Britannia reimagines the Bourbon experience for consumers with NIC Ice Cream
Britannia Industries
has introduced
NIC Bourbon Ice Cream
—a delightful new way to savor the chocolatey flavor you've always loved. This indulgent treat combines NIC's rich, creamy
chocolate ice cream
with the beloved chocolatey crumbs of Britannia Bourbon biscuits, offering a cool, delicious twist to a classic favorite.
With the launch of NIC Bourbon Ice Cream, Britannia continues its journey of reimagining the Bourbon experience for consumers, bringing the iconic flavor to a new and indulgent format.
Britannia Bourbon has long been cherished for its distinctive flavor, and this partnership with NIC Ice Creams marks an exciting new chapter in its journey to bring the beloved taste to fans in diverse formats.
Bringing this irresistible product to life is a quirky new campaign conceptualised by The Womb. Set inside a global diplomatic arena, the campaign uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both.
Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite.
Siddharth Gupta, general manager - marketing, Britannia Industries, said, 'NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we're thrilled to bring this beloved biscuit into a new, delicious format. We're proud to partner with NIC Ice Creams to create this delightful, indulgent treat.'
Raj Bhandari, director,
Walko Food Company
said, 'We felt Britannia Bourbon and NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon - delicious Britannia Bourbon chunks in rich chocolate ice cream - A must-have if you love Britannia Bourbon and you love NIC ice creams!
Suyash Khabya, chief creative officer, The Womb said, ''Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of 'chocolate chocolate chocolate'. And now we have one more chocolate - NIC Chocolate ice cream...whatte fun! Continuing with the earlier brand set-up, we've woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.'
Watch the video here:
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Standard
27 minutes ago
- Business Standard
Eureka Forbes partners with Dixon Technologies
Dixon Technologies to produce a range of vacuum cleaners for Eureka Forbes Eureka Forbes (Eureka) announced its strategic partnership with Dixon Technologies (India) (DTIL), a leader in electronic manufacturing services (EMS). This collaboration marks an important step in expanding Eureka's vacuum cleaners portfolio by assembly/manufacture & supply of robotic vacuum cleaners, reinforcing its position as a trusted name in Indian households. Under this partnership, DTIL will produce a range of robotic vacuum cleaners for Eureka leveraging its cutting-edge facilities and extensive manufacturing expertise. DTIL's ISO certified plants will ensure that Eureka's robotic vacuum cleaners meets rigorous standards of durability, quality, and innovation. This collaboration aligns with Eureka's vision of delivering value-driven, high-performing products that cater to the evolving needs of Indian consumers.
Time of India
31 minutes ago
- Time of India
The North Vs South divide suits politicians, not artistes: Kunal Kapoor
Kunal Kapoor Kunal Kapoor , best known for his breakout role in Rang De Basanti, is set to make a comeback in Telugu cinema as the antagonist in Vishwambhara, starring opposite Chiranjeevi . At the same time, the actor is also gearing up for Nitesh Tiwari's highly anticipated Ramayana in which he's set to appear in a key role along with Ranbir Kapoor , Sai Pallavi , Yash, and Sunny Deol. 'It's a little early to talk about Ramayana, given that the release is still far off. But I believe it will be something very special — a cinematic experience worthy of such an integral part of our culture and history,' he says. In a candid conversation with Hyderabad Times, the actor opens up about his admiration for Chiranjeevi, his views on fitness and emotional well-being, and the evolving synergy between film industries across regions. 'Chiranjeevi sir has this ability to make everyone feel like family' Reflecting on his time shooting for Vishwambhara with Chiranjeevi, Kunal says, 'Chiranjeevi sir is just incredible, both on and off screen. His work ethic is absolutely humbling, and he approaches every film with the energy of a newcomer, even after doing over 150 films.' Kunal says it was the Megastar's passion that left a lasting impression on him. 'Legendary status isn't just about talent; it's about showing up every day with love for the craft. And that's exactly what he does. Plus, he's got this amazing ability to make everyone feel like family on set. I went in intimidated and came out inspired,' he notes. Kunal Kapoor 'The North-South divide shouldn't exist for storytellers' Kunal, who has worked across industries, sees the growing synergy between regional film industries as one of Indian cinema 's biggest strengths. 'Whether I'm shooting in Mumbai, Hyderabad or Chennai, the essence is the same. We're all storytellers. The North vs South narrative serves politicians, not artistes. Each region brings something unique. Be it storytelling style, visual texture, or cultural flavour. When we combine all of that, we're not just making films that connect within the country, but ones that resonate globally. The cross-pollination that's happening right now is very exciting. It's no longer about regional cinema, but Indian cinema. And the world is watching,' he remarks. Kunal Kapoor 'You can have six-pack abs and still be an emotional wreck' Known for his impressive physical fitness, Kunal believes true wellness goes far beyond the surface. 'Fitness isn't just about looking good. It's about feeling balanced, emotionally and mentally. People often overlook the emotional side of fitness. But that's just as important. If you're mentally scattered, it shows — on screen and off. You can have six-pack abs and still be an emotional wreck. Your body and mind are roommates. If one is struggling, the other will too,' he says. Kunal Kapoor with his son Kunal Kapoor: Balancing work and fatherhood in this industry can be tough. Sometimes you're away for weeks at a stretch. But the flipside is, between projects, you get stretches of real quality time that most other professions don't allow for – Divya Shree
Time of India
32 minutes ago
- Time of India
Barkha Singh recalls Pankaj Tripathi's advice on sets of 'Criminal Justice 4': 'Tumhaare saath voh hua jo har actor...'
Barkha Singh, now playing lawyer Shivani Madhur in 'Criminal Justice 4', praised Pankaj Tripathi's support on set. He reassured her during a challenging scene, saying, 'tumhaare saath voh hua jo har actor ke saath hota hai,' encouraging her to leave mistakes on set and stay confident in her performance. Barkha Singh , known for her fun roles in web series, is now playing a serious lawyer named Shivani Madhur in 'Criminal Justice 4'. She talked about moving away from romantic roles and focusing on learning about the law for this part. Barkha also enjoyed working with stars Madhuri Dixit and Pankaj Tripathi . She trusts her instincts as her career changes and shares how she is growing from web series to more serious acting, with exciting plans ahead. Working with Pankaj Tripathi In an interview with Money Control, Barkha spoke about her experience working with Pankaj Tripathi, calling him "a gem of a person" and "a lot of fun." She explained that it took a couple of days to get used to working together, but he was friendly from day one, likely because he had also worked his way up in the industry. During the shoot of a murder scene, Barkha realized late that she could have performed a part differently, but it was too late to request a reshoot. Noticing her concern, Pankaj reassured her, saying, "tumhaare saath voh hua jo har actor ke saath hota hai," meaning that every actor experiences this. He advised her not to take the mistake home and reminded her that while she knew she could have done it another way, the audience wouldn't notice, and if the scene wasn't convincing, the director wouldn't have approved it. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo This advice helped Barkha stay confident and focused during the shoot. About Criminal Justice 4 'Criminal Justice 4', titled Criminal Justice: A Family Matter, is the fourth season of the popular Indian legal drama franchise starring Pankaj Tripathi as the lawyer Madhav Mishra. The season premiered on May 29, 2025, on the OTT platform JioHotstar and consists of eight episodes released weekly. The story revolves around the murder of Roshni Saluja, with the investigation and courtroom drama focusing on her husband, Dr. Raj Nagpal, who is accused of the crime. The series has been praised for its gripping narrative and strong performances, especially by Tripathi. The finale episode, which reveals the true killer, was released on July 3, 2025.
