Latest news with #BlackFridayinSummer
Canada News.Net
16-07-2025
- Business
- Canada News.Net
Online shopping soars on deep summer deals, Adobe reports
WASHINGTON, D.C.: U.S. shoppers rushed to cash in on early back-to-school bargains this past week, driving a massive US$24.1 billion in online spending from July 8 to 11 — a surge that exceeded industry forecasts and cemented July as a new retail high point. The shopping period, often referred to as "Black Friday in Summer," featured major deal events, including Amazon Prime Day and other promotions across large retailers. According to Adobe Analytics, online sales grew by 30.3 percent, outpacing its original projection of 28.4 percent. In comparison, online retail sales during the same stretch last year totalled $14.2 billion, an 11 percent annual increase. "Prime Day has now clearly become a 'back-to-school' shopping moment," Adobe said, with consumers eager to snap up essentials early — and at steep discounts. Multiple major retailers extended their sales events and widened discount categories, luring shoppers to spend on higher-ticket items they might otherwise avoid. Amazon, for instance, doubled its usual 48-hour Prime Day window to 96 hours, offering aggressive markdowns on everything from electronics to clothing. Adobe said discounts across U.S. retailers ranged from 11 percent to 24 percent, slightly higher than previous forecasts. Apparel saw the steepest cuts at 24 percent, up from 20 percent last year, while electronics held steady at 23 percent. Mobile devices accounted for 53.2 percent of online purchases, surpassing Adobe's forecast of 52.5 percent. This indicates growing consumer comfort with shopping on the go. The surge comes amid economic uncertainty, with rising trade tensions and tariff deadlines under the Trump administration pushing both consumers and businesses to act early on significant purchases.
BusinessToday
12-07-2025
- Business
- BusinessToday
US Online Spending Soars To US$24.2 Billion On 'Black Friday In Summer'
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed 'Black Friday in Summer', outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials. Retailers recorded online sales growth of 30.3 per cent during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4 per cent. Online retail sales in the U.S. rose 11 per cent to $14.2 billion a year ago. The Prime Day event has also been cemented as a 'back-to-school' shopping moment, as consumers jumped on early deals to stock up on essentials and get ahead of the back-to-school rush, Adobe major retailers including e-commerce giant Walmart, Target as well as Best Buy have been launching deal events with strong discounts, encouraging shoppers to trade up on expensive items they might normally pass on. extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics. A wave of enticing deals comes at a time when heightened trade tensions amid the Trump administration's volatile tariff policies have rattled consumers and businesses, and as the new August 1 deadline for countries to renegotiate trade agreements with the United States looms. According to the report, shopping on mobile was the dominant transaction channel during the Prime Day event, driving 53.2 per cent of online sales, above Adobe's forecast of 52.5 per cent. According to Adobe, overall discounts across U.S. retailers were between 11 per cent and 24 per cent, compared with the prior forecast range of 10 per cent to 24 per cent. Apparel had the biggest deals at 24 per cent, compared with 20 per cent last year, while electronics were at 23 per cent, similar to last year. Reuters Related
Time of India
12-07-2025
- Business
- Time of India
US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 - dubbed " Black Friday in Summer", outpacing Adobe Analytics ' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school recorded online sales growth of 30.3% during events that included Amazon Prime Day , Adobe said on Saturday, compared with its projections of 28.4%.Online retail sales in the US rose 11% to $14.2 billion a year Prime Day event has also been cemented as a "back-to-school" shopping moment, as consumers jumped on early deals to stock up on essentials and get ahead of the back-to-school rush, Adobe major retailers including e-commerce giant Walmart Target as well as Best Buy have been launching deal events with strong discounts, encouraging shoppers to trade up on expensive items they might normally pass extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics.A wave of enticing deals comes at a time when heightened trade tensions amid the Trump administration's volatile tariff policies have rattled consumers and businesses, and as the new August 1 deadline for countries to renegotiate trade agreements with the United States to the report, shopping on mobile was the dominant transaction channel during the Prime Day event, driving 53.2% of online sales, above Adobe's forecast of 52.5%.According to Adobe, overall discounts across US retailers were between 11% and 24%, compared with the prior forecast range of 10% to 24%.Apparel had the biggest deals at 24%, compared with 20% last year, while electronics were at 23%, similar to last year.
Economic Times
12-07-2025
- Business
- Economic Times
US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending surged to $24.1 billion in the US from July 8–11, driven by deep discounts during 'Black Friday in Summer' sales. Amazon Prime Day and events by Walmart and Target boosted mobile shopping to 53.2%. Apparel saw the steepest discounts at 24%, fuelling back-to-school purchases. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 - dubbed " Black Friday in Summer", outpacing Adobe Analytics ' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school recorded online sales growth of 30.3% during events that included Amazon Prime Day , Adobe said on Saturday, compared with its projections of 28.4%.Online retail sales in the US rose 11% to $14.2 billion a year Prime Day event has also been cemented as a "back-to-school" shopping moment, as consumers jumped on early deals to stock up on essentials and get ahead of the back-to-school rush, Adobe major retailers including e-commerce giant Walmart Target as well as Best Buy have been launching deal events with strong discounts, encouraging shoppers to trade up on expensive items they might normally pass extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics.A wave of enticing deals comes at a time when heightened trade tensions amid the Trump administration's volatile tariff policies have rattled consumers and businesses, and as the new August 1 deadline for countries to renegotiate trade agreements with the United States to the report, shopping on mobile was the dominant transaction channel during the Prime Day event, driving 53.2% of online sales, above Adobe's forecast of 52.5%.According to Adobe, overall discounts across US retailers were between 11% and 24%, compared with the prior forecast range of 10% to 24%.Apparel had the biggest deals at 24%, compared with 20% last year, while electronics were at 23%, similar to last year.
Al Arabiya
12-07-2025
- Business
- Al Arabiya
US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 – dubbed 'Black Friday in Summer,' outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials. Retailers recorded online sales growth of 30.3 percent during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4 percent. Online retail sales in the US rose 11 percent to $14.2 billion a year ago. The Prime Day event has also been cemented as a 'back-to-school' shopping moment, as consumers jumped on early deals to stock up on essentials and get ahead of the back-to-school rush, Adobe said. Several major retailers including e-commerce giant Walmart, Target as well as Best Buy have been launching deal events with strong discounts, encouraging shoppers to trade up on expensive items they might normally pass on. extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics. A wave of enticing deals comes at a time when heightened trade tensions amid the Trump administration's volatile tariff policies have rattled consumers and businesses, and as the new August 1 deadline for countries to renegotiate trade agreements with the United States looms. According to the report, shopping on mobile was the dominant transaction channel during the Prime Day event, driving 53.2 percent of online sales, above Adobe's forecast of 52.5 percent. According to Adobe, overall discounts across US retailers were between 11 percent and 24 percent, compared with the prior forecast range of 10 percent to 24 percent. Apparel had the biggest deals at 24 percent, compared with 20 percent last year, while electronics were at 23 percent, similar to last year.
