Latest news with #BlizzardBlue
Cision Canada
13-05-2025
- Business
- Cision Canada
Jones Soda Teams with Crayola on Multi-Pack Featuring Returning Crayon Colors
Back-to-School Release Will Celebrate Crayola's Limited-Time Return of Retired Crayon Collection SEATTLE, May 13, 2025 /CNW/ - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) today announced a strategic agreement with Crayola to create a special co-branded pack using Jones' vibrantly colored craft sodas to showcase Crayola's recently announced limited-time return of select retired crayon colors. The 12-pack will be sold in a package resembling the Crayola box, contain two each of six pure-cane-sugar Jones flavors, include a box of crayons, and be released in time for back-to-school sales. Each flavor in the limited-edition collection will carry a custom label naming both the Jones flavor and the corresponding Crayola crayon color, including Jones' popular Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry) and Orange & Cream (Orange Red). The accompanying crayon box will include all eight colors featured in the limited-edition campaign, adding Raw Umber and Lemon Yellow. The Jones Soda + Crayola collaboration was inspired by Crayola's bringing a collection of nostalgic, fan-favorite crayon colors out of retirement for a limited time—a first in the company's 122-year history. The year-long "unretirement" was launched in March on International Colour Day with a free public event bringing all eight returning colors to life with their crayon personas hosting creative activities in globally themed interactive spaces. The joint promotion is the latest in a series of strategic partnerships that Jones has established with consumer goods companies, film studios, nonprofits and other businesses to increase brand visibility, open new sales channels and drive incremental growth. The Crayola partnership also will introduce a new generation to Jones products and potentially bring Jones to new retail shelves, including back-to-school aisles. "As soon as we learned about Crayola's initiative, we knew that Jones was a perfect match. We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base," said Jones Soda CEO Scott Harvey. "With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola's distribution channels and universal appeal, we expect this to be our most successful collaboration yet." "This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew," said Crayola Chief Marketing Officer Victoria Lozano. "This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences. It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way." Crayola's Limited Edition retired color collection will be available in an assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books. All Crayola products will be available throughout 2025 at most national retailers. Parents, teachers and children can also expect additional Limited-Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday.
Yahoo
28-03-2025
- Entertainment
- Yahoo
March 31 is National Crayon Day — celebrate with Crayola's 'unretired' colors
Happy National Crayon Day! This creative holiday is celebrated annually on March 31, and as you might expect, it's a tribute to the beloved (but easily breakable, right?) staple of arts and craft supply closets everywhere. Crayons have been bringing joy into our lives since childhood, and Crayola decided to make things even more nostalgic this year. The colorful history of National Crayon Day Although the official origins of National Crayon Day are unknown, Crayola has actively participated in the holiday celebrations over the years. And why wouldn't they? The company, which was founded in 1903 with a simple lineup of 8 classic colors, has been synonymous with crayons (and creativity) for generations. Over the years, Crayola has used this holiday to retire hues, as well as to introduce new shades. In 2017, the company officially retired the dandelion crayon, which apparently led to an outpouring of fan requests to bring it back. Well – Dandelion lovers, rejoice – because Crayola listened. They're bringing 8 popular colors out of retirement to celebrate National Crayon Day. For the first time in 120 years, they're reintroducing special edition boxes with 8 previously retired colors – including not one but two fun shades of yellow. The returning colors in this limited release are: Dandelion: As mentioned, this sunny yellow hue was retired in 2017, but makes a cheerful return. Blizzard Blue, Magic Mint, and Mulberry: These shades were retired in 2003 and are now back to inspire new creations. Orange Red, Violet Blue, Lemon Yellow, Raw Umber: Absent since 1990, these classic colors are making a comeback after 35 years. (We're excited that we're not alone in our pining for the return of Raw Umber!) If you've had the blues without Blizzard Blue, you can find these boxes at your usual school-supply retailers, like Michaels, Staples, and so on. They also come in colored pencils or markers but let's try to focus on crayons here people, it's their holiday! How you can celebrate National Crayon Day National Crayon Day serves as a reminder of the simple joy that coloring can bring to people of all ages. Here are some ways to celebrate: Host a coloring party: Gather your friends or family for a creativity session, sharing stories and enjoying the therapeutic benefits of art. Thanks to the popularity of adult coloring books, you'll have no problem finding the perfect page for you. Revisit your childhood favorites: Use the reintroduced Crayola colors to recreate art from your youth, or embark on a new creative project. Explore new techniques: Experiment with different ways of blending, shading, and layering to discover new dimensions in your artwork; you can also experiment with using different mediums – newspaper, cardboard, wrapping paper – to see what comes up. Don't make it too precious – just have fun. As you celebrate National Crayon Day, try to embrace your nostalgia and the simple creativity that crayons can inspire. Look, you just made the world a more colorful place!
CBS News
26-02-2025
- Business
- CBS News
Retired Crayola crayons back in stock at Pennsylvania's Crayola Experience for limited time
For the first time in its history, Crayola will bring back a collection of retired crayon colors. Guests who visit the Crayola Experience in Easton, Pennsylvania, can buy a custom pack of the newly reinstalled crayon colors, plus mix and match other crayons and markers from the store's 40-foot-long Pick Your Pack wall. Guests looking for a colorful dose of nostalgia should act soon though because this is a limited-edition collection. The pack includes eight colors that were retired from 1990 to 2017. The nostalgic collection of colors includes: Dandelion, which was retired in 2017; Blizzard Blue, Magic Mint and Mulberry, retired in 2003; Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990. Beginning in spring 2025, the limited edition retired colors will be available in several products including crayons, markers, colored pencil packs, activity kits and themed coloring books at most national retailers, the company wrote in a news release. The Crayola Experience in Northampton County is described online as the commonwealth's "most colorful family destination for interactive, creative play," with more than 20 hands-on attractions. According to the company's website, Crayola has 800,000 square feet of manufacturing and warehouse space in the Lehigh Valley. There are other Crayola Experience locations in Orlando, Florida; Plano, Texas; Chandler, Arizona; and at the Mall of America in Minnesota.
CBC
07-02-2025
- Entertainment
- CBC
Beloved Crayola crayons make comeback after years in retirement
Blizzard Blue, Magic Mint, Raw Umber are the names of a select group of crayons that are coming out of retirement, much to the thrill of colouring enthusiasts and collectors.
Yahoo
05-02-2025
- Entertainment
- Yahoo
CRAYOLA BRINGS BACK RETIRED CRAYON COLOURS FOR THE FIRST TIME IN COMPANY'S HISTORY
Dandelion, and seven beloved retired crayon colours, return in Limited Edition packs hitting shelves this spring TORONTO, Feb. 5, 2025 /CNW/ - Crayola—the brand that helps parents and teachers nurture creative kids and inspire creative moments - for the first time in its 122-year history and by popular demand is bringing back eight nostalgic fan-favourite retired crayon colours. The crayon colours making their return for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990. Over the years, the company has received an outpouring of fan requests to bring back some of their retired favourites, especially since Dandelion left the crayon box in 2017. The decision to unretire these eight colours for a limited time will delight and surprise consumers, increase the brand's available colour palette and give a nod to the company's first iconic eight crayon box launched in 1903. With the Limited Edition Retired Colours 8 Count Crayon Pack, Canadians can get reacquainted with some of their past favourite colours, and for some, meet these colours for the first time. Crayola will also be introducing Limited Edition Collection Coloured Pencil and Limited Edition Collection Marker packs. "Every day, fans ask us to bring back retired crayons. After we retired Dandelion in 2017, the outpouring of requests was overwhelming," says Margot Somerville, Director Product, Marketing & Communications with Crayola Canada. "In over 122 years, bringing crayon colours out of retirement is a first for us; we're excited to see how they will spark creativity and nostalgia for Canadians. For fans old and new, colour is personal and plays a significant role in educational, emotional and cognitive growth. Before children can learn to think for themselves, they must be free to express what they're thinking. With the Limited Edition colours in their hands, the future is colourful." According to a recent proprietary survey, nine in ten parents believe that colour has a significant impact on creativity and is vital to their child's development. The study also found that 96% of parents encourage their kids to bring their imagination to life with colour. To amplify the year-long celebration, Crayola is partnering with key brands and licensees who will offer custom programs and products inspired by the Limited Edition colours. Some of the participating partners in Canada include Lee and Joe Fresh, in addition to a host of other lifestyle, fashion and beauty brands. Limited Edition retired colours will be available in an assortment of products including crayons, markers and coloured pencil packs, activity kits and themed colouring books. All products will be available for a limited time throughout 2025 at most Canadian retailers. Parents, teachers and kids can also expect additional Limited Edition "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday. Survey MethodologyFindings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from October 16-23, 2024, with 1,503 parents of kids aged 2-12. About CrayolaWhether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys and digital platforms, live action and animation content, and location-based experiences allowing children of all ages to colour their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit or join the conversation at SOURCE Crayola Canada View original content to download multimedia:
