Latest news with #RajBhandari
Time of India
15-05-2025
- Health
- Time of India
‘Millets can be used to beat malnutrition'
Hyderabad: Millets can be an excellent source to combat malnutrition among poorer sections of society, Raj Bhandari, a taskforce member of the ' National Millets Campaign ', said on Thursday. Speaking to TOI at the Millets Stakeholders Summit 2025, he said, "We need to focus on reducing malnutrition, and millets are ideal. Millet-based foods can be particularly beneficial for children and pregnant women as they can also help address issues such as anaemia." Bhandari acknowledged that while the health and nutritional programmes in Telangana are effective, it is crucial to ensure these reach the people who need them. He recommended that the state govt identify hotspots for malnutrition and stunted growth. Currently, the emphasis is on areas such as Kumaram Bheem Asifabad, Jayashankar Bhupalpally and Khammam, which are considered aspirational districts. He also pointed out that in states where polished rice consumption is high, it is even more important to understand the benefits of incorporating millets into the diet. "Recently, I visited a private hospital where a baby was diagnosed with heart enlargement, which stems from mother's eating patterns. This highlights the urgent need to promote millets," Bhandari said.
Time of India
30-04-2025
- Business
- Time of India
Grameen Kulfi triggers a sweet rebellion against the rush
Grameen Kulfi , a purveyor of traditional Indian frozen desserts , has partnered with the creative agency Garage Worldwide to pose a seemingly simple yet resonant question: "Jaldi Kya Hai?" – What's the hurry? The campaign, spearheaded by a series of contemplative films, serves as a gentle nudge to decelerate and appreciate life's unhurried pleasures, beginning with the slow-crafted nature of a Grameen Kulfi. From the deliberate simmering of milk to the meticulous pouring into age-old molds, each stage in the creation of these frozen treats unfolds at its own pace, seemingly unburdened by the demands of time. The result, the company suggests, is a kulfi that warrants a similarly unhurried consumption to fully appreciate its nuanced flavors. The campaign's films depict protagonists deliberately choosing to savor their Grameen Kulfi while the world around them bustles with activity. Far from being left behind, these individuals appear fully immersed in the present moment – aware, tranquil, and at ease. The underlying message posits that genuine enjoyment stems not from keeping pace with the relentless speed of modern life, but from recognizing when to deliberately slow down. Raj Bhandari, Director of Walko Food Company Pvt. Ltd., the parent company of Grameen Kulfi, emphasized the brand's commitment to traditional methods. "Grameen was born out of a passion for preserving the essence of authentic, traditional kulfi," he stated. "Crafted with the finest ingredients, we let milk naturally condense over hours, creating a dense texture that ensures every bite is a rich, creamy and wholesome delight. Our packaging is inspired by the timeless Indian artforms, which reflects the beauty of our heritage. With our tagline 'Jaldi Kya Hai?', we invite you to slow down, savor the moment and truly enjoy the taste we've carefully created with time and dedication. It's our way of nudging people to pause, breathe and relish every bite.' Raj Nair, Chief Creative Officer of Garage Worldwide, framed the campaign as a counterpoint to the prevailing culture of speed. "We live in a world that glorifies speed," he observed. "But sometimes, the real joy lies in slowing down. This campaign for Grameen Kulfi using films and other assets is a cheeky, sweet rebellion against the race — where the winner isn't the fastest, but the one who enjoys the journey most. To quote Simon & Garfunkel, 'Slow down, you're movin' too fast.'" Sanjay Deshmukh, Chief Executive Officer of Garage Worldwide, highlighted the cultural relevance of the campaign's central question. "'Jaldi Kya Hai?' reflects an urban cultural truth we're all feeling — the fatigue of the fast life," he concluded. "Partnering with Grameen Kulfi gave us the perfect platform to turn that insight into something deliciously thoughtful. It's not just a campaign, it's a state of mind we hope people carry with them." Watch the ad film here:
