Latest news with #Birdhouse
Asharq Al-Awsat
30-06-2025
- Entertainment
- Asharq Al-Awsat
Hawk Puts His History-Making ‘900' Skateboard up for Auction
Skateboarding great Tony Hawk has announced that he is putting his most famous deck up for auction with the goal of raising money to build skateparks in underserved areas. Hawk landed his groundbreaking "900" - 2-1/2 full mid-air rotations - at the 1999 X Games in a moment that helped propel the sport out of the subculture and into the mainstream. The Birdhouse "Falcon 2" board is expected to fetch between $500,000 and $700,000 when it goes on the block in Los Angeles on September 23, according to Julien's Auctions. Hawk called the moment he became the first skateboarder to land the trick in front of a roaring X Games crowd after several failed attempts on June 27, 1999 "the best day of my life." "It was a huge moment in my career - the result of years of persistence and getting back up after every fall," he said in a press release. Other items up for sale include Hawk's signed helmet, knee pads, sneakers, and the 1999 X Games Vert Finals bronze medal. "I never imagined that my board, pads or helmet from that day would be of any interest to collectors," he said. A portion of the sale proceeds will benefit The Skatepark Project (TSP), Hawk's foundation supporting skatepark construction in underserved communities. TSP grant programs have awarded over $13 million to help fund nearly 700 public skateparks in all 50 US states, enjoyed by an estimated 17 million people annually, according to the non-profit organization's website.
CNA
30-06-2025
- Entertainment
- CNA
Skateboarding-Hawk puts his history-making '900' skateboard up for auction
Skateboarding great Tony Hawk has announced that he is putting his most famous deck up for auction with the goal of raising money to build skateparks in underserved areas. Hawk landed his groundbreaking "900" - 2-1/2 full mid-air rotations - at the 1999 X Games in a moment that helped propel the sport out of the subculture and into the mainstream. The Birdhouse "Falcon 2" board is expected to fetch between $500,000 and $700,000 when it goes on the block in Los Angeles on September 23, according to Julien's Auctions. Hawk called the moment he became the first skateboarder to land the trick in front of a roaring X Games crowd after several failed attempts on June 27, 1999 "the best day of my life." "It was a huge moment in my career - the result of years of persistence and getting back up after every fall," he said in a press release. Other items up for sale include Hawk's signed helmet, knee pads, sneakers, and the 1999 X Games Vert Finals bronze medal. "I never imagined that my board, pads or helmet from that day would be of any interest to collectors," he said. A portion of the sale proceeds will benefit The Skatepark Project (TSP), Hawk's foundation supporting skatepark construction in underserved communities. TSP grant programs have awarded over $13 million to help fund nearly 700 public skateparks in all 50 U.S. states, enjoyed by an estimated 17 million people annually, according to the non-profit organisation's website.
Straits Times
30-06-2025
- Sport
- Straits Times
Skateboarding-Hawk puts his history-making '900' skateboard up for auction
Paris 2024 Olympics - Skateboarding - Men's Street Prelims - La Concorde 3, Paris, France - July 29, 2024. Professional skateboarder Tony Hawk of United States in action on the skate park before the heats. REUTERS/Angelika Warmuth/File Photo Paris 2024 Olympics - Skateboarding - Men's Street Prelims - La Concorde 3, Paris, France - July 29, 2024. Professional skateboarder Tony Hawk of United States in action on the skate park before the heats. REUTERS/Angelika Warmuth/File Photo Skateboarding great Tony Hawk has announced that he is putting his most famous deck up for auction with the goal of raising money to build skateparks in underserved areas. Hawk landed his groundbreaking "900" - 2-1/2 full mid-air rotations - at the 1999 X Games in a moment that helped propel the sport out of the subculture and into the mainstream. The Birdhouse "Falcon 2" board is expected to fetch between $500,000 and $700,000 when it goes on the block in Los Angeles on September 23, according to Julien's Auctions. Hawk called the moment he became the first skateboarder to land the trick in front of a roaring X Games crowd after several failed attempts on June 27, 1999 "the best day of my life." "It was a huge moment in my career - the result of years of persistence and getting back up after every fall," he said in a press release. Other items up for sale include Hawk's signed helmet, knee pads, sneakers, and the 1999 X Games Vert Finals bronze medal. "I never imagined that my board, pads or helmet from that day would be of any interest to collectors," he said. A portion of the sale proceeds will benefit The Skatepark Project (TSP), Hawk's foundation supporting skatepark construction in underserved communities. TSP grant programs have awarded over $13 million to help fund nearly 700 public skateparks in all 50 U.S. states, enjoyed by an estimated 17 million people annually, according to the non-profit organisation's website. REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.
Reuters
30-06-2025
- Entertainment
- Reuters
Skateboarding-Hawk puts his history-making '900' skateboard up for auction
June 30 (Reuters) - Skateboarding great Tony Hawk has announced that he is putting his most famous deck up for auction with the goal of raising money to build skateparks in underserved areas. Hawk landed his groundbreaking "900" - 2-1/2 full mid-air rotations - at the 1999 X Games in a moment that helped propel the sport out of the subculture and into the mainstream. The Birdhouse "Falcon 2" board is expected to fetch between $500,000 and $700,000 when it goes on the block in Los Angeles on September 23, according to Julien's Auctions. Hawk called the moment he became the first skateboarder to land the trick in front of a roaring X Games crowd after several failed attempts on June 27, 1999 "the best day of my life." "It was a huge moment in my career - the result of years of persistence and getting back up after every fall," he said in a press release. Other items up for sale include Hawk's signed helmet, knee pads, sneakers, and the 1999 X Games Vert Finals bronze medal. "I never imagined that my board, pads or helmet from that day would be of any interest to collectors," he said. A portion of the sale proceeds will benefit The Skatepark Project (TSP), Hawk's foundation supporting skatepark construction in underserved communities. TSP grant programs have awarded over $13 million to help fund nearly 700 public skateparks in all 50 U.S. states, enjoyed by an estimated 17 million people annually, according to the non-profit organisation's website.
Miami Herald
24-06-2025
- Entertainment
- Miami Herald
Taco Bell teams up for impressive celebrity collaboration
When it comes to selling your product, there's no power quite as great as teaming up with a celebrity. Believe it or not, it's a practice that's been around for hundreds of years, dating as far back as the 1700s when Queen Charlotte purchased her fine china from potter Josiah Wedgwood, leading him to earn the title "Potter to Her Majesty" and name the dishes "Queen's Ware." Don't miss the move: Subscribe to TheStreet's free daily newsletter Some of the most successful celebrity endorsement deals over time include Tiger Woods' team-up with Nike, Kim Kardashian and Skims, Kendall Jenner's Pepsi endorsement, and Ryan Reynolds' promotion of Mint Mobile, per research from Skyline Social based on internet searches. Related: Taco Bell, Pizza Hut, and KFC face a major change Today a lot of businesses are scrambling to figure out who the right celebrity is to collaborate with, with many pursuing Gen Z musicians and influencers. A few of this year's biggest collabs so far have been musician Sabrina Carpenter with Dunkin, Kim Kardashian with NikeSkims, and Zendaya partnering with Louis Vuitton for the relaunch of its iconic Takashi Murakami collection. Now Taco Bell (YUM) has announced the face of its newest collaboration, and while you'd think a brand known for catering to late night Gen Z would go for one of its current celebs, the brand has opted for a classic legend instead. Image source: Taco Bell Taco Bell is launching a new Build Your Own Luxe Cravings Box (BYOLC) with skateboard legend Tony Hawk, available at its restaurants as of June 24, 2025. The new BYOLC box comes loaded with a cheese quesadilla, one crunchy taco, chips and nacho cheese sauce, and a medium Lipton iced tea. The inspiration for the box comes from Hawk's early days, when he founded his skateboard company Birdhouse. "Taco Bell was my fuel in the early days of Birdhouse," Hawk said. "It kept me going while I was chasing a dream." Related: Taco Bell menu tries wild items, new kind of shell "I had a self-imposed Taco Bell allowance and practically lived on it while creating a brand and skating nonstop. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game features is my version of living the dream. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way," he finished. Taco Bell also has a special offer queued up for those who order the new box via Uber Eats. Those customers will get access to demo codes for the much-awaited video game reboot "Tony Hawk's Pro Skater 3 + 4," which comes out on July 13. The Bell also has skate-related events going on in July for those who order the new box. Each week, they can earn in-game items for ordering the box in-app, including the Salsa Verde Skateboard, the Taco Bell Hoodie, Taco Bell Sweatpants, Verde Grip Tape, and a Taco Bell Puffer Vest. While many of its competitors are advertising collabs with Gen Z stars, Taco Bell opted for a celebrity many of its most loyal customers know and love - and that's a truly interesting move. This squarely aims the promotion at Gen X and millennials, who grew up with Hawk when he was in his heyday and deeply admired all he did in the world of skateboarding. A lot of these customers have also been coming to Taco Bell for decades, eating it at the same time Hawk himself was back in his youth - and both those things inspire meaning and nostalgia, which is likely to drive customers to the chain. The Hawk promotion is also, cleverly, tied into Taco Bell's value strategy, offering full-sized meals at $5, $7, and $9 tiers at a time when fast food is more expensive than ever and people are worried about the economy. This approach shows just how thoughtful and tuned in Yum Brands is to the way it interacts with the consumer, and why Taco Bell continues to thrive while competitors struggle to find their footing. Related: Taco Bell menu adds a popular McDonald's favorite The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
