow with confidence. Trusted by thousands of teams and entrepreneurs, simplifies communication with powerful tools like call tracking, virtual numbers, SMS campaigns, and integrations with Google, Slack, Salesforce, and more.
Time Business News
06-05-2025
- Business
- Time Business News
Top Signs You've Found the Best SEM Agency
Finding the best SEM agency is not just about who ranks first on search engines or who claims to deliver fast results. It's about identifying a partner that understands your business, uses effective strategies, and helps you get the most out of your paid campaigns. If you're investing in paid ads, you deserve an agency that brings real value. This guide highlights the key signs to help you recognize a top-tier SEM partner. One of the first signs of the best SEM agency is their ability to show real, measurable success stories. Top agencies won't just talk about clicks and impressions—they will demonstrate how their campaigns improved ROI, conversion rates, and cost-per-lead for businesses similar to yours. They should provide detailed reports that connect SEM performance to actual business growth. Ask for past client case studies and results. A reputable agency will confidently share examples that match your industry or goals. Trustworthy agencies don't hide behind vague numbers. They provide complete transparency in reporting. You'll receive regular updates with easy-to-understand data about how your campaigns are performing. Look for agencies that offer access to real-time dashboards, customized reports, and regular review meetings. Transparency in analytics builds trust and allows you to track progress closely. Secondary keywords like digital marketing experts or online advertising agencies often appear in this context—agencies using such terms typically emphasize honest performance evaluation. The best SEM agency hires certified experts who stay updated with Google Ads, Bing Ads, and other major platforms. Search engine marketing evolves quickly, and only well-informed professionals can create strategies that follow the latest algorithm changes. Make sure the agency has: Google Ads certifications Microsoft Advertising accreditations Ongoing staff training programs Top agencies also attend industry events and workshops to stay ahead. This ensures your campaigns are in the hands of true professionals, not outdated marketers. Avoid agencies that offer the same strategy to every client. Every business is different, and your SEM strategy should reflect your unique goals, target audience, and budget. A reliable SEM agency will: Conduct keyword research specific to your industry Analyze your competition and market Design custom campaigns aligned with your brand voice This personalized approach helps your ads perform better and keeps your costs under control. Cookie-cutter methods rarely work in competitive markets. Great SEM agencies don't just aim for traffic—they focus on return on investment (ROI). They set realistic expectations, reduce wasted ad spend, and track conversions effectively. Key performance metrics they emphasize include: Cost per acquisition (CPA) Return on ad spend (ROAS) Conversion rate optimization (CRO) Whether you're a small business or a large company, controlling ad costs while increasing results is a clear sign you've found the best SEM agency for your needs. While your main focus might be SEM, the best agencies offer support in other areas of digital marketing. Why? Because integrated marketing efforts yield better results. Paid ads work better when aligned with SEO, content strategy, and landing page design. Top agencies often provide: Landing page optimization A/B testing SEO services Social media ads Email marketing strategies This holistic approach ensures every part of your marketing funnel is optimized for success. They maintain open lines of communication and keep you informed throughout the project. Expect proactive updates, clear timelines, and regular strategy calls. Warning signs to avoid: Slow response times Vague answers to your questions Lack of involvement in your feedback Agencies that prioritize communication and project clarity build stronger relationships and deliver better campaign results. One of the easiest ways to identify the best SEM agency is through its reputation. Check Google reviews, Trustpilot ratings, and industry recognitions. Happy clients are usually quick to share their success stories. Look for agencies with: Positive client testimonials Long-term partnerships Awards or media recognition in digital marketing If an agency has a strong track record of client satisfaction, you can feel more confident in their ability to deliver similar outcomes for your business. An ethical SEM agency will never promise shortcuts or use black-hat tactics to inflate results. They follow best practices set by ad platforms and ensure your campaigns are compliant with policies and regulations. They avoid: Misleading ad content Fake clicks or bots Duplicate keyword bidding Professionalism and integrity are essential when trusting an agency with your ad spend. Whether you're running a local business or planning global expansion, a good SEM agency should have scalable strategies. They should be able to adjust ad budgets, expand campaign targeting, and grow with your company. They will guide you through: Local, national, or international targeting Scaling budget during peak sales periods Multi-platform campaigns using Google, Bing, YouTube, etc. Flexible and scalable plans are key signs that you're working with the best SEM agency. Top agencies don't just give you numbers—they interpret them for you. They help you understand which ads are working, where you're losing money, and how to improve. Insightful reporting allows you to make smarter marketing decisions. Expect: Monthly summary reports Campaign trend analysis Recommendations for improvement This type of reporting shows the agency's commitment to results, not just vanity metrics. Finding the best SEM agency takes more than a quick Google search. It requires looking at results, transparency, ethics, communication, and scalability. When an agency ticks all these boxes, you've likely found the right partner to grow your business online. Instead of settling for empty promises or confusing jargon, focus on agencies that align with your goals, value your input, and deliver real performance. This is how your investment in SEM becomes a real competitive advantage. TIME BUSINESS NEWS
