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Time of India
2 days ago
- Entertainment
- Time of India
Madhuri Dixit's stunning new role will leave you amazed!
Bollywood's eternal queen, Madhuri Dixit, has just added another feather to her glittering career! The timeless beauty has been named the brand ambassador for Odisha's handloom industry. The announcement came during the National Handloom Day celebrations, where her grace and elegance perfectly matched the heritage she now represents. Known for her impeccable style, Madhuri will showcase Odisha's iconic weaves like Sambalpuri and Bomkai to the world. This is not just a role—it's a celebration of art, culture, and fashion through the eyes of one of India's most loved stars. Watch how Madhuri is all set to weave magic on and off the silver screen! Read More
Hans India
3 days ago
- Entertainment
- Hans India
Madhuri ambassador of Odisha's handloom industry
Bhubaneswar: The Odisha government on Thursday appointed Bollywood diva Madhuri Dixit as brand ambassador of the State's handloom industry. Chief Minister Mohan Charan Majhi made the announcement at the inauguration of Exhibition-cum-Knowledge Sharing for Textile Advantage or 'EKTA', an initiative to promote handloom products, marking the 11th National Handloom Day celebrations in the State. Speaking at the event, Dixit expressed admiration for Odisha's rich textile heritage and emphasised the importance of preserving traditional crafts through modern platforms like 'EKTA'. 'When I first draped a Bomkai saree, or ran my fingers across finely woven Sambalpuri 'ekat', I just did not feel the fabric, I felt the soul of the weaver, the rhythm of looms and legacy of generations speaking through silent patterns,' she said. 'These are not just textiles or handicrafts, they are living testaments to Odia resilience, creativity and timeless bond between the art and the identity. In every motif, there is a story, in every art, there is a prayer and every artist's eyes are a dream, to be seen, valued and passed on,' the Bollywood actor said. The 'EKTA' initiative aims to provide market access, training and financial support to handloom artisans across the State, officials said. The Chief Minister expressed hope that with the active support of Dixit, garments made from Odisha handloom will gain recognition in the fashion world of the country and abroad. Odisha's handicraft sector is not only an economic pillar but also a symbol of national pride and dignity, the Chief Minister said. He said Odisha's weaving tradition, from ancient maritime trade to modern global fashion stage, continues to reflect excellence, spirituality and culture. Majhi said the State government aims to uplift the socio-economic condition of weavers through the Handloom Development Scheme. Highlighting the scale of industry, Majhi said over 1.3 lakh weavers and support workers are directly engaged in the handloom sector across Odisha's 30 districts. He praised their commitment to preserving Odisha's weaving heritage through Primary Weavers' Cooperative Societies, Self-Help Groups and Producer Groups. The Chief Minister said 33 MoUs worth Rs 7.808 crore were signed during the Odisha Textile Conclave in Eastern India, expected to create 53,300 employment opportunities in the textile sector.
Economic Times
3 days ago
- Entertainment
- Economic Times
Odisha govt appoints Madhuri Dixit as brand ambassador of handloom industry
Madhuri Dixit has been appointed as the brand ambassador for Odisha's handloom industry by Chief Minister Mohan Charan Majhi during the 11th National Handloom Day celebrations. Dixit expressed her admiration for Odisha's textile heritage and highlighted the importance of preserving traditional crafts through initiatives like 'EKTA'. The initiative aims to provide support to handloom artisans across the state. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The Odisha government on Thursday appointed Bollywood diva Madhuri Dixit as brand ambassador of the state's handloom Minister Mohan Charan Majhi made the announcement at the inauguration of the Exhibition-cum-Knowledge Sharing for Textile Advantage or 'EKTA', an initiative to promote handloom products, marking the 11th National Handloom Day celebrations in the at the event, Dixit expressed admiration for Odisha's rich textile heritage and emphasised the importance of preserving traditional crafts through modern platforms like 'EKTA'."When I first draped a Bomkai saree, or ran my fingers across finely woven Sambalpuri 'ekat', I just did not feel the fabric, I felt the soul of the weaver, the rhythm of looms and legacy of generations speaking through silent patterns," she said."These are not just textiles or handicrafts, they are living testaments to Odia resilience, creativity and timeless bond between the art and the identity. In every motif, there is a story, in every art, there is a prayer and every artist's eyes are a dream, to be seen, valued and passed on," the Bollywood actor 'EKTA' initiative aims to provide market access, training and financial support to handloom artisans across the state, officials chief minister expressed hope that with the active support of Dixit, garments made from Odisha handloom will gain recognition in the fashion world of the country and abroad.
New Indian Express
3 days ago
- Entertainment
- New Indian Express
Actress Madhuri Dixit to promote Odisha handlooms as brand ambassador for year
BHUBANESWAR: Actress Madhuri Dixit Nene was announced as the brand ambassador of Odisha Handlooms by Chief Minister Mohan Charan Majhi on the occasion of National Handloom Day on Thursday. Inaugurating the EKTA programme (Exhibition cum Knowledge Sharing for Textile Advantage), Chief Minister Majhi said Dixit will promote Odisha handlooms and support the State's weavers at national and international levels for a period of one year. 'We hope that Odisha's handlooms and textiles will hugely benefit and find a well-defined space in the Indian fashion sector through Dixit ji's involvement,' he said. Urging people to wear the State's handloom for one day in a week, the Chief Minister said handlooms like Bomkai, Habaspuri, Sambalpuri, Ikat and others are an integral part of the State's heritage. He added that in the wake of Trump's tariff on India, the Prime Minister's Swadeshi movement call should be adopted by the people.
News18
3 days ago
- Entertainment
- News18
Odisha govt appoints Madhuri Dixit as brand ambassador of handloom industry
Bhubaneswar, Aug 7 (PTI) The Odisha government on Thursday appointed Bollywood diva Madhuri Dixit as brand ambassador of the state's handloom industry. Chief Minister Mohan Charan Majhi made the announcement at the inauguration of the Exhibition-cum-Knowledge Sharing for Textile Advantage or 'EKTA', an initiative to promote handloom products, marking the 11th National Handloom Day celebrations in the state. Speaking at the event, Dixit expressed admiration for Odisha's rich textile heritage and emphasised the importance of preserving traditional crafts through modern platforms like 'EKTA'. 'When I first draped a Bomkai saree, or ran my fingers across finely woven Sambalpuri 'ekat', I just did not feel the fabric, I felt the soul of the weaver, the rhythm of looms and legacy of generations speaking through silent patterns," she said. 'These are not just textiles or handicrafts, they are living testaments to Odia resilience, creativity and timeless bond between the art and the identity. In every motif, there is a story, in every art, there is a prayer and every artist's eyes are a dream, to be seen, valued and passed on," the Bollywood actor said. The 'EKTA' initiative aims to provide market access, training and financial support to handloom artisans across the state, officials said. The chief minister expressed hope that with the active support of Dixit, garments made from Odisha handloom will gain recognition in the fashion world of the country and abroad. PTI AAM RBT (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: August 07, 2025, 18:15 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
