
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
It's hands-down one of the most powerful tools I've used to manage my marketing clients.
As more businesses diversify advertising across search, display, and social, understanding what truly drives high-quality leads is essential. 800.com's platform makes it easy to see which campaigns, keywords, and channels generate calls that convert, enabling marketers to double down on what's working and cut what's not.
'Today's businesses can't afford to waste budget on underperforming campaigns,' said Tom English, VP of Marketing at 800.com. 'By integrating with Google, Meta, and Bing, we're giving customers the tools to attribute leads accurately and make smarter marketing decisions.'
Unlock Real-Time Campaign Insights
With 800.com's integrations, businesses can:
Track calls from Google, Meta, and Bing Ads
Assign unique tracking numbers to campaigns or ad groups
Use Dynamic Number Insertion (DNI) to match calls to specific ads
Monitor call volume, duration, recordings, and quality
Analyze campaign performance directly in the 800.com dashboard
These integrations provide marketers and agencies with granular visibility and reporting across platforms. As one marketing consultant shared on G2:
'It's hands-down one of the most powerful tools I've used to manage my marketing clients. I can easily set up tracking numbers for each campaign, see exactly where leads are coming from, and get detailed insights into call sources, durations, and outcomes. This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.'
Quick and Easy Setup
Integrations can be enabled in minutes via the 800.com dashboard. Once connected, businesses immediately begin capturing and analyzing calls across their digital advertising campaigns.
To get started or schedule a personalized demo, visit 800.com/call-tracking.
800.com is a leader in call tracking and cloud-based telephony, helping businesses connect marketing performance to real customer conversations. With intuitive tools like DNI, campaign-level attribution, call recordings, and real-time analytics, 800.com empowers marketers to measure what drives results and optimize every dollar spent. Trusted by over 45,000 businesses, 800.com delivers powerful, affordable solutions to help you scale smarter.

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Time Business News
4 hours ago
- Time Business News
Japan used to be a tech giant. Why is it stuck with fax machines and ink stamps?
Japan's Tech Paradox: Futuristic Aesthetics vs. Outdated Realities: In movies like 'Akira' and 'Ghost in the Shell,' intelligent robots and holograms populate a futuristic Japan, and neon-lit skyscrapers and the city's famed bullet train system come to mind. But there's a more mundane side of Japan that you won't find anywhere in these cyberpunk films. It involves personalized ink stamps, floppy disks, and fax machines—relics that have long since disappeared in other advanced nations but have stubbornly persisted in Japan. The delay in digital technology and subsequent bureaucracy are, for everyday residents, at best inconvenient, and at worst make you want to tear your hair out. 'Japanese banks are portals to hell,' one Facebook user wrote in a local expat group. A sarcastic commenter said, 'Maybe sending a fax would help,' Japan's Digital Struggles: A Delayed Transformation The scale of the problem became terrifyingly clear during the Covid-19 pandemic, as the Japanese government struggled to respond to a nationwide crisis with clumsy digital tools. They have launched a dedicated effort to close that gap over the years, including a brand-new Digital Agency and numerous new initiatives. However, they are entering the technology race decades late, 36 years after the World Wide Web was launched and more than 50 years after the first email was sent. Now as the country races to transform itself, the question remains: What took them so long, and can they still catch up? How did they get here? This was not always the case. In the 1970s and 1980s, when companies like Sony, Toyota, Panasonic, and Nintendo became household names, Japan was admired all over the world. The Walkman and games like Donkey Kong and Mario Bros. were brought to the world by Japan. But that changed by the turn of the century with the rise of computers and the internet. Why Japan Fell Behind in the Digital Age: According to Daisuke Kawai, director of the University of Tokyo's Economic Security and Policy Innovation Program, 'Japan, with its strengths in hardware, was slow to adapt to software and services' as the world moved toward software-driven economies. He said that a variety of things made the problem worse. As Japan's electronics industry declined, engineers fled to foreign firms as a result of the country's inadequate investment in ICT. As a result, the government lacked skilled tech workers and had low digital literacy. Public services were never properly modernized and remained reliant on paper documents and hand-carved, personalized seals called hanko that are used for identity verification. Over time, various ministries and agencies adopted their own patchwork IT strategies, but there was never a unified government push. There were cultural factors, too. Kawai stated, 'Japanese companies are known for their risk-averse culture, seniority-based… hierarchical system, and a slow, consensus-driven decision-making process that hampered innovation.' And thanks to Japan's plummeting birthrate, it has far more old people than young people. According to Kawai, this large proportion of elderly people had 'relatively little demand or pressure for digital services' and a greater skepticism regarding new technologies and digital fraud. Japan's Digital Transformation: From Fax Machines to the Future Jonathan Coopersmith, emeritus professor of history at Texas A&M University, stated that apathy was widespread. Small businesses and individuals didn't feel compelled to switch from fax machines to computers: Why buy expensive new machinery and learn how to use it, when fax worked fine and everybody in Japan used it anyway? A possible switch would have been too disruptive to everyday services, according to larger businesses and institutions like banks and hospitals. Coopersmith, who wrote a book about the fax machine in 2015 and wrote about Japan's relationship with it, stated, 'The bigger you are, the harder it is to change, especially software.' Additionally, it posed a legal problem. Any new technology necessitates new laws, as demonstrated by the introduction of electric scooters into the road or the attempts made by nations around the world to legislate against deepfakes and AI copyright following the AI boom. Digitizing Japan would have required changing thousands of regulations, Coopersmith estimates – and lawmakers simply had no incentive to do so. After all, digitization isn't necessarily a major factor in voter turnout in elections. 'Why do I want to become part of the digital world if I don't need to?' was how he summed it up. A hanko is stamped on a banking document in an arranged photograph taken in Tokyo, Japan A global pandemic was ultimately necessary to bring about change. Japan's technological gap became evident as national and local authorities became overwhelmed, without the digital tools to streamline their processes. Japan's health ministry launched an online portal for hospitals to report cases instead of handwritten faxes, phone calls, or emails in May 2020, months after the virus began to spread worldwide. And even then, hiccups persisted. Public broadcaster NHK reported that a contact tracing app had a system error that lasted for months but didn't let people know they might be exposed. Many had never used file-sharing services or video tools like Zoom before, making it difficult for them to adjust to working and attending school remotely. In one mind-boggling case in 2022, a Japanese town accidentally wired the entirety of its Covid relief fund – about 46.3 million yen ($322,000) – to just one man's bank account. The confusion stemmed from the bank being given both a floppy disk of information and a paper request form – but by the time authorities realized their error, the man had already gambled away most of the funds, according to NHK. For anyone under 35, a floppy disk is a magnetic memory strip encased in plastic that is physically inserted into a computer. Each one typically stores up to 1.44 MB of data, which is less than the size of an average iPhone photo. The situation became so bad that Takuya Hirai, who would become the country's Minister of Digital Transformation in 2021, once referred to the country's response to the pandemic as a 'digital defeat.' According to Coopersmith, a 'combination of fear and opportunity' led to the birth of the Digital Agency, a division tasked with bringing Japan up to speed. Created in 2021, it launched a series of initiatives including rolling out a smart version of Japan's social security card and pushing for more cloud-based infrastructure. Last July, the Digital Agency finally declared victory in its 'war on floppy disks,' eliminating the disks across all government systems – a mammoth effort that required scrapping more than 1,000 regulations governing their use. But there were growing pains, too. Local media reported that the government once asked the public for their thoughts on the metaverse through a complicated process that required downloading an Excel spreadsheet, entering your information, and sending the document back to the ministry via email. 'The (ministry) will respond properly using an (online) form from now on,' wrote then-Digital Minister Taro Kono on Twitter following the move's social media backlash. Digitization as 'a way to survive' According to Kawai, businesses rushed to follow the government's lead, hiring consultants and contractors to assist in system overhauls. Consultant Masahiro Goto is one example. He has assisted large Japanese companies in all sectors in adapting to the digital world as part of the digital transformation team at the Nomura Research Institute (NRI), designing new business models and implementing new internal systems. He stated to CNN that these clients frequently 'are eager to move forward, but they're unsure how to go about it.' 'Many are still using old systems that require a lot of maintenance, or systems that are approaching end-of-service life. In many cases, that's when they reach out to us for help.' According to Goto, the number of businesses seeking the services of NRI consultants 'has definitely been rising year by year,' particularly over the past five years. As a result, the NRI consultants are in high demand. And for good reason: for years, Japanese companies outsourced their IT needs, meaning they now lack the in-house skills to fully digitize. A sign for cashless payments outside a shop in the trendy Omotesando district of Tokyo. He stated, 'Fundamentally, they want to improve the efficiency of their operations, and I believe they want to actively adopt digital technologies as a means of survival.' 'In the end, Japan's population will continue to fall, so increasing productivity is essential.' According to local media, the Digital Agency's plan to eliminate fax machines within the government received 400 formal objections from various ministries in 2021. There may be resistance in certain pockets. Things like the hanko seal – which are rooted in tradition and custom, and which some parents gift to their children when they come of age – may be harder to phase out given their cultural significance. According to Kawai, the rate of progress is also influenced by the Digital Agency's willingness to push for regulatory reform and the degree to which lawmakers will give digitization top priority when creating future budgets. Additionally, new technologies are advancing rapidly in other regions of the world, and Japan is playing catch-up with shifting targets. Coopersmith stated, 'This is going to be an ongoing challenge because the digital technologies of 2025 will be different from those of 2030, 2035.' But experts are optimistic. Kawai projects that Japan could catch up to some Western peers in five to ten years at this rate. Finally, there is a public demand for it, as more and more businesses are offering new online services and accepting cashless payments. 'People are generally eager to digitize for sure,' said Kawai. 'I'm sure that young people, or the general public, prefer to digitize as fast as possible.' Blogger Profile: Name: Usama Arshad Website link: TIME BUSINESS NEWS

Business Insider
6 hours ago
- Business Insider
'Quiet cracking' is the latest buzzword to hit the workplace
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My colleagues Sarah Jackson and Henry Chandonnet have been following this trend closely in recent days. They've talked to workers who describe what it feels like and how they navigated it, including one person who said he actually experienced it 15 years ago. We also asked you if you had experienced "quiet cracking." More than 200 people responded to our survey, with the vast majority saying they had. You might think, if things are so bleak, why won't these workers just quit, move on, or get another job? In this economy, it's not so simple. Some people are just grateful to be employed, particularly as job growth is slowing and finding a job is so tough right now. Unhappy workers might also stay because they need the paycheck, or they worry that another job will be more of the same. Change can be scary and risky, so maintaining the status quo is often the easiest thing to do. The " Big Stay," those resisting the urge to quit, is also quite different from just a few years ago. Job switching was plentiful during the Great Resignation, when workers often had an upper hand with management. " Quiet quitting," or workers who were able to get by without taking their jobs too seriously, was a common refrain in 2022 and 2023. But now, "quiet cracking" is emblematic of bigger trends sweeping across corporate America. Companies are getting leaner, more efficient, and more hardcore about their operations. Layoffs are increasingly common across industries. As Business Insider's Aki Ito put it, workplace loyalty is dead. One survey respondent described his "quiet cracking" symptoms to us: "Huge lack of motivation, fatigue. Constant feeling of being unheard." Yet for all the "quiet cracking" out there, there's another side of the story that can't be ignored: at least these folks still have jobs. What do you think of quiet cracking? Are you suffering from it or know a colleague who is? Let me know what you think: srussolillo@ Are you my scammer? Over a dozen men around the world told BI they'd fallen victim to one specific scheme: They were sucked into online relationships with a woman who slowly convinced them to invest more and more into a fake asset, until they lost everything. Then, an apparent mistake by the scammer led the men to each other. Together, they found a real person who looked like the scammer — a climate change advocate with a large Instagram following. She was a victim, too. From AI to YOLO A growing number of Silicon Valley denizens believe AI is going to fundamentally transform society — and soon. It's pushed them to radically revamp their lives right now. The changes they've implemented range from getting divorced to spending their retirement savings and building doomsday bunkers. For some, it's driven by a belief that AI will soon unlock a new wave of human flourishing. For others, it's driven by the fear that an AI-driven apocalypse is imminent, and the little time left should be spent doing what really matters. The bucket list mentality. Going San Francisco-sober Drinking is declining nationally, and young people seem to be leading the charge. Still, in San Francisco, the (non) drinking culture is built different. Business Insider spoke to nine young founders in Silicon Valley, most of whom had given up alcohol or dramatically cut back. Some said they might still drink in New York but abstained in San Francisco, thanks to the city's "lock in" and "grind mode" culture. In some cases, they abstain because they want to signal dedication to that startup grind. " Your body's a temple." JPMorgan Chase's new HQ One of America's biggest banks is gearing up to open their new headquarters at 270 Park Avenue in Manhattan. While the exact move-in date is still unclear, the 60-story skyscraper is full of amenities and luxury perks. JPMorgan employees told BI that the bank has been posting updates on its intranet. The new headquarters will include a state-of-the-art gym — which employees have to pay a membership fee to access — an Irish pub, food hall, AI tech, and more. Take a look. What's on the menu at JPMorgan's new headquarters This week's quote: "We're accidentally training an entire generation to be workplace hermits." — Clinical health psychologist Laura Greve on workers developing unhealthy attachments to AI chatbots. More of this week's top reads: Exclusive: Microsoft is trying to poach Meta AI talent and offering multimillion-dollar pay packages, internal documents show. The new metric bosses are tracking: How often you use AI. US bankruptcies are surging past 2020 pandemic levels. The DIY cage armor in Ukraine keeps getting weirder, wilder — and more ' Mad Max.' The protein bros have won. The buzz around THC drinks is going flat. Government data is now in question. Here's where macro investors are turning to fill the gaps. Exclusive: AI startup Perplexity is raising more money at a $20 billion valuation. Welcome to Super City, USA.


CNET
6 hours ago
- CNET
How to Keep Your Home Private on Google Street View
It's easy to think of Google Maps and Street View as nothing more than handy navigation tools, but they actually show a lot more than directions. A quick search can pull up a clear image of your front door, yard, and driveway for anyone to see. At first glance, that might not seem like a big deal, but it does raise privacy concerns. If you'd rather not have your home visible to strangers online, there are simple steps you can take to make it less exposed. With a few quick steps, you can help protect your privacy and limit how much strangers can see of your personal space. Here's how. For more, check out essential Google Maps tips for travel. Don't miss any of CNET's unbiased tech content and lab-based reviews. Add us as a preferred Google source on Chrome. Now Playing: How to Blur Your Home or an Object in Google Maps 02:24 How to blur your home on Google Maps You'll need to do this on your computer since the blurring feature isn't available in the Google Maps application on iOS or Android. It is accessible through the web browser on your mobile device, but it's rather difficult to use, so your best option is a trusted web browser on your Mac or PC. At enter your home address in the search bar at the top-right, hit return, then click the photo of your home that appears. Click on the photo of your home, right above your address, on the top-left part of the page. Screenshot by Nelson Aguilar/CNET Next, you'll see the Street View of your location. Click Report a Problem at the bottom-right. The text is super tiny, but it's there. This is the Street View of your location. Screenshot by Nelson Aguilar/CNET Now, it's up to you to choose what you want Google to blur. Using your mouse, adjust the view of the image so that your home and anything else you want to blur is all contained within the red and black box. Use your cursor to move around and the plus and minus buttons to zoom in and out, respectively. If you want to blur more than what's in the red and black box, use the + button to zoom in. Screenshot by Nelson Aguilar/CNET Once you're finished adjusting the image, choose what you're requesting to blur underneath: A face Your home Car/license plate A different object You'll be asked to give a bit more detail as to what exactly you want blurred, in case the image is busy with several cars, people and other objects. Also, be completely sure that what you select is exactly what you want blurred. Google cautions that once you blur something on Street View, it's blurred permanently. Finally, enter your email (this is required), verify the captcha (if needed), and click Submit. You are required to provide additional information about what you want to blur so be thorough. Screenshot by Nelson Aguilar/CNET You should then receive an email from Google that says it'll review your report and get back to you once the request is either denied or approved. You may receive more emails from Google asking for more information regarding your request. Google doesn't offer any information on how long your request will take to process, so just keep an eye out for any further emails. For more, take an inside look at how Google built Immersive View for Maps.