Latest news with #BlakeGeffen
Fashion United
3 days ago
- Business
- Fashion United
Vivrelle closes 62 million US dollars series C round
Luxury accessories membership club Vivrelle has secured 62 million US dollars in funding in a Series C round led by Protagonist. In a statement, Vivrelle said it would use the investment to 'step forward' its continued growth with a focus on expanding its showroom presence to new markets, enhancing its product assortment, and developing innovative technologies to further elevate the member experience. Blake Geffen, founder and chief executive of Vivrelle, said: 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life. 'This investment represents an exciting new chapter - enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle secures investment to expand presence to new markets and expand product assortment Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer pieces, including handbags, jewellery and diamonds for a monthly membership fee. Over the past seven years, Vivrelle has expanded its offerings to include four membership tiers, opened a 14,000-square-foot showroom in New York City, and launched a multi-city partnership with Four Seasons Hotels and Resorts - with its next destination opening this summer in Austin, Texas. Most recently, Vivrelle debuted its first-ever retail concept over Memorial Day Weekend. Located in Bridgehampton, New York, the summer-long pop-up invites both members and non-members to borrow and shop luxury accessories, while also completing their look from a curated selection of clothing and summer essentials. Harry Hurst, founder and managing partner at Protagonist, added: 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption - and Vivrelle has been at the forefront of this evolution. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a 35 million US dollar series B funding round led by 3L Capital.
Fashion Network
4 days ago
- Business
- Fashion Network
Vivrelle secures $62 million series C funding
Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.
Fashion Network
4 days ago
- Business
- Fashion Network
Vivrelle secures $62 million series C funding
Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.
Fashion Network
4 days ago
- Business
- Fashion Network
Vivrelle secures $62 million series C funding
Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist. Vivrelle said it plans to use the funding to expand its showroom footprint to new U.S. markets, diversify its product assortment, and develop new technologies. 'Since founding Vivrelle in 2018, we've remained committed to providing our members with unparalleled access to luxury accessories and curated experiences that elevate everyday life,' said Blake Geffen, founder and CEO of Vivrelle. 'This investment represents an exciting new chapter—enabling us to scale operations, deepen our inventory, and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.' Vivrelle is a first-of-its-kind membership club that provides access to coveted designer pieces, ranging from handbags to jewellery. Over the past seven years, Vivrelle has continued to grow and expand. Key milestones include the launch of new membership tiers, the opening of a 14,000-square-foot showroom in New York City, a multi-city hospitality partnership with Four Seasons Hotels and Resorts (with the next location launching this summer in Austin), and the debut of its first retail concept over Memorial Day Weekend in Bridgehampton, New York. 'As consumers shift away from traditional ownership models, the luxury accessories market is ripe for disruption—and Vivrelle has been at the forefront of this evolution,' added Harry Hurst, founder & managing partner at Protagonist. 'We're excited to bring Protagonist's expertise in scaling category-defining tech brands to support Vivrelle in making high-end fashion more accessible and experiential than ever before.' In 2022, Vivrelle closed a $35 million series B funding round, led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.
Yahoo
4 days ago
- Business
- Yahoo
Exclusive: Vivrelle raises $62 million to expand its service renting handbags from Prada and Chanel as part of a luxury ‘lifestyle'
– Ready to rent. Retail has never been the easiest business. Case in point: the recent 2025 Fortune 500, where only six apparel retailers make the cut among the largest 500 businesses in the U.S. But it's a field where innovation never stops, from the earliest entrants into clothing rental to newer upstarts—who believe they can make a difficult category work. The founders of Vivrelle just raised $62 million to prove that, Fortune is the first to report. Vivrelle offers a subscription service that allows customers to rent luxury accessories, mainly handbags and jewelry. Rather than the utility of an expanded wardrobe, it's selling the dream of luxury. Husband-and-wife founders Wayne and Blake Griffin wrote the original business plan on their honeymoon in the Maldives after Blake had the idea in the lead-up to their wedding. Vivrelle's Series C round was funded entirely by the venture firm Protagonist, which describes itself as a 'hands-on' firm that helps founders scale. Cofounder Wayne Geffen says the company is profitable and saw triple-digit growth in 2024. The startup has positioned itself as a lifestyle brand, setting up in hotspots like the Hamptons and Four Seasons hotels to attract customers looking to add some designer flair to their outfits (which can also be shopped through a partnership with fashion retailer Revolve). Its inventory includes bags from Chanel, Prada, and YSL—and some of this $62 million will go toward adding big-ticket items. At almost eight years old with about 100 employees, Vivrelle is part of the next generation of rental services—alongside an idea like Pickle, the peer-to-peer clothing rental service that capitalizes on trends while avoiding the headaches of inventory. Vivrelle offers four membership tiers ranging from $45 to $309 a month. It's hard to classify a membership as anything other than a budget 'extra,' but for women who would otherwise be buying luxury items or who feel pressure to have a constant rotation of outfits on social media, it can be a mentally classified as a cost-saver—or just an accessible luxury. 'It really is a fun, exciting service,' cofounder Wayne Geffen says. Like with most rental services, members have the option to eventually buy the items they rent. The luxury focus cuts down on marketing costs, Blake Geffen adds. 'We don't have to market the accessories we have,' she says. 'People know they want it.' Instead, Vivrelle is marketing a lifestyle—one whose trappings have become simultaneously more expected than ever, thanks to social media, while still out of reach economically for most people. 'It's having this lifestyle,' Blake Geffen says, 'that some people can only dream of.' Emma The Most Powerful Women Daily newsletter is Fortune's daily briefing for and about the women leading the business world. Today's edition was curated by Nina Ajemian. Subscribe here. This story was originally featured on
