Latest news with #BrandStockTopIndex
Korea Herald
2 days ago
- Business
- Korea Herald
SK Telecom drops sharply in brand value in Q2 after USIM hacking
SK Telecom Co., South Korea's largest mobile carrier, lost its top spot in local brand value rankings following a data breach that affected its entire 25 million user base, a local brand valuation firm said Monday. SK Telecom earned 850.1 points on the BrandStock Top Index for the second quarter, dropping sharply to 40th place from 11th in the previous quarter, when it ranked the highest among local mobile carriers with 890.1 points, according to Brandstock. In contrast, rival KT Corp. rose to become the highest-valued telecom brand, climbing to 27th place with 872.9 points in the second quarter, up from 41st place three months earlier. LG Uplus Corp. came in 46th, narrowing the gap with former telecom leader SK Telecom. The brand reshuffling came after SK Telecom suffered a data breach in April, in which sensitive universal subscriber identity module data was potentially leaked during an unidentified cyberattack on the company's servers. "Brand value has recently become more volatile, as it is increasingly influenced by various external issues," Brandstock said. Meanwhile, Samsung Electronics Co.'s Galaxy smartphone brand retained the No. 1 spot on the BSTI, followed by the messaging app KakaoTalk and KB Kookmin Bank. (Yonhap)
Korea Herald
17-04-2025
- Business
- Korea Herald
Coway claims 2025 triple crown in brand rankings
Coway, a leading South Korean appliance company, announced Thursday that it ranked high in key brand evaluations for 2025, demonstrating strong market trust. In Brandstock's "Korea's Top 100 Brands' for the first quarter this year, Coway ranked 32nd, climbing three spots from the previous quarter. The rankings are based on the evaluation company's Brand Stock Top Index, which consults over 1,000 brands across 230 industries through consumer surveys and market data. Coway also dominated the 2025 Korea Brand Star Awards, securing the No. 1 position in the water purifier category for the 20th consecutive year, and in air purifiers and bidets for the 21st consecutive year — earning it a prestigious triple crown in Brandstock's value certification program. In addition, Coway placed first in the 2025 Korea Brand Power Index for the 27th straight year in water purifiers — the longest-standing record in Korea's home appliance sector. It also earned top honors for a 23rd consecutive year in both the air purifier and bidet categories. These results reflect Coway's continued investment in innovative product lines such as the Icon and Noble water purifiers, the premium LooLoo Double Care Bidet 2, and the Berex smart sleep care line. The company recorded a 14.1 percent on-year increase in domestic rental sales in 2024, reaching 1.71 million units. A Coway spokesperson said, 'These rankings demonstrate our customers' lasting trust. We will continue delivering innovative, health-conscious solutions that enhance daily life.'
