Latest news with #BlizzardBlue
Cision Canada
17-07-2025
- Lifestyle
- Cision Canada
Joe Fresh, Life at Home™, and Crayola Launch a Colourful Limited-Edition Collection
TORONTO, July 17, 2025 /CNW/ - Joe Fresh and Life at Home ™ are teaming up with creative icon Crayola for a vibrant and nostalgic collaboration. Together, they are launching a limited-edition apparel and home goods collection inspired by Crayola's beloved retired crayon colours, recently re-introduced for a short time, just in time for back to school. Think shades like Dandelion Yellow, Blizzard Blue and Magic Mint—bringing a touch of vintage to fun modern styles. The collection is now available online and in select stores across Canada. "Colour is a big part of our DNA at Joe Fresh, so we knew we had the opportunity to build something special with our partners at Crayola, an iconic brand that loves colour just as much as we do," says Meghan Lengyell, Vice President, Marketing at Joe Fresh. "We were inspired by Crayola's retired colours to create a fresh, colourful collection, with cute tees and sweats along with easy lunch bags and food containers that make back to school a little more fun." The collection features over 65 products for adults, kids, toddlers, and babies—all inspired by the comeback of Crayola's beloved retired colors. Featuring cozy sweatshirts, to matching sweatsuits, t-shirts and more the assortment has something for everyone. In collaboration with Loblaw's in-house homeware brand, Life at Home®, the collection also includes coordinating lifestyle items such as lunchboxes, backpacks, water bottles, and food containers, all in bold, fun colour. "This collaboration is about more than just fashion – it's about celebrating and bringing colour to everyday moments," says Margot Somerville, Director Product, Marketing & Communications Crayola Canada. "Every piece is designed to spark joy, ignite creativity, and bring back cherished childhood memories for the whole family. It's been an amazing experience working with Joe Fresh to bring this vision to life Ready to add some colour to your wardrobe? Items from the limited-edition Joe Fresh x Life at Home™ and Crayola collection will be available in gender-free sizing: XXS-XXL for adults, S-XL for kids, 2-5T for toddler, and 0-24 months for baby. Life at Home™ merchandise will be sold exclusively instore. Check out a full store list of where you can purchase the collection here. About Joe Fresh Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men, and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish, and thoughtful details. In categories spanning apparel, accessories, and footwear, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available in more than 1,450 retail locations; including over 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, 7 freestanding Joe Fresh stores and For more information, please visit About Crayola Whether it's providing tools to put a purple octopus on the moon, helping create family memories or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children. The company has inspired creativity in children for over 120 years, creating an expansive portfolio of innovative art tools and learning resources, crafting activities, toys and digital platforms, live action and animation content, and location-based experiences allowing children of all ages to colour their world in imaginative ways. Through its work, Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, helping all kids reach their full potential. For more information visit or join the conversation at
Cision Canada
02-07-2025
- Business
- Cision Canada
First Ever Crayola Global Colour Vote to Kick Off Back-To-School Season
Join the Worldwide Initiative for a Unique Opportunity to Help Create the Next Collection of Colours that Inspire Creativity TORONTO, July 2, 2025 /CNW/ - Crayola is making back-to-school season more colourful than ever with the 2025 Global Colour Vote. For the first time in company history, the brand synonymous with colour and creativity is asking consumers worldwide to vote for their favourite Crayola colours to be featured in a special exclusive collection. This year, Crayola is celebrating creativity through colour and the deeply personal role colour plays in connecting us to the past and inspiring us anew. Following the resounding success of the Limited Edition Retired Colour Collection, where nostalgic colours like Dandelion, Blizzard Blue and Magic Mint made a triumphant return for a limited time – Crayola is eager to discover what other beloved Crayola colours hold a special place in consumers' hearts with the Global Colour Vote. "Colour is part of one's identity: who we are, how we feel, how we live our lives," said Pete Ruggiero, President and Chief Executive Officer of Crayola. "With this global colour vote, Crayola will bring innovation to the market that directly reflects the global consumer. People around the world will have the unique opportunity to influence a special collection of crayons, colored pencils, and markers based on the colours that mean the most to them." According to a 2024 Colour Perception Survey conducted by Crayola in partnership with the Ad Council Research Institute, colour is rated as the most impactful element in planning important milestones, symbolizing meaningful aspects of life, and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to colour also lend themselves to self-expression, as 87% of those surveyed believe colour significantly impacts creativity. "The 2025 Global Colour Vote celebrates the incredible power that colour has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts and ideas," says Victoria Lozano, Chief Marketing Officer at Crayola. "We're excited to see which colours resonate most deeply with people around the world and bring those meaningful hues together to encourage more creative moments and colourful memories." To become a part of Crayola history, colour enthusiasts of all ages can cast their votes from now until Sept. 30, 2025 by visiting or scanning QR codes on the back of Crayola "What's Your Favorite Colour" products: 24 count crayons, 24 count coloured pencils and 10 count broad line washable markers. Teachers, parents, and kids can find their favourite Crayola back-to-school products at most Canadian retailers for the same exceptional value they've come to rely on. Consumers can also purchase bulk packs of top-listed items to help provide essential supplies that support learning in the classroom. For added nostalgia and colourful fun, shoppers have the opportunity to supplement their baskets with Limited Edition Retired Colour Collection items before they go back into retirement. Colour Perception Survey Methodology Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from October 16-23, 2024, with 1,503 parents of kids aged 2-12. About Crayola Canada Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use colour to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit or join the community at
Cision Canada
13-05-2025
- Business
- Cision Canada
Jones Soda Teams with Crayola on Multi-Pack Featuring Returning Crayon Colors
Back-to-School Release Will Celebrate Crayola's Limited-Time Return of Retired Crayon Collection SEATTLE, May 13, 2025 /CNW/ - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) today announced a strategic agreement with Crayola to create a special co-branded pack using Jones' vibrantly colored craft sodas to showcase Crayola's recently announced limited-time return of select retired crayon colors. The 12-pack will be sold in a package resembling the Crayola box, contain two each of six pure-cane-sugar Jones flavors, include a box of crayons, and be released in time for back-to-school sales. Each flavor in the limited-edition collection will carry a custom label naming both the Jones flavor and the corresponding Crayola crayon color, including Jones' popular Berry Lemonade (Blizzard Blue), Pineapple Cream (Dandelion), Green Apple (Magic Mint), Grape (Violet Blue), Strawberry Lime (Mulberry) and Orange & Cream (Orange Red). The accompanying crayon box will include all eight colors featured in the limited-edition campaign, adding Raw Umber and Lemon Yellow. The Jones Soda + Crayola collaboration was inspired by Crayola's bringing a collection of nostalgic, fan-favorite crayon colors out of retirement for a limited time—a first in the company's 122-year history. The year-long "unretirement" was launched in March on International Colour Day with a free public event bringing all eight returning colors to life with their crayon personas hosting creative activities in globally themed interactive spaces. The joint promotion is the latest in a series of strategic partnerships that Jones has established with consumer goods companies, film studios, nonprofits and other businesses to increase brand visibility, open new sales channels and drive incremental growth. The Crayola partnership also will introduce a new generation to Jones products and potentially bring Jones to new retail shelves, including back-to-school aisles. "As soon as we learned about Crayola's initiative, we knew that Jones was a perfect match. We had the soda colors to match their limited edition unretired crayons, the creative flavors and fun brand personality to fit the campaign, and a commitment to using strategic partnerships to help expand our customer base," said Jones Soda CEO Scott Harvey. "With the novelty of this promotion, the appeal of the oversized Crayola-style package, and Crayola's distribution channels and universal appeal, we expect this to be our most successful collaboration yet." "This year, Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew," said Crayola Chief Marketing Officer Victoria Lozano. "This campaign represents one of our most comprehensive celebrations of color and creativity. It spans product innovation, experiential marketing, partnerships, digital engagement and retail activation. Our collaboration with Jones Soda is an unexpected, playful way to create a highly collectible product that resonates with both brands' audiences. It reminds consumers to live colorfully, celebrate their individuality, and infuse creativity into their day in another unique way." Crayola's Limited Edition retired color collection will be available in an assortment of products including crayons, markers and colored pencil packs, activity kits and themed coloring books. All Crayola products will be available throughout 2025 at most national retailers. Parents, teachers and children can also expect additional Limited-Edition Collection "surprises" throughout the year, especially during key seasonal moments such as back-to-school and holiday.
Yahoo
28-03-2025
- Entertainment
- Yahoo
March 31 is National Crayon Day — celebrate with Crayola's 'unretired' colors
Happy National Crayon Day! This creative holiday is celebrated annually on March 31, and as you might expect, it's a tribute to the beloved (but easily breakable, right?) staple of arts and craft supply closets everywhere. Crayons have been bringing joy into our lives since childhood, and Crayola decided to make things even more nostalgic this year. The colorful history of National Crayon Day Although the official origins of National Crayon Day are unknown, Crayola has actively participated in the holiday celebrations over the years. And why wouldn't they? The company, which was founded in 1903 with a simple lineup of 8 classic colors, has been synonymous with crayons (and creativity) for generations. Over the years, Crayola has used this holiday to retire hues, as well as to introduce new shades. In 2017, the company officially retired the dandelion crayon, which apparently led to an outpouring of fan requests to bring it back. Well – Dandelion lovers, rejoice – because Crayola listened. They're bringing 8 popular colors out of retirement to celebrate National Crayon Day. For the first time in 120 years, they're reintroducing special edition boxes with 8 previously retired colors – including not one but two fun shades of yellow. The returning colors in this limited release are: Dandelion: As mentioned, this sunny yellow hue was retired in 2017, but makes a cheerful return. Blizzard Blue, Magic Mint, and Mulberry: These shades were retired in 2003 and are now back to inspire new creations. Orange Red, Violet Blue, Lemon Yellow, Raw Umber: Absent since 1990, these classic colors are making a comeback after 35 years. (We're excited that we're not alone in our pining for the return of Raw Umber!) If you've had the blues without Blizzard Blue, you can find these boxes at your usual school-supply retailers, like Michaels, Staples, and so on. They also come in colored pencils or markers but let's try to focus on crayons here people, it's their holiday! How you can celebrate National Crayon Day National Crayon Day serves as a reminder of the simple joy that coloring can bring to people of all ages. Here are some ways to celebrate: Host a coloring party: Gather your friends or family for a creativity session, sharing stories and enjoying the therapeutic benefits of art. Thanks to the popularity of adult coloring books, you'll have no problem finding the perfect page for you. Revisit your childhood favorites: Use the reintroduced Crayola colors to recreate art from your youth, or embark on a new creative project. Explore new techniques: Experiment with different ways of blending, shading, and layering to discover new dimensions in your artwork; you can also experiment with using different mediums – newspaper, cardboard, wrapping paper – to see what comes up. Don't make it too precious – just have fun. As you celebrate National Crayon Day, try to embrace your nostalgia and the simple creativity that crayons can inspire. Look, you just made the world a more colorful place!
CBS News
26-02-2025
- Business
- CBS News
Retired Crayola crayons back in stock at Pennsylvania's Crayola Experience for limited time
For the first time in its history, Crayola will bring back a collection of retired crayon colors. Guests who visit the Crayola Experience in Easton, Pennsylvania, can buy a custom pack of the newly reinstalled crayon colors, plus mix and match other crayons and markers from the store's 40-foot-long Pick Your Pack wall. Guests looking for a colorful dose of nostalgia should act soon though because this is a limited-edition collection. The pack includes eight colors that were retired from 1990 to 2017. The nostalgic collection of colors includes: Dandelion, which was retired in 2017; Blizzard Blue, Magic Mint and Mulberry, retired in 2003; Orange Red, Violet Blue, Lemon Yellow and Raw Umber, retired in 1990. Beginning in spring 2025, the limited edition retired colors will be available in several products including crayons, markers, colored pencil packs, activity kits and themed coloring books at most national retailers, the company wrote in a news release. The Crayola Experience in Northampton County is described online as the commonwealth's "most colorful family destination for interactive, creative play," with more than 20 hands-on attractions. According to the company's website, Crayola has 800,000 square feet of manufacturing and warehouse space in the Lehigh Valley. There are other Crayola Experience locations in Orlando, Florida; Plano, Texas; Chandler, Arizona; and at the Mall of America in Minnesota.
