22-07-2025
Aldi confirms return date of sell-out Olaplex alternative for less than £4 a bottle
The viral haircare line is officially set for a comeback - but shoppers will need to act fast.
Hair bonding has become one of the most popular beauty trends in recent years. Of course, the one brand that comes to mind is Olaplex.
While the professional brand has earned a cult reputation over the years, it does come with a steep price-tag of £28 per bottle, which has led to many retailers offering their own versions for cheaper.
One of them is Aldi, with the supermarket introducing its Lacura Bonded Haircare into its Specialbuys range back in 2022. At under £4 a bottle, it's no surprise it was quickly snapped up and sold out almost as soon as it went available.
However, there's good news, as the budget chain has officially confirmed that its viral haircare line will once again be available to buy next week, as it will drop back in the 'middle aisle' from Thursday, July 31.
Crowned 'Best Budget and Bond-Building' by Good House keeping, the line-up features three hair products that offer luxury results on a budget, working out at just £3.99 a bottle - making them 86 percent cheaper than Olaplex.
Included is the Pre-Wash Treatment (100ml) that has been packed with extracts of Jojoba Seed Oil and Panthenol to promote "shinier" locks, while working to strengthen and reduce heat damage.
There's also the Bonded Shampoo (250ml) that uses Glycerin, Castor, Banana, and Pomegranate Extract to repair and strengthen, while the Bonded Conditioner (250ml) uses avocado and argan oil to reduce frizz.
When the trio first landed in stores, they quickly went viral among multiple loyal customers who said it left their locks "stronger", with some urging others to "stock up" before it inevitably sold.
In fact, before it was gone, and subsequently showed up on eBay for up to £35, the Daily Record's Beauty Writer Rachel Williams managed to try the Bonded line out on her then bleached blonde tresses, saying it left them "extremely soft, silky and a lot more hydrated than it usually does."
Sharing her review, she said: "Generally the whole range gave my hair the same luxurious feel as the Olaplex products, but at £70 cheaper - which, I consider a win in my book."
She then further added: "Honestly, as a fan of Olaplex, I can safely say that Aldi's bonded products are just as good and are another worthy entry into the supermarket's legendary line up of affordable 'dupes'. And, if the products come back into stock, then I will certainly be purchasing more."
However, it's not just our beauty-writer approved trio that will be returning to stores, as the Lacura Bonded Purple Shampoo (250ml) will also be back for blondes looking to banish brassiness.
Formulated with violet pigments to counteract yellow and orange hues, it leaves the hair looking brighter and bolder, while also using collagen, argan oil and hemp seed to provide "deep moisturization."
Lastly, the line-up will also feature the Lacura Bonded Moisture Mask, that retails at £1 dearer, coming in at £4.99 for a 100ml bottle, which is still much cheaper than Olaplex's No.8 Intense Bond Moisture Mask (£28, 100ml.)
This "intense" treatment uses conditioning agents such as Panthenol to increase shine and help keep frizz at bay, while also working to strengthen and smooth damaged hair.
Aldi's Lacura Bonded Collection will return to stores from Thursday, July 31. Remember, Specialbuys can sell out fast, so act fast to avoid disappointment.
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Aldi's Lacura Bonded Collection:
Lacura Pre-Wash Treatment, 100ml - £3.99
Lacura Bonded Shampoo, 250ml - £3.99
Lacura Bonded Conditioner, 250ml - £3.99
Lacura Bonded Purple Shampoo, 250ml - £3.99
Lacura Bonded Moisture Mask, 100ml - £4.99
