Latest news with #Bombas
Buzz Feed
21-05-2025
- Lifestyle
- Buzz Feed
7 Comfy Basics From Bombas You'll Want To Live In
A pair of vintage stripe quarter-length socks so you can rock a retro, yet Gen Z-approved style. Keep your ankles covered while you treat your feet to these super soft socks with seamless toes and a cushioned footbed. Promising review: "These are the perfect spring sock, with the classic stripe flair and foot-hugging Bombas quality." —Kristin S. Price: $14+ (available in a 4-pack and an 8-pack, sizes S–L and four colors) Or a pair of ankle socks for a millennial-era throwback. Your feet will thank you after enjoying the cushioned footbed, anti-blister heel tab, seamless toe, Y-stitched heel, and honeycomb arch support. Promising review: "I think these are the most comfortable socks I've ever worn." —Maureen M. Price: $13+ (available in a 4-pack, sizes S–L and seven colors) A premium-weight boyfriend tee that will fix your commitment issues. This oversize top is so soft and cuddly, you'll never want to part with it. Promising review: "This T-shirt is a great weight and design. I like the simplicity and the vintage color." —JoAnna E. Price: $52+ (available in a 3-pack and a 6-pack, sizes S–3XL and five colors) A pair of compression socks perfect for travel, long work days at your desk, or your daily 'legs on a wall' session. They're made with a medium level of support to help promote better blood circulation. Read more about the benefits of compression socks at Cleveland Clinic. Promising review: "Comfortable to wear and easier to put on than other compression socks I tried." —Sandy T. Price: $28+ (available in a 3-pack and a 6-pack, sizes S–L and nine colors) A seamless scoop bralette because don't your boobs deserve a buttery soft bra? It's wire free, padless, and has wider straps for added support so you won't feel the need to rip it off the second you get home. Promising review: "I love these bras. They are well made and so soft. The most comfortable I've ever used." —April $38+ (available in a 2-pack and a 4-pack, sizes XS/X–2X and 13 colors) A merino wool blend long-sleeve tee with sweat-wicking, UPF fabric to keep you prepared for unpredictable spring weather. Bonus: It has thumb holes you'll be glad to have when your office blasts the AC. Promising review: "I wear these tops all year. I love the feel, and they keep me warm when I need to be and cool even in the summer (I have short-sleeved ones). I plan to take them when I travel to Europe. They are easy to hand wash and dry. I highly recommend them." —Francesca $78+ (available in a three-pack, sizes XS–2X and five colors) A pair of mule sherpa slippers so you can start your day off on the right foot. The memory foam footbed will make you feel like you're walking on air, and the rubber outsole will help prevent any slips as you shuffle into the kitchen in search of coffee. Promising review: "They are amazing and so comfortable. Plus, the fact that a pair has been donated attracted me to your company." —Carol B. Price: $65 (available in sizes 5–11 and five colors)
Yahoo
17-05-2025
- Business
- Yahoo
Bombas looks to keep growing beyond 'Shark Tank' with a new CEO
In a bold step forward — albeit in socked feet — Bombas is lacing up for its next phase of growth with a new leader at the helm. Per CNBC, David Heath, co-founder of the direct-to-consumer sock company, is stepping down as CEO, handing over the reins to Jason LaRose, the company's president and a retail veteran who previously led Under Armour's (UA) North America business. The leadership change, effective Thursday, marks a strategic shift as the brand known for its comfortable basics and one-for-one donation model matures beyond its 'Shark Tank (DIS)' roots. Bombas has created the TV show's best-selling product in history. 'We've reached a size and scale that is beyond my expertise,' Heath, who is staying on as executive chair, told CNBC (CMCSA). 'I found myself more so over the last 18 months saying, 'I don't know what to do next.'' 'So then, when I looked at someone with Jason's background … having that tried-and-true experience is what will set Bombas up to succeed for the next chapter, and I think I feel more comfortable having someone with Jason's experience in the driver's seat.' Bombas, largely a sock company, has topped $2 billion in lifetime revenue and boasts double-digit EBITDA margins, and the company grew sales 22% in its current fiscal year through April. Its fastest-growing category? Not socks, but slippers. Still, socks remain central to Bombas' identity, with sales in the segment up 17% year-over-year in April. But scaling a sock empire online only goes so far, and LaRose is now tasked with expanding the brand's reach in the physical world. 'More than 60% of socks in this country are sold in physical locations,' LaRose said to CNBC. 'The wholesale opportunity is big for us.' Right now, about 7% of Bombas' revenue comes from wholesale partnerships with retailers such as Nordstrom (JWN), Scheels, and Dick's Sporting Goods (DKS). LaRose wants to grow that to 10-20% over time. The company is also exploring its own stores, viewing retail not just as a sales channel, but as brand theater. For a brand like Bombas — its flagship socks retail for about $15 and promise 'soothing compression, seamless toes, and no blisters' — tactile experiences matter. The shift acknowledges a growing consensus in the DTC world: Digital-only brands eventually hit a ceiling. Between rising acquisition costs and the diminishing returns of online ads, physical retail — whether through partnerships or proprietary stores — can offer more efficient growth and better brand visibility. For the latest news, Facebook, Twitter and Instagram. Sign in to access your portfolio
NBC News
15-05-2025
- Business
- NBC News
'Shark Tank' alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots
Bombas founder David Heath is stepping down from his role as CEO as the socks and apparel company looks to expand beyond its direct-to-consumer roots. Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the company's next CEO effective Thursday. Heath said he realized it was necessary for a retail veteran to lead the company through its next phase of growth. 'We've reached a size and scale that is beyond my expertise. I didn't come from a big apparel company before … I found myself more so over the last 18 months saying, 'I don't know what to do next,'' Heath, who is staying at Bombas as its executive chair, told CNBC in an interview. 'So then, when I looked at someone with Jason's background … having that tried and true experience is what will set Bombas up to succeed for the next chapter and I think I feel more comfortable having someone with Jason's experience in the driver's seat.' LaRose, who spent six years at Under Armour and oversaw its North America business, takes the helm at a critical point in Bombas' growth story. Bombas' revenue has grown 22% in its current fiscal year through April, it's reached more than $2 billion in lifetime sales and its EBITDA is at a 'super healthy, double digit' margin, LaRose told CNBC. The company's footwear segment, such as its ultra-popular Sunday Slipper, is expanding the fastest. The company expects footwear revenue will soar more than 70% this year, but socks are still growing steadily, with sales up 17% in April compared to the prior year. But in order to reach its goal of growing from a 'Shark Tank' startup into a multibillion dollar company over the next five-to-10 years, Bombas needs to expand its wholesale presence. Retailers that primarily sell online like Bombas tend to reach a growth ceiling and need to turn to other channels to keep scaling profitably. Under LaRose's direction, Bombas is looking to grow its wholesale revenue from around 7% of sales to between 10% and 20%. The company also wants to test out physical stores. 'More than 60% of socks in this country are sold in physical locations, you know, whether that's stores we could open, or stores that we fill with our partners … the wholesale opportunity is big for us,' said LaRose. 'It's also a billboard for us, right? It's a chance to tell our story. When the customer walks by, we have a chance to tell them about the mission every time, why we're here, let them touch and feel the product, which is always important when you're introducing somebody to a new apparel brand.' Bombas currently sells in Nordstrom, Scheels and Dick's Sporting Goods, and unlike some of its peers, it isn't considering Amazon as a wholesale channel. Instead, it's looking to expand its assortment offered by its current partners, try out its own stores and perhaps bring on some new wholesalers — if they're the right fit. Digitally native brands that have long enjoyed the benefits of a direct model, such as customer data and the ability to stay close to customers, are often wary about expanding too deeply into wholesale because it's less profitable and it's harder for brands to tell their stories. For a company like Bombas, which spent years developing what it calls the 'most comfortable socks, underwear, and T-shirts' on the market, that storytelling is extremely important — especially at a price point of around $15 per pair of socks. However, it's that very attitude that has led some to criticize the direct selling model because of how it can stymie growth and lead to unsustainable business models. Many of the early direct-to-consumer darlings have seen their valuations shrivel up as they chase profitability years after they were founded. E-commerce has become harder to do profitably, and at a certain point, stores and wholesale are a more effective and profitable customer acquisition tool for some companies than marketing online. Selling goods through wholesale channels allows brands to scale and acquire customers more profitably than just selling online. Brands like Bombas that were early to move to wholesale — Heath joked that the company 'focused on profitability before it was cool' — understand the need for expansion but have looked to be strategic about who they partner with. Growth is important, but so is maintaining a brand, which is critical to staying ahead of rivals. 'As a DTC brand, we care so much about our brand and our story, it has to be somebody who's going to do an excellent job taking care of our brand. We're not out there to be out there,' said LaRose. 'We're looking at some other partners. We'll continue to always look for people who we think strategically give us access to the right customer, you know, nothing to announce yet on that front, but we'll keep looking.'
CNBC
15-05-2025
- Business
- CNBC
Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots
Bombas founder David Heath is stepping down from his role as CEO as the socks and T-shirt company looks to expand beyond its direct-to-consumer roots. Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the company's next CEO effective Thursday. Heath said he realized it was necessary for a retail veteran to lead the company through its next phase of growth. "We've reached a size and scale that is beyond my expertise. I didn't come from a big apparel company before … I found myself more so over the last 18 months saying, 'I don't know what to do next,'" Heath, who is staying at Bombas as its executive chair, told CNBC in an interview. "So then, when I looked at someone with Jason's background … having that tried and true experience is what will set Bombas up to succeed for the next chapter and I think I feel more comfortable having someone with Jason's experience in the driver's seat." LaRose, who spent six years at Under Armour and oversaw its North America business, takes the helm at a critical point in Bombas' growth story. Bombas' revenue has grown 22% in its current fiscal year through April, it's reached more than $2 billion in lifetime sales and its EBITDA is at a "super healthy, double digit" margin, LaRose told CNBC. The company's footwear segment, such as its ultra-popular Sunday Slipper, is expanding the fastest. The company expects footwear revenue will soar more than 70% this year, but socks are still growing steadily, with sales up 17% in April compared to the prior year. But in order to reach its goal of growing from a Shark Tank startup into a multibillion dollar company over the next five-to-10 years, Bombas needs to expand its wholesale presence. Retailers that primarily sell online like Bombas tend to reach a growth ceiling and need to turn to other channels to keep scaling profitably. Under LaRose's direction, Bombas is looking to grow its wholesale revenue from around 7% of sales to between 10% and 20%. The company also wants to test out physical stores. "More than 60% of socks in this country are sold in physical locations, you know, whether that's stores we could open, or stores that we fill with our partners … the wholesale opportunity is big for us," said LaRose. "It's also a billboard for us, right? It's a chance to tell our story. When the customer walks by, we have a chance to tell them about the mission every time, why we're here, let them touch and feel the product, which is always important when you're introducing somebody to a new apparel brand." Bombas currently sells in Nordstrom, Scheels and Dick's Sporting Goods, and unlike some of its peers, it isn't considering Amazon as a wholesale channel. Instead, it's looking to expand its assortment offered by its current partners, try out its own stores and perhaps bring on some new wholesalers – if they're the right fit. Digitally native brands that have long enjoyed the benefits of a direct model, such as customer data and the ability to stay close to customers, are often wary about expanding too deeply into wholesale because it's less profitable and it's harder for brands to tell their stories. For a company like Bombas, which spent years developing what it calls the "most comfortable socks, underwear, and T-shirts" on the market, that storytelling is extremely important – especially at a price point of around $15 per pair of socks. However, it's that very attitude that has led some to criticize the direct selling model because of how it can stymie growth and lead to unsustainable business models. Many of the early direct-to-consumer darlings have seen their valuations shrivel up as they chase profitability years after they were founded. E-commerce has become harder to do profitably, and at a certain point, stores and wholesale are a more effective and profitable customer acquisition tool for some companies than marketing online. Selling goods through wholesale channels allows brands to scale and acquire customers more profitably than just selling online. Brands like Bombas that were early to move to wholesale – Heath joked that the company "focused on profitability before it was cool" – understand the need for expansion but have looked to be strategic about who they partner with. Growth is important, but so is maintaining a brand, which is critical to staying ahead of rivals. "As a DTC brand, we care so much about our brand and our story, it has to be somebody who's going to do an excellent job taking care of our brand. We're not out there to be out there," said LaRose. "We're looking at some other partners. We'll continue to always look for people who we think strategically give us access to the right customer, you know, nothing to announce yet on that front, but we'll keep looking."
Forbes
14-05-2025
- Health
- Forbes
Our Gear Editor And Vascular Experts Pick The Best Compression Socks
Compression socks are a simple yet effective way to boost circulation, reduce swelling and fight fatigue, whether you're recovering from a tough workout or managing poor circulation. The best compression socks gently squeeze your legs to help blood flow back up to your heart and prevent it from pooling in your lower body. We looked over dozens of styles and spoke with vascular health experts to find the most supportive and comfortable options. Based on our findings, the Bombas Everyday Compression Socks are the best for most people because they're comfortable and versatile, offering moderate compression in multiple sizes and colors. Toss on a pair of the best compression socks for support and relief. 'Compression socks are used to gently apply external pressure to the legs to reduce swelling, reduce inflammation and thereby improve circulation,' says Tonie Reincke, MD and owner of Reincke Vein Center. 'They are used for sports recovery, medical treatments and even daily use.' To assess compression socks and compare styles against one another, we broke them down into their key components, including compression level, length, materials, fit and intended use. Below, our recommendations for the best compression socks, and what you need to know to buy an effective pair. Bombas Sizes: S to L (women's); M to XL (men's) | Materials: Cotton, polyester, elastane, nylon | Compression level: 15 to 20mmHg Bombas has come a long way in a little over a decade. What began as a small sock startup back in 2013 with a mission to donate a pair of socks for every pair sold has since become one of those household brands everyone knows. And while its line of apparel has grown, socks are still the bread and butter of the operation. The Everyday Compression Sock tops this guide because it offers just the right amount of compression (15 to 20mmHg), feels soft and eliminates the annoying toe seam that often causes irritation. The Honeycomb Arch Support wraps your foot in a gentle hug, and there are lots of sizes and colors to choose from, so you're not stuck with a plain, boring sock that looks like all the others. Granted, $28 per pair is expensive, but they hold up really well (I've used the same pairs for running for years), and Bombas will let you exchange your socks any time, no questions asked. Ultimately, if you need a compression sock that keeps up whether you're running, traveling or just trying to stay comfortable on your feet, this is the one to get. Trtl Sizes: S to L | Materials: Coolmax, Lycra | Compression level: 15 to 21mmHg Trtl's Compression Socks are an excellent choice for travel, offering moderate 15 to 21mmHg compression that promotes circulation during long flights or extended periods of sitting. Made with a blend of Coolmax fabric and Lycra, these socks help prevent overheating and manage moisture while delivering a comfortable stretch that doesn't feel restrictive. They're available in multiple sizes and come in a variety of fun prints that add some personality to your travel attire. However, it's worth noting that Trtl doesn't offer any solid colors, which may be a drawback if you travel for work or want something a bit more muted. Still, for a blend of function, comfort and flair, these socks are a great addition to any travel kit. Figs Sizes: S to L | Materials: Nylon, elastane | Compression level: N/A Figs has earned its reputation as the go-to brand for healthcare professionals who want to feel comfortable without sacrificing functionality or style, so it's no surprise their compression socks follow suit. Designed for long shifts and nonstop movement, these socks are made from a durable blend of nylon and elastane that offers breathability, stretch and support—perfect for those who spend hours on their feet each day. They're available in both men's and women's styles and in a variety of colors, including solids and prints that match your Figs scrubs. While the brand doesn't list the exact amount of compression (a strange omission to be sure), you can expect mild to moderate compression for everyday wear and relief. They're comfortable, stylish and functional, which makes them a great choice for anyone who works in a demanding clinical setting. Duluth Trading Co. Sizes: M to L | Materials: Polyester, nylon, spandex, NanoGlide | Compression level: 15 to 20mmHg Pregnancy can bring a lot of physical changes, which is why Duluth's Stay-Put Performance Wide-Calf Compression Socks are a such a smart choice. Designed with a wider calf fit, they offer comfort and flexibility that adapts as your body does, which is especially important when what fit in the first trimester might not by the third. These socks provide moderate compression to support circulation and help reduce swelling, fatigue and even varicose veins, and the polyester blend feels soft, like cotton, but delivers better moisture management and long-term durability. Of course, a 'wide calf' sock isn't going to fit the same from one person to the next, so keep in mind that these are for calf circumferences of about 15 to 20 inches. If your calves fall within that range, consider these to help with swelling and fatigue as your due date nears. Amazon Sizes: 2, 3, 4 (women's); 3, 4, 5 (men's) | Materials: Polyamide, spandex | Compression level: 20 to 30mmHg If you're a runner looking for serious support, CEP's Tall Running Compression Sock 4.0 is a standout option. Designed with graduated compression that targets the arch, ankle and calf, it helps boost circulation and ease common running-related issues like shin splints, plantar fasciitis and Achilles pain. The blend of polyamide and spandex is breathable and moisture-wicking, and ventilation channels help keep your feet cool. Additionally, the material includes a silver treatment that fights $60, this is far and away the most expensive option in this guide, and one of the more expensive on the market for that matter, but because it boasts a technical design and lasting comfort, we consider it a smart pick for high-mileage runners who want performance that truly goes the distance. The Forbes Vetted gear team spends countless hours testing, evaluating and recommending a variety of health and wellness products. In addition to compression socks, we've also covered massage guns, compression boots and shoes for standing all day, all of which can help manage sore, tired legs. Compression socks help people in different ways, but no matter why you wear them, we can compare styles based on a set of key variables. Here's how we made our picks: Compression socks come in different compression levels, measured in millimeters of mercury (mmHg), which is the same unit we use to measure blood pressure. The levels indicate how tightly the socks squeeze your legs and ankles, which helps improve circulation and reduce swelling. Here are the common compression levels, and who they're best for: Like traditional socks, compression socks come in different lengths, from short styles that sit below the ankle to full-leg styles that rise above the knee. The right length depends on the condition being treated, or how you want the compression to help based on your needs. Here are the most common sock lengths, and who they're best for: Compression socks are usually made with a blend of fabrics to ensure they're stretchy, durable and breathable. The most common fabrics include: nylon, which makes the sock strong and soft; elastane, which helps with stretch and compression; polyester, for breathability; and natural materials like bamboo or merino wool that boost comfort and fight odors due to their anti-microbial properties. Compression socks are designed to be tighter than traditional socks, but the compression should feel firm as opposed to painful. Normally, it's tightest at the ankle and gradually loosens as it travels up the leg to promote blood flow back to the heart. Struggling to put on compression socks is normal, especially if you're wearing socks with higher compression levels, but they should feel supportive once they're on. 'Turning the socks inside out, applying baby powder to the feet and pulling the sock on by gripping the heel of the sock are useful tools to apply the socks,' says Reincke. With that said, compression socks can in fact be too tight. If you feel numbness, tingling, pinching or pain, consider a different pair or move down to a lighter compression. Your socks shouldn't leave deep red marks or painful indentations. How you intend to use your compression socks dictates which pair is right for you. While styles are versatile enough for different needs or activities, here are the most common reasons to wear them:
