15-07-2025
Givenchy recruits Zhao Liying as new global beauty ambassador
The Lanfang, Hebei-born actor began her career in 2006 after winning a talent contest and quickly gained attention with roles in "Legend of Lu Zhen" (2013), and "Boss & Me" (2014).
Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang.
Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta.
The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales.
In its most recent trading update in April, LVMH logged a 3% drop in first-quarter sales, missing expectations and confirming a broader sector slowdown as shoppers pulled back on designer fashion amid a volatile economic climate.
