Latest news with #BrandsforLessGroup
Arab News
23-02-2025
- Business
- Arab News
Maharat offers MasterClass-style lessons by Arabs for Arabs
DUBAI: Maharat, a new online Arabic edutainment platform, has announced a new business masterclass led by Toufic Kreidieh, Executive Chairman of Brands for Less Group. The course aims to provide aspiring entrepreneurs with practical insights into building and scaling businesses in a competitive market. For the latest updates, follow us on Instagram @ Designed to blend education and entertainment, Maharat has positioned itself as a player in the region's digital learning space, similar to the well-known US subscription platform MasterClass. Maharat features classes from well-known figures in various fields, including music, acting, makeup artistry, home cooking, and professional development. High-profile instructors such as Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak have already contributed courses to the platform. A post shared by Maharat | (@maharatarabia) 'Having lived in the US for a while, I experienced firsthand the extremely ambitious mentality people have there and the genuine belief that they can achieve anything they put their minds to. This mentality is primarily fueled by access to elite education and roadmaps for achieving success provided through online education. At Maharat, we want to bridge this gap in our region and inspire everyone in the Arab World to pursue their dreams and become the best version of themselves by democratizing access to the highest caliber of education and success secrets,' said Maharat CEO Arman Khederlarian to Arab News. Kreidieh's 'Building and Growing Your Business' masterclass is aimed at equipping entrepreneurs with essential skills such as understanding market trends, setting strategic goals, and identifying customer needs. 'Business success is about strategy, adaptability, and informed decision-making,' Kreidieh said. 'Through this masterclass, I hope to share the lessons I've learned so others can build businesses that are both sustainable and successful.' A post shared by Maharat | (@maharatarabia) Maharat CEO Khederlarian added, 'As Maharat continues to expand, we are focused on providing users with insights from some of the region's most accomplished figures. This masterclass offers practical knowledge for those looking to thrive in the business world.'
Gulf Business
21-02-2025
- Business
- Gulf Business
Brands for Less CEO Toufic Kreidieh shares business lessons in new Maharat masterclass
Brands for Less CEO Toufic Kreidieh Arabic edutainment platform, Maharat, has unveiled its latest offering — a business masterclass led by Toufic Kreidieh, who is the executive chairman and group CEO of Brands for Less Group. Known for his strategic leadership and ability to scale businesses, Kreidieh's masterclass, entitled Maharat, an online learning platform created by Arabs for Arabs, has been redefining education in the region by offering exclusive masterclasses led by some of the Arab world's most influential figures. The platform covers a wide range of topics, from music and acting to makeup artistry, home cooking, and professional development. Among its notable instructors are Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak, all of whom provide unique insights and hands-on expertise to learners. A step-by-step guide for business success The latest addition to Maharat's masterclass series, Kreidieh's programme is a step-by-step guide that covers key aspects of business development, including understanding market dynamics, setting the right goals, identifying customer needs, and building a strong foundation for sustainable growth. Drawing from his real-world experience, Kreidieh shares practical insights on what it takes to grow a successful business in the region. 'As Maharat continues to grow, our focus remains on providing our users with access to knowledge from the Arab world's most accomplished figures,' said Arman Khederlarian, CEO of Maharat. 'Toufic Kreidieh's masterclass is a game changer for ambitious entrepreneurs and anyone in the business world looking to learn what it really takes to build a successful and sustainable business. His experience with Brands for Less exemplifies strategic thinking, perseverance, and innovation, and we are excited to have him join our platform.' As a self-made entrepreneur, Kreidieh has built Brands for Less into a billion-dollar company with operations in over seven countries and 35 cities. His influence extends beyond his own business ventures. He has also served as a guest on Shark Tank Dubai, where he has mentored and invested in up-and-coming entrepreneurs. 'I firmly believe that business success is not about luck, but about understanding the market, making smart decisions, and being willing to adapt,' said Kreidieh. 'Through this masterclass, I hope to share the lessons I've learned along the road so that others can develop businesses that are both successful and sustainable. I'm excited to support Maharat's mission in empowering and inspiring individuals across the Arab world to reach their full potential.'
The National
21-02-2025
- Business
- The National
Why Maharat could be the Arab world's answer to MasterClass
Building a multi-million dollar business from scratch requires an understanding of the market and bold ambition while becoming a revered pop star can feel more like a beginning than a culmination – these are just some of the insights to be gleaned from Maharat, a new online Arabic platform dedicated to the region. Similar to the popular American subscription platform MasterClass, Maharat features a range of high-profile Arab personalities offering their own experiences and tips through a series of curated courses. Available online with subscriptions starting at Dh25 per month, Maharat launched six classes featuring mentors such as Toufic Kreidieh, executive chairman of Brands for Less Group; celebrity make-up artist Bassam Fattouh; and singer Ragheb Alama. Palestinian chef Salam Dakkak and Iraqi singer Rahma Riad also offer courses based on their respective career success. Maharat chief executive and co-founder Arman Khederlarian states the platform was created with a regional audience in mind, with careful attention given to the diversity of mentors' nationalities and the presentation of courses. This also involves discussions with industry leaders and companies across the Gulf and the Levant to ensure the content is relevant and meets demand. 'We collaborate with instructors to ensure that their masterclasses are delivered in a dialect that feels authentic to them while also being widely understood throughout the Arab world,' Khederlarian tells The National. "[Arabic] subtitles also help to fill in any gaps between dialects. 'Whether it's music, acting, business, beauty, or cooking - we are curating content that is native to the dynamics and nuances of the Arab world and we then extract learnings that can be generalised to as wide of an audience base as possible, so that it speaks to the aspirations of all Arab audiences from the GCC to the Levant.' One of the main motivations for Kreideh in taking part in the platform is to offer practical insights and hard-earned advice gained from real-life experience. 'My goal with this masterclass is to provide a practical, step-by-step guide to building and growing a successful business in today's competitive market," he says. "I want students to walk away with real-world strategies they can apply immediately – whether they're launching a startup, scaling an existing business, or simply looking to develop an entrepreneurial mindset. 'I want my students to feel motivated, confident and prepared to take action in their own entrepreneurial adventures.' Khederlarian sees the Maharat model not as a replacement for traditional educational courses in business and the arts, but as a means of reaching students who are unable to access these institutions due to various reasons. 'While in-person education will always be valuable, online learning allows us to eliminate financial, geographic and societal barriers, giving more individuals access to previously unattainable expertise,' he says. 'In today's digital age, platforms like Maharat are critical to the future of education in the Arab world." Kreidieh says it's that combination of innovative thinking and hard work that will help a new generation of Arab start-ups achieve success. 'Many people think that great businesses are built overnight or that entrepreneurs are simply born with a special gift,' he says. "The reality is that success comes from continuous learning, calculated risks, and the ability to evolve. The business landscape is constantly changing, and the most successful people are those who are willing to embrace challenges, learn from failures, and stay committed to their vision.'
