13 hours ago
Britannia reimagines the Bourbon experience for consumers with NIC Ice Cream
HighlightsBritannia Industries has launched NIC Bourbon Ice Cream, combining rich chocolate ice cream with Britannia Bourbon biscuit crumbs, offering a new indulgent treat for chocolate lovers. The quirky campaign promoting NIC Bourbon Ice Cream, conceptualized by The Womb, humorously depicts an Indian ambassador navigating the choice between chocolate biscuits and ice cream, ultimately celebrating the joy of having both. Siddharth Gupta, General Manager of Marketing at Britannia Industries, expressed excitement about reimagining the beloved Bourbon biscuit in a new format, while Raj Bhandari, Director of Walko Food Company, emphasized the collaboration's aim to delight fans of both brands.
Britannia Industries
has introduced
NIC Bourbon Ice Cream
—a delightful new way to savor the chocolatey flavor you've always loved. This indulgent treat combines NIC's rich, creamy
chocolate ice cream
with the beloved chocolatey crumbs of Britannia Bourbon biscuits, offering a cool, delicious twist to a classic favorite.
With the launch of NIC Bourbon Ice Cream, Britannia continues its journey of reimagining the Bourbon experience for consumers, bringing the iconic flavor to a new and indulgent format.
Britannia Bourbon has long been cherished for its distinctive flavor, and this partnership with NIC Ice Creams marks an exciting new chapter in its journey to bring the beloved taste to fans in diverse formats.
Bringing this irresistible product to life is a quirky new campaign conceptualised by The Womb. Set inside a global diplomatic arena, the campaign uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both.
Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite.
Siddharth Gupta, general manager - marketing, Britannia Industries, said, 'NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we're thrilled to bring this beloved biscuit into a new, delicious format. We're proud to partner with NIC Ice Creams to create this delightful, indulgent treat.'
Raj Bhandari, director,
Walko Food Company
said, 'We felt Britannia Bourbon and NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon - delicious Britannia Bourbon chunks in rich chocolate ice cream - A must-have if you love Britannia Bourbon and you love NIC ice creams!
Suyash Khabya, chief creative officer, The Womb said, ''Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of 'chocolate chocolate chocolate'. And now we have one more chocolate - NIC Chocolate ice fun! Continuing with the earlier brand set-up, we've woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.'
Watch the video here:
